
LAST UPDATED: APRIL 2026
Money avoidance isn’t a character flaw. It’s a nervous system response — a protective shutdown that makes looking at your finances feel as dangerous as touching a hot stove. This post explores what’s actually happening in your brain and body when you avoid money, why driven women are particularly susceptible, and how to begin building a relationship with your finances that feels safe.
- She Could Run a $40 Million Budget but Couldn’t Open Her Own Bank App
- What Is Money Avoidance?
- The Neurobiology of Financial Shutdown
- How Money Avoidance Shows Up in Driven Women
- The Hidden Costs of Financial Avoidance
- Both/And: You Can Be Brilliant With Other People’s Money and Terrified of Your Own
- The Systemic Lens: Why Women Were Never Supposed to Be Comfortable With Money
- Small Steps Toward Financial Presence
- Frequently Asked Questions
She Could Run a $40 Million Budget but Couldn’t Open Her Own Bank App
It’s 11:47 on a Tuesday night, and she’s sitting at her kitchen island with her laptop open to a spreadsheet — not her own, but the department’s Q3 forecast. The blue light catches the edge of the wine glass she poured an hour ago and hasn’t touched. She’s been refining projections for a team of fifty, adjusting headcount models, flagging a vendor contract that’s bleeding $200K a year in inefficiencies nobody else noticed.
She’s exceptional at this. Everyone says so.
What nobody knows is that her personal checking account has had a low-balance alert sitting unread in her notifications for nine days. Her accountant sent a tax document three weeks ago that she hasn’t opened. There’s a retirement account from a previous employer that she’s been meaning to roll over for — she stops herself from counting — maybe two years. The envelope from her insurance company is still sealed in the stack of mail on the counter, pushed behind the fruit bowl where she doesn’t have to see it.
She isn’t careless. She isn’t irresponsible. She runs a department that manages tens of millions of dollars with precision and foresight. But something happens — something visceral, something below language — when the numbers become hers. Her chest tightens. Her vision narrows. Her hand moves to close the tab before she’s even made a conscious decision to do so.
In my work with clients, I see this pattern more often than most people would guess. Driven, ambitious women who are astonishingly competent in their professional financial lives but who experience something closer to a freeze response when it comes to their own money. It’s not a gap in intelligence. It’s not laziness. It’s a nervous system that has learned, somewhere along the way, that personal finances are dangerous territory.
And that learning almost always has roots that go deeper than a spreadsheet.
What Is Money Avoidance?
Money avoidance is a pattern of beliefs and behaviors that keeps someone at a distance from their financial life. It’s not the same as simply being “bad with money” or not understanding compound interest. It’s an active turning away — a pattern that persists even when the person knows, intellectually, that avoidance is making things worse.
A category of money script — deeply held, often unconscious beliefs about money — first identified by Brad Klontz, PsyD, CFP, financial psychologist and associate professor of practice at Creighton University Heider College of Business. Money avoidance scripts include beliefs that money is bad, that rich people are greedy, or that one doesn’t deserve financial abundance. These scripts predict a range of self-defeating financial behaviors, including financial denial, compulsive buying, hoarding, and workaholism.
In plain terms: You don’t just forget to check your bank account. Something inside you believes — at a level deeper than thought — that money is dangerous, dirty, or not really for you. So your brain builds an elaborate system of not-looking, not-opening, not-engaging. It feels like procrastination. It’s actually protection.
Brad Klontz, PsyD, CFP, financial psychologist and researcher who developed the Klontz Money Script Inventory, has identified four categories of money scripts: money avoidance, money worship, money status, and money vigilance. Of these, money avoidance is one of the three most strongly associated with poor financial health, lower income, lower net worth, and higher revolving credit. His research shows that money avoidance scripts don’t just correlate with financial difficulty — they predict it.
What I see in my clinical practice is that money avoidance rarely exists in a vacuum. It’s almost always entangled with deeper relational and developmental material. The woman who can’t open her bank statement often grew up in a home where money was a source of relational trauma — where it was weaponized, withheld, fought over at the dinner table, or cloaked in secrecy so thick that asking about it felt forbidden.
Money avoidance isn’t just a financial problem. It’s a relational one. And it lives in the body.
