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What Secure Attachment Actually Looks Like in Parenting (And Why It’s Not About Being a Perfect Parent)

What Secure Attachment Actually Looks Like in Parenting (And Why It’s Not About Being a Perfect Parent)

Ocean waves meeting a quiet shoreline at golden hour — Annie Wright trauma therapy

LAST UPDATED: APRIL 2026

SUMMARY

This article explores what secure attachment truly means in parenting — beyond the myths of perfection. It reveals how attunement and repair shape connection, why your nervous system’s history matters, and what the research actually says about raising emotionally resilient children. If you’re driven to parent differently but feel uncertain about your approach, this is your clinical guide to what really builds security.

The Mother Who Monitors Her Own Attunement

It’s 7:15 on a Tuesday morning. Nadia stands in the kitchen, the soft hum of the coffee maker filling the quiet space. Her six-year-old daughter is at the breakfast table, stirring cereal absentmindedly, eyes flicking up for a glance. Nadia feels the familiar knot of anxiety twist inside her chest. She watches her own face in the window’s reflection — a mask of calm — but inside, she’s tallying every word, every facial expression, every missed cue. Did she respond quickly enough when her daughter reached out? Was her tone warm enough just then? She makes a mental checklist: Did I mirror her sadness? Did I acknowledge her frustration?

Nadia’s awareness borders on hypervigilance. In trying so hard to be attuned, she sometimes misses the spontaneous magic of connection unfolding right in front of her.

Nadia, 38, is a pediatric cardiologist and mother of two. She’s read Daniel Siegel, Mary Ainsworth, and countless parenting manuals. She knows the attachment literature backward and forward. Her own childhood was shadowed by a mother who was consistently emotionally unavailable — absent in presence, dismissive in feeling. Nadia’s terror is palpable: what if she repeats the pattern? What if her children grow up feeling unseen, unheard, and unsafe? So she watches herself with clinical precision, cataloguing her responses, grading her attunement.

This self-monitoring is more than conscientious parenting; it’s a nervous system caught between old survival patterns and new intentions. What I see consistently in my work with clients like Nadia is that the nervous system doesn’t simply flip a switch from trauma to health. Instead, it oscillates. The brain’s limbic system is wired to scan for threat — especially in relational contexts that once contained danger or neglect. So even when a parent consciously wants to be present, their system might default to hypervigilance or dissociation, which paradoxically interferes with the very attunement they strive for.

Attunement, in clinical terms, means sensing and responding to a child’s emotional states in a timely and appropriate way. But if your nervous system is on high alert, you tend to either overanalyze or shut down. Nadia’s intense self-monitoring can create a subtle distance — not because she’s unloving, but because her system’s old relational trauma wiring triggers a protective strategy: control. Control feels safer than vulnerability, but it also risks missing the fluid, felt experience of connection.

This dynamic illustrates a crucial intersection of trauma and parenting: healing your attachment wounds isn’t about perfect presence; it’s about cultivating awareness of your nervous system’s impulses and learning to gently redirect them. The emotional unavailability Nadia fears repeating is not a fixed destiny, but it can shadow her attempts at attunement until she works through that trauma — not just intellectually, but experientially. This is why therapy that focuses on nervous system regulation and somatic tools becomes essential for parents who want to change the pattern but struggle to embody secure presence.

If you relate to Nadia’s experience, you’re not alone — and you don’t have to fix yourself overnight. Healing your attachment wounds and becoming the parent you want to be is a process that includes patience for your own nervous system’s rhythms. You can start by noticing when you’re monitoring yourself instead of being with your child, and gently shift your attention back to the moment’s felt experience. This small practice begins to rewire your brain’s patterns and models a relational safety your child can trust.

For more on how your nervous system shapes your parenting and how to work with it, see my post on the freeze response in trauma. And if you want support navigating these patterns, you can learn about working with me here.

What Is Secure Attachment? The Clinical Definition

DEFINITION SECURE ATTACHMENT

Secure attachment is a relational pattern identified by John Bowlby, MD, psychiatrist and psychoanalyst, and later elaborated by Mary Ainsworth, PhD, developmental psychologist at the University of Virginia. It describes a child’s confident reliance on a primary caregiver for comfort and safety, characterized by the child’s ability to use the caregiver as a secure base from which to explore the world and to seek comfort when distressed. This pattern emerges from consistent, sensitive, and responsive caregiving.

