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Executive Coaching for Women in Tech: When the Wiring That Got You Here Holds You Back

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Annie Wright therapy related image

Executive Coaching for Women in Tech: When the Wiring That Got You Here Holds You Back

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Executive Coaching for Women in Tech: When the Wiring That Got You Here Holds You Back

LAST UPDATED: APRIL 2026

SUMMARY

Silicon Valley rewards hypervigilance and emotional suppression, often masking deep relational trauma as visionary leadership. This guide explores why traditional coaching fails female founders and executives, the neurobiology of founder PTSD, and what trauma-informed coaching actually looks like for women in tech.

The Midnight Roadmap

Elena is a 42-year-old COO at a rapidly scaling San Francisco tech firm. It is midnight on a Thursday, and she is reviewing the engineering roadmap for the third time. Her CEO didn’t ask her to do this. The board meeting isn’t until next week. But Elena’s stomach is clenched, her pulse is racing, and she is convinced that if she misses a single dependency, the entire launch will fail, the company will lose its funding, and it will be entirely her fault.

Elena knows this is an overreaction. She has successfully guided three startups to acquisition. But her nervous system doesn’t care about her track record. Her nervous system is operating as if her physical survival depends on this product launch.

The midnight roadmap review isn’t about the roadmap. It’s about the quiet terror that lives underneath all of Elena’s competence—the sense that she is one missed dependency away from being exposed as the person who was never really supposed to be in the room. She grew up the oldest child of a single mother who worked two jobs. Elena learned early that attentiveness to detail was how you kept things from falling apart. She was never not watching. She was never not preparing for the next emergency. The startup environment didn’t create that program. It just gave it a very expensive address and called it “operational excellence.”

Then there’s Kira. She’s a 35-year-old senior engineering manager at a mid-sized fintech company—not a founder, not a C-suite executive, but the person her team leans on for everything, all the time. Kira came to coaching after her performance review described her as “technically exceptional but struggling to delegate.” Her manager meant it as constructive feedback. Kira heard it as: you are a bottleneck. You are the problem. The shame response was so immediate and so physically overwhelming that she spent the rest of the review day unable to concentrate on anything.

Kira’s inability to delegate isn’t a management skill gap. It’s a neurological one. She grew up in a home where things that were handed off to others—chores, responsibilities, care—inevitably came back damaged or undone. She learned that if something mattered, she had to do it herself. In a tech environment that prizes individual ownership and celebrates the “10x engineer” myth, that belief has been continuously reinforced. Her reflex to hold everything tightly feels, to her nervous system, like the only responsible option.

If you are a woman in tech—whether a founder, an executive, or a senior engineer—you likely recognize Elena and Kira. You operate in an industry that demands absolute devotion, penalizes boundaries, and equates human worth with scale and velocity. It is an environment that requires you to be a machine. But you are not a machine. You are a human being, and the cost of maintaining this performance is likely destroying your internal world.

Scale Changes Everything—Including What’s Broken

To understand why the tech industry is so psychologically taxing, we have to look at the nervous system. The startup ecosystem operates on a baseline of manufactured urgency. The stakes are always existential, the runway is always shrinking, and the culture is inherently adversarial.

When you are constantly anticipating market shifts, managing demanding investors, or navigating aggressive internal politics, your sympathetic nervous system (the fight-or-flight response) is chronically activated. You are flooded with cortisol and adrenaline. As Dr. Bessel van der Kolk, MD, psychiatrist and trauma researcher at Boston University School of Medicine and author of The Body Keeps the Score, notes, when the brain is locked in this state of hyperarousal, it becomes incredibly difficult to control impulses, relax, or feel safe [1]. (PMID: 9384857)

What the tech industry adds on top of van der Kolk’s model is a specific cultural mythology that reframes physiological dysregulation as leadership identity. The visionary founder who doesn’t sleep. The engineer who ships at 2:00 a.m. The executive who is always on, always available, always leaning forward. These archetypes don’t just normalize hyperarousal—they sanctify it. Dr. Richard Schwartz, PhD, developer of Internal Family Systems therapy and Clinical Assistant Professor of Psychiatry at Harvard Medical School, would call this a parts-level process: the industry has created a cultural context in which your protective parts—the hypervigilant part, the controlling part, the relentlessly productive part—are continuously rewarded and never given permission to rest [2]. The result is a professional identity that is indistinguishable from a trauma response. (PMID: 23813465)

DEFINITION FOUNDER PTSD

An emerging clinical term describing the cluster of symptoms—including chronic hypervigilance, trust impairment, emotional dysregulation, and somatic distress—that develop after prolonged exposure to the high-stakes, high-threat environment of building or scaling a company.