The Neurobiology of Financial Shutdown
If you’ve ever tried to force yourself to sit down and look at your finances — really look — and found yourself suddenly needing to clean the kitchen, check your email, or scroll through your phone for thirty minutes before you realize you’ve drifted, that’s not a willpower problem. That’s your nervous system doing exactly what it was designed to do when it detects threat.
A physiological state described by Stephen Porges, PhD, neuroscientist and creator of Polyvagal Theory, in which the oldest branch of the vagus nerve — the dorsal vagal complex — triggers immobilization, dissociation, and energy conservation in response to perceived inescapable threat. Unlike the fight-or-flight response, which mobilizes the body for action, dorsal vagal shutdown pulls the body into collapse, numbness, and withdrawal.
In plain terms: When your nervous system decides that a threat is too big to fight or run from, it does the only thing left — it shuts you down. You go foggy. You go numb. You feel heavy, disconnected, like you’re watching yourself from behind glass. It’s your body’s ancient way of playing dead. And it can happen when you open a bank statement just as easily as it can happen in a car accident.
Stephen Porges, PhD, neuroscientist and Distinguished University Scientist at Indiana University, developed Polyvagal Theory to explain how the autonomic nervous system moves through a hierarchy of states. When we feel safe, we’re in what Porges calls ventral vagal — a state of social engagement, flexible thinking, and openness. When we detect danger, we shift into sympathetic activation: fight or flight. And when the danger feels inescapable — when neither fighting nor fleeing seems possible — we drop into dorsal vagal shutdown.
Here’s what makes money avoidance so neurobiologically sticky: financial cues can trigger this dorsal vagal response even though there’s no physical predator in the room. A bill isn’t a bear. But if money was associated with chaos, control, shame, deprivation, or emotional abandonment in your early life, your nervous system can treat a bank notification with the same urgency it would treat an actual threat to survival.
Bessel van der Kolk, MD, psychiatrist and trauma researcher, author of The Body Keeps the Score, has written extensively about how trauma lives in the body — not just in memory, but in the automatic, reflexive patterns of the nervous system. When someone has early experiences that pair money with relational danger, the body doesn’t forget, even when the conscious mind has moved on. The prefrontal cortex — the part of the brain responsible for planning, decision-making, and long-term thinking — goes offline during dorsal vagal shutdown. What’s left is the brainstem, running survival software that’s millions of years old.
This is why you can be a woman who manages a $40 million departmental budget with ease and still feel your brain go blank when you try to log into your personal investment account. The professional context feels regulated — it’s someone else’s money, there’s structure, there are systems. The personal context feels unregulated — it’s yours, and everything that word carries is loaded with history.
And here’s the part that makes avoidance so self-reinforcing: when you close the tab, when you put the envelope back behind the fruit bowl, when you tell yourself you’ll deal with it this weekend — your nervous system rewards you. The fog lifts. The chest tightness releases. You feel calmer. Your brain learns: “Not looking equals safety.” It’s what clinicians call negative reinforcement. The behavior (avoidance) gets stronger because it removes something aversive (the threat response). The calm is real — but it’s state-change calm, not resolution calm. The underlying loop stays open, humming in the background of your nervous system like unfinished business.
RESEARCH EVIDENCE
Peer-reviewed findings that inform this clinical framework:
- 77% (n=23/30) completed CBT intervention for money worries; Cohen’s d=1.07 reduction in depression (PMID: 35493363)
- 40 observational studies show positive association between financial stress and depression (PMID: 35192652)
- 64% of adults have ≥1 ACE; ACEs increase probability of never housing secure by 3.7 pp (PMID: 34522076)
- 70.3% reported financial hardship in pandemic; substantial hardship aOR=8.15 for mod/severe anxiety-depression (PMID: 37483650)
- Financial worries β=0.257 with psychological distress (stronger in unmarried β=0.284) (PMID: 35125855)
How Money Avoidance Shows Up in Driven Women
What I see consistently in my practice is that money avoidance in driven, ambitious women doesn’t look like the stereotype. It doesn’t look like someone who can’t hold a job or doesn’t understand numbers. It looks like someone who is extraordinarily competent — just not with her own money.
