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Asking for Help Feels Like Failing: The Driven Woman’s Last Frontier

Asking for Help Feels Like Failing: The Driven Woman’s Last Frontier

Woman sitting alone in a dimly lit office late at night, looking at her phone — asking for help feels like failing, trauma therapy with Annie Wright LMFT

Asking for Help Feels Like Failing: The Driven Woman’s Last Frontier

SUMMARY

For driven, ambitious women, asking for help often doesn’t feel like a reasonable option — it feels like collapse. This post explains why hyper-independence is a trauma response, not a personality trait, and why “just ask for help” is functionally useless advice for women whose nervous systems learned that need was dangerous. If you’ve been managing everything alone for longer than you can remember, this post is for you.

The Month She Finally Called

The bathroom is small — frosted window, institutional soap dispenser, the kind that requires both hands. It’s 7:42am in a Chicago hospital, and Nadia is gripping both sides of the sink. She’s staring at her own reflection like she’s looking for something in it.

She just hung up the phone. She canceled her therapy intake appointment. For the third time. She told the coordinator there was a scheduling conflict. There wasn’t. She’d opened the intake form six minutes earlier, read the first question — What brings you in today? — and closed the browser.

Nadia has the therapist’s number saved under “N” in her contacts. Not her name, just an initial, in case anyone ever scrolled through her phone. She’s had it there for seven months. She has never called it. She tells herself she doesn’t have time. What she doesn’t say out loud — what she can barely say internally — is that she doesn’t know how to be the kind of person who needs help. She’s never been that person. She doesn’t know if she can become her.

She’s been described as “the strong one” since she was nine years old. It was meant as a compliment. It became an operating system.

She knows, on a clinical level — because Nadia is sharp, she’s always been sharp — that she’s exhibiting avoidance. She knows the intake form isn’t threatening. She knows therapy is exactly what she’d recommend to any of the 300 employees in the building she runs. She knows all of this. And she is still standing here, gripping a sink in a bathroom at 7:42am, calculating whether she could possibly justify one more “scheduling conflict.” She can. She will. Not today.

If this is familiar — if you’ve had a therapist’s number in your phone under an initial, if you’ve read the intake form and closed the tab, if you’ve waited until the wheels were essentially coming off before you let anyone see it — then this post is for you. Because by the time a driven woman finally asks for help, she’s often been in crisis for much longer than she lets on. And the asking itself can feel like the most threatening thing she’s ever done.

For many driven women, asking for help doesn’t feel like reaching out — it feels like collapse. And that feeling has a clinical name.

What Hyper-Independence Actually Is (And Why “Just Ask for Help” Doesn’t Work)

Hyper-independence is not a personality trait — it is a trauma response. This is the first and most important thing to understand, because it changes everything about how we approach the work of healing it.

Hyper-independence develops in environments where depending on others felt dangerous, unreliable, or actively punished. Not in environments where independence was simply encouraged — that’s healthy autonomy. In environments where the message, explicit or implicit, was: your needs are too much, the people around you can’t be counted on, and the safest thing you can do is handle it yourself. That message gets encoded at a cellular level. It becomes identity.

DEFINITION HYPER-INDEPENDENCE

A behavioral and relational pattern characterized by an extreme reluctance to rely on others, request assistance, or disclose personal need. Developed in early environments where attachment figures were emotionally unavailable, inconsistent, critical of need, or where the child was assigned an adult role that precluded vulnerability. Classified within the spectrum of insecure attachment — specifically dismissive-avoidant relational style — and commonly documented in adult survivors of developmental and complex relational trauma.

In plain terms: It’s what happens when you learned — very young, very completely — that needing people was not safe. That you’d be let down, criticized, or had to handle everything yourself. So you did. Every single time. And now you can’t stop — even when you desperately want to.

The clinical literature, rooted in attachment theory first mapped by John Bowlby and operationalized in Mary Ainsworth’s Strange Situation experiments in the 1970s, consistently frames hyper-independence as a learned adaptation — what researchers call a dismissive-avoidant relational style. It’s not stubbornness. It’s not pride. It’s a survival strategy that worked in the environment it was built for. The problem is that most driven women are carrying a survival strategy built for a childhood environment into an adult world that looks entirely different — and the strategy keeps misfiring.

