
Hard Conversations for Conflict-Avoidant Women: A Nervous System Guide to Saying the True Thing
LAST UPDATED: JULY 2026
You can negotiate a merger, run a board meeting, and manage a crisis without your voice shaking. But you’ve rewritten the same four-sentence email eleven times because it contains one honest thing. For ambitious and driven women, hard conversations aren’t a skill gap. They’re a nervous system event. This guide explains what’s actually happening in your body when you avoid the true thing, and how to start saying it anyway.
Last updated: July 2026 by Annie Wright, LMFT
- What Is Conflict Avoidance, Really?
- The Neurobiology of Chronic Conflict Avoidance
- How This Shows Up in Ambitious and Driven Women
- The Fawn Response: The Fourth Survival Strategy Nobody Talks About
- Both/And: You Can Be Terrified of Conflict and Capable of the Conversation That Changes Everything
- The Systemic Lens: Why Women’s Conflict Avoidance Gets Rewarded as “Diplomacy,” Until It Costs Them Everything
- Who I Am and Why I Know This
- The Path Forward: Healing and Reclaiming Your Voice
- Frequently Asked Questions
Tatum has been composing the email for three hours. Four sentences. She needs to tell her business partner, the man she has built a seven-figure consulting practice with over the past six years, sat across from in hundreds of client meetings, trusted with her professional reputation and half her income, that his behavior in last week’s client meeting was unacceptable. He’d interrupted her twice, corrected a number she hadn’t gotten wrong, and let a client make a joke at her expense without saying a word. She’s rewritten the email eleven times. Added qualifiers. Softened verbs. Inserted an “I” statement she read about once in a leadership newsletter, then deleted it because it felt too therapy-speak. The draft in front of her right now opens with “Hey, hope you had a good weekend!” Because even in writing, even to a man who let her get humiliated in front of a client, she can’t start with the true thing.
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Conflict avoidance is a habitual pattern of withdrawing from, deflecting, or preemptively appeasing in any situation that carries relational risk: disagreement, disappointment, honest disclosure. For many ambitious and driven women, it isn’t a communication skill gap. It’s a nervous system response learned in childhood, when expressing an authentic need felt threatening or simply futile. The body treats an honest email the same way it once treated a volatile parent: as a genuine threat. In my work with clients, the moment they recognize conflict avoidance as a survival strategy rather than a character flaw is usually the moment real change becomes possible.
In short: Conflict avoidance in ambitious and driven women is usually a nervous system response rooted in childhood relational learning, not a skill deficit. The body treats interpersonal risk the same way it once treated actual danger.
I’ve sat with more than 15,000 clinical hours of this exact pattern: capable women freezing or fleeing the moment a conversation requires them to say the true thing. Pete Walker, MFT, psychotherapist and author of Complex PTSD: From Surviving to Thriving, named the fourth trauma response in 2013 that most people have never heard of: fawn, the survival adaptation that keeps conflict at bay through appeasement. I think about his framing constantly, because it’s the missing piece for so many of the driven women I see, the ones who assume they’re simply “not confrontational” when their body has actually been running a threat-detection program since childhood.
What Is Conflict Avoidance, Really?
Conflict avoidance, especially for ambitious and driven women, isn’t a personality quirk or a preference for peace. In my work with clients, I consistently see it as a deeply ingrained trauma adaptation, a survival strategy built in response to a real experience where expressing the truth or a need led to actual danger. This isn’t weakness. It’s a nervous system doing exactly what it was trained to do.
A persistent pattern of avoiding direct confrontation, difficult conversations, or the expression of anger and dissatisfaction. In trauma survivors, conflict avoidance isn’t a personality trait. It’s a survival adaptation. The nervous system has learned that honesty, disagreement, or the expression of a need produces danger: punishment, abandonment, rage, or the withdrawal of love.
In plain terms: You’re not avoiding the conversation because you’re weak. You’re avoiding it because your body remembers what happened the last time you said the true thing. And the last time was probably when you were very small, sitting at a kitchen table that no longer exists, across from someone who’s no longer in charge of your life.