The pattern has a particular texture in this population. These are women who run teams, manage complex projects, negotiate vendor contracts, and advocate fiercely for their employees’ compensation. And then they go home and can’t bring themselves to look at their own credit card statement. The gap between their professional financial competence and their personal financial avoidance isn’t small — it’s a canyon.
Megan, 41, is a VP of engineering at a mid-size tech company in the South Bay. She manages a team of thirty-five engineers and an annual budget that runs into the tens of millions. In meetings, she’s the person who catches the line-item discrepancy that everyone else missed. She’s built a reputation for financial precision and strategic resource allocation. Her last performance review described her as “the most fiscally disciplined leader on the executive team.”
Megan came to therapy because she couldn’t sleep. When we started exploring what was keeping her awake, the story that emerged wasn’t about work. It was about the $47,000 in student loans she’d been making minimum payments on for fourteen years — loans she could have paid off years ago with her current salary. It was about the 401(k) from her first job that she’d never rolled over. It was about the fact that she and her partner had been talking about buying a house for three years, but she kept finding reasons to delay because the thought of a mortgage application — of someone looking at her finances — made her feel like she couldn’t breathe.
“I can tell you exactly what our engineering burn rate is per sprint,” she told me, her voice steady, almost clinical. “But I genuinely don’t know what’s in my savings account right now. I don’t know if my automatic transfers are even still running. I just — don’t look.”
When we traced this pattern back, what emerged was a childhood in which money was the primary vehicle for her parents’ conflict. Her mother controlled every expenditure. Her father hid purchases. Arguments about money were the soundtrack of her evenings. And the implicit message Megan absorbed — the money script that wrote itself into her nervous system — was: money is what tears people apart. The less you engage with it, the safer you are.
What makes this pattern so painful for driven women is the shame. You know you’re smart enough. You know you should be able to do this. The gap between your professional competence and your personal avoidance doesn’t feel like a nervous system response — it feels like a personal failure. And that shame, of course, becomes another reason not to look. The avoidance protects you not just from the finances themselves, but from the intolerable feeling of being someone who can’t handle her own life.
The Hidden Costs of Financial Avoidance
The irony of money avoidance is that it’s a protection strategy that creates the very thing it’s trying to prevent. You avoid your finances to stay safe, and the avoidance itself becomes the danger.
The costs are concrete and cumulative. Late fees. Missed investment windows. Retirement accounts gathering dust in forgotten institutions. Tax penalties. Insurance lapses. The slow, grinding erosion of compound interest working against you instead of for you. One of my clients calculated that her years of avoidance had cost her roughly $180,000 in retirement savings she would have had if she’d simply rolled over an old 401(k) and set up automatic contributions a decade earlier. The number was so staggering that she went numb when she saw it — which, of course, was the very response that had created the problem.
A disordered money behavior identified by Brad Klontz, PsyD, CFP, and colleagues in their research on money disorders, in which an individual actively avoids thinking about, looking at, or engaging with their financial reality. Financial denial is distinct from simple ignorance — it involves an unconscious or semi-conscious refusal to engage with financial information that is available and accessible, often as a way to manage anxiety, shame, or overwhelm.
In plain terms: It’s not that you don’t know your financial situation is there. It’s that something in you has decided it’s better not to look. You’re not uninformed — you’re protecting yourself from information that your nervous system has flagged as threatening. The bills still exist. The accounts still exist. But you’ve built a careful architecture of not-seeing.
But the hidden costs go beyond dollars. What I see in my clients is that financial avoidance erodes something more fundamental: self-trust. Every time you tell yourself you’ll deal with it this weekend and don’t, every time you close the tab or put the envelope back in the pile, a small part of you registers the broken promise. Over time, this accumulates into a quiet, persistent sense that you can’t rely on yourself. That there’s some domain of adult life you’re failing at. That the competence everyone sees at work is a performance that could be exposed at any moment.
The relational costs are real, too. Financial avoidance in partnerships creates distance, secrecy, and sometimes outright deception — not because the person is dishonest by nature, but because the shame of admitting “I haven’t looked at our finances in months” feels more threatening than the avoidance itself. I’ve worked with couples where one partner’s financial avoidance created exactly the kind of relational rupture — broken trust, withheld information, unspoken anxiety — that mirrored the very dynamics from their childhood that started the avoidance in the first place.
