
How Do I Set Limits at Work When I’m the Person Everyone Relies On?
If you’re the one everyone counts on at work, saying no can feel dangerous rather than simply inconvenient. This guide looks at why the “reliable one” role forms, what it costs the body and the career over time, and how to set real limits without abandoning the parts of your work you actually love. Educational content, not a substitute for individualized coaching, therapy, or legal advice.
- The Meeting That Should Have Ended Hours Ago
- What Is Workplace Over-Functioning?
- The Neurobiology of Why Saying No at Work Feels Dangerous
- How the “Reliable One” Identity Forms in Driven Women
- When Dedication Becomes Trauma-Driven Over-Giving
- Both/And: You Can Be Committed and Have Limits
- The Systemic Lens: Why Organizations Depend on Your Over-Functioning
- When the Workplace Itself Isn’t Safe
- How to Actually Set Limits at Work
- Frequently Asked Questions
The Meeting That Should Have Ended Hours Ago
It’s 7:14 p.m. Shira is still in a conference room, the last one in the building with the lights on. Her laptop throws blue light across a half-eaten granola bar and three untouched glasses of water. The meeting was supposed to end at five. Then her director pulled her aside to “just take a look” at the Q3 deck. Then a direct report needed her to review a vendor proposal. Then a colleague texted asking if she could cover his client call tomorrow because he had a conflict.
If your nervous system learned the safest way to exist was to manage everyone else's world, my self-paced course Enough Without the Effort is the recovery map.
She always says yes. Driving home well past eight, Shira notices something she’s been ignoring for months: she isn’t proud. She’s hollow. She’s tired in a way sleep doesn’t fix. And somewhere beneath the surface of being needed, beneath the identity of being the most reliable person in the room, there’s a quiet fury she doesn’t know what to do with.
In my work with driven women, I see some version of Shira’s Tuesday almost every week. She isn’t lazy or disorganized or bad at limit-setting in the abstract sense self-help content usually means. She’s exceptionally good at her job. That’s precisely the problem. Her competence has become the thing everyone, including her, uses to justify never asking less of her.
What strikes me most, sitting across from women like Shira, isn’t how tired they are. It’s how surprised they’re to learn that tired is even an option they’re allowed to name out loud. Many of them arrive at my office describing their exhaustion the way you’d describe weather: something happening to them, external, unchangeable, certainly nothing to do with a pattern they could examine or interrupt. Part of the work is simply helping a driven woman notice that the load she’s carrying was never actually required by her job description. It was assembled, quietly, over years, out of a hundred small yeses that each felt individually reasonable.
What Is Workplace Over-Functioning?
A chronic pattern of taking on more than one’s fair share of responsibility, difficulty disengaging from work-related tasks even when off the clock, and an outsized sense of personal responsibility for outcomes that aren’t solely one’s to carry. Christina Maslach, PhD, psychologist at UC Berkeley and co-author of the field’s defining review on this subject, notes that burnout is best understood not as an individual failing but as a mismatch between a person and their work environment across six domains: workload, control, reward, community, fairness, and values.
In plain terms: It’s the pattern where you’re the person who says yes first, checks last, and quietly absorbs the gaps everyone else leaves behind, until your own tank runs dry and nobody notices because you never let it show.
I recently went back through Maslach, Schaufeli, and Leiter’s landmark 2001 paper in Annual Review of Psychology, and one line stayed with me for days: burnout is a “prolonged response to chronic emotional and interpersonal stressors on the job,” not a personal defect.1 I think about that sentence every time a driven woman sits across from me and says some version of, “I just need to manage my time better.” Time management is rarely the actual problem. The actual problem is a system, and often a family history, that taught her indispensability was the price of belonging.
Here’s the clinical concept in plain language: over-functioning is what happens when a nervous system learned, early and often, that being needed was safer than being ordinary. The kitchen-table version is a smoke detector that got calibrated during a real emergency years ago and never recalibrated. It doesn’t just go off during actual fires anymore. It goes off during a Slack message at 9 p.m., a colleague’s sigh in a meeting, an unanswered email sitting for three hours. And the Tuesday-afternoon outcome is a woman who can’t fully rest even on vacation, who checks her phone at her kid’s soccer game, who feels a real spike of dread at the words “quick favor.”