In plain terms: It’s why you can’t sleep even after the funding round closes. It’s why every Slack notification makes your stomach drop. It’s the physical reality that your body has adapted to survive a war zone, and it doesn’t know how to turn the alarm off just because you’re technically “safe” at home.

For many women in tech, this chronic activation eventually leads to functional overdrive. You are performing brilliantly at work, but your body is breaking down. You might experience chronic insomnia, digestive issues, autoimmune flare-ups, or a complete inability to be present with your family. Your body is keeping the score of every pivot, every late night, and every suppressed emotion.

The performance review cycle deserves specific attention as a re-traumatization mechanism. In organizations with stack-ranked or highly differentiated review systems, the annual or bi-annual review activates the same neurological threat-response as any high-stakes evaluation in which your worth is being assessed by someone with power over you. For women whose early experiences of conditional love or harsh criticism have sensitized their systems to evaluation contexts, performance reviews don’t feel like professional feedback. They feel like an existential verdict. The physical symptoms—insomnia in the weeks before a review, rumination, the inability to feel neutral about any piece of feedback regardless of its content—are not anxiety symptoms. They are the body replaying an older story.

DEFINITION COMPLEX PTSD

A trauma response that develops from prolonged, repeated, or inescapable traumatic experiences — particularly those of an interpersonal nature — as distinct from single-incident PTSD. Judith Herman, MD, professor of psychiatry at Harvard Medical School and author of Trauma and Recovery, first described complex PTSD as a constellation of symptoms including affect dysregulation, distorted self-perception, disrupted relationships, and alterations in consciousness that emerge when a person has been subjected to totalizing control by another person or system over an extended period — a framework that has since been included in the World Health Organization’s International Classification of Diseases.

In plain terms: Complex PTSD doesn’t require a dramatic single event. It can develop from years of an unpredictable household, an emotionally volatile parent, a culture that demanded you perform invulnerability — experiences that don’t look like trauma from the outside but rewired how your nervous system interprets safety and threat. For many women in tech leadership, the childhood survival strategies that produced extraordinary drive also left a blueprint that gets activated by high-pressure environments, demanding superiors, or situations where your value feels contingent on performance.

The Only Woman in the Room: Leadership Loneliness

When women in tech finally reach their breaking point and seek executive coaching, they often encounter a frustrating disconnect. They sit with a coach, explain the crushing isolation of being the only woman on an executive team, and the coach responds with well-meaning but fundamentally useless advice: “You just need to lean in more. Have you tried speaking up earlier in meetings?”

In Silicon Valley, speaking up earlier does not fix the structural reality of being the only woman in the room. Traditional coaching often fails driven professionals because it does not understand the systemic realities of their industries. A generalist coach might pathologize your exhaustion or view your workload as a simple failure of boundary-setting, completely missing the complex cognitive and emotional labor required to survive in a male-dominated field.

You need a coach who can hold the reality of your demanding career while simultaneously helping you heal the nervous system that is buckling under its weight.

The imposter syndrome that women in tech experience has a specific texture. It’s not simply the feeling that you don’t belong—it’s the constant management of other people’s projections onto you. When you’re the only woman in a technical room, you are perpetually hyperaware of how you’re being read. Every question you ask has a double valence: am I getting the information I need, and am I signaling competence while doing it? Every disagreement is risk-calculated: can I push back on this without being labeled difficult? Every moment of genuine uncertainty—and there are many in a field that moves as fast as tech—becomes a potential exposure. This is not normal cognitive load. This is a survival tax on your presence, extracted continuously, and it is exhausting in ways that are genuinely difficult to quantify or communicate to people who don’t experience it.

