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Why Can’t I Ever Feel Good Enough No Matter How Much I Accomplish?

Annie Wright therapy related image
Annie Wright therapy related image

Why Can’t I Ever Feel Good Enough No Matter How Much I Accomplish?


Woman sitting alone at a window, looking out at the ocean — Annie Wright trauma therapy

Why Can’t I Ever Feel Good Enough No Matter How Much I Accomplish?

LAST UPDATED: APRIL 2026

SUMMARY

The feeling that you’re never good enough — no matter how much you accomplish — isn’t a motivation problem or a character flaw. It’s a trauma response rooted in early conditional love, and it’s extraordinarily common in driven, ambitious women. This post explores the neuroscience and psychology behind the “never enough” wound, including core shame, the hedonic treadmill of external validation, and what it actually takes to heal from the inside out.

The Sunday Night That Didn’t Feel Like a Win

It’s 9:47 on a Sunday evening. You close your laptop after a weekend of work you didn’t plan to do, finishing a proposal that will almost certainly land the account. The house is quiet. You should feel good. The data says you should feel something — relief, pride, the particular satisfaction of hard work finished. Instead there’s a low, restless hum in your chest. A pulling sensation, like something’s still undone. Like you’re still behind.

You scroll through your inbox one more time. You replay the presentation you gave on Friday and find the one moment you stumbled on a word. You think about the promotion you got three months ago and immediately remember the colleague who seemed underwhelmed when you announced it. The wins evaporate the moment they arrive. What stays is the certainty that you haven’t quite gotten there yet. That you’re not quite enough. Not yet.

If that scene feels uncomfortably familiar, I want you to know something before we go any further: this isn’t about your work ethic, your character, or your ambition. What I see consistently in my work with clients is that the “never enough” feeling isn’t a productivity problem. It’s a wound — and it almost always has roots that reach back long before your career did.

This post is for you if you’ve accomplished more than you ever imagined and still can’t shake the feeling that you’re somehow falling short. We’re going to look at where that feeling comes from, what it’s doing in your nervous system, and — most importantly — what it actually takes to heal it.

What Is the “Never Enough” Wound?

The “never enough” experience sits at the intersection of two distinct but related psychological phenomena: core shame and conditional worth. Understanding the difference between them matters enormously, because the path out of each looks different.

CORE SHAME

Brené Brown, PhD, LMSW, research professor at the University of Houston and author of Daring Greatly, defines shame as “the intensely painful feeling or experience of believing that we are flawed and therefore unworthy of love and belonging.” Core shame is distinct from guilt: guilt says I did something bad, while shame says I am bad. Core shame isn’t situational — it’s a pervasive, identity-level belief that one is fundamentally defective.

In plain terms: It’s the bone-deep feeling that no matter what you do, you’re the problem. Not your behavior — you. Achievements don’t touch it because it isn’t about what you’ve done. It’s about who you believe you are at the core.

Core shame is typically not something a person is born with. What I see in my clinical work again and again is that it’s learned — absorbed in childhood environments where love, approval, and safety were contingent on performance. You were praised when you succeeded and subtly (or not so subtly) withdrawn from when you didn’t. The message, even if it was never spoken aloud, settled into your nervous system like sediment: My worth is something I have to keep earning.

This is what researchers call conditional positive regard — a term coined by Carl Rogers, PhD, the humanistic psychologist who argued that human beings need unconditional positive regard (acceptance that doesn’t depend on behavior) in order to develop a stable sense of self. When that unconditional regard is absent in childhood, children adapt by becoming relentless performers. They learn to outsource their worth to external metrics: grades, trophies, praise, promotions, titles.

CONDITIONAL POSITIVE REGARD

A concept developed by Carl Rogers, PhD, humanistic psychologist and founder of person-centered therapy, describing an environment in which a person’s worth, love, or acceptance is made contingent on meeting specific conditions — performing well, behaving correctly, or suppressing certain emotions or needs. Rogers argued that this pattern fundamentally disrupts healthy psychological development.

In plain terms: You learned early that love had strings. You got the warm version of your caregivers when you delivered — and something colder, or absent, when you didn’t. Your psyche concluded that keeping the love required constant output. That pattern didn’t stop when you grew up. It just moved to the office.

