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The Paralysis of the Perfect Choice: How Trauma Masquerades as Procrastination
A driven woman paralyzed in the grocery store aisle, unable to choose a brand of olive oil because she's terrified of making the wrong choice. Annie Wright trauma therapy

The Paralysis of the Perfect Choice: How Trauma Masquerades as Procrastination

LAST UPDATED: JULY 2026

SUMMARY

When you make million-dollar decisions at work but find yourself paralyzed choosing a brand of olive oil, you aren’t just indecisive. You’re in a freeze response. This piece walks through the neurobiology of that shutdown, the shame that piles on top of it, and how to thaw it without forcing your way through with willpower.

The Olive Oil Aisle at 6:43 P.M.

It’s 6:43 p.m., and the fluorescent lights hum overhead in the grocery store aisle. The air smells faintly of citrus and stale bread. Sunita stands frozen in front of a tower of olive oil bottles, her fingers hovering an inch from the shelf. Each label blurs into the next: organic, cold-pressed, extra-virgin, imported from Italy, California-grown, infused with herbs. The price tags run from five dollars to thirty. Her tote bag, the canvas one from a conference three years ago, is still empty except for a rotisserie chicken she grabbed without thinking.

If your nervous system learned the safest way to exist was to manage everyone else's world, my self-paced course Enough Without the Effort is the recovery map.

She made two million-dollar decisions at work today. Approved a vendor contract. Restructured a team’s reporting lines before lunch. Here, in this small, mundane moment, she can’t make a choice. What if she picks the wrong bottle? What if it ruins the salad she promised to bring to dinner? The stakes feel absurdly, humiliatingly high for a bottle of oil. Her throat tightens. Her mind loops on the same two questions: What does choosing this olive oil say about me? Will I be judged for getting it wrong? She wants the bottle that proves she’s competent, discerning, in control, the same way she is everywhere else in her life. But every additional option raises the stakes instead of narrowing them, until the choices blur into a tangle of doubt she can’t cut through. She checks her phone: eleven minutes. She has been standing in this aisle for eleven minutes, stuck in a paralysis that has nothing to do with olive oil and everything to do with something her body decided a long time ago.

In my work with driven women, I see this exact split constantly: total confidence in the boardroom, crippling self-doubt over the small, reversible choices of an ordinary Tuesday. Why does a decision this minor trigger a fear this large? Why does the need to get it exactly right, every time, trap capable women in a loop of hesitation they can’t logic their way out of?

This piece is about what’s actually happening underneath that paralysis, why the hunt for the perfect choice keeps you stuck rather than moving you forward, and what it takes to come back online when your nervous system has already decided that stillness is safer than motion.

QUICK ANSWER · UPDATED JULY 2026

The freeze response is a nervous-system state where the body moves into immobility instead of fight or flight when it senses a threat or chronic overload it can’t outrun. In driven women, it rarely looks like visible paralysis. It looks like brain fog, decision fatigue, or a sudden inability to act on something they care about deeply. The shame about freezing is usually worse than the freeze itself, because it feels so at odds with everything else you’re capable of. Understanding the neurobiology of it is almost always the first step out.

What Is the Freeze Response?

DEFINITION THE FREEZE RESPONSE

The freeze response is a neurophysiological state involving dorsal vagal activation, as described in polyvagal theory. It produces a shutdown or immobilization pattern in response to extreme or chronic stress, functioning as a survival mechanism when fight or flight aren’t available or safe options.

In plain terms: When your brain registers danger that feels too big to fight or too big to outrun, it can hit an internal pause button instead. That pause isn’t only physical. Your mind can go stuck or numb right along with your body, which is why acting or even deciding what to do next can suddenly feel impossible.

In my work with clients, the freeze response rarely looks like the textbook image of someone literally frozen in place. If you’re trying to figure out whether what you’re experiencing is freeze or something adjacent to it, the guide to hybrid trauma responses walks through how these states blend together in real people. Freeze isn’t only a body locking up. It can play out as a specific kind of mental paralysis: stuck, unable to start, procrastinating on something you know needs doing and can’t explain why you haven’t.