DEFINITION HELP-SEEKING THRESHOLD

The internal set-point at which an individual perceives their need as sufficient to justify requesting external support. In individuals with hyper-independence rooted in relational trauma, this threshold is pathologically elevated: they engage in help-seeking behavior only when need has reached near-crisis or crisis levels, having spent extended periods managing distress alone. This delay is documented in the behavioral health literature as significantly worsening clinical outcomes.

In plain terms: For most driven women with this pattern, “needing enough to ask” means “I have almost nothing left.” By the time they’re on the phone, they’ve usually been drowning — quietly, competently — for months. Sometimes years.

This is why “just ask for help” is functionally useless advice for these women. It assumes a nervous system that experiences asking as safe and socially neutral. For many driven women, the body doesn’t register asking for help as a simple request — it registers it as a threat. Securely attached people learned early that needs are welcome. Insecurely attached people learned the opposite. That is a foundational, non-optional distinction — and it’s one that most well-meaning advice entirely skips over.

When Asking Feels Like Proof of Failure

Here’s the cognitive distortion that drives this pattern: “If I need help, it means I wasn’t enough.” That’s not a logical conclusion — it’s an emotional one, built from years of having need treated as evidence of inadequacy. The women I work with who struggle most with asking for help aren’t weak. They’re women who were often the parentified child — the one who took on adult functions long before they had adult capacity. They grew up being praised for not needing. And they learned, very thoroughly, that needing is the opposite of who they’re supposed to be.

The women I describe in my writing on the curse of competency know this pattern well. Their capability has been treated as proof they don’t need anything. The longer that message has been reinforced, the harder it is to act against it.

The Neurobiology of Not Asking: What Your Brain Is Actually Doing

Asking for help is not a simple social act — for trauma-conditioned nervous systems, it activates the same threat-detection circuitry that once kept women alive in unsafe early environments. This is not metaphor. It’s neurobiology.

Stephen Porges, PhD, neuroscientist and professor of psychiatry at Indiana University, developed Polyvagal Theory — a framework that explains why, in the presence of perceived threat, the nervous system shuts down the social engagement system that makes it possible to reach out to others. The ventral vagal circuit — the branch of the nervous system responsible for social connection, co-regulation, and the felt sense of safety — must be online for a person to experience asking for help as anything other than dangerous. In chronically dysregulated or trauma-conditioned nervous systems, the dorsal vagal (shut-down) or sympathetic (fight-flight) responses override that capacity.

In plain language: when Nadia stared at the intake form and closed the browser, her nervous system was doing exactly what it learned to do. Threat detected. Retreat. Not weakness. Not failure. Neurobiology.

Brené Brown, PhD, LMSW, research professor at the University of Houston and one of the most widely cited researchers on shame and vulnerability, has spent over two decades studying what prevents people from asking for help — and her findings are unambiguous: the barrier is not logistical. It is shame. Brown’s research demonstrates that for people who were shamed for their needs early in life, exposing need to another person activates the same neural circuitry as social threat. The capacity to ask for help is not a willpower issue — it is downstream of whether the person experienced their needs as welcomed or burdensome in childhood.

DEFINITION VULNERABILITY SHAME

An acute shame response — characterized by physiological activation, cognitive self-criticism, and behavioral withdrawal — triggered specifically by the act of disclosing need or requesting help from another person. Rooted in early experiences in which the expression of emotional need was met with criticism, dismissal, withdrawal of affection, or role-reversal (the child being expected to care for the adult’s emotional needs rather than the reverse). Researched extensively by Brené Brown, PhD, LMSW, University of Houston.

In plain terms: Vulnerability shame is the specific feeling that asking for help means something has been revealed about you — not just that you need something right now, but that you are fundamentally insufficient. It’s the feeling that asking is evidence, not just action.

Research on help-seeking latency adds another layer. Studies in the behavioral health literature from the 2020s consistently show that women with histories of adverse childhood experiences delay mental health help-seeking by an average of eleven years from symptom onset. For driven women, the gap is often wider. They don’t call a therapist when they’re struggling. They call when they can no longer cope — and sometimes not even then. This is the “last resort” pattern, and it’s one I see documented across the research on what the nervous system signals before we’re willing to listen. The body sends messages long before the mind is ready to act on them.

