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The Perimenopause Body: Weight Shifts, Ozempic, and the Psychology of Midlife Body Image

Annie Wright therapy related image
Annie Wright therapy related image

The Perimenopause Body: Weight Shifts, Ozempic, and the Psychology of Midlife Body Image

Woman standing in a closet reflecting on body changes in midlife — Annie Wright trauma therapy

The Perimenopause Body: Weight Shifts, Ozempic, and the Psychology of Midlife Body Image

SUMMARY

Perimenopause changes the body in ways that willpower can’t reverse — and the culture’s response to those changes is making the psychological damage worse. This post unpacks the biology of the perimenopausal metabolic shift, holds space for the GLP-1 conversation without verdict, and maps the deeper psychological work that no medication can replace: learning to exist in a body that is changing, without collapsing into self-contempt.

The Closet at 6:40 a.m.

It’s 6:40 a.m. on a Tuesday. Rachel, a 46-year-old former collegiate athlete and current VP of Sales, is standing in her walk-in closet. On the floor are eight different outfits — tailored trousers, silk blouses, structured blazers — that no longer fit. She’s staring at her reflection in the full-length mirror, tears hot in her eyes, because her board meeting starts in ninety minutes and she has nothing to wear that doesn’t dig into her waistline. She’s gained eighteen pounds in the last fourteen months despite changing nothing about her diet or her rigorous workout routine. She feels a profound, suffocating wave of shame — the particular shame of a woman who has always been able to control her body through sheer force of will, now confronting a body that is refusing to comply.

She doesn’t connect what’s happening to perimenopause. She connects it to failure. Lack of discipline. Getting old. She thinks she simply needs to try harder.

When driven women come to my clinical practice in the midst of perimenopause, the conversation almost inevitably turns to their bodies. They’re women who have built their careers on discipline, optimization, and the ability to outwork everyone else in the room. For decades, they’ve treated their bodies as machines to be managed. But perimenopause dismantles the machine. The sudden, inexplicable shifts in body composition trigger a psychological crisis that goes far deeper than vanity. It’s a crisis of control, identity, and worth — and it’s happening in a culture that is simultaneously offering pharmaceutical shortcuts and weaponizing shame as a marketing tool.

The cultural conversation around perimenopause body image is toxic. It tells women that their changing bodies are a failure of discipline, and it offers them a barrage of diets, supplements, and now GLP-1 agonists as the only acceptable solutions. As a trauma therapist, I know you can’t inject your way out of self-hatred. The biological changes are real. The shame attached to them is a learned response. We have to separate the biology from the conditioning — and that work requires more than a prescription.

What Actually Changes in a Perimenopause Body?

To dismantle the shame, we first have to understand the science. The weight gain and body composition shifts of perimenopause aren’t caused by a sudden failure of discipline. They’re the direct result of a profound neuroendocrine transition that fundamentally alters how the body stores fat and utilizes energy — changes that occur independently of how much a woman eats or how hard she exercises.

DEFINITION MENOPAUSAL METABOLIC SHIFT

The hormonally driven alteration in body composition characterized by a decrease in lean muscle mass (sarcopenia) and a preferential redistribution of adipose tissue to the abdominal region (visceral adiposity). As detailed by Mary Claire Haver, MD, board-certified OB/GYN and menopause specialist and author of The New Menopause, this shift is primarily mediated by the decline in circulating estradiol, which impairs insulin sensitivity and alters lipid metabolism independent of caloric intake.

In plain terms: Your body is losing the hormone that kept your metabolism fast and your belly flat. Even if you eat the exact same food and do the exact same workouts, your body will store fat differently now. It’s biology, not a character flaw.

During your reproductive years, estrogen directs fat storage to the hips and thighs — subcutaneous fat that is metabolically relatively inert. As estradiol levels plummet during perimenopause, the body begins storing fat in the abdomen, surrounding the organs. This visceral fat is metabolically active tissue, and it’s notoriously resistant to the calorie-restriction approaches that may have worked in your 30s. You’re not doing it wrong. The equation has genuinely changed.