Driven women tend to mistake this for laziness, low motivation, or a personal failing. The truth is less flattering to willpower and more useful clinically: when your nervous system shifts into freeze, your brain’s actual bandwidth for decision-making narrows. This isn’t a choice you’re making. It’s a survival reaction, triggered by stress your body has already decided is too large to fight. You might feel numb, disconnected, like you’re watching yourself from several feet outside your own body. This kind of cognitive paralysis sneaks into ordinary life as difficulty deciding, trouble starting projects, a specific mental fog that doesn’t lift with sleep. It behaves like an internal traffic jam: your thoughts and intentions want to move, and the freeze response sits in the intersection like a stalled car. So when you catch yourself stuck in procrastination that doesn’t match the size of the decision in front of you, pause before you reach for the usual verdict of laziness. Ask instead whether your nervous system might be signaling freeze. Naming it this way, a protective state rather than a character flaw, tends to be the first move toward trauma-informed ways of coming back online.

The Neurobiology of Overwhelm

When I work with driven women wrestling with overwhelm, understanding what’s actually happening in their nervous system tends to be the turning point. Overwhelm isn’t only a feeling. It’s a full-body event, wired into biology most of us never learned to read. The autonomic nervous system governs how we respond to stress, danger, or sustained pressure, like an internal alarm system built to keep you safe. Sometimes, though, that alarm gets stuck on, or overloads entirely.

The autonomic nervous system has two branches most people have heard of: the sympathetic branch, which primes you to fight or flee, and the parasympathetic branch, which helps you rest and recover. But there’s a third piece of this that most people never learn, and it’s the piece that actually explains freeze. I first read Stephen Porges, PhD, and his work on polyvagal theory years into my clinical practice, and it reorganized how I understood almost every client who’d ever told me they felt “stuck” in a way that made no logical sense to them. Porges’s theory maps how the nervous system shifts between distinct states to regulate our response to stress, and it gave language to something I’d been watching for years without a name for it.

When you meet a challenge or a threat, your sympathetic nervous system activates first. This is your body’s accelerator, flooding you with adrenaline and cortisol, sharpening your senses, priming you to act. Classic fight-or-flight. It evolved to help humans survive immediate physical danger, a predator, a fall, a fire. But modern threats are rarely that literal. They’re psychological and chronic: a deadline that won’t move, a relationship conflict that won’t resolve, a Slack channel that never goes quiet.

If the stress keeps stacking and your sympathetic system stays switched on too long, your body eventually hits a ceiling. Picture an engine revved past redline with nowhere to shift. At that point, your nervous system trips a breaker to keep you from burning out entirely. This is where the dorsal vagal complex takes over.

DEFINITION DORSAL VAGAL SHUTDOWN

Dorsal vagal shutdown is a nervous-system state marked by immobilization and energy conservation. When stress becomes overwhelming or inescapable, the dorsal branch of the vagus nerve activates, producing a freeze response. It can present as numbness, dissociation, extreme fatigue, or a felt sense of being shut down. It’s a survival mechanism that slows heart rate and metabolism to protect the body when fight or flight can’t resolve the threat.

In plain terms: This is your body pulling the emergency brake because it’s decided fighting and running are both off the table. It’s not a decision you make on purpose. It’s the nervous system’s last resort, the equivalent of powering down every non-essential system in a building during a blackout so the whole structure doesn’t fail.

The dorsal vagal complex belongs to the parasympathetic branch, but unlike its calming sibling that helps you rest and digest, this branch pulls the freeze lever. Clinically, I see this constantly in women who are overwhelmed to the point that they simply cannot get moving, no matter how much they want to. They describe feeling numb, disconnected from their own emotions, exhausted in a way sleep doesn’t touch. That isn’t laziness. It’s the nervous system’s last-ditch attempt to protect itself from what feels like ongoing assault, slowing heart rate and blood flow, dropping metabolic activity, minimizing damage when it perceives no way out.

Understanding this shifts the internal conversation from why can’t I just push through this to what is my nervous system actually trying to tell me. Here’s the part that matters most: dorsal vagal shutdown is reversible. With the right support, your nervous system can recalibrate, which means learning to recognize when you’re approaching that breaker point, and having strategies ready that support regulation instead of collapse.