I recently reread Harriet Lerner, PhD’s The Dance of Anger, a book I first encountered in graduate school and have gone back to more times than I can count, and I was struck again by how precisely she names this. Not vaguely. Precisely. Lerner, a psychologist who has spent decades studying women’s anger and relational patterns, argues that women often adopt conflict avoidance as a relationally adaptive strategy, not a conscious choice but an unconscious, automatic response to protect a vital connection. When a child’s honest expression of anger or disagreement is met with rage, withdrawal, or punishment, the developing nervous system registers this as a profound threat. It files the lesson away and never forgets it.
The body learns that speaking up is unsafe, and that learning persists far into adulthood: a deep-seated inability to engage in a difficult conversation, even when the professional or relational stakes are enormous. Bessel van der Kolk, MD, psychiatrist and trauma researcher whose decades of work on trauma and the body I keep returning to in my own clinical thinking, writes in The Body Keeps the Score that the body encodes these early lessons directly into our physiology, long before we have language for what happened. That’s not a metaphor. It means that contemplating a difficult conversation can trigger a genuine cascade of physiological responses. A racing heart. Shallow breathing. Muscle tension across the jaw and shoulders. All of it designed, decades ago, to keep a child safe by shutting down their voice.
The Neurobiology of Chronic Conflict Avoidance
The impact of chronic conflict avoidance goes far beyond the discomfort of an unsaid truth. It exacts a real, measurable physiological toll, one that accumulates the way interest accumulates on a debt nobody’s tracking. This isn’t just about feeling anxious. It’s about the tangible, physical cost of suppressing communication your body considers vital to your survival.
Chronic conflict avoidance produces a measurable physiological toll: elevated baseline cortisol, suppressed immune function, chronic muscular tension, and the gradual erosion of self-trust. The avoided conversations don’t disappear. They accumulate in the body as resentment, anxiety, and eventual rupture.
In plain terms: Every conversation you avoid doesn’t go away. It goes into your body. Your jaw, your shoulders, your stomach, your 3 a.m. wake-up. The conversation you’re not having is having you.
Think of it like a bill that keeps getting forwarded instead of paid. Nedra Glover Tawwab, LCSW, therapist and author of Set Boundaries, Find Peace, has a line I quote to clients more than almost any other line in the boundaries literature: the cost of avoidance always exceeds the cost of the conversation. When we suppress the truth, the body responds with a cascade of stress hormones, including a chronically elevated baseline cortisol level. That low-level, always-on stress state can suppress immune function, generate chronic tension, and produce a whole catalog of somatic symptoms. The avoided conversations don’t vanish. They show up as jaw clenching, migraines, digestive trouble, and the specific kind of insomnia where you’re wide awake at 2:40 a.m. rehearsing an email you’ll never send.
They accumulate as resentment too, a slow-burning anger that corrodes a relationship from the inside without ever announcing itself. The most insidious cost, in my experience, is the erosion of self-trust: the quiet, repeated abandonment of your own truth in the name of a peace that was never actually peaceful. Left unaddressed long enough, it becomes a nervous system perpetually on high alert, a vicious cycle where the avoidance of external conflict turns into a private internal war.
Here’s the three-part translation I find myself giving clients most often. Clinically, this is what’s called experiential avoidance: the effort to suppress an uncomfortable internal state rather than move through it. Think of it like holding a beach ball underwater. It takes constant effort, and the moment you look away it shoots to the surface anyway, usually at a worse time than if you’d just let it float. In practice, the confrontation you’re avoiding at work doesn’t stay at work. It shows up as the extra glass of wine on a Tuesday, the snapped tone with your partner, the low simmer of dread every Sunday night that has nothing to do with Monday’s meeting and everything to do with the conversation you’ve been holding underwater for months.
How This Shows Up in Ambitious and Driven Women
For ambitious and driven women, conflict avoidance can be particularly hard to spot, because it hides behind a veneer of professionalism and competence. These are women who excel in their fields, run complicated organizations, and lead teams with precision. Yet the moment a difficult conversation requires them to say the true thing, their nervous system can override every bit of that competence and revert to a much older survival pattern.