The Neurobiology of Why Saying No at Work Feels Dangerous
Here’s what I keep coming back to in session after session. For many of the driven women I work with, saying no at work doesn’t register in the body as a minor social inconvenience. It registers as a threat. Their heart rate climbs. Their stomach tightens. Some describe a wave of nausea before hitting send on an email that simply says, “I can’t take this on right now.”
A syndrome of emotional exhaustion, cynicism, and reduced sense of personal accomplishment resulting from chronic workplace stress that hasn’t been successfully managed, as defined in the World Health Organization’s ICD-11 and grounded in Maslach’s original three-dimension model.1
In plain terms: Burnout is what happens when the body keeps cashing checks the nervous system can no longer cover. You’re still showing up. You’ve just stopped being able to feel most of it.
The reason saying no can feel dangerous rather than merely uncomfortable often traces back further than the job itself. For a woman who grew up needing to be useful to feel secure in her own family, “no” was never a neutral word. It was the thing that risked disapproval, withdrawal, or worse. Her nervous system learned a rule long before she had a job title: stay indispensable, stay safe. That rule doesn’t announce itself at the standup meeting. It just quietly runs in the background, deciding for her before she’s consciously decided anything.
Which is why a woman can understand, intellectually, that her manager will survive one unanswered request, and still feel her hands go cold reading it. Insight alone rarely undoes a pattern the body learned to keep her safe. That’s the gap between knowing and doing that so many of my clients describe with real frustration, and it’s not a character flaw. It’s biology doing exactly what it was trained to do.
I think of this as a kind of internal alarm system that got calibrated during a real emergency and never received the update. Somewhere in Shira’s childhood or Inna’s, a version of “no” or “not right now” produced a consequence severe enough that the nervous system took note and filed it under permanent threat. Years later, the alarm doesn’t check whether the current situation actually resembles the original one. It just fires. A slightly terse Slack message from a manager can trigger the same physiological cascade as an actual crisis: shallow breath, tunnel vision, an urgent pull toward doing whatever makes the discomfort stop fastest, which is almost always saying yes.
What makes this especially disorienting for driven women is that the alarm and their actual values get tangled together. Shira truly believes in doing excellent work. Inna truly cares about her patients. Neither belief is false. But underneath the real value sits an older, faster signal that has nothing to do with values and everything to do with safety. Learning to tell the two apart, values from alarm, is some of the most important and most difficult work I do with clients in this pattern. It rarely happens in a single insight. It happens gradually, the way any nervous system re-learns anything: through repeated, survivable experiences of doing the safer new thing and finding out the roof doesn’t cave in.
How the “Reliable One” Identity Forms in Driven Women
Meet Shira again. She’s the chief of staff at a mid-sized logistics company, thirty-eight, the kind of woman whose calendar is booked six weeks out and who is, by every external measure, thriving. She’s the institutional memory for three departments. She personally follows up on every open action item from every meeting she attends, whether or not it’s technically hers to track.
“I’ve a system,” she told me in our second session, turning a chipped Stanley tumbler in her hands. It was late October, raining sideways against my office window, the kind of Tuesday that makes everyone want to go home early except the person who can’t imagine leaving before the last task is closed. “I’ve color-coded folders for every stakeholder. I know what everyone needs before they ask. I used to think that made me good at my job. Now I’m starting to wonder if it’s the only way I know how to exist in a room.”
Sitting with Shira that afternoon, I felt the particular ache I’ve come to associate with driven women describing their own competence like a diagnosis. Not pride. Something closer to grief. The folders weren’t the problem. The folders were the part of her that had learned, decades before her first job, that being useful was the surest route to being loved.
What I’ve come to think of as the reliable-one identity rarely starts at work. It usually starts in a family system where a child noticed, early, that her worth was measured by her usefulness. Maybe she was the oldest daughter who learned to read her mother’s moods before she could read a clock. Maybe she was the child who kept the peace between parents who couldn’t keep it themselves. Lisa Hooper, PhD, and her colleagues, whose 2011 validation study on parentification I return to often, describe this dynamic as a child taking on developmentally inappropriate caregiving responsibilities within the family, a role reversal that can quietly recalibrate a person’s entire sense of what she’s for.2 The workplace doesn’t create this identity. It just gives it a badge, a title, and a much bigger stage.