Understanding complex relational trauma helps explain why this pattern is so entrenched. When early caregivers were the source of both attachment and threat, the nervous system learned to resolve that contradiction by going internal — by relying entirely on the self. It was the safest solution available. It just wasn’t designed to last a lifetime.

How Hyper-Independence Shows Up for Driven Women: The Specific Patterns

Hyper-independence in driven women doesn’t always look like stubbornness — it often looks like competence, self-sufficiency, and the kind of capability that gets praised and promoted. It’s invisible precisely because it wears the costume of strength.

Nine Ways Hyper-Independence Shows Up in Ambitious Women’s Lives

  1. Delegating at work with ease, but incapable of delegating anything personal or emotional
  2. Managing a team of forty, but calling no one when she’s falling apart at home
  3. Researching therapy for months before booking — consuming information as a substitute for actually asking
  4. Asking for help only after exhausting every other possible option, including options that don’t exist
  5. Framing a crisis as “something I need to figure out” rather than “something I need support with”
  6. Experiencing physical symptoms (insomnia, GI distress, tension headaches) long before acknowledging emotional distress
  7. Responding to “how are you?” with “busy, but good” — because to say anything else would require opening a door she doesn’t know how to close
  8. Canceling therapy appointments precisely when life gets harder — the exact moment help is most needed
  9. Feeling a flash of contempt toward people who “complain openly” — and then hating herself for it

Leila is 37, the CEO of a mid-size agency in Los Angeles. It’s Tuesday night, 9:17pm, and she’s sitting in her car in a CVS parking lot on Sunset. She drove here for acetaminophen. She has a headache that’s been present for six days.

She’s been sitting in the parked car for eleven minutes, engine off, phone in her hand. The headache is not just a headache — she knows that. Her lead designer quit this morning. She sent the resignation email via Slack, which somehow made it worse. Her marriage is in its third month of “fine,” which is the specific kind of fine that means neither of them is saying what needs to be said. Somewhere in her email, opened and unread eight weeks ago, there’s the name of a therapist her closest friend texted her.

She’s doing the math in her head. Therapy is on Tuesdays. She doesn’t have Tuesdays. She barely has 9:17pm on a Tuesday in a CVS parking lot. She types “stress headache remedies” into her browser. She already knows all of them. She knew them before she opened the app.

The acetaminophen takes four minutes to find. She drives home. She will not open that email tonight. She is the strong one. The strong one doesn’t need Tuesdays. The strong one manages.

What I’ve seen across 15,000+ clinical hours is that the women who delay asking for help the longest are often the most capable ones. Not because capability makes them invulnerable — but because their capability has been treated as proof that they don’t need anything from anyone. The longer that message has been rewarded, the harder it is to act against it. The emotional unavailability that shows up in driven women often isn’t directed outward — it’s directed inward, toward themselves.

Shame, Attachment, and the Hidden Logic of “I’ve Got It”

The reason asking for help feels like failing is not irrational — it is the logical conclusion of an attachment history in which needs were unwelcome. Understanding that logical chain is the first step toward dismantling it.

Dismissive-avoidant attachment, which develops when early caregivers responded to need with withdrawal, dismissal, or role-reversal, leaves a specific imprint: the child who learned that her needs were burdensome becomes the adult who performs competence as a protection strategy. “I’ve got it” isn’t confidence. It is armor. It is a preemptive move against the shame of being seen as needing.

Brené Brown’s research distinguishes between guilt (“I did something bad”) and shame (“I am bad”). In I Thought It Was Just Me (But It Isn’t) (2007), Brown identifies that shame requires three things to grow: secrecy, silence, and judgment. For driven women, asking for help breaks the silence in a way that feels annihilating — because it exposes not just a need, but the possibility that the need is proof of inadequacy. The word “inadequate” sits underneath every canceled intake appointment, every “I’ve got it,” every headache managed alone in a parking lot.

“Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome.”

