
What Is Trauma-Informed Executive Coaching? A Therapist’s Complete Guide
Trauma-informed executive coaching addresses what standard coaching misses: the nervous system, the attachment patterns, and the early relational experiences that quietly run the show in the boardroom. This post explains what trauma-informed coaching actually is, how it differs from both therapy and conventional coaching, why driven women need it specifically, and what the clinical work looks like in practice.
Last reviewed: June 2026 by Annie Wright, LMFT
- 6:48 a.m. in the Parking Structure
- What Is Trauma-Informed Executive Coaching?
- The Neurobiology of Trauma-Informed Coaching
- How Trauma-Informed Coaching Shows Up in Driven Women
- What Standard Coaching Misses: The Attachment Lens
- Both/And: Strategy AND the Nervous System
- The Systemic Lens: Why Driven Women Need This Specifically
- How to Heal: The Path Forward
- Frequently Asked Questions
6:48 a.m. in the Parking Structure
It’s 6:48 a.m. Kavita, 44, SVP of engineering at a pre-IPO fintech company in San Francisco, sits in her car in the parking structure beneath the office. She’s been here for eleven minutes, the engine off, the silence a stark contrast to the relentless hum of her professional life. On her calendar: a 7 a.m. leadership sync, a 9 a.m. board prep call, a noon all-hands she will run.
She is competent. Everyone in the building knows she is competent. She can feel that knowledge in her body as a kind of weight, not a comfort. She’s had three executive coaches. The last one gave her a communication framework she could diagram from memory. It helped nothing. She’s trying to understand why she keeps crying in her car.
Kavita’s story isn’t unique. It echoes the silent struggles of countless driven women who, despite their external achievements, find themselves grappling with an inexplicable sense of overwhelm, self-doubt, or an inability to truly thrive in their leadership roles. They’re often told to “lean in,” “be more confident,” or “improve their communication skills,” yet these conventional solutions fall short. Failing to address the deeper, often unconscious, forces at play.
What Kavita needs isn’t another framework. What she needs is a coach who can see what the frameworks can’t: that her nervous system is running a survival program that was never meant for a boardroom.
What Is Trauma-Informed Executive Coaching?
Trauma-informed executive coaching is a specialized modality that integrates a deep understanding of how trauma. Including relational and developmental trauma. Shapes an individual’s nervous system, attachment patterns, and core beliefs. These deeply ingrained patterns often manifest as leadership limitations: difficulty delegating, hypervigilance, inability to tolerate conflict, or the compulsive over-functioning that looks like drive but feels like drowning. Unlike traditional executive coaching, which primarily focuses on skills and strategies, trauma-informed coaching recognizes that these “skills gaps” are often rooted in physiological and psychological responses to past experiences.
This approach is distinct from standard executive coaching in a specific way: standard coaching typically operates under the assumption that a coachee’s nervous system is regulated and capable of readily implementing new strategies. Trauma-informed coaching doesn’t make that assumption. It also differs from traditional therapy, which focuses on processing past trauma in depth. While trauma-informed coaching acknowledges the past, its primary aim is to integrate that understanding into present leadership function. Empowering driven women to lead from a place of regulation and conscious choice rather than reactive survival.
As Judith Herman, MD, professor of psychiatry at Harvard Medical School and author of Trauma and Recovery, emphasizes, understanding the foundational frameworks of trauma is crucial for effective intervention. The “trauma-informed” modifier means that the coaching process is built upon the six core principles outlined by the Substance Abuse and Mental Health Services Administration (SAMHSA). A fundamental shift in perspective from “What’s wrong with you?” to “What happened to you?” In the context of executive coaching, this translates to a highly attuned and relational process that prioritizes the client’s felt sense of safety above all else.
Relational trauma refers to the cumulative impact of repeated attachment disruptions in early caregiving relationships that profoundly shape the nervous system’s baseline threat assessment and an individual’s capacity for connection. This differs from single-incident trauma by its chronic, pervasive nature. Often occurring within the very relationships meant to provide safety and security. As Judith Herman, MD, professor of psychiatry at Harvard Medical School and author of Trauma and Recovery, explains, these experiences can lead to complex post-traumatic stress and deeply ingrained patterns of relating to self and others that persist well into adulthood.