The tragedy — and I use that word deliberately — is that the strategy works, up to a point. The girl who learned to earn her worth through excellence often does become excellent. She builds a career, earns the credentials, creates the life that looks flawless from the outside. But the internal operating system never got updated. She’s still running a child’s survival strategy in an adult body, chasing a finish line that keeps moving because it was never a real finish line to begin with.

If any of this resonates and you’re wondering whether a therapeutic relationship might help you finally feel differently in your own skin, that’s worth paying attention to.

The Neuroscience of Shame and the Achievement Trap

There’s a neurological reason why accomplishments don’t stick — why the feeling of “I did it” evaporates within hours and the hunger returns. It has a name: the hedonic treadmill. And understanding it is one of the most clarifying things you can do for yourself.

Psychologists Philip Brickman, PhD, and Donald T. Campbell, PhD, social psychologists who introduced the concept of hedonic adaptation in their landmark 1971 work, described how human beings rapidly return to a relatively stable level of happiness or satisfaction regardless of major positive or negative life events. We achieve something significant, we get a brief spike of positive feeling — and then we habituate. The new baseline replaces the old one, and the next accomplishment has to be bigger to generate the same effect.

For most people, this is a neutral feature of human psychology — mildly frustrating, perhaps, but manageable. For women carrying the “never enough” wound, it becomes a trap. The nervous system has been conditioned to use achievement as a regulation strategy — a way of managing the low-grade threat signal of “I am not enough.” When the achievement arrives and the shame doesn’t dissolve, the unconscious conclusion isn’t maybe the shame isn’t about this. It’s I need to achieve more.

Paul Gilbert, PhD, clinical psychologist, professor of clinical psychology at the University of Derby, and founder of Compassion Focused Therapy, has written extensively about how shame activates what he calls the “threat system” — the same neurological circuitry involved in fear and self-protection. When shame is present, the brain scans the environment for evidence of rejection, compares the self to others, and generates a relentless inner critic that functions, from a survival standpoint, like a threat-detection system. The inner critic isn’t being cruel for fun. It’s trying to protect you from the danger that your nervous system learned to associate with not being enough.

The cruel irony is that achievement, as a shame-management strategy, keeps the threat system engaged. You’re using your accomplishments to silence a danger signal that accomplishments cannot actually address — because the danger signal isn’t about your performance. It’s about your worth as a person. And those are entirely different registers.

What I also want to name here is the role that childhood emotional neglect plays in this pattern. Many of the women I work with didn’t experience overt criticism or harsh parenting. What they experienced was subtler: a household where emotions weren’t named, where distress was met with redirection rather than comfort, where love was demonstrated through doing and providing rather than through attunement. That kind of environment doesn’t leave obvious marks. But it does leave a child with no reliable internal sense of their own worth — which means they have to keep building it from the outside in.

HEDONIC ADAPTATION

A psychological phenomenon, described by Philip Brickman, PhD, and Donald T. Campbell, PhD, in their 1971 paper “Hedonic Relativism and Planning the Good Society,” in which people rapidly return to a stable level of subjective well-being following positive or negative life events. Also known as the hedonic treadmill, this process explains why significant achievements produce only temporary increases in happiness before baseline satisfaction reasserts itself.

In plain terms: Your brain is wired to stop noticing good things once they become normal. The promotion that felt enormous in week one feels ordinary by week six — and your system is already scanning for the next goal. When you’re also carrying shame, this adaptation isn’t just neutral; it becomes evidence that you still haven’t done enough.

This is also why the question “why can’t I just be satisfied?” is the wrong one. Satisfaction isn’t a personality trait you’re missing. It’s a neurological state that requires — among other things — the internal sense that you are fundamentally okay as a person. Without that ground, no amount of external achievement will hold.

If you want to understand more about the specific childhood dynamics that create this pattern, this guide on betrayal trauma offers important context on how early relational wounds shape adult psychology — even when the betrayal is subtle rather than dramatic.