Consider Tatum, a managing partner at a mid-sized consulting firm. She’s 41, and she is, by any external measure, formidable in the boardroom: she can negotiate a multimillion-dollar contract, deliver a round of layoffs without flinching, and field a hostile question from a client without missing a beat. Her signature move in a negotiation is a long, deliberate pause before she answers, and everyone in the room has learned to wait for it. But ask her to confront her business partner about the way he spoke to her in front of a client last Tuesday, and a different Tatum appears entirely.
Her throat tightens. Her vision narrows at the edges. Ten years of executive presence coaching, gone. The email she’s been drafting for three hours stays unsent, or gets watered down into something so pleasant it says nothing at all. She isn’t avoiding this conversation because she’s generally afraid of conflict. She’s avoiding it because her body is producing the exact threat response it produced when she was nine years old and her father punished honesty with rage that could fill a house. The sentence “What you did was unacceptable” activates a circuit that has nothing to do with her professional life and everything to do with a kitchen table thirty-two years ago. It’s a primal fear, deeply wired, and it overrides her considerable adult capacity for rational confrontation without asking her permission first.
“I can restructure a failing division in an afternoon,” she told me, turning a pen over and over in her hand, not looking at me. “I can’t tell my own business partner that he embarrassed me. I’ve drafted the email eleven times. I know exactly what I want to say. I just can’t make my fingers type it.”
Sitting across from Tatum, I felt the particular ache I’ve come to recognize after years of watching brilliant women freeze at exactly the moment their competence should make this easy: not pity, not quite worry. Something closer to recognition. The eleven drafts weren’t a communication failure. They were evidence of a nine-year-old’s strategy still running the show, still trying to keep a much older danger at bay.
This deeply rooted response tends to show up in a handful of recognizable ways for ambitious and driven women. Chronic email-rewriting is one of the most common. It isn’t really about clarity. It’s an endless loop of softening language and burying the real message under enough pleasantries that it barely survives the trip, which often invites the very misunderstanding the avoidance was meant to prevent.
The buildup of resentment is another. Unsaid truths accumulate quietly beneath a calm surface until they either detonate in a disproportionate blowup or corrode a relationship so slowly that trust disappears without anyone able to name the moment it left. Performative agreeableness, saying “it’s fine” when it isn’t, smiling through real discomfort, creates a false harmony that costs something real every time. For ambitious and driven women, the pressure to be “likable” can quietly override the instinct to advocate for yourself.
The body keeps its own record of everything that goes unsaid, producing somatic symptoms of suppressed anger: jaw clenching, tension headaches, digestive trouble, and the insomnia that shows up around 3 a.m. And for many ambitious and driven women, conflict avoidance eventually becomes a career ceiling. Advocating for yourself and delivering hard feedback are often prerequisites for advancement, and a nervous system that treats those moments as threats will quietly cap a career no matter how competent the woman underneath it is.
Some women reach a point where the avoidance becomes so total that they’d rather end a relationship than have the one conversation that might have saved it. If you’re recognizing that pattern in yourself, it’s worth naming clearly: your conflict avoidance isn’t a personality trait. It’s a trauma response, and executive coaching can help you build real nervous system capacity to say the true thing anyway.
The Fawn Response: The Fourth Survival Strategy Nobody Talks About
When people talk about trauma responses, the familiar trio of fight, flight, and freeze usually comes up first. There’s a fourth response that gets far less airtime and, in my clinical experience, explains more of what I see in ambitious and driven women than any of the other three. Fawn is characterized by appeasement, accommodation, and performative agreeableness, and it serves the same neurobiological function as fight, flight, or freeze: survival. It’s a strategy where a person secures safety by pleasing whoever holds the power in the room, adapting so completely to someone else’s needs that their own needs stop registering at all. For many ambitious and driven women, this pattern was honed over years in environments where honest expression was met with disapproval, withdrawal, or outright threat.
“Anger is a signal, and one worth listening to. It exists for a reason and always deserves our respect and attention.”