When Dedication Becomes Trauma-Driven Over-Giving
Here’s a rough diagnostic I use with clients. Healthy dedication looks like choosing to take on a challenging project because it aligns with your goals. Staying late because the work truly matters to you and you have the bandwidth. Saying yes from a place of desire and capacity. Feeling tired at the end of a big push, but also proud and restored by rest.
Trauma-driven over-giving looks different. It’s saying yes before you’ve even thought about whether you can. It’s not being able to identify what you actually want versus what’s expected. It’s rest that doesn’t restore, resentment that simmers underneath everything, and a sense that saying no would be catastrophic. It’s measuring your worth entirely by your output and other people’s approval. It’s helping from fear rather than from care.
Nedra Glover Tawwab, LCSW, therapist and author of Set Boundaries, Find Peace, names something in that book I think about constantly: “Unspoken [limits] are invisible, and they often sound like ‘They should’ve known better’ or ‘Common sense would say.’ Common sense is based on our own life experiences, however, and it isn’t the same for everyone. That’s why it’s essential to communicate and not assume that people are aware of our expectations in relationships.”3 I send that passage to clients constantly, because so many driven women expect their workplaces to intuit limits they’ve never actually stated out loud.
The woman engaged in trauma-driven over-giving often can’t articulate what her limits even are. She’s never been in a relational context where having them felt safe. She’s been performing competence for so long she’s forgotten what she actually needs underneath it.
“Boundaries are not walls. They’re the way we stay in relationship without disappearing. The person who can never say no isn’t more loving. She’s more afraid, and often, more alone inside her own generosity.”
Terrence Real, family therapist and author of Us: Getting Past You and Me
That fracture is what it can feel like to hold a job you’re excellent at while quietly losing access to your own wants. It’s what’s happening when you’re so busy being indispensable to everyone else that your own life is happening in the margins of everyone else’s needs.
This is also where relational trauma becomes relevant. Over-functioning at work isn’t just a habit. For many driven women, it’s a trauma response, a way the nervous system learned to stay safe in a world where being “too much,” needy, demanding, difficult, had real consequences. Understanding that root matters for changing the pattern. If you’re wondering whether your foundations need repairing before you can hold limits at work, you may be right, and that isn’t a personal failing. It’s just where the work starts.
A nervous system response in which a person continues to perform and produce at a high level while experiencing a deep internal numbness, disconnection from her own needs and feelings, and reduced access to her own real choice. Unlike the visible collapse of burnout, functional freeze is invisible from the outside. She appears to be functioning normally, even thriving, while internally she feels automated and unable to access what she actually wants.
In plain terms: It’s running on autopilot at a very high level of performance while the lights are off inside. You keep delivering. You stop feeling much of anything while you do it.
Both/And: You Can Be Committed and Have Limits
I want to name something directly, because so many driven women hear “set limits at work” and assume it means becoming less dedicated, less generous, less invested in their careers. It doesn’t have to mean that at all.
You can both truly love your work and refuse to answer emails after 8 p.m. You can both care deeply about your team’s success and decline to cover a colleague’s shift for the fourth time this month. You can both want to be promoted and say, honestly, that you can’t take on a fifth direct report without support. Both/and, not either/or. Commitment and capacity aren’t opposites. Treating them as opposites is exactly what keeps driven women trapped in the false choice between being seen as dedicated and being able to breathe.
Inna’s story is a good illustration of this. She’s a forty-four-year-old surgical nurse manager, the kind of colleague other nurses request by name when a shift feels impossible. It was a Wednesday in February, the parking garage still salted from an overnight storm, when she came in for our fourth session holding a lukewarm gas-station coffee like it was the only thing keeping her upright.
“I picked up eleven extra shifts this quarter,” she said, not quite looking at me. “Eleven. I counted them in the car. I told myself each one was a favor for a specific person, a single mom on my team, a guy going through a divorce, someone’s kid’s surgery. And every single reason was real. But I never once asked what it was costing me. I don’t think I’ve had a full weekend off since September, and I honestly couldn’t tell you the last time I read a book that wasn’t a clinical manual.”