In plain terms: This isn’t about one big scary event, but rather the ongoing, subtle ways early relationships taught your body and mind to be on high alert. Making it hard to trust, connect, or feel truly safe, even now, even in the boardroom.
Operationally, trauma-informed executive coaching involves nervous system awareness, an attachment lens, parts-work (understanding different internal parts of the self), work within the window of tolerance, and fostering a regulated presence in the coach to co-regulate with the client. It’s a fundamentally relational process. Not a skills delivery system.
The Neurobiology of Trauma-Informed Coaching
The nervous system is the often-missing variable in executive development. Traditional coaching frequently overlooks the profound impact of our physiological state on our ability to lead, innovate, and connect. Stephen Porges, PhD, distinguished university scientist and originator of Polyvagal Theory, provides a crucial framework for understanding this. Polyvagal Theory describes an autonomic hierarchy: the ventral vagal complex (associated with social engagement and safety), the sympathetic nervous system (mobilization and fight/flight), and the dorsal vagal complex (shutdown and dissociation).
Driven women often find themselves cycling between sympathetic overdrive. The relentless hustle culture that demands constant performance. And dorsal shutdown, exemplified by Kavita’s parking structure moment of emotional collapse. This constant cycling, while appearing functional on the surface, is often a survival strategy, not a state of optimal performance. It drains cognitive resources, impairs decision-making, and erodes emotional regulation. Directly impacting leadership effectiveness.
Daniel Siegel, MD, clinical professor of psychiatry at UCLA and founding co-director of the Mindsight Institute, introduced the concept of the “window of tolerance”. The optimal zone of arousal where an individual can effectively function, process experiences, and regulate emotions. When chronically operating above this window, the nervous system enters a state of hyperarousal, leading to anxiety, reactivity, and hypervigilance. Operating below the window leads to hypoarousal: numbness, dissociation, or shutdown. Standard coaching often assumes the coachee is operating within her window of tolerance, focusing solely on cognitive strategies. Trauma-informed coaching, however, works with the nervous system. Recognizing and addressing these physiological states to expand the window of tolerance and foster genuine resilience.
Coined by Daniel Siegel, MD, clinical professor of psychiatry at UCLA and founding co-director of the Mindsight Institute, the Window of Tolerance is a clinical framework describing the optimal zone of arousal in which a person can function most effectively, process experiences, and regulate emotions. Outside this window, the nervous system is either in a state of hyperarousal (anxiety, panic, hypervigilance, fight/flight) or hypoarousal (numbness, dissociation, emotional flatness, freeze/shutdown). Maintaining a flexible and expanded window of tolerance is crucial for emotional regulation, cognitive function, and adaptive responses to stress in leadership contexts.
In plain terms: Think of it as your “just right” zone. Where you can handle the board meeting, the difficult conversation, the complex decision without tipping into overwhelm or going numb. Trauma-informed coaching helps you widen that zone so you can stay present and effective, even when things get hard.
The impact of early life adversity on executive function is a critical component of this neurobiological understanding. Studies consistently demonstrate that adverse childhood experiences can alter brain development, particularly in areas responsible for executive functions such as planning, working memory, and inhibitory control. For driven women, this can manifest as subtle yet persistent challenges in areas like time management, prioritization, or emotional regulation. Even when they possess high intellectual capabilities. A trauma-informed approach acknowledges these neurobiological realities, offering strategies that go beyond cognitive reframing to address the physiological underpinnings of these challenges.
How Trauma-Informed Coaching Shows Up in Driven Women
Erin, 39, chief of staff at a biotech startup in Cambridge, embodies a common pattern seen in driven women. In coaching, Erin consistently presented the same leadership problem: she found it nearly impossible to hold her direct reports accountable without physically bracing for retaliation. She is perceptive, articulate, and meticulously prepared. Yet in every conversation about performance management, her demeanor would subtly shift. Her voice would quiet, her shoulders would hunch forward, and her eyes would cast slightly downward.