RESEARCH EVIDENCE

None of this is anecdotal. Here’s what the peer-reviewed data shows about how widespread procrastination and decision paralysis actually are, well beyond any one clinical population:

  • 70% of adults report frequent procrastination, occurring often or always (PMID: 40264178)
  • 53% of university students meet criteria for severe procrastination on standardized measures (PMID: 35369255)
  • Procrastination tendency varies measurably by sex across large samples (PMID: 35069309)
  • Cross-cultural samples show meaningful differences in procrastination by cultural context (PMID: 36593477)

In my work with clients, I keep coming back to the same reframe: overwhelm isn’t a personal failing. It’s a biological response, deeply wired, designed to protect you. When you understand the neurobiology behind it, you get access to compassion and targeted tools instead of frustration and shame, and you start rebuilding your capacity to handle stress without flipping into shutdown every time.

How the Freeze Response Shows Up in Driven Women

Sunita sits at her desk two weeks after the olive oil aisle, fingers hovering over her keyboard, eyes fixed on a blank document. Normally she’s a whirlwind, three projects running in parallel, laser-focused. Today the cursor blinks at her for four hours without a single word landing. The stakes of this particular deliverable feel suffocating, as though anything short of flawless will trigger something catastrophic she can’t quite name. She looks, from the outside, like she’s procrastinating. What’s actually happening runs considerably deeper than that.

In my work with clients like Sunita, what reads as procrastination or avoidance is very often the freeze response, arriving uninvited. When fight or flight feel impossible or too dangerous, the body defaults to freeze: immobility, numbness, shutdown. You might also recognize pieces of dissociation in this, the nervous system’s most extreme form of checking out entirely. For driven women, this response tends to feel especially disorienting, because it collides directly with their usual pattern of action and achievement. Driven women often carry a strong internal pressure to keep proving they’re capable, and when trauma sits underneath that pressure, it doesn’t dissolve. It intensifies. This paralysis can show up as staring at a screen unable to begin, or feeling stuck in indecision despite knowing exactly what the next step should be.

This freeze isn’t only inaction. It shows up physically, too: tightness across the chest, shallow breathing, an exhaustion that sleep does nothing to fix. Emotionally, driven women often feel numb, disconnected, irritable without being able to say why, while the inner critic, usually the engine behind their achievement, turns ruthless instead. In some cases, the freeze response disguises itself as perfectionism or over-preparation, hours spent researching and tweaking minor details in service of avoiding the core task that feels too threatening to actually face. Socially, it often looks like withdrawal, or a reluctance to ask for help, since driven women frequently feel they have to maintain an image of strength and total control, which makes admitting to feeling stuck feel almost impossible.

Sunita’s morning at her desk is a vivid, specific example of how trauma can masquerade as procrastination. She isn’t lazy. She isn’t unmotivated. Her body is responding to a sense of threat it has carried for a long time, one that has nothing to do with this particular document and everything to do with what documents like it have meant before. Recognizing this as trauma-related, rather than a character flaw or a willpower shortage, changes what you actually do about it. If you haven’t already, the C-PTSD self-assessment can help you see the larger pattern underneath a moment like this one. From there, compassion becomes possible, along with strategies that treat the root instead of managing the surface.

Understanding how the freeze response shows up in driven women moves us past blame and frustration, toward something more useful. It explains why the usual toolkit, time-blocking, motivation talks, harder discipline, so often fails against this particular pattern. Freeze isn’t a choice. It’s an involuntary survival mechanism doing its job a little too well. From there, we can start exploring how to gently unfreeze and reconnect with the energy that actually drives real progress.

Reframing Shutdown: Why Freeze Isn’t Failure

When driven women find themselves suddenly unable to act, frozen by stress or overwhelm, the first instinct is almost always self-blame. I’ve watched this play out countless times in session. They call themselves lazy, weak, broken. What’s actually happening has very little to do with character or willpower. The nervous system has a few primary ways of meeting a threat: fight, flight, or freeze. Freeze, sometimes called shutdown, is a deep survival mechanism. When the brain perceives danger that feels overwhelming or inescapable, it may decide the safest option is to pause and conserve energy until action feels possible again. That isn’t a flaw. It’s protection: an automatic, genuinely intelligent strategy for staying alive when action itself feels impossible.

Our culture, especially for women who push themselves hard, badly misreads the freeze state. We’re taught to value constant productivity and forward motion, so when the body pulls the emergency brake, it registers as personal failure, telling you that you’re falling short of your own standards, or someone else’s.