Simultaneously, the decline in estrogen accelerates sarcopenia — the age-related loss of muscle mass. Muscle is metabolically expensive; it burns calories even at rest. When muscle mass drops, your basal metabolic rate drops with it. You’re burning fewer calories simply existing. This is why the math of “calories in, calories out” stops working in midlife. The variables in the equation have fundamentally changed, and no amount of additional effort within the old framework will produce the old results.

Lisa Mosconi, PhD, neuroscientist at Weill Cornell Medicine and author of The Menopause Brain, adds another dimension: the brain’s own energy needs shift during perimenopause. The hypothalamus — the regulatory center that governs appetite, metabolism, and energy expenditure — is dense with estrogen receptors, and its function changes as estradiol levels become erratic. This means the hunger and satiety signals that guided your eating for decades become less reliable. Women frequently report that they feel hungry differently, crave differently, and respond to food differently in perimenopause. This isn’t a psychological weakness. It’s a neurobiological reality.

The Neurobiology of Body-Image Distress

The biological changes are frustrating. But the psychological distress they generate is often debilitating — disproportionate, in the eyes of anyone outside the experience, to what’s objectively happening. Why does gaining fifteen pounds feel like a life-threatening emergency to a financially secure, professionally successful woman in her 40s? The answer lies in the neurobiology of shame, the architecture of the nervous system, and the decades of cultural conditioning that have made body size a proxy for worth.

Research published in PubMed Central confirms that the menopausal transition is associated with significant changes in body composition — increased fat mass and decreased lean mass — that directly impact psychological well-being (Hurtado et al., 2024, PMID: 38941654). But the distress isn’t just about the fat. It’s about what the fat represents. In a culture that equates thinness with competence, discipline, and moral virtue, a changing body registers to the nervous system as a threat to social survival. And for the driven woman, social survival has always been contingent on performance.

DEFINITION SHAME-INDUCED SYMPATHETIC AROUSAL

The activation of the autonomic nervous system’s fight-or-flight response triggered by the perception of social evaluation or rejection. According to Stephen Porges, PhD, originator of Polyvagal Theory, the mammalian nervous system processes social shame through the same neural circuitry used to process physical danger, resulting in a cascade of cortisol and adrenaline that further dysregulates the perimenopausal body.

In plain terms: When you look in the mirror and hate your body, your brain doesn’t just feel sad — it feels hunted. The shame literally triggers a stress response that floods your system with cortisol, which in turn promotes the storage of more visceral fat. The self-contempt isn’t just painful. It’s physiologically counterproductive.

Stephen Porges’s Polyvagal framework helps us understand something critical here: the shame response and the physical stress response are not separate events. They’re the same event, mediated by the same neural architecture. When a woman looks in the mirror and experiences body contempt, her ventral vagal system — the social engagement system that keeps her regulated and connected — goes offline. Her sympathetic nervous system activates. Cortisol floods. And chronically elevated cortisol, as we know from the metabolic research, promotes the accumulation of exactly the visceral fat she’s already distressed about.

The vicious cycle is real: body change triggers shame, shame triggers stress response, stress response worsens the metabolic shift, which triggers more shame. Breaking the cycle requires intervening at multiple levels simultaneously — the biological, the psychological, and the cultural. None of those interventions is sufficient alone.

Rebecca Thurston, PhD, professor of psychiatry at the University of Pittsburgh, whose research focuses on the intersection of psychosocial factors and women’s health during the menopause transition, has documented that women with higher body dissatisfaction during perimenopause show more severe vasomotor symptoms and greater psychological distress overall. Body image isn’t a vanity issue in perimenopause. It’s a clinical variable with downstream health consequences.

How the GLP-1 Conversation Shows Up in Driven Women

Enter the GLP-1 receptor agonists — Ozempic, Wegovy, Mounjaro, Zepbound. These medications have genuinely revolutionized the treatment of obesity and metabolic dysfunction. They’re powerful, they’re effective, and for many women with insulin resistance, pre-diabetes, or significant cardiovascular risk related to visceral adiposity, they’re medically appropriate and necessary. I want to be clear about that before I say what comes next.

What I also see — consistently, in my practice — is how these medications get weaponized by driven women as the ultimate tool for bypassing psychological work.