BRENÉ BROWN, PhD, LMSW, Daring Greatly (2012), Research Professor, University of Houston

There is, however, a research-backed pathway through. The concept of earned security — developed in the attachment literature by Daniel Siegel, MD, clinical professor at UCLA School of Medicine and founder of interpersonal neurobiology, and Allan Schore, PhD, neuropsychologist and clinical faculty at UCLA — describes the capacity of adult therapeutic and relational experiences to revise early insecure attachment patterns at both psychological and neurobiological levels. This is the clinical basis for hope: hyper-independence is not a fixed personality trait. It is a learned response. Learned responses can be unlearned — but only in relational contexts, not in isolation.

This is, not incidentally, exactly why the parentified child pattern is so relevant here. Women who were parentified — who took on adult responsibilities before they had adult capacity — often learned that the only direction care was allowed to flow was outward. Inward was off the table. The betrayal trauma literature echoes this: when the people who were supposed to provide safety are also the source of danger, the only rational adaptation is radical self-reliance.

Both/And: You Can Be Remarkably Capable AND Need Help Desperately

You can be the most competent person in the room AND be the one who needs the most support right now. These are not contradictions — they are the same truth. Holding both at once is the work.

The false binary that driven women carry — that being capable means not needing help, that needing help means you weren’t actually capable — is itself a product of trauma. It’s a splitting defense that served a purpose when emotional complexity was unsafe to hold. Both/And is the corrective. It’s not a reframe. It’s an accurate description of reality that trauma prevented these women from accessing.

In my practice, I consistently see women who have proven their competence ten thousand times — in operating rooms, in boardrooms, in the middle of the night when their family needed them — who still believe that asking for help means they’ve failed. That belief isn’t about the reality of their capability. It’s about what they were taught that need means.

Tessa is 45, the executive director of a nonprofit in Washington, DC. She has 22 people on staff who don’t know about the budget shortfall. Her board chair thinks she’s “handling it.” She’s been handling hard things for 45 years — since before she had the vocabulary for what handling things meant.

It’s 2am. She’s been awake since midnight, running figures she’s already run. She reaches for her phone and opens Notes — not to draft her resignation letter this time. She types: “I think I need help.” She stares at the words. They look strange on the screen. Too small for what they mean. She closes the app. She tells herself she’ll call in the morning. She won’t. Not yet.

Both things are true here. She knows she needs help. She won’t ask for it yet. Not because she’s weak — because her nervous system is doing exactly what it was built to do. She’ll get there. Most women do. But it usually takes longer than it should — and that delay has a real cost.

The clinical term for this pattern is emotional compartmentalization — the capacity to function at a high level in one domain while another domain is in crisis. It is both a gift and a liability. The gift: she keeps functioning. The liability: it hides the need until it’s acute. Clinically, it’s one of the most common presentations I see in the early stages of healing for driven and ambitious women.

DEFINITION EARNED SECURITY

A research-backed concept in attachment theory (Daniel Siegel, MD; Allan Schore, PhD; Peter Fonagy, PhD) referring to the capacity of adult therapeutic and relational experiences to revise early insecure attachment patterns at both psychological and neurobiological levels. Individuals who did not develop secure attachment in childhood can achieve a functional equivalent — “earned security” — through sustained, attuned relational experiences in adulthood. The therapeutic relationship is the most reliably studied context in which this revision occurs.

In plain terms: The attachment patterns you learned in childhood are not your permanent operating system. The brain is plastic. In the right relational context — including therapy — the nervous system can learn that need is safe, that asking doesn’t cost you what it once did. This isn’t quick. But it’s real.

The Systemic Lens: Why “Strong and Independent” Was Never Just a Compliment

The expectation that women — especially driven, ambitious women — should be self-sufficient is not a neutral cultural norm. It is a structural demand with documented psychological costs. Understanding those structural forces doesn’t dissolve the internalized patterns, but it does make them less personal — and less shameful.