I remember a client early in my career describing this shutdown as “the days my body goes on strike without telling my brain first.” Of course this feels unbearable. You’re not lazy, and you’re not behind. You’re carrying a nervous system doing exactly what nervous systems are built to do under sustained threat, and no amount of self-criticism will override biology that’s already made its decision.

“Tell me, what is it you plan to dowith your one wild and precious life?”

MARY OLIVER, Pulitzer Prize, winning poet, The Summer Day

I think about that question constantly in session, not as an inspirational poster but as a genuinely difficult one, because you cannot answer it from inside a freeze state. Shutdown isn’t the opposite of ambition. It’s what happens when ambition runs headlong into a nervous system that’s decided the cost of moving is too high. Instead of berating yourself for shutting down, you can start to see it as evidence that your nervous system is doing precisely what it’s designed to do. That doesn’t mean you have to stay stuck there. It means you approach yourself with curiosity first, rather than judgment.

Shame deepens the freeze. When you stack self-criticism on top of an already-overwhelmed system, your nervous system reads that criticism as another threat, trapping you in a feedback loop where your body feels unsafe not only because of the external stressor, but because of your own harsh internal narration of it. Breaking that loop starts with naming the freeze as a survival response rather than a character flaw, and giving yourself permission to rest without an accompanying guilt tax. When you reframe shutdown as a protective pause rather than a personal collapse, you stop treating your own body as the enemy and start working with its actual wisdom.

Both/And: Freezing Was Your Body’s Wisest Choice and Is Now Your Biggest Frustration

Lisa sits in my office, her hands wrapped tightly around a mug of tea that’s gone lukewarm. Her eyes dart to the window, then back to me, as though she’s searching for permission to say the thing out loud. She’s a rising executive, known across her company for her sharp mind and relentless work ethic. Today she tells me she couldn’t get out of bed this morning. She felt stuck, wrapped in a fog that no amount of willpower could lift, no matter how hard she tried to talk herself out of it.

In my work with clients like Lisa, I see this paradox constantly: the same person who can command a room, hit impossible deadlines, solve complicated problems under pressure, also feels immobilized by anxiety, doubt, or exhaustion in her private hours. We live inside a culture that prizes competence and output, which makes admitting to this kind of paralysis feel like a confession of failure. But here’s what’s actually true: you can be capable and paralyzed at the same time. Holding both realities together isn’t a contradiction to resolve. It’s a necessary condition for moving forward at all.

Lisa describes waking up with a to-do list as long as her forearm. She knows exactly what has to happen: emails answered, a deck finalized, a difficult conversation with her director. Her body simply refuses to cooperate. She’s caught between “I should” and “I can’t,” cycling through frustration and shame in the space of a single morning. This push-pull is exhausting and disorienting in equal measure. How can someone this capable feel this stuck? What does that mean about her worth?

The answer sits in a simple but underappreciated fact: capability isn’t a fixed state. It’s shaped by emotional and psychological health, the same way physical stamina is shaped by sleep and nutrition. Trauma, chronic stress, and burnout create real internal blockages that interrupt your ability to act, even when your skills and knowledge remain fully intact. Lisa’s paralysis isn’t proof she’s weak or unfit for her role. It’s a signal that her nervous system is overwhelmed and trying to protect her, even when that protection feels more like a locked door than a kindness.

In session, I invite Lisa to sit inside this both/and reality rather than argue with it. She isn’t choosing between being capable or being paralyzed. She’s both, simultaneously, and neither cancels the other out. When Lisa stops treating her paralysis as a character flaw, she starts listening more closely to what her body and emotions actually need: pausing before rushing into action, noticing when her breath goes shallow, naming a feeling without immediately trying to fix it. These practices don’t dissolve the paralysis overnight. What they build instead is a foundation she can stand on while she reconnects with her own capacity, one morning at a time.

Three weeks later, Lisa comes in and tells me, still holding her coat, “I got out of bed at seven and I didn’t have to negotiate with myself for forty minutes first.” It wasn’t a full thaw. It was one morning. She still doesn’t know if tomorrow will look the same. I’ve come to think of this as the freeze-thaw cadence, the recognition that healing here rarely arrives as a single breakthrough and much more often arrives as one ordinary morning that goes slightly differently than the ones before it.