This quote from Clarissa Pinkola Estés, PhD, Jungian psychoanalyst and author of Women Who Run With the Wolves, speaks to something I see often in driven women who avoid their finances: the avoidance isn’t really about the money. It’s about the emptiness — the disconnection from self — that the avoidance both masks and deepens. Money becomes the thing you can’t face because facing it would mean facing everything it represents: your worth, your needs, your right to take up space in your own financial life.
Both/And: You Can Be Brilliant With Other People’s Money and Terrified of Your Own
One of the frameworks I return to most often in my clinical work is the Both/And reframe — the idea that two seemingly contradictory things can be true at the same time, and that holding both is often where the real healing lives.
With money avoidance, the Both/And is this: you can be an extraordinarily competent, financially sophisticated professional and simultaneously terrified of your own checking account. These aren’t contradictory. They’re two expressions of the same nervous system operating under different conditions.
The professional context has structure, external accountability, and emotional distance — it’s not your money, so it doesn’t trigger your material. The personal context has none of those buffers. It’s just you, your history, and a screen full of numbers that your nervous system has learned to associate with danger.
Casey, 38, is a physician — an anesthesiologist — at a major Bay Area hospital. She monitors patients’ vital signs with exquisite precision. She makes split-second dosing decisions where a milligram in either direction could mean the difference between consciousness and catastrophe. She’s meticulous, rigorous, and trusted by her colleagues to be the calmest person in the room when things go wrong.
Casey came to me because she’d been avoiding a financial situation that had grown from manageable to overwhelming. It started with a few unopened statements from her student loan servicer — she owed close to $320,000 from medical school, a number so large it didn’t feel real. Then she stopped logging into her retirement accounts. Then she stopped opening mail from her hospital’s benefits department. By the time she sat in my office, she hadn’t looked at any of her personal finances in over eight months. She’d been paying her bills on autopilot — the ones that were automated, at least — and letting everything else pile up.
“I can dose propofol in my sleep,” she said, staring at the floor. “But I can’t open a PDF from Fidelity. What is wrong with me?”
Nothing was wrong with her. When we traced the pattern, what emerged was a childhood shaped by her parents’ immigration story — the scarcity, the sacrifice, the implicit message that money was both the ticket to safety and something that could be taken away at any moment. Her mother’s anxiety about money was a constant presence, a low hum of dread that saturated the household. Her father worked seventy-hour weeks and never spoke about finances except to say, quietly, that they were “fine” — even when they clearly weren’t.
Casey had absorbed two contradictory scripts: money is everything (because without it, you’re not safe) and money is too frightening to look at directly (because looking at it means confronting how precarious everything really is). Both scripts were running simultaneously, canceling each other out, leaving her frozen. She’d become a physician partly to ensure she’d never experience the scarcity her parents did — and then she couldn’t engage with the very financial security she’d built her entire career to achieve.
The Both/And for Casey was learning to hold: I built this career to feel financially safe, AND the feelings around money are the last frontier of my healing. It wasn’t a contradiction. It was the whole picture.
The Systemic Lens: Why Women Were Never Supposed to Be Comfortable With Money
When I talk about money avoidance with my clients, I’m always careful to hold the systemic lens alongside the personal one. Because the truth is, women’s discomfort with money isn’t only a psychological pattern or a nervous system response. It’s also the product of a system that was deliberately designed to keep women away from financial power.
It wasn’t until 1974 — within many of our lifetimes — that women in the United States could open a credit card in their own name without a male cosigner. The Equal Credit Opportunity Act had to be legislated because financial institutions wouldn’t extend credit to women voluntarily. Before that, married women’s financial identities were legally subsumed under their husbands’. A woman couldn’t build a credit history. Couldn’t take out a business loan independently. Couldn’t establish the most basic financial autonomy that men took for granted.
This isn’t ancient history. This is the world our mothers and grandmothers navigated. And the messages they absorbed — that money is men’s domain, that financial competence is unfeminine, that asking about money is gauche or aggressive — didn’t disappear when the laws changed. They went underground. They became the water we swim in.