Her previous coach, observing this, advised her to “be more direct.” But Erin had been direct her entire career; directness was not her issue. What her previous coach couldn’t perceive was that the accountability conversation activated a freeze response. A deeply wired pattern stemming from childhood years marked by unpredictable parental anger. Her nervous system, in these moments, couldn’t distinguish between her VP of product and her father at age nine. A trauma-informed coaching approach understands that addressing this nervous system pattern is paramount, rather than simply focusing on communication techniques.
Beyond these individual manifestations, trauma-informed coaching also addresses the unique challenges driven women face in navigating systemic biases and microaggressions within male-dominated industries. These experiences, while not always overt trauma, can accumulate and contribute to a chronic state of nervous system dysregulation, impacting confidence, decision-making, and overall well-being. A trauma-informed coach provides a safe and validating space for women to process these experiences, develop coping mechanisms, and strategize ways to navigate and challenge systemic barriers without further compromising their nervous system.
What I see consistently in my work is that the women who struggle most in leadership aren’t the ones who lack skills. They’re the ones whose skills are being sabotaged by a nervous system running an old program. Coaching that doesn’t see this is coaching in the dark.
What Standard Coaching Misses: The Attachment Lens
Standard executive coaching often overlooks the profound influence of early attachment experiences on adult leadership behaviors. The attachment lens in coaching reveals how deeply ingrained patterns, formed in our earliest relationships, play out in the boardroom and impact professional effectiveness. Amir Levine, MD, and Rachel Heller, MA, authors of Attached, illuminate how adult attachment patterns. Anxious, avoidant, and disorganized. Manifest in distinct leadership styles.
The driven woman with an anxious attachment style might over-explain, constantly seek reassurance, or micromanage her team because delegating feels like abandonment. The driven woman with an avoidant attachment might excel in isolation, deliver feedback with a brutal efficiency that alienates her team, and struggle to acknowledge positive contributions. Precisely because vulnerability and connection feel threatening. Neither pattern is a character flaw. Both are adaptive responses to early relational environments that have outlived their usefulness.
“The core experiences of psychological trauma are disempowerment and disconnection from others. Recovery, therefore, is based upon the empowerment of the survivor and the creation of new connections.”
JUDITH HERMAN, MD, professor of psychiatry at Harvard Medical School, Trauma and Recovery
David Wallin, PhD, author of Attachment in Psychotherapy, further elaborates on how insecure attachment patterns become the invisible “water” in which leadership swims. Pervasive and often unnoticed because they are so fundamental to an individual’s way of being. These patterns, while often adaptive in their original context, can become significant impediments to effective leadership and team collaboration. Trauma-informed coaching brings these unconscious dynamics into awareness, allowing for conscious choice and relational repair.
This perspective underscores that true leadership development extends beyond mere skill acquisition. It necessitates addressing the underlying relational patterns that shape how we connect, lead, and respond to challenges. This is the work that most executive coaching programs simply don’t do, because most executive coaches don’t have the clinical training to do it safely.
Both/And: Strategy AND the Nervous System
Driven women often enter coaching with a clear, strategic goal: to fix a specific problem. Delegation, feedback avoidance, perfectionism. Trauma-informed executive coaching holds a crucial paradox: you need the strategy AND you need the underlying nervous system work. Without both, the strategy risks becoming another task to fail at, inadvertently reinforcing the very beliefs that hold them back. The most brilliant strategic frameworks fall flat if the nervous system is in a state of chronic threat or shutdown.
Consider Shalini, 47, a managing partner at a boutique private equity firm in New York. Shalini initially sought coaching to “work on her executive presence.” Over six months, a deeper pattern emerged: every time she needed to present to her LP group, she would subtly dissociate. To an observer, she appeared composed and articulate. Yet she would leave the meeting with little to no memory of what she had said. She possessed extraordinary presence, but beneath it lay a profound shutdown response to being evaluated by authority figures. A pattern wired in from a childhood where evaluation consistently preceded punishment.
The strategic interventions. Presentation skills, message architecture, vocal modulation. Were never going to address this deeply rooted physiological response, because they failed to acknowledge the underlying nervous system dysregulation. The both/and approach recognizes that Shalini needed not only the strategic language to structure her presentations but also the somatic work to regulate her nervous system, allowing her to remain fully present and embodied when facing evaluation. This integrated approach acknowledges that true executive presence stems from an internal state of safety and coherence, not just external polish.
