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The Lockup Period: Financial Paralysis and the Psychological Cost of Waiting
The Lockup Period: Financial Paralysis and the Psychological Cost of Waiting — Annie Wright trauma therapy
The IPO lockup period is one of the most psychologically strange features of the exit: your wealth exists on paper, you watch it fluctuate daily, you can’t touch it, and the number that defines your financial future changes by the hour. This article names the psychological cost of the lockup period for women founders and what nervous system support actually helps during it.

The Stock Price She Stopped Being Allowed to Stop Watching

The market closes, and the screen goes dark, or at least still. For a founder in the midst of an IPO lockup period, that 4:01 p.m. moment isn’t an end to the day’s financial drama, but merely a pause. It’s a daily ritual, this checking of the stock price, a compulsion that often grows beyond conscious control. She might find herself refreshing the stock app multiple times, even after the closing bell, as if to catch some phantom movement, some after-hours whisper of her financial fate. The number that goes up 3% and then down 4% isn’t abstract market fluctuation to her; it’s something happening to her, personally. Each tick up feels like a validation, a glimpse of security, while every tick down can feel like a personal affront, a threat to the future she’s worked so hard to build.

This specific futility of monitoring is what makes the lockup period so psychologically taxing. She cannot act on what she sees; she cannot sell; she cannot do anything except watch. It’s a profound experience of powerlessness, an enforced passivity in the face of what feels like an existential threat. The company she built, the vision she nurtured, the team she led—all now seem to be held hostage by algorithms and anonymous analysts. Her nervous system, accustomed to the active problem-solving of startup life, finds itself in a state of hypervigilance without an outlet for action. In my work with post-exit founders, I’ve often heard this described as a kind of waking dream, where the most significant numbers in their lives are both intensely real and utterly untouchable. The wealth is there, on paper, yet it feels as ephemeral as a mirage. This relentless observation without agency can begin to erode a founder’s sense of self-efficacy and control, qualities that were likely central to her success in the first place. The very traits that enabled her to build a company from the ground up — decisiveness, strategic thinking, and a bias for action — are rendered useless during this period, creating a deep internal conflict and fostering a sense of profound frustration.

What Is the Lockup Period?

To truly grasp the psychological weight of the lockup period, it’s helpful to understand its mechanics. It’s a standard, albeit often unspoken, feature of the public offering process, designed with specific market intentions.

IPO LOCKUP PERIOD

A contractual restriction preventing insiders (founders, early employees, investors) from selling their shares for a specified period following an IPO. Typically ranging from 90 to 180 days, its primary purpose is to prevent a flood of insider selling that would depress the stock price in the period immediately following the public offering, thereby stabilizing the market and protecting public investors.

In plain terms: When your company goes public, you and other key people who own a lot of stock can’t sell it for a few months. This is to stop everyone from cashing out at once, which would make the stock price tank. It’s like being given a winning lottery ticket but being told you can’t cash it for six months, and the value of the ticket changes every day.

The lockup period is a critical component of market stability, but for the individuals bound by it, it introduces a unique form of financial and psychological tension. It’s a period of enforced waiting, where the potential for immense wealth is juxtaposed with the inability to access or control it. This leads to what I often refer to as financial paralysis.

FINANCIAL PARALYSIS

The psychological experience of possessing significant wealth that cannot be converted to liquidity; the specific anxiety of wealth that exists on paper and can fluctuate before it becomes real. This state is characterized by a sense of powerlessness, hypervigilance regarding market movements, and a profound disjunction between perceived financial security and actual financial agency.

In plain terms: You’re technically rich, but you can’t spend any of it. The money is there, but it’s stuck. And because the value can go up or down, you feel constantly on edge, watching it, but unable to do anything about it.

This paralysis isn’t just about the money; it’s about the deep-seated human need for agency and control, especially for founders who have spent years building and directing their own ventures. The lockup period strips that away, leaving them in a liminal space where their financial future is both determined and undetermined. This creates a fertile ground for anxiety and other forms of psychological distress, as the mind struggles to reconcile the presence of wealth with its inaccessibility. The legal and contractual nature of the lockup, while rational from a market perspective, can feel deeply irrational from a personal, emotional one. Founders often experience a profound sense of temporal distortion during this period, where time feels stretched and prolonged, marked only by the relentless ticking of the stock ticker. This enforced idleness, combined with the high stakes, can lead to a pervasive sense of dread or anticipatory anxiety, as the founder waits for a day that promises both liberation and a potential reckoning.