Harriet Lerner, PhD, psychologist and author of The Dance of Anger
In my clinical practice, the fawn response usually shows up as an almost compulsive need to keep the peace, even at significant personal cost. It’s not a conscious choice. It’s an automatic pattern that prioritizes someone else’s comfort over your own boundary, suppresses a genuine emotion, or bends your personality to fit what someone else expects of you. Kept up long enough, that constant self-abandonment produces chronic exhaustion and a shrinking capacity to name your own needs even to yourself. It’s a subtle, powerful form of self-erasure, driven by a nervous system doing everything it can to stay safe by appeasing a perceived threat. The body, trying to protect you, inadvertently builds a quiet prison out of silence and compliance.
This is exactly why understanding anger, so often suppressed in someone with a strong fawn pattern, matters so much. Anger isn’t inherently destructive. It’s a vital signal, a boundary-setting mechanism your body is using to tell you something true. Lerner’s line about anger as a signal worth listening to is one I come back to often, because reclaiming anger isn’t about becoming aggressive. It’s about recognizing its function and honoring the signal that a boundary has been crossed or a need has gone unmet. For women taught early that their anger was dangerous or unfeminine, learning to feel it again without flinching is a genuinely reclamatory act.
Suppressed anger tends to turn inward: anxiety, depression, or a chronic low-grade resentment that colors everything without being named directly. Learning to identify and appropriately express anger is part of building an authentic self with a healthy relationship to a powerful emotion.
Both/And: You Can Be Terrified of Conflict and Capable of the Conversation That Changes Everything
There’s a common misconception that overcoming conflict avoidance means eliminating fear altogether. It doesn’t. The goal was never to become fearless. It’s to act with fear, recognizing that courage isn’t the absence of fear but the willingness to move alongside it anyway. This both/and approach holds two things at once: the real terror of a difficult conversation, and the internal resources to engage with it regardless. Fear, in this framing, is a signal, a remnant of a past experience, and it doesn’t get to dictate the present action just because it’s loud.
The work is to build a nervous system that can tolerate fear’s presence while still moving toward what matters, a shift from treating fear as a stop sign to treating it as a companion. Real resilience doesn’t come from the absence of a threat response. It comes from meeting it with an expanded sense of self that can hold both the fear and the action.
Thea, a chief technology officer at a growth-stage software company, is 45 and embodies this paradox about as clearly as anyone I’ve worked with. For six months, she dreaded a conversation with her CFO about a budget misallocation that was quietly jeopardizing a project she’d staked her credibility on. Every time she let herself think about it, her stomach churned and her mind ran the same three catastrophic scenarios on a loop: the conversation ending the working relationship, damaging her reputation with the board, maybe even costing her the job. The alternative, letting the misallocation continue unaddressed, was just as untenable. The avoidance itself, she eventually realized, was doing more damage than the truth ever could’ve.
When Thea finally had the conversation, six months of dread compressed into a nine-minute meeting on a Thursday afternoon in a glass-walled conference room she’d booked specifically because it was the smallest one on the floor, she was shaking. Her voice cracked twice in the first sentence. She kept a laminated index card with three bullet points in her lap the entire meeting, not because she needed to read it, but because holding something steady helped. She said the true thing anyway, nervous precision and all. Her CFO listened, went quiet for a moment longer than felt comfortable, and then said, “Thank you. I’ve been waiting for you to tell me the truth.” The relationship didn’t break. It became more real than it had ever been.
What Thea expected to end the relationship actually deepened it, because the avoidance had been doing more damage than the truth ever could. I still think about that index card sometimes, the specific, almost childlike comfort of holding something solid in your hands while your voice does the hard thing anyway. It’s a small detail, but it’s the kind of detail that tells you courage was never about the absence of shaking hands. It’s what you do with your voice while your hands are still shaking.
The Systemic Lens: Why Women’s Conflict Avoidance Gets Rewarded as “Diplomacy,” Until It Costs Them Everything
Conflict avoidance in ambitious and driven women doesn’t exist in a vacuum. It’s reinforced, and often outright rewarded, by systemic forces well beyond any individual woman’s psychology. In professional settings, a woman who avoids conflict frequently gets praised as “diplomatic” or “easy to work with.” Those labels sound like compliments. They’re also doing something quieter: masking a dynamic where the system benefits directly from her accommodation. Girls are socialized early to prioritize harmony and swallow their own needs, which makes adult women especially susceptible to a workplace that quietly rewards exactly that training.