Another example is the challenge of delegation. A driven woman might intellectually understand the importance of delegating tasks to empower her team and free up her time for higher-level strategic work. However, if her nervous system is wired for hyper-responsibility due to early experiences where she had to take on adult roles prematurely, the act of letting go can trigger deep-seated anxieties about control and safety. Simply providing a delegation framework will be ineffective. Trauma-informed coaching would explore the roots of this hyper-responsibility, help her regulate the anxiety associated with relinquishing control, and gradually build her capacity to trust both herself and her team.
The Systemic Lens: Why Driven Women Need This Specifically
The leadership development industry, in its traditional form, was largely built by and for men. Emerging from an era where emotional intelligence was often dismissed as a “soft skill.” Consequently, most executive coaching frameworks implicitly assume a nervous system that has not been shaped by childhood trauma, gender-based invalidation, or the unique pressures placed upon driven women to be extraordinary in environments often designed for ordinary men. This systemic oversight is precisely why trauma-informed executive coaching isn’t merely an enhancement. It’s a necessity for many driven women.
Research on gender-based stress illuminates this dynamic. Cheryl Woods-Giscombé, PhD, from the University of North Carolina at Chapel Hill, has researched what she calls the “superwoman schema”. A pattern prevalent in driven Black women and generalizable to many driven women. Characterized by intense role obligation, resistance to vulnerability, and self-neglect concerning physical and emotional well-being. This schema isn’t a personal failing. It’s a deeply ingrained coping mechanism, often developed in response to systemic pressures and expectations.
The driven woman who was conditioned from childhood to be the family’s “capable one” isn’t failing at leadership. She’s leading with a nervous system that was never designed for rest, self-compassion, or vulnerability. When the coaching industry offers yet another framework or strategy without addressing these underlying physiological and psychological realities, it inadvertently perpetuates the problem. Trauma-informed coaching, by contrast, acknowledges and actively works with these systemic and internalized pressures. Offering a path to leadership that is sustainable, authentic, and deeply rooted in self-awareness and nervous system regulation.
The psychology of driven women is inseparable from this systemic context. The hypervigilance, the perfectionism, the difficulty receiving care or delegating. These aren’t personality defects. They’re the predictable outputs of a nervous system that has been shaped by both early relational experiences and a culture that has relentlessly demanded more while providing less support. Trauma-informed coaching meets all of that with both clinical skill and genuine respect.
How to Heal: The Path Forward
Trauma-informed executive coaching offers a concrete, actionable path forward. Moving beyond platitudes to address the root causes of leadership challenges. It’s not about fixing what’s broken, but rather helping a driven, ambitious woman lead from a nervous system that feels safe enough to be fully present. Not just performing. This work is multifaceted and deeply personalized, drawing on several key modalities:
Somatic Awareness Work: This involves tuning into the body’s signals and sensations, recognizing how stress and past experiences manifest physically. By developing somatic literacy, driven women can learn to identify early warning signs of dysregulation and intervene before they escalate into overwhelm or shutdown. Through practices like mindful movement, breathwork, and body scans, clients learn to track their internal states and respond with greater intentionality, rather than being swept away by automatic reactions.
Internal Family Systems (IFS) Parts-Work: Developed by Richard Schwartz, PhD, IFS provides a framework for understanding the internal landscape as comprised of various “parts”. Each with its own intentions, feelings, and beliefs. In trauma-informed coaching, this often involves working with the inner critic, the achievement-manager parts, and other protective parts that have developed to cope with past adversity. By befriending and understanding these parts, rather than battling them, driven women can access their core Self. A place of inherent wisdom, compassion, and courage. To lead with greater authenticity and less internal conflict.
Attachment Pattern Mapping: This involves exploring how early attachment experiences have shaped current relational patterns in the workplace. By understanding whether anxious, avoidant, or fearful-avoidant attachment styles are influencing interactions with colleagues, direct reports, or superiors, driven women can consciously choose new ways of relating that foster healthier connections and more effective collaboration.