The Neuroscience of Watching a Number You Can’t Control

The psychological impact of the lockup period isn’t merely an inconvenience; it taps into fundamental neurobiological responses. When a founder is compelled to watch their net worth fluctuate wildly, day after day, without the ability to intervene, it triggers specific stress responses in the brain and body. This involuntary observation of a high-stakes, uncontrollable variable can overwhelm the prefrontal cortex’s capacity for rational thought, shunting resources instead to more primitive, survival-oriented brain regions.

One key concept here is loss aversion, a cognitive bias identified by Nobel laureate Daniel Kahneman, PhD. Kahneman’s research on decision-making under risk demonstrates that the psychological impact of a loss is roughly twice as powerful as the impact of an equivalent gain [1]. This means that while a 5% increase in stock price might feel good, a 5% decline registers far more powerfully and negatively. For someone whose entire financial future is tied to this volatile number, the daily swings can feel like a constant threat. The brain’s amygdala, responsible for processing fear and threat, is likely to be highly activated by these perceived losses, even if they are only on paper. The body can be held in a state of chronic physiological arousal, contributing to feelings of anxiety, irritability, and sleeplessness. This persistent activation of the sympathetic nervous system can lead to an array of stress-related physical symptoms, from muscle tension and headaches to digestive issues and a weakened immune response. The very biology of the founder is signaling danger, even as their conscious mind attempts to rationalize the situation.

Beyond loss aversion, the experience of the lockup period can evoke learned helplessness. This phenomenon occurs when an individual is repeatedly exposed to an uncontrollable aversive stimulus. When we care deeply about an outcome but are utterly unable to influence it, watching that outcome unfold produces a specific stress response distinct from ordinary anxiety. This response includes feelings of helplessness, passivity, and a reduced motivation to act, even when opportunities for action might eventually arise [2]. For founders, who are by nature agents of change and problem-solvers, this forced passivity can be profoundly disorienting and distressing. The brain, hardwired for prediction and control, struggles to adapt to a situation where prediction is impossible and control is absent. This can lead to a sense of profound psychological fatigue, as the nervous system remains on high alert without the possibility of resolution. The chronic stress of learned helplessness can even alter brain chemistry, impacting neurotransmitter systems involved in mood regulation, further exacerbating feelings of depression or anxiety.

The body, too, registers this lack of agency. As Stephen Porges, PhD, highlights in his Polyvagal Theory, our nervous systems are constantly scanning for cues of safety and danger [3]. When a situation presents itself as both highly significant and completely uncontrollable, the body can enter a state of defensive vigilance or even collapse, impacting everything from sleep and digestion to social engagement. The “felt bodily state” of safety is absent, replaced by a subtle, pervasive sense of threat, even when objective safety (in terms of the overall wealth) might be present [4]. This disjunction between objective reality and subjective experience is a hallmark of the lockup period’s psychological toll. The founder’s internal experience is one of chronic threat, even if external circumstances suggest potential future security. This internal state can lead to a persistent feeling of being “on edge,” making it difficult to fully relax or engage in activities that would typically bring joy or respite. The body’s primal response to perceived danger overrides cognitive understanding, creating a lived experience of constant, low-grade trauma.

How Lockup Period Stress Shows Up

The theoretical frameworks of loss aversion and learned helplessness manifest in very real, often debilitating, ways for founders enduring the lockup period. The stress isn’t just a fleeting emotion; it can become a pervasive presence, shaping daily life and even invading sleep. The insidious nature of this stress is that it often operates beneath the surface of conscious awareness, presenting as irritability, fatigue, or a general sense of unease, rather than overt panic.