Consider the full picture of Rachel’s story. When I first heard it, the framing was simple: she’d gained weight, she felt terrible, she wanted it gone. But as we talked, a more complete picture emerged. Her husband had gradually stopped initiating physical intimacy in the past two years — a shift she’d never addressed directly with him. Her sense of sexual currency, tied for decades to a particular body type, felt like it was evaporating. Her identity as “the athletic one” — forged as a Division I swimmer in college — was cracking under the weight of a body she no longer recognized. The eighteen pounds weren’t just eighteen pounds. They were the physical surface of an existential crisis about aging, desirability, and the terms on which she’d been valued her entire life.

She secured a prescription for compounded semaglutide from a concierge med-spa. Within three months, she lost the weight. Her clothes fit again. She felt more comfortable in her skin — or more precisely, she felt less unsafe. But the underlying terror: the fear of aging, the fear of losing her sexual relevance, the fear of a marriage that had been quietly dying — remained entirely untouched. The drug silenced the food noise and shrank her waistline. It didn’t change the voice in her head. It didn’t teach her how to tolerate vulnerability. It allowed her to kick the existential can down the road for a few more years.

This is the psychological danger of using GLP-1 medications as a primary response to perimenopause weight changes when the real crisis is psychological. The medication offers a biological bypass for a reckoning that the body is trying to initiate. Driven women are uniquely susceptible to this because they’re conditioned to buy solutions, optimize outcomes, and eliminate friction. But you can’t optimize your way out of mortality, and you can’t inject your way into self-acceptance.

I want to be careful here about tone. This isn’t an anti-medication argument. It’s a pro-wholeness argument. The question isn’t whether GLP-1s are good or bad — it’s whether you’re using a medical tool to solve a medical problem, or using a medical tool to avoid a psychological one. Those are very different situations, and they require very different responses. For more on how relationship dynamics shift during perimenopause, that piece goes deeper into the relational layer.

The Trauma of the Beauty-Industrial Complex

The desperation to remain thin in midlife isn’t vanity. It’s a trauma response to a culture that systematically erases older women. The beauty-industrial complex is an economic engine that runs on female self-hatred. It requires women to believe that their natural biological progression is a disease requiring correction — through consumption, modification, and relentless self-discipline.

“Addiction begins when a woman loses her handmade and meaningful life — the life created from her own deep inner vision. When she loses this authentic life, she falls into craving of all kinds.”

Clarissa Pinkola Estés, PhD, Jungian analyst and author of Women Who Run With the Wolves

For the driven woman, this cultural conditioning intersects with her personal trauma history in specific ways. If she learned early in life that her worth was contingent on her appearance or her performance — and for many women in my practice, those two things are deeply intertwined — the physical changes of perimenopause feel like an existential threat. She’s not just fighting belly fat. She’s fighting for her right to exist in a world that has only valued her when she was small, optimized, and aesthetically conforming.

The body-image wound in perimenopause is rarely just about midlife. It’s about the accumulated weight of decades of diet culture, the internalized gaze that made the body an object to be judged rather than a home to be inhabited, and the earliest experiences that taught a woman that love and safety were conditional on her ability to stay thin. When the body changes and those conditions can no longer be met, the terror is ancient. It’s not about the jeans that don’t fit. It’s about the child who learned that being acceptable required an act of constant self-management.

Carol Gilligan, PhD, psychologist and author of In a Different Voice, has written extensively about how women learn to silence their own voices and distort their own perceptions in order to remain in relationship and maintain social acceptance. The body-image crisis of perimenopause is, in many ways, that same silencing made visible: the woman who has spent decades making herself smaller — psychologically, relationally, and literally — confronting a body that is no longer willing to comply with the demand to stay small.

When a woman restricts her food, over-exercises, or takes a GLP-1 solely to maintain a particular silhouette, she’s participating in her own erasure. She’s using her considerable resources to conform to a system that fundamentally disrespects her humanity. The tragedy is that she often views this conformity as “health” or “wellness,” when in reality, it’s a sophisticated form of self-abandonment.

Both/And: The Medication and the Meaning

Navigating body image in perimenopause requires a rigorous Both/And framework. We must hold the medical reality and the psychological reality simultaneously — without collapsing into either “just take the drug” or “you should love yourself as you are.” Both of those responses fail the complexity of what’s actually happening.