Sitting with Inna, I felt something click into place that I now recognize across dozens of clients with her exact profile. She wasn’t confused about her competence. She was starving for permission to have needs of her own inside a role that rewarded her precisely for appearing not to have any. Her unit didn’t need her to disappear. It needed her to stay standing.
What I’ve come to call the both/and reframe is this: Inna didn’t have to choose between being the nurse manager people trust and being a person with a Saturday. She needed a third option her nervous system hadn’t been offered before, staying deeply committed while also being finite. We didn’t resolve it in that session. She left still holding the coffee, still uncertain whether her team could function with her working four fewer shifts a month. But something had shifted in how she was naming the question, and that’s often where real change quietly begins.
The Systemic Lens: Why Organizations Depend on Your Over-Functioning
It would be incomplete, and frankly a little dishonest, to frame this purely as an individual nervous system problem. Organizations often benefit directly from having someone who over-functions, and many aren’t especially motivated to disrupt an arrangement that works so well for their bottom line.
I think often about a 2017 study by Linda Babcock, PhD, an economist at Carnegie Mellon, and her co-authors, published in the American Economic Review. They found that women are asked to take on far more of the low-visibility, low-reward work inside organizations, tasks like planning the team offsite, onboarding the new hire, or smoothing over a client conflict, than their male peers, and are more likely to say yes when asked.4 That research put language to something I’d watched for years in my own coaching work: it isn’t only personal history driving the pattern. It’s an organizational culture that quietly counts on certain people never running out of yes.
The terrain here’s broader than any one company. In workplaces still shaped by decades of who gets promoted, who gets credited, and who gets asked to “just handle it,” the cost of over-functioning tends to land disproportionately on women, and even more so on women who were already primed by their family history to equate usefulness with worth. That’s the fault line running underneath Shira’s conference room and Inna’s eleven extra shifts. It isn’t only in their heads. It’s baked into the floor they’re both standing on.
None of that erases personal agency. It does mean the fix isn’t purely “set better limits” delivered as if the workplace were a neutral backdrop. Sometimes the honest, uncomfortable truth is that an organization has no real incentive to help you stop over-functioning, because your over-functioning is subsidizing someone else’s understaffed budget.
I’ve watched this play out almost identically across a hospital system, a law firm, and a fast-growing startup, three environments that otherwise share almost nothing. In each case, one or two people quietly absorbed the gap between what the organization actually needed to function and what it was willing to properly staff or pay for. Those people were almost always women, and almost always women who had already learned, long before that job existed, that being the one who holds everything together is how you earn your place. The organization didn’t create that belief. It simply discovered it, and then built its staffing model around never having to test what would happen if she said no.
This is where the sensation test matters most. It’s not enough to name the structural pattern and leave it there, floating above the actual Tuesday. For Inna, the systemic reality arrives as a text message at 6 a.m. asking if she can “just come in for a few hours,” a request that lands differently on a unit that’s one nurse short of safe staffing ratios than it would on a fully staffed one. For Shira, it arrives as a headcount freeze that never quite gets acknowledged in her own performance review, even though she’s effectively doing two people’s jobs and has been for a year. The structural force and the personal history reinforce each other. That’s precisely why the fix has to hold both at once.
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A focused self-paced course on overfunctioning, achievement-first self-concept, and the trauma response that masquerades as a personality. Not a productivity problem. Not a boundary problem. A nervous system that learned competence was the only safety.
When the Workplace Itself Isn’t Safe
I want to be careful here, because not every workplace responds to limits with respect, and pretending otherwise would do a disservice to readers working inside truly difficult or retaliatory environments.
In workplaces with a pattern of punishing people for saying no, whether through subtle exclusion from key projects, sudden performance-review shifts, or more overt retaliation, setting a limit isn’t automatically going to be met with understanding. I can’t promise you that stating a limit will protect your job, your standing, or your working relationships, and I’d be doing you a disservice if I implied otherwise. What I can say is that the strategies in this guide are meant to be applied with judgment about your specific environment, not as a universal formula.
If you’re in a workplace where you have real concern about retaliation, discrimination, or unsafe conditions, this is a place where a licensed employment attorney or your organization’s HR function, if you trust it, is a more appropriate resource than a therapy blog. What a therapist or coach can help with is the internal pattern, the part of you that says yes reflexively regardless of the environment you’re in. But we can’t coach our way around a truly unsafe system, and I never want to imply that better internal limits alone can guarantee external safety.