In plain terms: Secure attachment means your child feels safe enough with you to explore, make mistakes, and come back for comfort when needed. It’s less about being perfect and more about being reliably there, even when things get messy.

In my work with clients, I often see secure attachment misunderstood as flawless parenting or constant happiness. That’s not what the research shows. John Bowlby (1907–1990) laid the groundwork for understanding attachment as an innate biological system designed to keep infants close to caregivers who provide protection. His seminal work, Attachment and Loss (1969), established how early experiences shape a person’s internal working models of relationships.

Mary Ainsworth, PhD, took Bowlby’s theory into the lab with her “Strange Situation” experiments in the 1970s, which categorized attachment styles based on infant responses to caregiver separation and reunion. She showed that securely attached children use their caregiver as a safe haven and secure base — returning for reassurance, then exploring again with confidence.

Secure attachment isn’t about perfection. It’s about predictability and responsiveness. When children learn that their signals for help — crying, clinging, asking — are met with timely and sensitive responses, their nervous systems develop a sense of safety. This safety supports emotional regulation, social engagement, and resilience.

Clinically, secure attachment forms a foundation for healthy development across emotional, behavioral, and cognitive domains. Children grow into adults who generally trust others, manage stress effectively, and maintain fulfilling relationships. Conversely, insecure attachment — whether avoidant, anxious, or disorganized — often signals that early relational needs were inconsistently met, leading to struggles in intimacy, trust, and self-worth.

If you’re reading this because you want to understand how to cultivate secure attachment for your child, know that it’s a process of attunement, repair, and presence — not perfection. It’s also not about eliminating all distress; children will feel upset, disappointed, or scared. What matters is how those moments get managed together. For deeper understanding of how attachment shapes adult relationships and parenting, check out my article on relational trauma.

Also, if your own attachment history includes trauma or neglect, recognizing how that influences your parenting is crucial. You can find detailed explanations about the impact of early relational wounding in my post on the parentified achiever — a pattern many driven women carry into their own parenting.

The Strange Situation: What Ainsworth Actually Found

DEFINITION STRANGE SITUATION PROCEDURE

The Strange Situation Procedure, developed by Mary Ainsworth, PhD, developmental psychologist at the University of Virginia, is a structured observational assessment used in developmental psychology to evaluate the quality of attachment between infants and their primary caregivers. It involves a series of separations and reunions in a controlled setting to observe infant behavior and caregiver responsiveness.

In plain terms: The Strange Situation is a lab test where a baby gets briefly separated from their parent and reunited, so researchers can see how the baby reacts. This helps show how secure or insecure the attachment is — and it all comes down to what happens when the parent comes back.

Mary Ainsworth’s Strange Situation studies in the early 1970s remain foundational in attachment research. Conducted in Baltimore, these experiments placed infants and their mothers in a small room with toys. The protocol included phases where the mother would leave the room, the baby would be left with a stranger, and then the mother would return. Observers coded how the infant behaved during reunion: Did they seek comfort? Were they easily soothed? Did they avoid or resist contact?

What Ainsworth discovered challenged simplistic ideas about parenting and child behavior. Securely attached infants greeted their mothers with joy and were quickly comforted, then returned to play confidently. Insecurely attached infants showed patterns like avoidance, resistance, or confusion.

It’s important to emphasize a critical insight often overlooked: secure attachment is not about the absence of distress.

“The quality of the child’s attachment to the caregiver is not determined by the absence of distress but by the caregiver’s ability to repair it.”

MARY AINSWORTH, PhD, Developmental Psychologist, Strange Situation Studies

This means that even when children feel upset, scared, or frustrated, what matters most is how the caregiver responds to those feelings. Repairing the rupture — acknowledging the distress, offering comfort, re-establishing connection — is the essence of secure attachment.

In practice, this reframes how parents might view their own mistakes or moments of unavailability. You won’t always get it right, and your child will feel upset. But your ability to come back, to repair the moment, is what builds trust and security over time. Many of the driven women I work with carry a deep fear that any misstep will permanently damage their child. This fear often originates in their own experience of perfectionism as a trauma response — the bar keeps moving, and “good enough” never feels sufficient.