The cost of that accommodation is real, and the system that benefits from it never pays it. It shows up in a woman’s health, her self-trust, her career trajectory, and her closest relationships. Conflict avoidance isn’t genuine emotional intelligence, even when it gets called that. It’s a survival strategy the professional world has learned to exploit, because it initially looks like it’s making everyone’s day easier, right up until it produces burnout and chronic resentment. The woman who keeps choosing external harmony over internal truth ends up in a gilded cage of her own competence: unable to name a need without a fear response taking over the room in her chest, even if nobody else can see it.
Of course it feels safer to stay quiet. You were taught, in a hundred small ways starting before you could tie your shoes, that your accommodation kept things stable. Naming that clearly, out loud, is often the first move toward changing it. This systemic reinforcement is exactly what makes the pattern so hard to unwind on willpower alone, because the behaviors that hurt you’re the same behaviors the system keeps validating. Individual healing matters here. So does naming the system clearly enough that a woman stops mistaking her own conditioning for her personality.
I think about this every time a new client tells me, almost apologetically, that she’s been called a great communicator her entire career. The compliment is real. It’s also, often, a euphemism nobody meant unkindly: you’re easy to work with because you’ve learned not to need anything from the room. Boardrooms, performance reviews, and family systems all tend to reward the same trait for the same reason, and none of them are going to volunteer to stop rewarding it first. That work starts with the individual woman deciding the applause isn’t worth what it’s costing her body.
Who I Am and Why I Know This
I want to be specific about where this comes from, because it matters. I’m Annie Wright, a licensed psychotherapist with more than 15,000 direct clinical hours, and for the better part of the last decade the majority of my caseload has been driven women: executives, physicians, founders, attorneys, women who run large teams and can’t run one honest conversation with their own business partner. I’ve watched this exact pattern, the eleven-draft email, the eloquence in every domain except the one that matters most, often enough that I no longer think of it as unusual. I think of it as a predictable, workable nervous system pattern, which is a very different thing than a character flaw.
I didn’t arrive at this from a textbook first. I arrived at it from sitting across from women like Tatum and Thea, watching a formidable adult go quiet in exactly the way a frightened child goes quiet, and asking myself what that circuit was protecting. The research I cite throughout this guide, Lerner’s work on anger, van der Kolk’s work on the body, Walker’s work on the fawn response, Tawwab’s work on boundaries, gave language to what I was already watching in session. The clinical observation came first, and the research confirmed it, not the other way around.
The Path Forward: Healing and Reclaiming Your Voice
Breaking free from conflict avoidance, especially when it’s rooted in trauma, takes both courage and a deliberate approach. It isn’t a switch you flip. It’s a gradual process of rewiring a nervous system that learned, long ago, to treat truth-telling as danger. In my work, a handful of therapeutic approaches consistently help ambitious and driven women build a more grounded relationship with conflict.
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Therapeutic Approaches
- Somatic preparation and nervous system regulation. Diaphragmatic breathing, grounding exercises like the 5-4-3-2-1 technique, bilateral stimulation, or even cold water on your face can shift your system out of fight-or-flight and toward calm before, during, and after a hard conversation. The goal is to widen your window of tolerance so you stay present and responsive instead of purely reactive, which creates the physiological conditions for actual thoughtful communication rather than a shutdown or an emotional flooding response that hijacks the whole conversation.
- Script writing and rehearsal. Under perceived threat, the amygdala can hijack the prefrontal cortex, which is exactly why clear articulation gets so hard in the moment that matters most. Writing out and rehearsing what you want to say builds a plan your prefrontal cortex can lean on when your nervous system activates. This isn’t about memorizing a script word for word. It’s about internalizing the core message and practicing delivery somewhere low-stakes first.
- Graduated exposure. A daunting conversation can feel impossible to approach head-on, which is why graduated exposure, a trauma-informed principle, usually works better: start with a low-stakes conversation and build toward the high-stakes one. Each small successful step expands capacity for the next. Executive coaching is genuinely useful here, offering a structured space to practice this skill while the stakes are still contained.