For some of the women I work with, the most honest outcome of this work isn’t learning to set limits within their current role. It’s recognizing, often for the first time, that the environment itself is the problem, and that no amount of internal work will make an exploitative structure fair.
How to Actually Set Limits at Work
Here are strategies I’ve refined across years of working with driven women in demanding roles, organized by the kind of relationship in front of you.
With your manager: Lead with capacity, not apology. Instead of “I’m so sorry, I just don’t think I can,” try “I want to make sure whatever I take on gets done well. Here’s what’s currently on my plate. Can we talk about priority?” This isn’t a trick. It’s simply true, and it gives your manager real information instead of a vague apology to manage.
With direct reports: Model the behavior you’d want them to eventually practice themselves. If you answer emails at 11 p.m., you’re teaching your team that’s the expectation, whether or not you say it out loud. Henry Cloud, PhD, psychologist and co-author of Boundaries, writes that “we aren’t, guiltily, to help everyone who has a problem. We’re to check ourselves and see if we have a resource that another person needs, and if we’re the appropriate resource.”5 That distinction, resource versus reflex, has changed how more than one of my clients decides what to say yes to.
With peers: Get specific and get concrete. “I can’t cover your shift this week, but I could next Thursday” is both a limit and a relationship-preserving offer. Vague no’s tend to generate more anxiety than clear ones, for you and for the person hearing it.
With yourself: This is usually the hardest one. Before you agree to anything, try pausing long enough to ask a single honest question: am I saying yes because I want to, or because saying no feels unsafe? You don’t have to act on the answer immediately. Just noticing the difference, over and over, is often where the actual work of change happens.
With your calendar: Limits that live only in your head rarely survive contact with a full inbox. I encourage clients to build the limit into the structure of their week before they need it in the heat of the moment. That might mean blocking two hours on Thursday afternoons with no meetings, or deciding in advance that requests arriving after 6 p.m. get a reply the next morning, not that night. A limit you’ve already scheduled is much easier to hold than one you’re inventing under pressure while your heart rate climbs.
None of these strategies will feel natural the first time you try them. They shouldn’t. You’re asking a nervous system that equates usefulness with safety to tolerate a new kind of risk. That takes repetition, not a single successful email.
I also want to name a smaller, quieter strategy that doesn’t fit neatly into any one relationship category: rehearsing the sentence before you need it. Several clients have told me that the actual words matter less than having practiced saying them out loud, in the shower, in the car, to a friend, so the sentence exists in their body before the moment arrives. “I can’t take that on this week” said for the first time in a live, high-stakes conversation with your director carries a very different charge than the fourth or fifth time you’ve said some version of it. Rehearsal doesn’t remove the discomfort. It just means you’re not improvising two things at once, the words and the courage, in the same breath.
The women I’ve watched make real progress here didn’t do it by becoming someone entirely different at work. Shira still runs a tight ship. Inna is still the nurse other nurses want on their unit during a hard shift. What changed wasn’t their competence. It was their belief that the competence had to come at the cost of everything else in their lives.
Of course this feels hard. You’re not imagining how hard it’s to unlearn a survival strategy that’s also, undeniably, made you very good at your job. That isn’t a contradiction you need to resolve overnight, or maybe ever completely. It’s just the both/and you get to keep living inside while you build something more sustainable.
Shira still hasn’t fully figured out how to leave the office before her director does. Inna still picks up extra shifts sometimes, though she’s down to two a quarter instead of eleven. Neither of them has arrived anywhere tidy. Both of them are, in their own words, paying closer attention now to the moment right before they say yes. That pause is smaller than it sounds and it is, in my experience, where almost everything else starts.
I don’t know how Shira’s story ends, and I mean that literally. She’s still my client. We’re still in the middle of it, still testing which limits hold and which ones need renegotiating when a new director arrives or a deadline shifts. Inna, for her part, told me recently that she still feels the old pull toward every open shift on the schedule, the same nervous flicker in her chest when she sees an understaffed weekend. She just doesn’t automatically act on it the way she used to. That gap, between the old signal firing and the new choice being made, isn’t nothing. It is, in fact, most of what recovery from this pattern actually looks like in a real life rather than a tidy case study.