Dr. Deb Dana, LCSW, clinical trainer and author of The Polyvagal Theory in Therapy and Anchored: How to Befriend Your Nervous System Using Polyvagal Theory, describes the state of chronic social threat as one in which the nervous system cannot access the ventral vagal “safe and social” circuitry that underlies genuine collaboration, creative risk-taking, and learning [3]. If your body reads the conference room as dangerous—if the presence of skeptical male colleagues activates a threat response—then your access to exactly the cognitive capacities that define great leadership is compromised. You are literally less able to think clearly, connect authentically, and take creative risks in the rooms where you need those capacities most.

RESEARCH EVIDENCE

Peer-reviewed findings that inform this clinical framework:

  • Women accounted for 12% of all engineers in 2013 (PMID: 28202143)
  • 54% of women CS faculty reported greater increases in burnout due to COVID-19 pandemic compared to men (PMID: 37090683)
  • 43% of women leave full-time STEM employment after first child (PMID: 30782835)
  • Female students in STEM have 23% higher dropout rate than males (PMID: 36033057)
  • 52% of women vs 24% men academic physicians reported burnout (2017) (PMID: 33105003)
DEFINITION LEADERSHIP LONELINESS

The particular psychological isolation experienced by individuals who occupy senior leadership roles — characterized by the inability to share authentic vulnerability with peers or reports, the absence of true equals who understand the demands of the position, and the compounding effect of bearing organizational responsibility without access to equivalent support. Jacqueline Brassey, PhD, researcher at McKinsey & Company and co-author of Advancing Authentic Confidence, has documented that leadership loneliness is measurably higher among women in senior roles, who face the additional burden of navigating gender-based role incongruence while being expected to model strength in environments that have historically not been built for them.

In plain terms: The loneliness that comes with being the most senior woman in your division isn’t a personal failing or a social awkwardness. It’s structural. There often genuinely isn’t anyone around you who understands what you’re carrying — not your reports, who look to you for steadiness, and not your peers, who may be competitors. That’s a real condition, not a feeling to push through. And it has a way of making the trauma patterns you came in with feel even more entrenched.

How Childhood Trauma Patterns Show Up in Tech

Here is the most insidious part of being a driven woman in tech: the industry actively rewards and monetizes your trauma responses.

If you grew up in a chaotic home where you had to be hyper-vigilant to survive, you learned to anticipate problems before they happened. In tech, this trauma response is called “excellent product management.” If you learned that you were only lovable when you were perfectly compliant and productive, you became a master of people-pleasing. In tech, this is called “being a team player.”

The industry takes the survival strategies you developed as a child and turns them into profit. It tells you that your anxiety is a competitive advantage. It tells you that your inability to rest is what makes you a “10x engineer” or a “visionary founder.”

The “10x engineer” myth—the idea that certain individuals produce ten times the output of an average engineer—is worth examining not just as a productivity claim but as a psychological one. The people most likely to be performing at that level are not, in my experience, doing so from a place of creative flow and sustainable engagement. They are doing so because their nervous systems have never learned how to stop. The hyperproductivity of someone running from their own inner world looks identical, from the outside, to the engaged output of someone genuinely in their element. The tech industry has never developed a metric for distinguishing them, and it hasn’t tried. It benefits too much from not knowing.

Dr. Pete Walker, MA, LMFT, psychotherapist and author of Complex PTSD: From Surviving to Thriving, has written extensively on how complex PTSD survivors often unconsciously recreate in their adult environments the same relational conditions they survived in childhood—not because they are self-destructive, but because those conditions are neurologically familiar [4]. The startup environment, with its unpredictable funding cycles, demanding authority figures (investors, boards), and survival-level stakes, is an eerily precise recreation of the chaotic family system for many of the women I work with. They are not drawn to tech despite its chaos. They are, at some level, drawn to it because of it. The chaos makes sense to their nervous systems. Calm, ironically, can feel more threatening.

What Trauma-Informed Coaching Unlocks

For many women in tech, the drive to succeed is rooted in what I call the Achievement as Sovereignty framework. If your early life was marked by relational trauma, financial instability, or emotional deprivation, you likely made an unconscious vow: I will become so successful, so wealthy, and so powerful that no one can ever hurt me again.

Tech offers the ultimate promise of sovereignty. It offers the equity, the prestige, and the armor to protect yourself from the vulnerability of your past. You build a magnificent, impenetrable fortress on the upper floors of your Proverbial House of Life.