You can take the GLP-1 AND you still have to do the self-worth work. The medication doesn’t resolve the question of why your body became a measure of your value in the first place. The medication doesn’t teach you to tolerate the vulnerability of an aging body. The medication doesn’t repair the relational dynamics that the body change is exposing. Both things have to happen — or you’re only addressing half the crisis.

Consider Simone, a 49-year-old corporate attorney. She gained thirty pounds during perimenopause, developed insulin resistance, and was diagnosed with pre-diabetes. Her physician prescribed a GLP-1 agonist as a metabolic intervention, and it was appropriate. Her blood sugar stabilized. She lost weight. Biologically, the intervention worked.

But Simone also engaged in trauma-informed therapy. She recognized that while the medication fixed her insulin resistance, it didn’t fix her internalized fatphobia — the voice that told her she was morally bankrupt when she was heavy and morally superior when she was thin. She had to do the painful work of tracing that voice back to its origins: a mother who’d put her on her first diet at age nine, a high school culture that ranked girls by dress size, a legal world that had always been more forgiving of her male colleagues’ bodies than her own. She used the medication as a medical tool, not as a psychological shield. Both tracks ran simultaneously. Both were necessary.

The Both/And approach means you don’t shame yourself for wanting to lose weight, and you don’t shame yourself for taking medication if it’s medically indicated. But you also don’t pretend the medication is a substitute for self-acceptance, or that self-acceptance is a substitute for addressing genuine metabolic risk. You treat the biology with science. You treat the shame with therapy. You hold both — not because it’s comfortable, but because it’s honest. If you’re not sure where to start, the free quiz can help you identify the specific psychological patterns most alive for you right now.

The Systemic Lens: The Economics of Self-Hatred

We can’t discuss midlife body image without naming the systemic, economic forces at play. The diet industry, the wellness industry, and the pharmaceutical industry are all heavily invested in ensuring that perimenopausal women hate their bodies. A woman who has made peace with her changing shape doesn’t buy meal replacements, anti-aging serums, or expensive weight-loss injections. Her peace is a threat to the revenue model.

The numbers are staggering. The global weight management market was valued at over $260 billion as of 2023, with projections that the GLP-1 pharmaceutical market alone will reach hundreds of billions by 2030. This isn’t a market that exists to help women flourish. It’s a market that exists to convert women’s self-contempt into consumer spending. And perimenopausal women — with disposable income, medical access, and bodies that are genuinely changing — are the ideal target demographic.

The systemic lens reveals that the pressure to remain thin isn’t just about aesthetics — it’s about maintaining a particular power structure. A woman in her 40s or 50s who’s no longer expending massive amounts of cognitive and financial energy on shrinking her body has surplus energy. She has the capacity to direct her brilliance toward other things: dismantling the systems that oppress her, building the relationships she actually wants, doing the creative or professional work that the relentless body project has been crowding out for decades.

Christina Maslach, PhD, professor of psychology emerita at UC Berkeley and a foundational researcher on burnout, has documented how the chronic depletion of self-monitoring and self-regulation depletes exactly the cognitive resources needed for meaningful work and authentic connection. The body-image project — the relentless monitoring, the self-surveillance, the energy spent managing food and weight and appearance — is a form of chronic, low-grade burnout that serves the culture’s interest in keeping women occupied with themselves rather than with the world.

When you recognize that your body hatred is a manufactured product designed to extract your wealth and neutralize your power, the shame begins to lose its grip. Your expanding waistline isn’t a personal failure — it’s a biological reality that the culture has weaponized against you. The most radical thing a perimenopausal woman can do is refuse to participate in her own erasure. That refusal is not passivity. It’s power. For more on how midlife identity shifts connect to deeper patterns, that piece maps the fuller terrain.

How to Heal: Building a Relationship with a Body That’s Changing

Healing your relationship with your body in perimenopause isn’t about “loving every curve.” That’s toxic positivity — and it’s just as dishonest as the self-contempt it’s trying to replace. Healing is about building something more durable: a relationship with your body grounded in accurate information, genuine care, and a refusal to make your worth contingent on your shape.