Consider Jordan, a founder who successfully took her biotech company public. Her 180-day lockup period, she described, was “the most financially significant and psychologically torturous 6 months of my life.” The daily routine of checking the stock price quickly morphed into an intrusive thought pattern. The number, she recounted, “enters my mind approximately 40 times a day, whether or not I check it.” It wasn’t just conscious monitoring; it was a background hum of anxiety, a constant mental tick-tock of her net worth. She began dreaming about CNBC analysts, their voices dissecting her company’s performance, their pronouncements feeling like personal judgments. She’d wake at 3 a.m., heart pounding, compelled to check if there had been any after-hours news, any sudden shift that could alter her future. This disrupted sleep, a common symptom of chronic stress, further eroded her resilience, making it even harder to manage the emotional toll of the day.

Jordan’s experience illuminates the profound sense of detachment and powerlessness that can accompany the lockup. “It’s like watching my financial future be decided by people I’ve never met, making decisions I don’t understand, about a company I built,” she articulated. This sense of ownership, once a source of empowerment, becomes a source of exquisite vulnerability. Her identity, once so intertwined with the active building of her company, now felt subject to external forces she couldn’t influence. The hypervigilance, the intrusive thoughts, the disrupted sleep—these aren’t just symptoms of general stress; they’re the specific manifestations of a nervous system trying to cope with a high-stakes scenario where agency is denied. Jordan’s body was in a constant state of alert, unable to fully rest or relax, mirroring the uncertainty of her paper wealth. This constant state of alert, known as hyperarousal, can lead to a depletion of emotional and physical resources, leaving founders feeling perpetually exhausted and drained, even when they are not actively engaged in work. The brain’s default mode network, which is active during periods of rest and self-reflection, becomes hijacked by the obsessive focus on the stock price, preventing true mental downtime and recovery.

The Phantom Wealth Phenomenon

The lockup period often gives rise to what I call the “phantom wealth phenomenon.” It’s the unique psychological experience of possessing significant wealth that is, for all intents and purposes, inaccessible. You are technically wealthy, perhaps on paper a multi-millionaire, yet you are utterly unable to act on that wealth. This creates a profound kind of cognitive dissonance. The external validation of immense success is incongruent with the internal experience of financial restriction, leading to a confusing and often isolating reality.

The founder can’t spend the money because it’s locked up. She can’t ignore the money because the stock price is publicly displayed, constantly fluctuating, and often a topic of media discussion. And critically, she can’t be sure of the money because its value changes by the minute. This disjunction between the reality of her balance sheet and the reality of her bank account can be deeply unsettling. It’s like having a treasure chest in plain sight but being unable to open it, all while knowing that its contents might be diminishing with each passing hour. This state can lead to a peculiar mix of gratitude for the potential wealth and intense frustration over its current unavailability. It’s a form of wealth identity that has yet to fully integrate into her lived experience [5]. This internal conflict can lead to feelings of unworthiness or guilt, as the founder grapples with the perception of being incredibly wealthy while still adhering to a more modest, pre-exit lifestyle. The pressure to “act rich” or to enjoy the fruits of her labor is present, yet the practical constraints of the lockup prevent her from doing so, creating a silent struggle.

James Grubman, PhD, a wealth psychologist, speaks eloquently about this phenomenon, noting that the psychological costs of wealth can be significant, particularly when that wealth is new or in flux.

“The psychological impact of wealth is never purely impersonal. It carries powerful emotional meanings that shape choices, relationships, life goals, and identity. For those with newly acquired, but inaccessible, wealth, the disconnect between their paper net worth and their liquid assets can create a profound sense of unreality, almost like living in a dream. It’s a wealth that exists, but doesn’t yet ‘feel’ real, leading to a kind of emotional limbo.”
— James Grubman, PhD, co-author of “Acquirers’ and Inheritors’ Dilemma”

This “emotional limbo” is precisely what many founders describe. They’re in a new financial category, but their daily lives might not have changed much. They might still be living in the same home, driving the same car, and operating with the same budget, even as their net worth swells and shrinks on a screen. This can lead to feelings of guilt, confusion, or even a sense of fraudulence. The phantom wealth exists as a potential, a promise, but not yet as a tangible reality, and the brain struggles to process this abstract state of abundance. It’s a key reason why post-exit identity reconstruction is so critical for founders, moving beyond the numbers to redefine self-worth and purpose [6]. The dissonance between internal experience and external perception can also strain relationships, as friends and family may struggle to understand why the “wealthy” founder isn’t acting differently, leading to feelings of isolation and misunderstanding. The founder may feel unable to share her true financial anxieties, further deepening her sense of solitude during this already challenging period.