RESEARCH EVIDENCE

Peer-reviewed findings that inform this clinical framework:

  • Prevalence rates varied from 9-82%, particularly high among ethnic minority groups (PMID: 31848865)
  • 42.5% moderate, 35.8% frequent, 6.7% intense impostor experiences (total moderate+ 85.5%) among 165 medical students (PMID: 38106704)
  • 35.8% frequent, ~7.3% intense imposter experiences (89.5% moderate+) among 399 medical students (PMID: 38681358)
  • Prevalence of impostor phenomenon among surgeons and trainees ranged from 27.5% to 100% (PMID: 40102828)
  • Among graduate students using AI in research, 68% had perceived impostor syndrome vs 57% non-users (n=575) (Almohammadi et al., International Journal of Research in Education)

How This Shows Up in Driven Women

The “never enough” wound doesn’t look the same in everyone. But in my work with driven, ambitious women — physicians, executives, entrepreneurs, lawyers, founders — I see a cluster of patterns that show up with remarkable consistency.

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The moving goalposts. There’s always a reason the current achievement doesn’t count. You made partner, but you’re the youngest so it doesn’t prove much. You got the keynote, but the audience was small. You launched the company, but the revenue isn’t there yet. The bar moves the moment you clear it. Not because you’re delusional or ungrateful — but because the goal was never really “make partner” or “get the keynote.” The goal was “feel okay about myself.” And clearing the external marker doesn’t deliver the internal result.

The inability to receive compliments. When someone says “that was brilliant” or “I don’t know how you do it,” something in you deflects or minimizes immediately. Not out of false modesty — out of genuine discomfort. Something about being seen as capable feels dangerous, because some part of you knows it isn’t the whole truth, and you’re waiting to be found out.

The constant comparison. You measure yourself against colleagues, peers, even strangers on the internet. Not to celebrate what you’ve done, but to locate yourself on an invisible hierarchy. And somehow, no matter where you land objectively, you find the person ahead of you and make yourself feel behind.

The absence of rest. Rest doesn’t feel like rest — it feels like falling behind. Stillness generates anxiety. Slowing down surfaces feelings that staying busy keeps successfully suppressed. So you keep moving, keep producing, keep adding to the list. Not because you love it, but because stopping is scarier.

Elena knows this pattern intimately. She’s a pediatric hospitalist — a doctor who works rotating twelve-hour shifts caring for the sickest children in a Level II trauma center. On paper, she is doing work that matters immensely. Colleagues call her the most clinically rigorous person on the floor. Families ask for her by name. When I ask her what it feels like to finish a shift that went well, she looks at me for a moment and says: “Like I bought myself a day.” A day before, presumably, the fragile sense of okayness expires and she has to earn it again. She isn’t burned out from working too hard. She’s exhausted from the relentless internal audit that never delivers a passing grade.

This kind of exhaustion is distinct from ordinary fatigue. It’s what happens when the professional coaching conversation needs to go deeper than strategy — when the real question isn’t how to perform better, but how to stop needing performance to feel safe.

The Imposter Phenomenon and Conditional Love

In 1978, psychologists Pauline Clance, PhD, clinical psychologist and professor emerita at Georgia State University, and Suzanne Imes, PhD, coined the term “imposter phenomenon” to describe the internal experience of intellectual fraudulence — the persistent belief, despite objective evidence to the contrary, that one doesn’t deserve one’s success. Their original research focused specifically on high-functioning women, and decades of subsequent literature has confirmed what Clance and Imes noticed: the people who are often the most competent are frequently the least able to believe it about themselves.

“I have everything and nothing at the same time. The house, the career, the children — and inside, a hollow place that none of it fills.”

ANALYSAND OF MARION WOODMAN, Jungian analyst and author, as quoted in Addiction to Perfection

What Clance and Imes couldn’t fully account for in 1978 — and what attachment research and developmental psychology have since clarified — is that imposter phenomenon is rarely just about gender or socialization, though both matter. At its deepest level, it’s a relational wound. When the people who were supposed to see you and love you unconditionally instead responded primarily to your output, your psyche concluded that you are only as real, only as lovable, as your last performance. The imposter feeling is the shadow of that conclusion: if my worth is contingent on what I produce, then any success is provisional, and one failure could take it all away.