But the fortress is a trap. Because the foundation of the house—your core sense of self-worth—is still cracked. You can vest your options and achieve your exit, but if you still believe deep down that you are fundamentally flawed or unlovable, the money will not make you feel safe. It will only make you terrified of losing the money.

Trauma-informed executive coaching recognizes that when a highly capable professional knows what she needs to do but finds herself physically unable to do it, the barrier is not a lack of knowledge. The barrier is a nervous system that is interpreting the required action (e.g., setting a boundary, delegating a task, resting) as a threat to survival.

Dr. Schwartz’s Internal Family Systems model offers a particularly useful lens for the work we do together. IFS posits that the psyche is composed of multiple “parts,” each with its own perspective, history, and coping strategy [2]. The hypervigilant COO who reviews the roadmap at midnight is not a broken person. She is a person whose protective parts—the part that monitors for threat, the part that controls for error, the part that never lets anyone see weakness—have been running the show for so long that they have crowded out access to her core Self. The coaching work is not about eliminating those protective parts. They kept her safe. The work is about helping those parts understand that they don’t have to work so hard anymore—that there is a foundation being built that can carry some of the load.

In my work with clients, I find that women in tech often arrive with a very sophisticated understanding of their own patterns and almost no capacity to change them. They can explain, with clinical precision, why they can’t stop checking their phones at 10:00 p.m. They can articulate the childhood origin story, name the attachment wound, and connect it to their current behavior with startling accuracy. And they still can’t stop. This is not a knowledge deficit. This is the difference between insight and nervous system change—and it is precisely what separates coaching grounded in somatic and trauma-informed approaches from coaching that operates only at the cognitive level.

Both/And: You Can Be a Visionary AND Need Support

Women in tech are often forced to adopt a hyper-masculine, aggressive persona to survive. You are taught to be a “viking.” You are taught that any display of emotion is a fatal weakness. Over time, you internalize this belief, and you begin to view your own human needs—for rest, for comfort, for connection—with contempt.

“Somewhere along the line, we got it in our heads that being healthy and strong means that we’ve finally figured out how to not need anything from anyone. We have that exactly backwards.”

Katherine Morgan Schafler, Psychotherapist and Author

We must practice the Both/And. You can be a brilliant, ruthless negotiator who commands a boardroom, AND you can be a human being who needs a safe place to fall apart. You can be incredibly capable AND deeply exhausted. Your competence does not negate your need for care.

Coaching is the one place where you do not have to be a visionary. It is the one hour of your week where you do not have to perform, produce, or protect yourself. It is a safe harbor where you can finally take off the armor.

The driven woman in tech who burns out doesn’t burn out the way a person burns out from a job they hate. She burns out from a job she loves, or at least from a version of herself that has poured everything she has into it. The burnout is made more painful by the ambivalence—she can’t simply walk away, because so much of her identity is fused with the work. She can’t simply stay, because the cost of staying is becoming someone she doesn’t recognize. The Both/And is the only path through: you can love what you’ve built AND acknowledge that the way you’ve been building it is not sustainable. You can be committed to your mission AND require more from your circumstances than they’ve been offering you.

Women in tech also burn out differently because they are frequently carrying a mission beyond their own career success. Many of the women I work with came to tech to build something that mattered—to create products that serve communities that are underserved, to open pathways for women who will come after them, to solve problems that genuinely need solving. When the institutional pressures of the industry begin to compromise that mission, the resulting moral injury compounds the ordinary exhaustion of burnout. It’s not just that she’s tired. It’s that she’s tired and feels like she’s betraying something she once cared about. That combination is particularly heavy.

The Systemic Lens: An Industry Built on Burnout

We cannot discuss the psychological toll of tech without acknowledging the systemic reality of the industry. Silicon Valley remains a predominantly white, male-dominated field. As a woman—and particularly as a woman of color—you are navigating a landscape that was not built for you.

You are constantly managing microaggressions, proving your competence in ways your male colleagues do not have to, and walking the impossible tightrope of being “assertive enough” to be respected but not “too aggressive” to be liked. This constant code-switching and emotional labor requires an immense amount of psychological energy.

As journalist Anne Helen Petersen notes in her work on burnout, we often attribute our exhaustion to our own failures—our inability to find the right “life hack” or set the right boundary. But the problem isn’t you. The problem is an economic system that exploits your devotion and a culture that equates exhaustion with devotion [5]. Your burnout is not a personal failing; it is the logical result of surviving in a system that requires you to constantly justify your presence.