Both/And: The Lockup Is Protecting You from a Tax Event and The Waiting Is Genuinely Difficult

It’s crucial to acknowledge the dual nature of the lockup period. On one hand, it serves a legitimate, protective function for the company, its investors, and even for the founder herself. On the other hand, its psychological toll is undeniable and significant. It’s a classic “both/and” scenario, where two seemingly contradictory truths coexist. This nuanced understanding is essential for validating the founder’s experience without undermining the structural necessity of the lockup.

The lockup period is protecting the founder from a premature tax event. Selling shares too early could trigger massive capital gains taxes without a clear strategy for reinvestment or diversification. It also prevents a rapid devaluation of the stock, which would harm the company’s long-term prospects and, by extension, the founder’s remaining equity. From a purely financial and legal standpoint, it’s a necessary mechanism for market stability and orderly wealth management. Investment banks, underwriters, and legal teams all emphasize this protective aspect, and rightly so. They frame it as a prudent, strategic measure, essential for the long-term health of the company and the individual’s future wealth. This perspective, while accurate, often neglects the human element entirely.

However, the waiting is genuinely difficult, and this difficulty is often overlooked or minimized. The rational understanding of the lockup’s purpose doesn’t negate the very real emotional and physiological stress it imposes. This became acutely clear with Priya, who founded a successful SaaS company that went public. She described the lockup expiration as “the day the grief and the relief arrived at the same time.” This powerful juxtaposition of emotions speaks volumes about the complex internal landscape of the founder.

Priya had envisioned the expiration day as a triumphant celebration, the moment she could finally access the fruits of her decade-long labor. Instead, it was a complex emotional landscape. The relief was palpable – finally, the wealth was real, liquid, and hers to deploy. But there was also a profound grief. During her lockup period, the stock had declined, not catastrophically, but enough that the number she could finally realize was significantly smaller than the peak she’d watched on IPO day. “It wasn’t the celebration I had imagined,” she reflected. “It was something more complicated and more honest.” The anticipation of a specific, idealized outcome, followed by a different, less glamorous reality, can be a source of genuine grief, even when the outcome is still objectively positive. This is a form of ambiguous loss, where the object of loss (the peak valuation) was never fully possessed but was intensely anticipated.

This mixed emotional experience is common. Founders often anticipate a clear, joyful finish line, only to discover a messy, ambiguous emotional terrain. The “both/and” of the lockup means acknowledging that while the structure serves a purpose, its human impact is profound. It’s not just a financial transaction; it’s a deeply personal, often traumatic, transition that requires significant psychological processing. The grief Priya felt wasn’t just about the lost potential value; it was also the grief of a dream deferred, of an imagined future that hadn’t quite materialized as planned, and the emotional exhaustion of living in a state of financial limbo for months [7]. It is the grief of witnessing a potential future vanish, even if a still-positive outcome remains. This experience underscores the need for a more holistic approach to post-exit support, one that recognizes and validates the full spectrum of emotions, including those that might seem contradictory to external observers.

The Systemic Lens: Why the Lockup Period Is Never Discussed as a Mental Health Challenge

Despite its profound psychological impact, the lockup period is almost never discussed as a mental health challenge within the traditional financial services industry. From a systemic lens, it’s framed purely as a legal and tax structure, a necessary evil, nothing more. The prevailing narrative is one of financial prudence and market stability, completely devoid of any consideration for the human experience of the founder. This omission is not accidental; it reflects a deeply ingrained cultural bias within the financial world that prioritizes quantifiable metrics and legal safeguards over subjective human well-being.

The investment banks that shepherd companies through the IPO process, the underwriters who manage the offering, and the company’s legal team – none of them are typically equipped to address the psychological experience of the lockup, nor do they see it as their job. Their focus is on compliance, market mechanics, and maximizing financial outcomes. There’s an unspoken expectation that founders, being “strong” and “resilient” by definition, will simply endure this period without complaint. To express distress or anxiety about the lockup might even be perceived as a sign of weakness or a lack of sophistication in navigating the financial world. This leaves the founder to navigate this intensely stressful period largely alone, often feeling isolated in her experience. The very language used in financial circles—”market forces,” “investor confidence,” “valuation metrics”—dehumanizes the process, obscuring the personal cost borne by the individuals at its center.