This is why affirmations and mindset work so often fall flat for driven women with this wound. You can’t think your way out of a felt sense of fraudulence that was installed before you had language for it. The body still carries the older, truer-feeling message, and that message isn’t impressed by a gratitude journal.

What actually helps — and I want to be clear that I’m talking about a process that takes time and often requires support — is relational repair. Learning, in relationship with another person (or in a therapeutic container), that you can be seen without performing, that you can be imperfect and still belong, that your worth doesn’t actually depend on the next deliverable. Not as a concept. As an experience.

The Fixing the Foundations course was built precisely for this — working through the foundational relational patterns that drive the endless performance loop, at your own pace, with clinical depth. And for those who want to explore whether one-on-one work is the right fit, a conversation with our team is a good place to start.

Nadia came to me after what she described as “a weird crisis.” She’d just been promoted to Chief Marketing Officer at a Series B startup — the role she’d spent five years building toward. The morning after the announcement, she woke up at 3 a.m. in a cold sweat, heart pounding, absolutely certain that they had made a mistake. Not an anxious hunch — a felt certainty. She spent the next week compulsively over-preparing for every meeting, apologizing unnecessarily in emails, and quietly building a dossier of reasons why she might be let go. From the outside, she’d arrived. From the inside, she was bracing for impact.

What Nadia and I discovered together over the following months was that her father had been a man who led almost entirely through praise and withdrawal. An A+ on a test warranted dinner out and undivided attention. A B — or worse, a sign of emotional need — was met with a kind of quiet disappointment that was somehow more devastating than anger. By the time she was eight, Nadia had learned to perform her competence perfectly and to never, ever let anyone see the doubt underneath. She wasn’t an imposter. She was a woman who had been trained to distrust her own worth — and who had never had the chance to find out what it felt like to be loved without earning it first.

If you’re reading this and recognizing Nadia, I want you to know that pattern is changeable. It requires working with the deeper wound, not just the surface behavior. But it’s absolutely workable — and working one-on-one is often the place where that work becomes real.

Both/And: Accomplished and Still Hurting

Here’s the thing that gets flattened in most conversations about success and self-worth: it’s entirely possible to be both genuinely accomplished and genuinely in pain. Both things are true. Neither cancels the other out.

The cultural narrative about ambitious women tends to operate in one of two registers. Either “you have so much, you shouldn’t feel this way” — which is a subtle shaming of the experience itself — or “your success is just compensation for childhood wounds” — which flattens your real achievements into mere symptoms. Both framings are wrong. Both cause harm.

What I hold with clients, and what I want to offer here, is a Both/And: your accomplishments are real and they matter, AND the pain underneath them is also real and it matters. You aren’t broken for feeling empty after a win. You aren’t ungrateful for wanting more than the achievement can give you. You aren’t weak for needing to heal something that your considerable intelligence and drive cannot simply overcome on their own.

The achievements didn’t create the wound. And the wound doesn’t diminish the achievements. They coexist — and part of healing is learning to hold both without letting either erase the other.

Paul Gilbert’s Compassion Focused Therapy is built on exactly this Both/And framework: that self-compassion is not self-indulgence, and that the inner critic — however brutal — is doing its best to protect you. The path forward isn’t to defeat the inner critic or dismiss the achievement drive. It’s to understand what both are trying to do, and to gradually, gently, introduce a different internal voice: one that doesn’t need the next win to believe you’re okay.

Brené Brown’s research on shame resilience makes the same point from a different direction: shame cannot survive being spoken with empathy. The “never enough” wound thrives in silence — in the private certainty that if people really knew, they’d see through you. When you bring it into language, into relationship, into a space where it can be witnessed without judgment, something begins to shift. Not overnight. Not linearly. But genuinely.

The Strong & Stable newsletter is one place that conversation continues every week — if you’re looking for a community of driven women doing exactly this kind of inside work.

The Systemic Lens: Why Ambition Gets Weaponized Against You

I want to be honest about something that individual psychology alone can’t account for: the “never enough” wound doesn’t exist in a vacuum. It develops in a cultural context that actively profits from driven women who believe they’re not enough.