Window of Tolerance Practices: Building on Daniel Siegel’s concept, coaching incorporates practices designed to expand and strengthen the window of tolerance. This includes mindfulness, breathwork, and other self-regulation techniques that help individuals stay within their optimal zone of arousal, even amidst high-stress situations. By consistently practicing these techniques, driven women can develop a more robust and flexible nervous system, allowing them to navigate pressure with greater calm and clarity.
Values Clarification: Often, a driven woman’s relentless pursuit of success has been a survival strategy, rather than a conscious choice aligned with her deepest values. Trauma-informed coaching helps clarify authentic values, allowing leaders to reorient their drive toward purpose-driven goals that resonate with their true selves. Leading to more sustainable fulfillment and impact.
For women ready to explore this path, Annie’s trauma-informed executive coaching services offer this integrated approach. The Fixing the Foundations™ course provides a parallel opportunity to engage with these principles at your own pace. And individual therapy remains available for those whose healing work requires deeper clinical support. If you’re ready to take a next step, you can connect with our team here. The Strong & Stable newsletter also offers ongoing content on trauma-informed leadership and the psychology of driven women.
This journey isn’t about erasing your past or diminishing your drive. It’s about understanding how your past has shaped your present, and then consciously choosing how you want to lead your future. It’s about transforming survival strategies into thriving mechanisms. When you learn to lead from a regulated nervous system, you don’t just become a more effective leader. You become a more integrated, compassionate, and truly present human being. And that changes everything: for your team, for your work, and for yourself.
Kavita is still in that parking structure on some mornings. But increasingly, she knows what’s happening there. And knowing what’s happening is the beginning of something different.
What I want driven women to understand is this: the parking structure moment isn’t a symptom of failure. It’s a communication. It’s the body saying that the current arrangement. The performance, the hypervigilance, the chronic threat state. Is not sustainable. The question isn’t “what’s wrong with me?” The question is “what is this trying to tell me, and what would it look like to actually listen?”
Trauma-informed coaching is, at its core, the practice of listening. Listening to the body’s wisdom. Listening to the relational patterns that formed long before the C-suite. Listening to the parts of the self that have been performing without a break for decades and are quietly exhausted. When a driven woman begins to lead from that listening. Rather than from the fear and hypervigilance that have been running the show. Everything changes. Not just her leadership. Her life.
The work I do with driven women in executive coaching is different from what most coaching programs offer, because it takes the nervous system seriously. Because it holds the relational history alongside the strategic goals. Because it recognizes that you can’t sustainably perform your way to wellbeing. But you can build, carefully and with genuine support, a version of leadership that doesn’t cost you your health, your relationships, or your sense of self. That’s what trauma-informed coaching makes possible. And it’s what driven women deserve.
Q: What’s the difference between trauma-informed executive coaching and regular executive coaching?
A: Regular executive coaching typically focuses on skills development, strategy, and goal attainment, assuming a relatively stable and regulated nervous system. Trauma-informed executive coaching integrates an understanding of how past trauma. Including developmental and relational trauma. Impacts the nervous system, attachment patterns, and core beliefs. It addresses the underlying physiological and psychological responses that can hinder leadership effectiveness, rather than just focusing on surface-level behaviors. It’s about building capacity and resilience from the inside out.
Q: Do I need to have experienced obvious trauma to benefit from trauma-informed coaching?
A: Not at all. While the term “trauma” can evoke images of severe, single-incident events, trauma-informed coaching recognizes that many driven women have experienced relational or developmental trauma. Cumulative, often subtle, adverse experiences in early life that shape the nervous system and relational patterns. These experiences might not be consciously remembered as “trauma” but can still impact executive function, emotional regulation, and leadership style. If you find yourself over-functioning, hypervigilant, or struggling with imposter syndrome, trauma-informed coaching can be profoundly beneficial.
Q: Can executive coaching and therapy happen at the same time?
A: Yes, absolutely. In many cases, it can be highly complementary. Therapy often focuses on deeper processing of past experiences and healing psychological wounds, while trauma-informed executive coaching is geared toward integrating that healing into present leadership function and future goals. Clear communication between your therapist and coach can ensure each professional supports your overall well-being without overlap or conflict.
Q: Will trauma-informed coaching slow me down professionally?