Consider the research: women are significantly less likely than men to negotiate their salaries — not because they lack the skill, but because they’ve learned, correctly, that women who negotiate are often penalized for it, perceived as aggressive or difficult. Women are underrepresented in financial literacy education. Women are more likely to defer financial decision-making to male partners, even when they’re the higher earner. The system doesn’t just fail to teach women about money — it actively punishes women who claim financial authority.
So when a driven, ambitious woman sits in my office and says, “I don’t know why I can’t deal with my money,” I want her to know: this isn’t just about your childhood, though your childhood matters. It’s also about a culture that spent centuries telling women that money wasn’t their concern — and then blamed them for not knowing enough about it.
The shame my clients carry about their financial avoidance is compounded by this systemic erasure. They feel like they should know how to do this — after all, they’re successful in every other domain. But they were never supposed to be comfortable with money. The discomfort isn’t a bug. In a system designed to keep women financially dependent, it’s a feature.
Healing from money avoidance, then, isn’t just a personal project. It’s a reclamation. And recognizing the systemic forces at play isn’t about making excuses — it’s about lifting the weight of individualized shame so that the real work can begin.
Small Steps Toward Financial Presence
If you recognize yourself in any of what I’ve described, I want to say something clearly: the path forward is not forcing yourself to sit down and conquer your entire financial life in one white-knuckled weekend. That approach — the “just make yourself do it” approach — ignores everything we know about how the nervous system works. It’s the equivalent of telling someone with a freeze response to just “snap out of it.” It doesn’t work, and it usually makes things worse.
What does work is what I’d call graduated financial presence — small, titrated doses of engagement that let your nervous system learn, slowly, that contact with your financial life doesn’t have to be catastrophic.
Here’s what this can look like:
Start with noticing, not acting. Before you open a single statement, just notice what happens in your body when you think about your finances. Does your chest tighten? Does your breathing shallow? Do you feel a pull toward distraction? That awareness — without any action attached — is the first step. You’re teaching your nervous system that you can be in proximity to the financial material and survive.
Use a body-first approach. Before you sit down to look at finances, spend five minutes doing something that activates your ventral vagal system: a few slow breaths, feet on the floor, a hand on your chest. You’re not trying to calm yourself through force. You’re giving your nervous system cues of safety so that the thinking brain stays online when you open the laptop.
Set a timer for five minutes. Not an hour. Not a whole afternoon. Five minutes of looking at one account — and then you’re done. If you can do five minutes without your nervous system flooding, you’ve just completed a successful exposure. Tomorrow, you can do five more. The nervous system builds capacity through repetition, not heroics.
Bring someone with you. Co-regulation matters. Sitting with a partner, a friend, a financial planner, or a therapist while you engage with financial material can fundamentally change what your nervous system does with the experience. The presence of a safe other can keep your ventral vagal system engaged even when the material feels activating.
Name the script. Once you can identify your money script — “money is dangerous,” “I don’t deserve financial abundance,” “looking at money tears relationships apart” — you can begin to see it as a belief, not a truth. Brad Klontz’s research shows that once money scripts are identified, they can be challenged and changed. But you can’t challenge what you can’t name.
Work with a trauma-informed therapist. Money avoidance that’s rooted in relational trauma isn’t going to resolve through financial literacy alone. You don’t need a better budgeting app. You need someone who understands that when you close the tab on your bank account, your nervous system is trying to protect you — and who can help you build enough safety to stay present with the numbers.
The goal isn’t to become someone who loves spreadsheets. The goal is to become someone who can look at her financial life without her body deciding it’s an emergency. That’s not a small thing. For women whose nervous systems have spent decades associating money with danger, learning to stay present with a bank statement is an act of profound courage.
If you’re reading this and you recognize yourself — the competence at work, the avoidance at home, the shame in the gap between them — I want you to know that this is one of the most common patterns I see in my practice. You’re not broken. You’re not failing at adulthood. Your nervous system learned a long time ago that money was dangerous, and it’s been doing its job ever since. The work now isn’t to override that protection. It’s to show your body, slowly and gently, that you can be present with your financial life and still be safe. That looking doesn’t have to mean losing. That the numbers on the screen aren’t the same as the chaos at the dinner table.
You’ve already built a life that proves you can handle hard things. This is just the next one. And you don’t have to do it alone.