The wellness-industrial complex, the self-improvement market, the productivity culture — all of these are sustained, in significant part, by people who have been conditioned to believe that with one more optimization, one more habit, one more achievement, they’ll finally arrive. That conditioning is not accidental. It’s the product of systems — capitalism, patriarchy, white supremacy — that benefit when ambitious women stay on the treadmill, chasing a standard that was never designed to be reached.

Women, and particularly women who hold multiple marginalized identities, are socialized into specific double binds: be ambitious, but not too ambitious. Be confident, but not arrogant. Succeed, but don’t make others uncomfortable. These contradictory messages create a no-win environment in which self-doubt becomes a rational adaptation to an irrational set of demands. The inner critic that says “you’re not good enough” isn’t just a personal pathology. It’s also a response to a culture that consistently communicates that women — especially women who want power, money, and recognition — need to justify their presence in ways their male counterparts simply don’t.

I’m not saying this to flatten individual healing into political analysis. Personal work and systemic critique aren’t in competition. But I am saying: part of what your nervous system is carrying is not just your family history. It’s the ambient cultural message that you, as an ambitious woman, are always one performance away from being too much or not enough. Recognizing that message as external — as something that was put on you, not something that was true about you — is itself a therapeutic act.

The women I work with who are furthest along in healing the “never enough” wound are the ones who can hold both tracks: doing the inner relational work and naming the systemic forces that shaped the wound in the first place. Both matter. Both are part of the full picture.

And if your “never enough” story is tangled up with experiences of betrayal in close relationships — partners, family members, institutions you trusted — understanding those dynamics is part of the systemic picture too.

How to Begin Healing the “Never Enough” Wound

Healing the “never enough” wound is not a quick process. Anyone who tells you otherwise is selling something. But it is absolutely possible — and it begins with some specific, concrete moves, not inspirational abstractions.

1. Name the wound, not just the behavior. There’s a difference between “I need to stop overworking” and “I overwork because some part of me believes my worth depends on my output.” The first is a behavioral target. The second is the wound itself. You can’t heal what you haven’t named. Starting to notice — not judge, just notice — the moments when you feel the pull of “not enough” is the first move.

2. Get curious about the origin. Where did you first learn that love was earned? What happened in your household when you failed, or struggled, or needed something? This isn’t about assigning blame to caregivers — it’s about understanding the logic your nervous system developed in response to a specific environment. Childhood emotional neglect is often a significant part of this story, even when there was no overt abuse.

3. Practice internalizing, not just receiving. When someone says something affirming, the goal isn’t just to hear it — it’s to slow down enough to let it in. This sounds simple. It’s actually one of the most difficult things the “never enough” wound creates: a teflon surface for positive information. Working in therapy on why specific compliments or acknowledgments slide off — or provoke anxiety — can be genuinely revelatory.

4. Separate performance from worth — deliberately. This means doing things you’re not good at. Resting without producing. Being in relationships where you don’t need to perform competence. Deliberately creating experiences in which you are imperfect and still okay, still belonging, still loved. The nervous system learns through experience, not through understanding. You need to accumulate evidence that it’s safe to not be excellent.

5. Seek relational healing in relational contexts. Because this wound is relational in origin — learned in relationship with caregivers — it heals most effectively in relationship. That might be therapy (and trauma-informed therapy specifically is particularly well-suited to this work). It might be a community of women doing the same inside work. It might be a guided self-assessment that helps you understand your specific pattern. The point is: you can’t think your way out of this alone. Connection is part of the medicine.

6. Grieve what you deserved. This is the part that often gets skipped, and it might be the most important. If you grew up in an environment where your worth was conditional, you deserved something you didn’t get: unconditional love, consistent attunement, the simple experience of being valued just for being you. Grieving that loss — which means allowing yourself to feel the sadness and anger of it, not just understand it intellectually — is part of what allows the old wound to finally close.

Paul Gilbert describes this grief as essential to compassion-focused healing: you have to be able to turn toward your own suffering with the same warmth you’d offer to someone you deeply cared about. Not to fix it. Not to problem-solve it. Just to acknowledge: this was hard. You didn’t deserve it. And you’re allowed to know that now.