A: Quite the opposite. While the initial focus might involve slowing down to understand your nervous system and internal patterns, the long-term outcome is often increased efficiency, clarity, and sustainable performance. By addressing the root causes of burnout, reactivity, and self-sabotage, trauma-informed coaching helps you lead with greater presence, make more intentional decisions, and build healthier relationships. Ultimately accelerating your professional growth in a sustainable way.
Q: How long does trauma-informed executive coaching take?
A: The duration varies depending on individual needs and goals. It’s not a quick fix. It involves deep, transformative work. Typically, engagements last anywhere from six months to a year or more, allowing sufficient time to build trust, explore patterns, integrate new practices, and observe sustainable changes in leadership effectiveness and personal well-being.
Q: Is trauma-informed coaching covered by insurance?
A: Executive coaching, including trauma-informed executive coaching, is generally not covered by health insurance, as it’s considered a professional development service rather than medical treatment. It’s typically an out-of-pocket investment, though some companies may offer professional development budgets that can be allocated toward coaching. Discuss payment options and investment details directly with your coach.
Q: How do I know if my executive coach is actually trauma-informed?
A: A truly trauma-informed executive coach will have specific training in trauma theory, nervous system regulation (including Polyvagal Theory), and modalities like Internal Family Systems or Somatic Experiencing. They’ll prioritize creating a sense of safety and trust, understand the impact of power dynamics, and avoid pathologizing your responses. They’ll be transparent about their approach and often have a background in clinical psychology or psychotherapy. Ask about their specific training in trauma and the nervous system. Not just coaching certifications.
Related Reading
- Herman, Judith. Trauma and Recovery: The Aftermath of Violence. From Domestic Abuse to Political Terror. Basic Books, 1997.
- Dana, Deb. The Polyvagal Theory in Therapy: Engaging the Rhythm of Regulation. W. W. Norton & Company, 2018.
- Porges, Stephen W. The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation. W. W. Norton & Company, 2011.
- Siegel, Daniel J. Mindsight: The New Science of Personal Transformation. Bantam, 2010.
- Schwartz, Richard C. No Bad Parts: Healing Trauma & Restoring Wholeness with the Internal Family Systems Model. Sounds True, 2021.
- Levine, Amir, and Rachel S. F. Heller. Attached: The New Science of Adult Attachment and How It Can Help You Find. And Keep. Love. TarcherPerigee, 2010.
- Wallin, David J. Attachment in Psychotherapy. Guilford Press, 2007.
- van der Kolk, Bessel A. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. Viking, 2014.
- Woods-Giscombé, Cheryl L. “Superwoman Schema: A Conceptual Framework for Understanding the Stress, Coping, and Health of African American Women.” Journal of Black Psychology. 2010;36(4):450, 472.
- Colonna, Jerry. Reboot: Leadership and the Art of Growing Up. HarperBusiness, 2019.
References
Peer-Reviewed Research (Vancouver)
- Cloitre M, Stolbach BC, Herman JL, van der Kolk B, Pynoos R, Wang J, et al. A developmental approach to complex PTSD: childhood and adult cumulative trauma as predictors of symptom complexity. J Trauma Stress. 2009;22(5):399-408. doi:10.1002/jts.20444. PMID: 19795402.
- Porges SW. Polyvagal Theory: Current Status, Clinical Applications, and Future Directions. Clin Neuropsychiatry. 2025;22(3):169-184. doi:10.36131/cnfioritieditore20250301. PMID: 40735382.
- Reisz S, Duschinsky R, Siegel DJ. Disorganized attachment and defense: exploring John Bowlby's unpublished reflections. Attach Hum Dev. 2018;20(2):107-134. doi:10.1080/14616734.2017.1380055. PMID: 28952412.
- Brenner EG, Schwartz RC, Becker C. Development of the internal family systems model: Honoring contributions from family systems therapies. Fam Process. 2023;62(4):1290-1306. doi:10.1111/famp.12943. PMID: 37924221.
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Annie Wright, LMFT
LMFT · Relational Trauma Specialist · W.W. Norton Author
Helping ambitious women finally feel as good as their résumé looks.
Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women. Including Silicon Valley leaders, physicians, and entrepreneurs. In repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.
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The Everything Years (W.W. Norton)
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Regular contributor to Psychology Today. Expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information.