The Superwoman Schema

Cheryl Woods-Giscombé, PhD, RN, of the University of North Carolina at Chapel Hill, whose 2010 research in Qualitative Health Research defined the Superwoman Schema (SBS), describes a cluster of culturally prescribed qualities — the obligation to present strength, suppress emotions, resist vulnerability, and prioritize others’ needs — that are disproportionately imposed on Black women and documented as psychologically costly. While this post speaks to all driven women, the Superwoman Schema is one of the most researched and clinically significant versions of the “don’t need” script in the literature. It is not a metaphor. It is a measurable set of internalized cultural demands. And it interacts directly with hyper-independence: women who are structurally expected to be strong are structurally prevented from being seen as needing.

The Meritocracy Myth

The workplace meritocracy narrative explicitly rewards those who don’t need help — the self-starter, the independent operator, the one who figures things out. In a culture where “I need support” is read as weakness, the most functionally capable women are structurally incentivized to perform not-needing indefinitely. The promotion goes to the woman who handles it. The recognition goes to the one who doesn’t ask. The cultural logic is pervasive and invisible — until you start naming it. This connects directly to what I write about in the context of the curse of competency for ambitious women: capability, rewarded long enough, becomes a cage.

The Family System’s Legacy

In chaotic, emotionally unavailable, or trauma-organized families, the “strong” child is rewarded with status, identity, and the family’s functional stability. She becomes the one who doesn’t need. And she carries that identity into every room for the rest of her life — the boardroom, the operating room, the parking lot outside a CVS at 9:17pm. The parentification literature on ambitious women documents this pattern in precise clinical detail: the child recruited into adult function often cannot, as an adult, locate the permission to be the one who receives.

The resilience trap is real. Resilience, praised long enough, stops being a resource and becomes an identity that can’t be put down. The strong one can’t not be strong. Not because she doesn’t want to be. But because she doesn’t know who she would be without it.

How to Ask for Help Before You’re in Crisis: A Therapist’s Practical Guide

Asking for help before you’re in crisis is a learnable skill — but it requires deliberately lowering your internal help-seeking threshold, and most driven women need support to do that. Here’s the clinical architecture of what that actually looks like.

Step One: Name the Actual Threshold

The first clinical move is making explicit what you believe must be true before you’re “allowed” to ask for help. A useful journaling prompt: “What level of crisis do I have to reach before I permit myself to ask for help? What would I tell a close friend in this same situation?” The disparity between those two answers is diagnostic. For most women in this pattern, the threshold for a friend is far lower than the threshold for themselves. That gap is the work.

Step Two: Start Small, Start Lateral

You don’t have to leap from “I handle everything alone” to “I am completely vulnerable with another person.” That’s not how nervous systems change. The work is incremental: asking a colleague for a recommendation. Letting a friend drop off dinner. Saying “I’m not okay” to one safe person. Each of these is a deposit into a new neural account — evidence, accumulated slowly, that asking doesn’t destroy you. That you can need and still be standing afterward. This is the path described in what I see consistently across the signs of healing: change begins in small acts of receiving.

Step Three: Choose a Relational Context Designed for Receiving

Therapy is, by design, a space where needing is welcome. The therapeutic relationship is the most research-supported context in which insecure attachment patterns can be revised. For hyper-independent women who have spent decades not asking, individual therapy is often the first place they’ve ever had their needs treated as explicitly welcome. Not a burden. Not evidence of inadequacy. Welcome.

If you recognize yourself in this post — if asking for help has always felt like the one thing you couldn’t do — I want you to know that is exactly the work I do. Individual therapy with me is designed for driven women who’ve spent too long being the strong one. If you’re ready, or even if you’re just beginning to consider it, you can connect for a free consultation here.

If you’re not yet ready for individual work, Fixing the Foundations is a lower-stakes entry point — a self-paced course that works through the relational patterns underneath the independence. And if you’re not sure where to start, the quiz can help you identify the wound that’s been running the show.

You’ve been the strong one for a long time. That took something from you. And the fact that you’re reading this — that you found your way to this page — means some part of you already knows it’s time to let someone else be strong for a while.

THE RESEARCH

The patterns described in this article are supported by peer-reviewed research. Below are key studies that illuminate the clinical territory we’ve been exploring.