This systemic oversight isn’t unique to the lockup period. The entire post-exit landscape is often devoid of psychological support for founders. The focus remains on the numbers, the deals, the next venture, rather than the internal shifts and emotional processing required [8]. The narrative around entrepreneurship often glorifies relentless drive and resilience, inadvertently creating a culture where vulnerability and emotional struggle are seen as antithetical to success. Founders are expected to be “always on” and emotionally bulletproof, leaving little room for acknowledging the very real psychological toll of high-stakes endeavors. This lack of integrated care means that founders, particularly women who may already face unique pressures and expectations in the business world, are left to cope with significant emotional distress in isolation. They might turn to their spouses, friends, or even try to self-manage, but these avenues often lack the specific expertise needed to navigate sudden wealth, identity shifts, and the unique anxieties of the lockup. Without a systemic shift that integrates psychological well-being into the post-exit planning process, founders will continue to bear this silent burden. This is a critical gap in the support infrastructure available to women founders who’ve achieved a significant liquidity event, often compounding the stress with feelings of loneliness and unworthiness if they struggle.

Surviving the Lockup

Navigating the lockup period requires a proactive approach to mental and emotional well-being, recognizing that while you cannot control the market, you can control your response to it. This isn’t about ignoring the reality of the situation, but rather about building resilience and creating intentional structures of support to safeguard your nervous system and mental health during this uniquely challenging transition. Here’s what actually helps:

1. A Deliberate Media Diet: This is paramount. The constant refreshing of stock apps and obsessive reading of analyst notes only feeds the cycle of hypervigilance and anxiety. Decide on a specific, limited time each day to check the stock price – perhaps once, at the end of the market day, or even less frequently. Avoid the temptation to monitor it continuously. Resist the urge to read every piece of news or speculation about your company. This isn’t about ignorance; it’s about boundary setting and protecting your nervous system from constant stimulation and perceived threat. Consider deleting stock-tracking apps from your phone entirely, or moving them to a less accessible folder. Replace the time spent monitoring with activities that genuinely nourish you and provide a sense of agency, such as creative pursuits, physical activity, or spending quality time with loved ones.
2. Engage a Financial Therapist or Wealth Psychologist: This is not a luxury; it’s a necessity. A financial therapist can help contextualize the fluctuations, normalize your emotional responses, and provide tools for managing the anxiety inherent in the phantom wealth phenomenon. They understand the unique psychological landscape of sudden wealth and can help you process the cognitive dissonance without judgment [9]. They can also help you understand your relationship with money, potentially uncovering old money scripts that are being triggered by this new, volatile financial reality [10]. This professional can act as a neutral, confidential sounding board, offering strategies for emotional regulation and guiding you through the complex identity shifts that often accompany significant financial change. They can help you differentiate between the objective financial reality and the subjective emotional experience, providing a much-needed anchor in a sea of uncertainty.
3. Somatic Support for Hypervigilance: Your body will register the stress, even if your mind tries to rationalize it. Practices that help regulate the nervous system are invaluable. This could include gentle movement (yoga, walking), breathwork, mindfulness, or even specific somatic therapies that help discharge accumulated tension. The goal isn’t to ignore the stress but to allow your body to process it in a healthy way, rather than remaining stuck in a “fight, flight, or freeze” response [11]. Simple practices like a five-minute progressive muscle relaxation or focused diaphragmatic breathing can significantly impact your physiological state. Engaging in activities that connect you to your physical self, such as gardening, hiking, or even just mindful eating, can help ground you in the present moment and reduce the pull of intrusive thoughts about the future. Regular, consistent somatic practices can help you feel more grounded and present, even amidst external uncertainty, fostering a sense of internal safety.
4. Develop a Concrete Plan for Expiration Day (and Beyond): While you can’t act during the lockup, you can plan. Work with a trusted fiduciary, RIA, and estate planning attorney to draft a clear strategy for what you will do with the proceeds once the lockup expires. This includes diversification strategies, potential philanthropic endeavors (like setting up a DAF), and personal investment goals. Having a clear plan reduces the uncertainty and anxiety around decision-making under pressure. It also shifts your focus from the uncontrollable present to a future where you do have agency. This planning phase can be deeply empowering, allowing you to envision how this wealth will serve your values and purpose, rather than just being a fluctuating number on a screen. This pre-planning can also help mitigate the risk of post-exit legal or financial betrayal, by ensuring you have a sturdy, well-vetted team in place [12]. Knowing that you have a thoughtful, expert-guided strategy in place can provide a profound sense of psychological security, counteracting the feeling of helplessness inherent in the lockup period. It transforms the passive waiting into an active period of preparation and intentional future-building.