The Strange Situation also illuminated that attachment behaviors are adaptive responses to caregiving environments. If the caregiving is inconsistent or frightening, children develop different strategies (avoidant, anxious, disorganized) to manage their needs. These styles aren’t fixed labels but patterns shaped by experience.

For parents and clinicians alike, understanding the Strange Situation’s nuanced findings helps shift away from shame-based parenting ideals to a more compassionate, realistic model. If you want to read more about how these early patterns shape adult relationships, my post on the both/and reframe in trauma therapy offers a thorough clinical overview of holding complexity.

RESEARCH EVIDENCE

Peer-reviewed findings that inform this clinical framework:

  • PCIT lowered maltreatment recidivism versus services-as-usual (PMID: 21171738)
  • Children of parents with ≥4 ACEs had 3.25-fold higher risk (23.1% vs 7.1%) of experiencing ≥4 ACEs (PMID: 34572179)
  • Trauma-informed parenting interventions showed moderate effect on positive parenting (d = 0.62) (PMID: 30136246)
  • Experimental group showed large effect on trauma-informed parenting knowledge (η² = 0.27) (PMID: 36554880)
  • Children of parents with ≥4 ACEs had 2.3-point higher behavior problem score, 2.1x odds hyperactivity, 4.2x odds emotional disturbance (PMID: 29987168)

What Secure Attachment Looks Like in Practice

Kira sits in my therapy office, her voice tight with frustration. “I don’t get it,” she says. “I do everything right. I read to my daughter every night, I limit screen time, I validate her feelings. But every morning at preschool drop-off, she clings to me like it’s the end of the world. The teacher says she seems anxious. What am I missing?”

Kira, 41, is a software engineering manager and mother to a spirited four-year-old. Like many driven women I work with, she’s invested in doing “all the right things” to be a good mother. She’s diligent, informed, and deeply concerned about her daughter’s emotional health. Yet despite her efforts, the anxious cling doesn’t ease.

What Kira doesn’t realize is that secure attachment isn’t a checklist or a series of parenting tasks. It’s a dynamic relational dance woven through presence, attunement, and repair. When a child shows anxiety at drop-off, it’s a signal — not a failure. It’s an invitation to look deeper at the quality of connection, not just the quantity of “good” parenting practices.

In my clinical work, I see many parents like Kira who feel they should be able to “fix” their child’s distress through logic or routine. But secure attachment demands something more subtle: the capacity to be emotionally present even when it’s uncomfortable. It’s about sensing the child’s internal state without rushing to change it, and offering comfort that says, “I see you, and I’m here.”

For Kira, the drop-off anxiety is an opportunity — a moment to attune more finely, not to criticize herself. This might mean slowing down the goodbye ritual, naming the feeling, or simply sitting with the discomfort together. Attachment science tells us that these moments of sensitive responsiveness create a felt sense of safety that gradually reduces anxiety.

It’s also essential to understand that children’s attachment behaviors are shaped by their temperament, developmental stage, and their own nervous system regulation capacities. A four-year-old’s brain is still learning how to manage big feelings, and separation from a primary caregiver naturally triggers distress. This is expected and normal.

When Kira embraces this complexity instead of feeling she’s “missing” something, she can shift from self-judgment to curiosity. She can notice when she’s truly present versus when she’s distracted or rushed. And she can practice repair when moments of disconnect occur, which is the real glue of secure attachment. This shift from self-criticism to self-awareness is one I explore in detail in my post on the good girl override — the pattern of performing compliance instead of feeling connection.

If you see yourself in Kira’s story, know that you’re not alone — nor are you failing. Parenting is relational work with no guarantees. But learning how to deepen attunement and respond to your child’s emotional cues, even when it’s hard, can transform those anxious moments into healing opportunities.

For more on repairing ruptures and moving past old patterns, I recommend exploring my posts on reparenting yourself and Fixing the Foundations.