  • Cindy Hazan, PhD, Professor of Human Development at Cornell University, writing in Journal of Personality and Social Psychology (1987), established that romantic love in adults functions as an attachment process with the same three styles—secure, anxious/ambivalent, avoidant—as infant-caregiver bonds, with attachment style shaping how adults experience intimacy, dependency, and separation in romantic relationships. (PMID: 3572722) (PMID: 3572722). (PMID: 3572722)
  • Allan N Schore, PhD, Clinical Faculty at UCLA David Geffen School of Medicine, Department of Psychiatry, writing in Australian & New Zealand Journal of Psychiatry (2002), established that early relational trauma disrupts right-brain development and the capacity for affect regulation, creating a neurobiological substrate for PTSD and lifelong emotional dysregulation rooted in disorganized early attachment. (PMID: 11929435) (PMID: 11929435). (PMID: 11929435)
  • John M Gottman, PhD, Professor Emeritus of Psychology at the University of Washington and co-founder of The Gottman Institute, writing in Family Process (1999), established that couples’ ability to repair and rebound emotionally from marital conflict—more than the conflict’s intensity—is a powerful predictor of long-term relationship stability, with inability to de-escalate strongly predicting eventual divorce. (PMID: 10526766) (PMID: 10526766). (PMID: 10526766)
FREQUENTLY ASKED QUESTIONS

Q: Why does asking for help feel so hard for driven women?

A: For many driven women, the difficulty asking for help isn’t a character flaw — it’s a trauma response. When early environments taught you that your needs were too much, or that dependence was dangerous, the nervous system learned to equate asking for help with threat. This is hyper-independence rooted in insecure attachment, not stubbornness or pride.

Q: What is hyper-independence as a trauma response?

A: Hyper-independence is a behavioral pattern developed in childhood environments where relying on others felt unsafe, unreliable, or actively punished. It sits within the spectrum of dismissive-avoidant attachment and is commonly documented in adult survivors of complex relational trauma. It’s not a personality trait — it’s a learned survival strategy that can be unlearned, but only in the right relational context.

Q: How do I know if I have a pathologically elevated help-seeking threshold?

A: Ask yourself: what level of crisis would I have to reach before I allowed myself to ask for help? Then ask: what would I advise a close friend in the same situation? If your standard for your friend is significantly lower than what you require of yourself, your threshold is elevated. Most driven women with this pattern wait until they’re in near-crisis before asking — if they ask at all.

Q: Can therapy actually help someone who resists asking for help?

A: Yes — and the therapeutic relationship is specifically the context in which earned security develops. Research by Daniel Siegel, MD, and Allan Schore, PhD, documents that adult relational experiences, including the therapeutic relationship, can revise early insecure attachment patterns at neurobiological levels. Hyper-independence isn’t a permanent operating system. The revision happens in relationship, not in isolation.

Q: Is it normal to keep canceling therapy appointments even when I know I need help?

A: Extremely common — and clinically explainable. Canceling therapy is a behavioral expression of the elevated help-seeking threshold: the nervous system treats the act of initiating help as a threat and defaults to avoidance. This isn’t a sign of hopelessness. It’s a sign of how thoroughly the hyper-independence pattern has been encoded. Most women in this pattern cancel multiple times before following through — and that’s completely okay.

Q: What’s the difference between healthy independence and hyper-independence?

A: Healthy independence means you can function autonomously when appropriate and reach out for support when needed — the choice flows in both directions. Hyper-independence is the inability to receive support regardless of need level. The distinguishing question isn’t whether you prefer to do things yourself. It’s whether asking feels like an option or feels like a threat.

Related Reading

  • Brown, Brené. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead. New York: Gotham Books, 2012.
  • Porges, Stephen W. The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-Regulation. New York: W.W. Norton, 2011.
  • Siegel, Daniel J. The Developing Mind: How Relationships and the Brain Interact to Shape Who We Are. 3rd ed. New York: Guilford Press, 2020.
  • Woods-Giscombé, Cheryl L. “Superwoman Schema: African American Women’s Views on Stress, Strength, and Health.” Qualitative Health Research 20, no. 5 (2010): 668–683.
  • Herman, Judith L. Trauma and Recovery: The Aftermath of Violence — From Domestic Abuse to Political Terror. New York: Basic Books, 1992.

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About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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