The VC funding dynamic creates its own particular psychological distortion. When a woman’s company depends on the continued goodwill of investors—most of whom are men, most of whom have deeply ingrained biases about female leadership—she is operating in a perpetual state of approval-seeking that maps almost perfectly onto anxious attachment dynamics. The quarterly board meeting reactivates the oldest wound: am I good enough? Will they still believe in me? If I show any uncertainty, will they withdraw their confidence? These are not boardroom questions. These are questions a child asks about whether she is still loved. Coaching helps women in tech develop the internal regulatory foundation to walk into a board meeting as themselves—not as a performance of the leader they think the board needs to see.

Building Terra Firma Beneath the Cap Table

If you are a woman in tech, you do not need a coach who will just give you another framework. You need a highly skilled clinician who can help you rebuild your psychological foundation while you continue to operate at the highest levels of your industry.

1. Nervous System Regulation: Before we can optimize your leadership, we have to stabilize your present. Coaching involves learning somatic tools to bring your nervous system out of chronic fight-or-flight, so you can actually sleep, digest your food, and think clearly. Dr. Dana’s work on polyvagal-informed practice offers concrete tools for building the ventral vagal capacity that supports genuine leadership—the kind that comes from regulated presence, not reactive vigilance [3].

2. De-coupling Worth from Output: We will do the deep, basement-level work of separating your fundamental human value from your professional output and your equity. This is the work of healing the Achievement as Sovereignty wound. It is slow, sometimes uncomfortable, and genuinely transformative.

3. Strategic Boundary Setting: We won’t talk about meditating for ten minutes. Instead, we will talk about how to strategically manage your energy, how to delegate without triggering your trauma responses, and how to navigate the politics of your firm without losing your soul. The goal isn’t a better morning routine. It’s a fundamentally different relationship to your own limits—one that comes from security rather than fear.

4. Identity Architecture: For many women in tech, the question “who am I when I’m not building something?” is genuinely destabilizing. We will work to develop what I call an identity architecture that has roots outside the company, outside the cap table, and outside the next launch cycle. This is not about becoming less ambitious. It is about becoming more durable—more able to weather failure, transition, and the inevitable gaps between one chapter and the next, because your sense of self is not entirely lodged in any of them.

5. Re-integrating the Exiled Parts: Using frameworks drawn from IFS and somatic work, we’ll engage the parts of you that have been running the overnight roadmap reviews—not to silence them, but to understand what they’re afraid of, to give them the security they’ve been working so hard to manufacture, and to help them take up a new role in a life that is actually built to last.

The “10x engineer” myth deserves to be named explicitly as what it is: a productivity narrative built on the foundation of unprocessed trauma. The idea that some engineers simply produce exponentially more than others—and that this is a fixed trait worth identifying and maximizing—ignores entirely the question of what those individuals are sacrificing to generate that output, and at what cost to their bodies, relationships, and long-term sustainability. In my work with clients, the women who have been labeled “10x” by their organizations are almost always running on a combination of genuine talent and a nervous system that doesn’t know how to stop. They are not more capable than their peers. They are more activated. And activation—hypervigilance, the inability to disengage, the constant scanning for what might go wrong—is eventually metabolically catastrophic. The same wiring that makes you a 10x engineer at 28 is what gives you an autoimmune condition at 38.

I want to speak directly to the women who have made it to a senior leadership position in tech and are secretly wondering whether it was worth it. That thought is not ingratitude. It is an honest reckoning, and it deserves honest engagement rather than suppression. The women who arrive at that question are rarely questioning the value of their work. They are questioning the terms of the trade—what was extracted from them in order to get here, and whether anyone is going to acknowledge the cost. Coaching is a place where that question is allowed to be asked out loud, with full complexity, without the answer being forced in either direction. You don’t have to decide to leave. You don’t have to decide to stay. You have to decide to stop pretending you don’t have the question. And then, with support, you can actually sit with the answer—without your nervous system hijacking the conversation before you can hear it clearly.