The Repair: Why Rupture Doesn’t Ruin Attachment

Late afternoon light filters softly through the kitchen window. Nadia has just snapped at her five-year-old son for spilling his juice — for the third time that day. She immediately feels a sharp pang of guilt, but her son’s tearful eyes hold his own confusion and hurt. Instead of retreating or pretending it didn’t happen, Nadia kneels down, breathes deeply, and says, “I’m sorry for yelling. I love you, even when I get frustrated.” This moment of repair becomes a powerful example of secure attachment in action.

In my work with clients, I see this pattern over and over: rupture happens. No parent is consistently perfect, nor should they be. What matters clinically is the capacity to recognize these ruptures, take responsibility, and then repair the relationship. This repair is not just a bandaid; it’s the very foundation of secure attachment.

Attachment theory, as pioneered by John Bowlby, emphasizes that children need a “secure base” — a caregiver who is reliably available and attuned. But secure base doesn’t mean flawless presence. Mary Main, PhD, renowned developmental psychologist at UC Berkeley, expanded the field by showing that how caregivers handle disruptions — their “earned security” — is what ultimately fosters resilience in children. When a caregiver admits mistakes and reconnects warmly, the child learns that relationships survive conflict. This knowledge is a cornerstone of secure attachment.

Clinically, I’ve sat across from women like Kira, who feel haunted by their own perfectionistic tendencies and fear that any mistake will permanently damage their child. What I see consistently is that children are incredibly forgiving if caregivers can return with humility and warmth. The repair process teaches children that feelings of hurt or rejection are temporary and can be healed. This experiential learning builds trust and emotional regulation.

The neuroscience backs this up. Allan Schore, PhD, clinical psychologist and neuropsychologist at UCLA David Geffen School of Medicine, explains that repeated positive repairs activate the child’s right brain, where emotional learning happens. These moments create new neural pathways that foster resilience against future stress. Conversely, when ruptures go unaddressed, children’s attachment systems can become dysregulated, leading to anxious or avoidant patterns.

Repair doesn’t always look like a big apology. Sometimes it’s a soft touch on the shoulder, a calm voice after yelling, or consistent follow-through after a broken promise. The key clinical element is responsiveness paired with emotional attunement. Children need to know that their caregiver is “there” emotionally, even when behaviors fall short.

In therapy, we often work with parents on how to recognize their own emotional triggers to prevent damaging ruptures. But when they happen — because they will — developing a skillful repair is a form of emotional literacy that benefits both parent and child. It’s a practice, not a perfect state. I write about this dynamic of reclaiming anger in recovery — understanding that your reactivity isn’t a sign you’re broken, but a signal pointing toward unprocessed pain.

This emphasis on repair reframes the cultural myth that “good parenting” means never messing up. Instead, good parenting means showing your child how to come back from mistakes, both theirs and yours. It’s a model of resilience and relational safety that teaches children not to fear emotional storms, but to trust in the calm that follows.

For a deeper dive on how to identify and repair these ruptures, check out my work on Fixing the Foundations, which offers practical strategies to break out of reactive patterns and foster secure connection.

Both/And: You Don’t Have to Be a Perfect Parent to Raise a Securely Attached Child

It’s tempting to want to resolve the tension between the desire for flawless parenting and the reality of human imperfection. But the truth is, both are true: you don’t have to be perfect, and your imperfections do matter.

In clinical settings, I often meet driven mothers who push themselves to impossible standards, convinced that any slip might irreparably harm their child’s emotional health. At the same time, they know intellectually that children are resilient and that attachment isn’t about perfection. This is a both/and tension that doesn’t resolve neatly.

On one hand, secure attachment requires consistency, warmth, and responsiveness. These are not trivial; they are the scaffolding on which healthy emotional development rests. Neglect, chronic unavailability, or unpredictable caregiving damages the attachment system profoundly. So, yes, your presence and attunement do matter deeply.

On the other hand, the research from attachment experts like Mary Ainsworth, PhD, and Daniel Siegel, MD, clinical professor of psychiatry at UCLA School of Medicine and founding co-director of the Mindful Awareness Research Center, shows that children form secure attachments despite occasional missteps. Attachment isn’t about being “on” all the time — it’s about the overall pattern of reliable connection. Siegel emphasizes that “good enough” parenting, a term coined by Donald Winnicott, MD, British pediatrician and psychoanalyst, means you’re attuned enough of the time to meet your child’s needs and repair when you miss the mark.