What I see consistently in my work with clients is that the women who heal most deeply aren’t the ones who push hardest toward insight. They’re the ones who can slow down enough to feel what the wound actually costs them — and who allow themselves to want something different. The ambition that drove you here? That’s not the problem. It never was. It’s actually one of the most beautiful things about you. The work is in learning to want more for yourself than the treadmill can offer — and to believe that you were always worth more than your last achievement.

You don’t have to earn your place here. You never did. And the fact that it’s taken this long to even consider that possibility? That’s not a failure. That’s exactly where this kind of healing begins.

If you’re ready to explore what this work looks like in practice, I’d invite you to connect with our team — or to take the free quiz that helps identify the specific childhood wound pattern shaping your experience. Either is a real starting point. Both are for you.


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FREQUENTLY ASKED QUESTIONS

Q: I’ve accomplished so much — why don’t I ever feel satisfied?

A: Satisfaction requires a stable internal sense of worth. When worth is tied to achievement — a pattern typically learned in childhood — accomplishments produce only temporary relief before the system resets and demands more. This isn’t ingratitude or a character flaw. It’s what psychologists call the hedonic treadmill operating inside a shame-based framework. The path to genuine satisfaction runs through healing the internal wound, not increasing the external output.

Q: Is imposter syndrome the same as the “never enough” feeling?

A: They overlap significantly but aren’t identical. The imposter phenomenon (the clinical term — “syndrome” is a misnomer, since it’s not a disorder) refers specifically to the fear of being exposed as less capable than others believe. The “never enough” wound is broader — it includes imposter feelings but also encompasses the relentless drive to achieve as a worth-regulation strategy, the inability to rest, and the pervasive sense that one is fundamentally falling short as a person. Both are rooted in conditional love and are most effectively addressed in trauma-informed therapeutic work.

Q: Can therapy actually help with something this ingrained?

A: Yes — and not just superficially. Relational trauma (which includes the conditional love environment that creates the “never enough” wound) responds particularly well to relational, trauma-informed therapy. Because the wound is relational in origin, healing happens most effectively in a safe relational context. That doesn’t mean therapy is the only path, but it does mean that the therapeutic relationship itself — not just the insights it generates — is an important part of what creates change. Many clients describe the experience as the first time they’ve felt truly seen without needing to perform.

Q: What’s the difference between healthy ambition and using achievement as a trauma response?

A: Healthy ambition feels energizing — you’re moving toward something that genuinely matters to you, and rest and failure are tolerable. Traumatized ambition feels compulsive — you’re moving away from something threatening (the feeling of not being enough), rest feels dangerous, and failure feels catastrophic in a way that’s disproportionate to the actual stakes. The clearest diagnostic question is: how do you feel when you stop? If stillness produces anxiety, dread, or a sense of imminent collapse, your ambition may be doing emotional regulation work that it can’t sustain forever.

Q: I didn’t have a traumatic childhood — can I still have the “never enough” wound?

A: Absolutely. Many women with this wound grew up in households that looked fine from the outside — loving parents, stable homes, good schools. The wound often comes not from overt harm but from subtle patterns: praise that was performance-contingent, emotional attunement that was inconsistent, love that was demonstrated through providing rather than through presence. This is often described as “small-t trauma” or emotional neglect — and it’s no less real in its effects than more dramatic forms of childhood adversity. If you consistently feel like you’re not enough despite no obvious reason why, that’s worth exploring regardless of how your childhood looked on paper.

Q: How do I know if my inner critic is “normal” self-reflection or something that needs attention?

A: Healthy self-reflection is curious and corrective — it helps you understand what didn’t work so you can do better. A shame-based inner critic is global and unrelenting — it doesn’t just identify what went wrong, it indicts you as a person. If your internal voice attacks your character rather than your behavior (“I am a failure” vs. “that didn’t go well”), operates regardless of how you actually performed, is louder after success than after failure, or never offers warmth — that’s a signal worth paying attention to. That inner voice is not the truth about you. It’s a survival response that outlived its usefulness.

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Annie Wright, LMFT — trauma therapist and executive coach

About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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