Here’s what I’d recommend, based on the research and on what I’ve seen work with the women in my practice:

Address the biology with peri-literate interventions. The rules of engagement have changed, and you need a playbook designed for this phase of life. Heavy resistance training — not cardio, not yoga, not the spin class you’ve been doing for a decade — is the non-negotiable foundation of midlife physical health. Resistance training combats sarcopenia, improves insulin sensitivity, and increases metabolic rate. It builds the muscle that will protect your metabolic function and your bone density for the next four decades. Protein intake needs to increase substantially — most perimenopausal women are significantly under-eating protein relative to what their muscles actually need for maintenance. This isn’t about aesthetics. It’s about being physically capable and metabolically sound for the long haul.

If you’re considering a GLP-1 agonist, have an honest conversation with a menopause-literate physician about your actual metabolic health. Not your dress size. Your insulin levels, your visceral fat metrics, your cardiovascular risk profile. If you have insulin resistance, metabolic dysfunction, or other markers of concern, these medications are powerful tools used appropriately. If your primary motivation is aesthetic and your metabolic health is essentially normal, that’s worth examining honestly — with your physician, and in therapy. GLP-1s accelerate sarcopenia, making resistance training mandatory if you take them. Your physician should know this and build it into your protocol.

Engage in trauma-informed body-image therapy. You have to dismantle the belief that your worth is tied to your gravitational pull. This is not a straightforward cognitive task — it requires working with the body, not just the mind. Somatic therapy modalities, including Somatic Experiencing and sensorimotor approaches, help you build the capacity to inhabit your body from the inside out, rather than constantly evaluating it from the outside in. You learn to notice sensation without immediately categorizing it as good or bad, acceptable or unacceptable. You build a relationship with your body that isn’t mediated primarily by the mirror. The Fixing the Foundations program includes this kind of foundational relational and somatic work for women ready to go deeper.

Grieve the body you had at 30. This is work that many women skip, to their detriment. There is a real loss in the perimenopausal body shift — not just the loss of a particular shape, but the loss of the ease that came with a younger body, the loss of an identity that was partly built on physical capability or appearance, the loss of the predictability that comes with a body you understand. That loss deserves to be grieved, not managed or medicated. Allowing the grief — in therapy, in conversation with trusted people, in writing — is what makes it possible to move through it rather than getting stuck managing it indefinitely.

The perimenopausal body is not a problem to be solved. It’s a reality to be lived. The weight shifts, the softening, the changing shape — these are the physical markers of a profound transition. You can fight it with every resource at your disposal, injecting and starving your way to a temporary illusion of stasis. Or you can do the harder, braver work of meeting your body where it is, tending to its actual medical needs, and refusing to let the culture dictate your worth.

If you’re ready to do that work, I’d encourage you to reach out. The women who come through this transition most fully intact are the ones who brought their whole selves to it — including the parts the culture told them to hide.

FREQUENTLY ASKED QUESTIONS

Q: Should I take Ozempic or another GLP-1 for perimenopause weight gain?

A: This is a medical decision requiring a physician who understands both your metabolic health and your psychological history. If you have insulin resistance, significant visceral fat increasing your cardiovascular risk, or other metabolic dysfunction, GLP-1s can be highly effective tools. If you’re seeking them primarily to reach a specific dress size or to avoid the discomfort of an aging body, that’s worth examining honestly — because you’d be using a medical intervention to bypass a psychological reckoning. Additionally, GLP-1s accelerate the loss of lean muscle mass, making heavy resistance training non-negotiable if you take them.

Q: Will my body ever look like it did in my 30s?

A: No — and the pursuit of that goal is a recipe for profound and unnecessary suffering. Your hormonal environment has fundamentally changed, and your body composition will reflect that change. The goal of midlife physical health isn’t to bio-hack your way back to your youth. It’s to build a strong, metabolically healthy, resilient body that can carry you through the next four decades. You’re building infrastructure, not an ornament.

Q: Is strength training really more important than cardio now?

A: For perimenopausal women specifically, resistance training is the non-negotiable foundation — more important than the cardiovascular exercise that may have been your primary focus for decades. Lifting heavy weights combats sarcopenia, improves insulin sensitivity, and maintains the metabolic rate that estrogen decline is suppressing. Cardio has its place, but if you’re only doing cardio and skipping the weights, you’re working against your own biology at this life stage.

Q: Why do I suddenly hate my body when I never really struggled with body image before?