If you’re the person everyone relies on and the thought of setting a limit makes your stomach drop, I want to name what’s actually happening. For many driven women, being indispensable isn’t just a habit, it’s an identity built early, when being needed felt like the safest way to be loved. So setting boundaries at work can feel less like a scheduling decision and more like a threat to who you are. You can respect how much your reliability has given you, the trust, the reputation, the real competence, and also recognize that a life with no limits is quietly costing you, both at once. Neither the value of your dedication nor the cost of your depletion cancels the other. Boundaries won’t make you less good at your work. Over time, they tend to make the good work sustainable. And you don’t have to figure out where to draw those lines all on your own. When you’re ready for support in learning that, I’m here.
Warmly,
Annie
Warmly, Annie
Q: I really care about my job. How do I know if my work ethic is healthy or if it’s actually a trauma response?
A: The most reliable signal isn’t how much you work. It’s how you feel when you stop. Healthy dedication allows for real rest. You can close your laptop on Friday without a creeping dread, take a vacation without compulsively checking your phone, and say no to one thing without it feeling catastrophic. If slowing down feels truly threatening, or your worth feels entirely contingent on your output, that’s worth exploring with a professional. It doesn’t mean you’re broken. It means you’ve been running a very old program for a long time.
Q: Won’t my manager or team see limits as me being less committed?
A: Some might, at first, especially if they’ve benefited from your previous lack of limits. But in my experience, clear limits stated with confidence tend to read as competence, not disengagement. The bigger risk to your standing usually isn’t the limit itself. It’s the burnout that follows years without one.
Q: What if I try to set a limit and my workplace punishes me for it?
A: This happens, and I won’t pretend it doesn’t. Setting a limit doesn’t guarantee a fair or safe response in every environment. If you’re seeing a pattern of retaliation, exclusion, or discrimination tied to reasonable limits, that’s a signal worth taking seriously, and a licensed employment attorney or a trusted HR contact is often a more appropriate next step than continuing to adjust your own behavior alone.
Q: Is this the same as being a people-pleaser?
A: They overlap, but they’re not identical. People-pleasing is often about managing others’ emotions to avoid conflict. Workplace over-functioning is more specifically about an internalized belief that your value depends on your indispensability. You can read more about the emotional-responsibility piece of this in this related guide.
Q: How long does it take to change this pattern?
A: There’s no universal timeline, and I’d be skeptical of anyone who gives you one. What I can say from clinical experience is that the pattern tends to shift in small, repeated moments rather than one dramatic conversation. Noticing the pause before you say yes is usually where change starts, well before the external behavior fully catches up.
Q: Can I work on this without going to therapy?
A: Some of it, yes. The strategies in this guide are educational and many people make real headway using them on their own. If the pattern is tied to significant early relational wounds, though, or if you notice real physical symptoms of chronic stress, working with a licensed therapist or trauma-informed coach can help you get underneath the pattern faster and more safely than self-directed work alone.
References
Sources (Chicago Author-Date)
- Maslach, Christina, Wilmar B. Schaufeli, and Michael P. Leiter. “Job Burnout.” Annual Review of Psychology 52 (2001): 397-422. https://pubmed.ncbi.nlm.nih.gov/11148311/
- Hooper, Lisa M., Kirsten Doehler, Scyatta A. Wallace, and Natalie J. Hannah. “The Parentification Inventory: Development, Validation, and Cross-Validation.” American Journal of Family Therapy 39, no. 3 (2011): 226-241.
- Tawwab, Nedra Glover. Set Boundaries, Find Peace: A Guide to Reclaiming Yourself. New York: TarcherPerigee, 2021.
- Babcock, Linda, Maria P. Recalde, Lise Vesterlund, and Laurie Weingart. “Gender Differences in Accepting and Receiving Requests for Tasks with Low Promotability.” American Economic Review 107, no. 3 (2017): 714-747.
- Cloud, Henry, and John Townsend. Boundaries: When to Say Yes, How to Say No to Take Control of Your Life. Grand Rapids: Zondervan, 1992.
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LMFT · Relational Trauma Specialist · W.W. Norton Author
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Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven women, including Silicon Valley leaders, physicians, and entrepreneurs, in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, NBC News, and The Information. She’s currently writing her first book with W.W. Norton.