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Q: I’m successful in my career and manage large budgets at work. Why can’t I manage my own personal finances?
A: This discrepancy is actually one of the hallmarks of money avoidance in driven women. Professional financial work has built-in buffers: external structure, accountability, emotional distance. It’s not your money, so it doesn’t activate your nervous system the same way. Personal finances carry the full weight of your history — every early experience with money, scarcity, conflict, or shame. The gap between your professional competence and personal avoidance isn’t a sign of failure. It’s a sign that your nervous system treats these as two fundamentally different experiences, because they are.
Q: Is money avoidance a diagnosable condition?
A: Money avoidance itself isn’t a standalone diagnosis in the DSM-5, but financial psychologists like Brad Klontz, PsyD, CFP, have identified it as a clinically significant pattern that predicts disordered financial behaviors, including financial denial, compulsive buying, and hoarding. When money avoidance is rooted in trauma — which it often is — it can be understood as part of a broader trauma response pattern. Many women I work with find that their money avoidance is intimately connected to relational trauma, attachment patterns, and nervous system dysregulation that benefit from trauma-informed therapeutic treatment.
Q: My partner and I fight about money because I avoid dealing with it. How do I talk about this without feeling ashamed?
A: Starting with honesty — even imperfect honesty — is the first step. You might say something like: “I want to be more present with our finances, and I’m learning that my avoidance isn’t about not caring. It’s a nervous system response that I’m working to understand.” Framing it as a pattern you’re actively working on, rather than a character flaw, can shift the conversation from blame to collaboration. Many couples benefit from working with a therapist who can help them understand each other’s nervous system responses around money so that financial conversations feel less like conflict and more like a shared project.
Q: Will a budgeting app or financial planner fix my money avoidance?
A: Tools and professionals can help, but they won’t address the root of the pattern if it’s driven by your nervous system. A budgeting app can’t regulate your dorsal vagal response. A financial planner can’t heal the childhood script that taught you money is dangerous. What I recommend is a both/and approach: work with a trauma-informed therapist to address the underlying nervous system patterns while gradually introducing practical financial tools. When the nervous system work comes first, the practical tools actually become usable — because you can stay present long enough to use them.
Q: How do I know if my money avoidance is connected to childhood trauma?
A: A few indicators suggest a trauma root: your avoidance feels involuntary (you want to engage but can’t make yourself); it’s accompanied by physical symptoms like chest tightness, brain fog, or dissociation; you have specific memories of money being a source of conflict, secrecy, control, or deprivation in your family of origin; and the pattern persists regardless of how much money you actually have. Many of my clients are high-earners who still avoid their finances — which tells us the issue isn’t about the numbers. It’s about what the numbers represent. If this resonates, exploring the connection with a therapist who understands both relational trauma and financial psychology can be transformative.
Q: I grew up in a home where money was never discussed. Could that contribute to money avoidance?
A: Absolutely. Financial silence in a family can be just as formative as financial conflict. When money is treated as a taboo subject — something too shameful, too frightening, or too private to discuss — children absorb the implicit message that money is inherently dangerous territory. The absence of modeling around financial engagement means you never learned what it looks like to have a calm, open relationship with money. You entered adulthood without a template for financial presence, carrying only the message that money is something you don’t talk about — and, by extension, something you don’t look at.
Related Reading
Klontz, Brad, Sonya L. Britt, Jennifer Mentzer, and Ted Klontz. “Money Beliefs and Financial Behaviors: Development of the Klontz Money Script Inventory.” Journal of Financial Therapy 2, no. 1 (2011): 1–22.
Porges, Stephen W. The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-Regulation. New York: W. W. Norton, 2011.
van der Kolk, Bessel. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. New York: Penguin Books, 2014.
Klontz, Brad, and Ted Klontz. Mind Over Money: Overcoming the Money Disorders That Threaten Our Financial Health. New York: Crown Business, 2009.
Estés, Clarissa Pinkola. Women Who Run With the Wolves: Myths and Stories of the Wild Woman Archetype. New York: Ballantine Books, 1992.
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Annie Wright, LMFT
LMFT · Relational Trauma Specialist · W.W. Norton Author
Helping ambitious women finally feel as good as their résumé looks.
Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.