Clinically, I’ve seen mothers who worry that their moments of anger or exhaustion make them “bad parents.” Yet, when those moments are followed by genuine repair and renewed connection, the attachment relationship often grows stronger. The child internalizes that relationships can survive conflict and that love endures beyond mistakes.

This both/and applies also to the child’s behavior. Children test boundaries, push limits, and express distress in ways that challenge parental patience. You don’t have to be perfect in managing every outburst, but you do need to hold the child in your emotional presence, even when it’s hard.

Recognizing this both/and helps dismantle toxic perfectionism in parenting. It allows ambitious mothers to shift from self-judgment to self-compassion, which paradoxically makes their parenting more attuned and effective. The emotional flexibility to admit mistakes and repair connection models healthy relational behavior for children.

If you’re wondering how to move from harsh self-criticism to realistic self-care in parenting, my program Fixing the Foundations offers tools to embrace this both/and mindset and build secure attachment through imperfect but intentional caregiving.

Remember, secure attachment is a dance — sometimes you lead, sometimes you follow, sometimes you stumble. The rhythm matters more than flawless steps.

The Systemic Lens: “Good Parenting” Is Also a Class and Race Issue

Imagine a quiet suburban morning. A Black mother drops off her child at school, feeling the heavy weight of both societal expectations and systemic barriers. She’s juggling two jobs, worrying about her child’s safety in a neighborhood with limited resources, and facing subtle but persistent racial bias. Her experience reminds us that parenting doesn’t happen in a vacuum.

Viewing parenting solely through an individual lens misses critical contextual factors. The systemic lens reveals how class, race, and societal structures profoundly shape what “good parenting” looks like — and what resources are available to support it.

Clinical attachment models often focus on caregiver-child interactions without adequately addressing these broader forces. Yet the capacity for secure attachment is intertwined with systemic stressors. Poverty, discrimination, and limited access to healthcare or mental health support create chronic stress that impacts caregivers’ emotional availability and children’s regulation.

In my clinical practice, I frequently work with ambitious women who face the invisible burdens of structural inequality. For example, economic instability can mean inconsistent work hours, making predictable routines and consistent presence — a cornerstone of secure attachment — hard to maintain. Similarly, experiences of racial trauma, as described by Monnica Williams, PhD, clinical psychologist specializing in racial trauma at the University of Ottawa, add layers of complexity to attachment dynamics that often go unacknowledged in mainstream parenting discourse.

The myth of the “good enough” parent is often racialized and classed. Middle-class white parents may have access to resources like therapy, flexible work, and social support that buffer parenting stress. Meanwhile, parents of color and those in poverty face systemic obstacles that make “good enough” parenting a monumental challenge.

This systemic perspective doesn’t excuse neglect or abuse, but it contextualizes parenting struggles and calls for broader social change. Policies that support paid family leave, affordable childcare, accessible mental health care, and anti-racist practices in schools are essential to creating environments where secure attachment can flourish.

For clinicians and parents alike, grasping this systemic lens is critical. It shifts blame away from individual caregivers and towards societal responsibility. It also opens doors to advocacy and community-building as forms of parenting support.

You can read more about the intersection of relational trauma and systemic issues in my work, which explores how trauma is embedded in systems, not just relationships.

Recognizing these systemic forces invites a more compassionate, multi-layered approach to parenting that honors the realities of diverse families and fosters healing at both personal and societal levels.

What You Can Do Starting Now

It’s late evening. You’ve just put your child to bed after a day full of ups and downs. You’re exhausted but determined to do better tomorrow. What does “better” look like? What can you do right now to move toward secure attachment, even if you’re starting from a place of doubt or overwhelm?

First, acknowledge that this is a process — not an overnight fix. Secure attachment develops over time through consistent small moments of connection, responsiveness, and repair. You don’t need to transform everything today; focus on manageable shifts.

A practical first step is increasing your own emotional awareness. Notice your triggers and patterns. When you feel reactive or distant, pause and ask yourself what you’re feeling beneath the surface. This self-awareness creates space for repair instead of rupture. My article on practical somatic tools for nervous system regulation offers concrete strategies to help manage overwhelm and stay present with your child.