A: Two things are happening simultaneously. First, the biological changes of perimenopause are real and visible — your body is genuinely changing in ways that are outside your previous experience of yourself. Second, perimenopause often destabilizes the identity structures that previously buffered you against cultural pressure. When you were younger, your body “met the standard” — so you didn’t have to consciously grapple with the cultural message that thinness equals worth. Now that standard is harder to meet, the underlying message becomes impossible to ignore. The body-image crisis is often the surface layer of a deeper identity reckoning.

Q: Is this just aging, or is it perimenopause?

A: It’s both, but they’re not equivalent. Aging is a slow, linear process. Perimenopause is a chaotic, neuroendocrine event that dramatically accelerates specific physical changes — particularly the redistribution of fat to the abdomen — over a relatively compressed time period. The rapid, dramatic nature of perimenopausal body shifts is directly tied to the erratic decline of estradiol. Understanding the hormonal driver matters because it removes the self-blame. This isn’t happening because you let yourself go. It’s happening because your biology changed.

Q: Can therapy actually help my body image if I still hate how I look?

A: Yes — but not by forcing you to feel something you don’t feel. Trauma-informed therapy doesn’t require you to love your body. It helps you decouple your inherent worth from your physical appearance, trace the origins of your body hatred, and build the somatic capacity to tolerate the discomfort of a changing shape without collapsing into self-contempt. The goal isn’t positivity. It’s neutrality — and eventually, genuine care for a body that’s been serving you your entire life.

Q: My husband seems less attracted to me since I gained weight. What do I do?

A: Before you conclude that the weight is the problem, it’s worth examining the relational dynamics more carefully. Shifts in physical intimacy during perimenopause are often multi-causal — your own hormonal changes affect libido and body comfort; your partner may be processing their own aging; the relationship may have accumulated unaddressed resentments or distance that predates the physical changes. The body is frequently where the relational distress lands, but it’s rarely the root. This conversation deserves to happen with a couples therapist, not just with a scale.

Related Reading

Haver, Mary Claire. The New Menopause: Navigating Your Path Through Hormonal Change with Purpose, Power, and Facts. New York: Portfolio, 2024.

Haver, Mary Claire. The Galveston Diet: The Doctor-Developed, Patient-Proven Plan to Burn Fat and Tame Your Hormonal Symptoms. New York: Rodale Books, 2023.

Hurtado, M. D., et al. “Weight loss response to semaglutide in postmenopausal women.” PubMed Central, 2024. PMID: 38941654.

Kinavey, Hilary, and Dana Sturtevant. Reclaiming Body Trust: A Path to Healing and Liberation. New York: TarcherPerigee, 2022.

Maslach, Christina, and Michael P. Leiter. The Truth About Burnout: How Organizations Cause Personal Stress and What to Do About It. San Francisco: Jossey-Bass, 1997.

Mosconi, Lisa. The Menopause Brain: New Science Empowers Women to Navigate the Pivotal Transition with Knowledge and Confidence. New York: Avery, 2024.

Porges, Stephen W. The Pocket Guide to the Polyvagal Theory: The Transformative Power of Feeling Safe. New York: W. W. Norton & Company, 2017.

Sims, Stacy T. Next Level: Your Guide to Kicking Ass, Feeling Great, and Crushing Goals Through Menopause and Beyond. New York: Rodale Books, 2022.

Sole-Smith, Virginia. Fat Talk: Parenting in the Age of Diet Culture. New York: Henry Holt and Co., 2023.

Thurston, Rebecca C., et al. “Vasomotor Symptoms and Menopause: Findings from the Study of Women’s Health Across the Nation.” Obstetrics and Gynecology Clinics of North America 45, no. 4 (2018): 625–641. https://doi.org/10.1016/j.ogc.2018.07.005.

What I want you to know, as we close, is this: the women who come through the perimenopausal body shift with their sense of self intact aren’t the ones who found the right protocol or the right medication. They’re the ones who were willing to look honestly at what the body change was asking them to examine — about worth, about control, about the terms on which they’d been living their lives. That examination is hard. It’s also the most important work you might do in the second half of your life. You don’t have to do it alone. I’m here for that conversation whenever you’re ready.

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Annie Wright, LMFT — trauma therapist and executive coach

About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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