By intentionally creating structures of support and self-care, founders can move through the lockup period with greater resilience, protecting their mental health during a uniquely challenging and often isolating transition. It’s about recognizing that while the market demands patience, your nervous system demands care. For more resources on working with the complexity after an exit, I encourage you to explore the Post-Exit Founders Resource Hub.

What is the typical duration of an IPO lockup period?

The typical duration for an IPO lockup period ranges from 90 to 180 days. However, the exact length can vary based on the company, the underwriters, and market conditions.

Why do companies have lockup periods after an IPO?

Lockup periods are designed to stabilize the stock price immediately after an IPO. They prevent insiders (founders, early employees, and investors) from flooding the market with shares, which could drive down the price and harm public investors’ confidence.

Can founders sell any shares during the lockup period?

Generally, no. The lockup agreement contractually prevents insiders from selling or even transferring their shares. In rare cases, there might be exceptions for specific, pre-approved circumstances, but these are highly unusual and require explicit consent from the underwriters.

What happens when the lockup period expires?

Once the lockup period expires, insiders are legally permitted to sell their shares in the open market. This can sometimes lead to increased volatility in the stock price as a large number of shares become available for trading. It’s often a day of mixed emotions for founders, blending relief with potential anxiety.

How can founders manage the stress of the lockup period?

Managing lockup stress involves strategic self-care. This includes limiting how often you check stock prices, engaging with a financial therapist, practicing somatic techniques to regulate your nervous system, and developing a comprehensive post-lockup financial plan with trusted advisors. Focusing on what you can control (your reactions and future plans) rather than what you cannot (market fluctuations) is key.

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References

[1] Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.

[2] Maier, S. F., & Seligman, M. E. P. (2019). Learned Helplessness: A Research Retrospective. Oxford University Press.

[3] Porges, S. W. (2022). Polyvagal Theory: A Science of Safety. Frontiers in Integrative Neuroscience, 16, 871227. URL

[4] Porges, S. W. (2025). Polyvagal Theory: Current Status, Clinical Applications, and Future Directions. Clinical Neuropsychiatry, 22(1), 1–12. PMCID: PMC12302812.

[5] Jaffe, D. T., & Grubman, J. A. (2007). Acquirers’ and Inheritors’ Dilemma: Discovering Life Purpose and Building Personal Identity in the Presence of Wealth. Journal of Wealth Management, 10(2), 101–114. URL

[6] Conroy, S. A., & O’Leary-Kelly, A. M. (2014). Letting Go and Moving On: Work-Related Identity Loss and Recovery. Academy of Management Review, 39(1), 107–128. JSTOR preview URL.

[7] Bellet, B. W., et al. (2020). Identity Confusion in Complicated Grief: A Closer Look. Journal of Abnormal Psychology, 129(4), 382–391. PMCID: PMC7370894.

[8] Cardon, M. S., & Glauser, M. (2011). Entrepreneurial Passion: Sources and Sustenance. Pace DigitalCommons. URL

[9] Jaffe, D. T., & Grubman, J. A. (2007). Acquirers’ and Inheritors’ Dilemma: Discovering Life Purpose and Building Personal Identity in the Presence of Wealth. Journal of Wealth Management, 10(2), 101–114. URL

[10] Maté, G. (2022). The Myth of Normal: Trauma, Illness, and Healing in a Toxic Culture. Avery.

[11] van der Kolk, B. A. (2014). The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. Viking.

[12] Freyd, J. J. (1996). Betrayal Trauma: The Logic of Forgetting Childhood Abuse. Harvard University Press.

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About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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