Second, prioritize repair when ruptures happen. If you lose patience or miss a cue, come back to your child with warmth and an apology. This models emotional responsibility and teaches resilience. It’s not about perfection; it’s about showing up again and again.

Third, build routines that foster predictability. Children thrive on knowing what to expect. Even small rituals — like a bedtime story or a morning hug — create safety. If your schedule is unpredictable due to work or other demands, communicate honestly with your child about what’s happening and when you’ll be back. This honesty builds trust.

Fourth, seek support. Parenting is demanding, and doing this work alone is not necessary or sustainable. Therapy, parenting groups, or trusted friends can provide validation and guidance. If you’re interested in structured support, consider Fixing the Foundations, designed for ambitious women working to heal attachment wounds.

Finally, practice self-compassion. The cultural narrative often frames parenting as a test of moral worth, but in reality, it’s an ongoing relationship requiring flexibility and kindness toward yourself. Remember what Donald Winnicott, MD, British pediatrician and psychoanalyst, said about “good enough” parenting — not perfect, but lovingly consistent.

Starting now means small, intentional steps toward connection. It might feel messy or slow, but each effort rewires your relationship toward security. The work is difficult, but you don’t have to do it alone, and you don’t have to be perfect.

Attachment in parenting is a complex dance of presence, rupture, and repair. It’s held within the individual, shaped by systemic forces, and lived through imperfect human connections. If you recognized yourself in Nadia’s clinical self-monitoring or Kira’s confusion, Fixing the Foundations was built for exactly this work.

Healing attachment wounds doesn’t erase the challenges or negate the pain of past relational trauma, but it offers a path toward a more secure and compassionate relationship with your child — and yourself. You deserve support in this work, and your child deserves your presence, not your perfection.

Let’s keep this conversation going. You can explore therapy options that fit your needs or take the free attachment quiz to identify what’s driving your patterns. You’re not alone in this process.


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FREQUENTLY ASKED QUESTIONS

Q: Can I build secure attachment with my child if I didn’t have it myself?

A: Yes — this is one of the most important findings in attachment research. Mary Main, PhD, developmental psychologist at UC Berkeley, found that parents who had insecure childhoods could still raise securely attached children if they had developed what she called “earned security” — a coherent, integrated narrative of their own childhood, including its difficulties. You don’t need to have had a secure childhood. You need to have made sense of the one you had.

Q: My child is already 8 (or 12, or 16). Is it too late to build secure attachment?

A: It’s never too late to improve the quality of the attachment relationship. Attachment is not fixed at age 5 — it’s a dynamic, ongoing relationship that can shift throughout childhood and adolescence. The work looks different at different ages, but the core elements are the same: being reliably present, repairing ruptures, and demonstrating that the relationship survives conflict. Adolescents in particular benefit enormously from parents who can tolerate their bids for independence without withdrawing.

Q: What’s the difference between secure attachment and spoiling?

A: Secure attachment is about emotional availability and consistent responsiveness to genuine need. Spoiling — in the clinical sense — is about providing material goods or compliance with demands in lieu of emotional presence. You can’t spoil a child with genuine emotional attunement. What you can do is confuse material provision with emotional presence, or compliance with connection. The question isn’t “am I giving too much?” It’s “am I present?”

Q: My child seems anxiously attached. What do I do?

A: First, understand that anxious attachment in a child is not a permanent state and not a verdict on your parenting. It’s information about the current state of the attachment system. The most effective intervention is increasing the predictability and warmth of your responses — particularly around separations and reunions. If your child is anxious at drop-off, the quality of the reunion matters more than the quality of the goodbye. Come back reliably. Be warm when you return.

Q: How do I know if my parenting is “good enough”?

A: Donald Winnicott, MD, British pediatrician and psychoanalyst, coined the term “good enough parenting” to describe the level of attunement that produces healthy development — not perfect attunement, but consistent enough, warm enough, and repaired when it breaks. The research suggests that parents are attuned to their children approximately 30% of the time — and that this is sufficient for secure attachment, provided the misattunements are repaired. If you’re asking this question, you’re probably good enough.

If any of this lands close to home and you’re ready for clinical support, you can reach out to explore working together.

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About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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