The women I work with who have done this—who have allowed themselves to ask the hard question and genuinely sit with it—do not uniformly leave tech. Some do. Some redesign their relationship to the work in ways that allow them to stay with far greater integrity and sustainability. Some discover that what they thought was ambivalence about tech was actually ambivalence about a specific company or a specific role, and that clarity opens a door they hadn’t known was there. What they have in common is that they stopped outsourcing the answer to the pressure of the environment—to the board’s expectations, the team’s needs, the investors’ timelines—and claimed the authority to answer it from inside themselves. That is not a small thing. That is the whole thing.

You have spent your career building products and platforms for others. It is time to invest in the foundation of your own life. If you are ready to begin this work, I invite you to explore executive coaching with me or consider my foundational course, Fixing the Foundations.

If what you’ve read here resonates, I want you to know that individual therapy and executive coaching are available for driven women ready to do this work. You can also explore my self-paced recovery courses or schedule a complimentary consultation to find the right fit.


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FREQUENTLY ASKED QUESTIONS

Q: Will coaching make me lose my edge at work?

A: This is the most common fear among women in tech. The answer is no. Healing your trauma responses does not erase your intelligence, your strategic mind, or your work ethic. It simply changes the fuel source. Instead of working from a place of frantic fear and hypervigilance, you learn to work from a place of grounded, sustainable power. Many clients report that their creative problem-solving and strategic thinking actually improve once their prefrontal cortex isn’t in a constant state of threat-response.

Q: I don’t have time for coaching. How can I fit this into an 80-hour workweek?

A: I understand the time constraints of your industry. This is why I offer flexible, high-impact sessions and why my course, Fixing the Foundations, is entirely self-paced. However, it’s also worth asking: what is the long-term cost of not making time for this? Burnout will eventually force you to make time. Coaching allows you to address the issue before the system crashes.

Q: How is trauma-informed coaching different from therapy?

A: Therapy focuses primarily on healing past wounds and treating clinical diagnoses. Trauma-informed executive coaching acknowledges those past wounds but focuses on how they are impacting your current leadership, performance, and career trajectory. It is forward-looking and action-oriented, but grounded in clinical expertise.

Q: I feel like an imposter at work. Can coaching help with that?

A: Yes. Imposter syndrome is rarely just a lack of confidence; it is often a trauma response rooted in early experiences of conditional love or systemic marginalization. Coaching helps you identify the root cause of the imposter feelings and build a secure, internal sense of worth that isn’t dependent on external validation.

Q: Do I have to talk about my childhood? I just want to fix my work anxiety.

A: We only go into the past to the extent that it is driving your present distress. However, for most driven women, the anxiety you experience at work is a direct reenactment of early relational patterns. Understanding the origin of the pattern is usually necessary to permanently change it.

Q: I’ve done therapy. Do I need coaching too?

A: Maybe. Many of my clients come to me with a solid therapy foundation—they understand their patterns intellectually and have done important emotional processing. What coaching adds is the forward-facing, career-integrated, behavioral dimension: how do you take what you’ve learned in therapy and apply it to the specific dynamics of a board meeting, a difficult investor conversation, or a high-stakes performance cycle? Therapy and coaching are not redundant. They work in different registers, and for many women in tech, both are genuinely useful.

Related Reading

[1] van der Kolk, B. A. (2014). The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. Viking.
[2] Schwartz, R. C. (1995). Internal Family Systems Therapy. Guilford Press.
[3] Dana, D. (2018). The Polyvagal Theory in Therapy: Engaging the Rhythm of Regulation. W. W. Norton & Company.
[4] Walker, P. (2013). Complex PTSD: From Surviving to Thriving. Azure Coyote Publishing.
[5] Petersen, A. H. (2020). Can’t Even: How Millennials Became the Burnout Generation. Houghton Mifflin Harcourt.
[6] Schafler, K. M. (2023). The Perfectionist’s Guide to Losing Control: A Path to Peace and Power. Portfolio.
[7] Maté, G., & Maté, D. (2022). The Myth of Normal: Trauma, Illness, and Healing in a Toxic Culture. Avery.

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Annie Wright, LMFT

About the Author

Annie Wright, LMFT

LMFT #95719  ·  Relational Trauma Specialist  ·  W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

As a licensed psychotherapist (LMFT #95719), trauma-informed executive coach, and relational trauma specialist with over 15,000 clinical hours, she guides ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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