This both/and pattern shows up everywhere once you know to look for it. Maybe you’re exceeding every goal at work while battling waves of doubt or exhaustion behind the scenes. The paradox isn’t a flaw in you. It’s a fundamentally human condition. You are capable, and you are paralyzed. Both are true, and neither invalidates the other. If you see yourself in Lisa, know this both/and is available to you too.

The Systemic Lens: How Urgency Culture Manufactures the Freeze It Then Shames You For

In my work with driven women, I see clearly how the modern workplace sets the stage for chronic stress long before any individual nervous system enters the picture. It isn’t only tight deadlines or high-stakes projects. It’s the relentless flood of urgent demands that never lets up, built into how a great many workplaces are structured to run. Leaders push for faster output, inboxes overflow, meetings multiply, and decisions are expected to happen yesterday. That pressure creates an environment where your nervous system stays pinned on high alert, with no scheduled moment to come down, pushing you past what’s sometimes called your window of tolerance, the range in which your body and mind can manage stress in a way that still feels survivable.

Once you’re outside that window, your nervous system starts shifting toward freeze, your body’s fallback plan once fight or flight are no longer viable. Instead of pushing harder or running, you feel numb, disconnected, stuck. It’s the nervous system’s way of saying, plainly, that it can’t sustain this pace. But in a workplace built around constant urgency, that signal gets misread or ignored outright, which only deepens the problem for the person carrying it.

The systemic push for speed and nonstop output creates its own feedback loop. When you’re running on adrenaline and stress hormones for weeks at a stretch, your brain narrows toward immediate survival, not toward thoughtful reflection or creativity. That narrowing limits your ability to make decisions, solve problems, or connect meaningfully with the people around you. You might notice rising anxiety, disrupted sleep, a jaw that won’t unclench. These aren’t isolated personal issues. They’re evidence that the system itself has drifted out of balance, and your body is the one keeping score.

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In my clinical experience, addressing these symptoms means looking well beyond individual coping strategies and recognizing how workplace culture actively shapes your nervous system’s baseline state. Healing requires deliberately creating space for calm, safety, and restoration, not simply pushing through with better time management. If you’re weighing whether therapy or coaching is the better fit for where you are right now, that piece breaks the distinction down clearly. The cost of constant urgency is cumulative, touching your mental health, your closest relationships, and your ability to sustain work you actually care about over years rather than quarters. Understanding this systemic pressure lets you see your own stress response for what it is: not a personal failure, but a natural reaction to a genuinely unnatural environment.

How to Thaw the Freeze

When the nervous system settles into dorsal vagal freeze, it feels like a heavy weight pressing down on both body and mind at once. In my work with clients who’ve been stuck in this shutdown state, I’ve watched how much can shift through gentle, patient somatic resourcing, bit by bit, without any pressure to rush the process. If you want to do this work with professional support, individual therapy offers a safe, paced container built specifically for nervous system healing like this.

Somatic resourcing means using your body’s own sensations and small movements to rebuild a sense of safety from the inside out, instead of trying to force your way out of freeze with willpower, which almost never works and often backfires. You might place a hand on your heart, or notice the feeling of your feet on the floor. Small, slow micro-movements, a gentle shoulder shrug, a soft wiggle of the fingers, send a specific signal to your brain that it’s safe to come out of shutdown and reconnect with your body, gradually. The goal isn’t a workout. It’s an invitation your nervous system can accept without feeling ambushed by it. Self-compassion sits underneath all of this. In session, I encourage clients to speak to themselves the way they’d speak to a frightened friend: “I see that you’re struggling, and it’s okay to feel this way right now.” Words like these soften the nervous system enough to open a door that force never manages to open.

Sunita, six weeks after the night in the olive oil aisle, tells me she still catches herself freezing over small decisions, but she’s started naming it out loud before the spiral takes hold. “I said it in the coffee aisle last week,” she tells me, half-laughing. “I just said, out loud, to nobody, ‘this is freeze, not failure.’ And then I picked a bag of coffee in about nine seconds.” It wasn’t every aisle, every time. It was one bag of coffee, on one Tuesday, chosen in nine seconds instead of eleven minutes.

If you’re not sure where to start, structured support can make a real difference in how fast this shifts. My course Fixing the Foundations offers a clear, paced container for exactly this kind of work, guiding you through somatic resourcing, nervous system education, and self-compassion practice at a pace your body can actually keep up with.

Thawing the freeze doesn’t happen overnight, and I’d be lying to you if I said otherwise. Your nervous system needs time to relearn safety and connection, the same way any relationship needs repeated proof before it trusts again. Try one simple practice: hand on your heart, three slow breaths, and a whispered “I’m safe right now.” If you feel resistance, let it be there without arguing with it. That resistance is your nervous system speaking, and it’s part of the process. Many of the approaches used in EMDR therapy are particularly effective at moving trauma out of the body rather than leaving it stored there indefinitely. If you’re ready to understand and heal the root of your paralysis, I’d love to support you in that work. You can learn more about working with me in therapy, or explore whether Fixing the Foundations is the right structured container for you right now.

Sunita and I still talk about the olive oil aisle sometimes, usually when she catches herself freezing over something new. Last month it was a job offer, not a grocery list, and she noticed the same tightness rising in her chest before she’d consciously registered what was happening. She named it within the hour instead of within eleven days. That’s the whole arc, really. Not the disappearance of freeze, but the shrinking gap between the freeze arriving and her recognizing it for what it is.

Warmly, Annie.

FREQUENTLY ASKED QUESTIONS

Q: Why do I freeze instead of taking action when I’m stressed or overwhelmed?

A: Freeze is the body’s attempt to protect itself when a threat feels too large to fight or outrun. Your brain hits pause instead. It’s not laziness. It’s your nervous system saying, “I need a moment before I can move.” Grounding exercises and gentle movement can help nudge you back toward action once you notice you’re stuck.

Q: How is procrastination related to the freeze response?

A: Procrastination often disguises itself as simple avoidance, but it can be directly linked to freeze. When a task feels overwhelming, your brain can shut down decision-making to protect you from that discomfort. It isn’t poor time management. It’s your nervous system trying to keep you safe from a perceived threat.

Q: What causes decision fatigue, and why does it make me feel paralyzed?

A: Decision fatigue happens because your brain has a limited supply of mental energy for making choices, and every decision spends some of it. When you’re juggling many responsibilities at once, that reserve drains faster, leaving you stuck even on small things. I encourage clients to simplify low-stakes choices and build routines that reduce unnecessary mental load.

Q: Can the freeze response get triggered by small, everyday decisions?

A: Yes. Even minor choices can activate freeze if they tap into underlying anxiety or past trauma. For someone driven, the fear of making the wrong move even in a low-stakes moment can make an ordinary decision feel paralyzing. Recognizing when you’re freezing over something small gives you a chance to ask what deeper fear is actually driving it.

Q: How do I move past freeze-induced procrastination without forcing myself?

A: Forcing action usually backfires. It increases stress and deepens the freeze rather than resolving it. Instead, start with small, manageable steps: break a task into tiny pieces, allow yourself breaks without guilt, and notice when you’re stuck without arguing with it. Over time these small moves build real momentum and quietly reduce the freeze’s grip.

  • Porges, Stephen W. The Pocket Guide to the Polyvagal Theory: The Transformative Power of Feeling Safe. W.W. Norton & Company, 2017.
  • Dana, Deb. Anchored: How to Befriend Your Nervous System Using Polyvagal Theory. Sounds True, 2021.
  • Burkeman, Oliver. Four Thousand Weeks: Time Management for Mortals. Farrar, Straus and Giroux, 2021.
  • Van der Kolk, Bessel. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. Viking, 2014.

References

Peer-Reviewed Research (Vancouver)

  1. Porges SW. Polyvagal Theory: Current Status, Clinical Applications, and Future Directions. Clin Neuropsychiatry. 2025;22(3):169-184. doi:10.36131/cnfioritieditore20250301. PMID: 40735382.

Books & Cultural Sources (Chicago Author-Date)

  • Dana, Deb. The Polyvagal Theory in Therapy. Norton & Company, Incorporated, W. W., 2018.
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Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven women, including Silicon Valley leaders, physicians, and entrepreneurs, in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in USA Today, Forbes, Business Insider, Inc., NBC, and The Information. She’s currently writing her first book with W.W. Norton.

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