- Parts work (Internal Family Systems). Many women with a strong conflict-avoidance pattern carry a young, vulnerable part that learned honesty or self-assertion was dangerous. Richard C. Schwartz, PhD, the psychologist who developed the Internal Family Systems model, calls this “No Bad Parts,” the idea that even a self-defeating strategy started out as protection with a positive intent. I’ve used this framework in session more times than I can count, because it gives a woman language for the part of her that goes quiet without pathologizing it.
- Anger reclamation. Reconnecting with anger’s genuine, adaptive function is often central here. For many ambitious and driven women, anger got pathologized early. Understood as information rather than a threat, anger signals a boundary breach, an injustice, or an unmet need. Learning to feel it, process it, and express it constructively is part of building an authentic, healthy relationship with the emotion.
- Executive coaching for professional voice development. Building a professional voice that includes truth-telling without self-abandonment is often essential for sustainable leadership. Executive coaching offers a tailored, confidential way to build that skill, combining strategic communication and assertive expression with nervous system regulation, so the goal isn’t just surviving a hard conversation but leading through one.
The Doorway to Connection
The conversation you’re avoiding isn’t a wall. It’s a doorway. It’s the doorway to the relationship you actually want, whether that’s with a business partner, a spouse, or your own sense of yourself. Walking through that doorway takes real courage, especially when your body is telling you, loudly, that it isn’t safe. But courage was never the absence of fear. It’s the willingness to act in spite of it, trusting that your capacity for truth and connection is bigger than your fear of the discomfort on the other side.
Of course you’re tired of rehearsing conversations you never have. You’re not imagining how hard this is, and you’re not broken for finding it hard. You’re running a program that once kept you safe, in a life where the original danger is long gone.
Warmly, Annie.
This article is for information and support. It is not a substitute for therapy, diagnosis or treatment from a licensed clinician who knows you. If you are in immediate danger, call or text 988 in the United States to reach the Suicide and Crisis Lifeline, or call 911. See the full medical disclaimer.
This content is psychoeducational in nature and isn’t a substitute for professional mental health treatment. If you’re in crisis, please contact the 988 Suicide & Crisis Lifeline.
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Q: Why am I so afraid of confrontation?
A: Your fear of confrontation isn’t a sign of weakness. It’s often a deeply wired nervous system response that started in early life. If, as a child, expressing honesty, disagreement, or anger was met with punishment, abandonment, rage, or the withdrawal of love, your developing nervous system learned a critical, if outdated, lesson: truth-telling is dangerous. It’s not a personality flaw. It’s a trauma adaptation, and your body is still responding to the childhood environment rather than the current one.
Q: How do I have a hard conversation without shutting down?
A: Start with somatic preparation. Box breathing, progressive muscle relaxation, or cold water on your face can activate your vagal nerve and calm your system before you begin. Then script and rehearse the core points so your prefrontal cortex has a plan to lean on. Timing matters too: have the conversation when you’re not already dysregulated, exhausted, or running on empty.
Q: Is conflict avoidance a trauma response?
A: For many people, especially those with adverse childhood experiences, conflict avoidance is unequivocally a trauma response. The nervous system learned that conflict, disagreement, or the assertion of a personal need produced real danger, and that learning becomes deeply embedded. The avoidance persists because the body hasn’t updated its internal map of what’s actually safe now.
Q: What happens when you avoid hard conversations too long?
A: The cost compounds. Nedra Glover Tawwab, LCSW, author of Set Boundaries, Find Peace, puts it simply: the cost of avoidance always exceeds the cost of the conversation. Unspoken grievances accumulate as resentment, and relationships tend to erode, sometimes quietly and sometimes in a sudden rupture. On the physical side, chronic avoidance often shows up as persistent anxiety, chronic tension, digestive trouble, and disrupted sleep, the body keeping score of everything the voice didn’t say.
Q: Can coaching help with conflict avoidance?
A: Yes, especially coaching that pairs nervous system awareness with practical skill-building. A skilled coach offers a structured rehearsal space to practice a difficult conversation before the real stakes arrive, plus accountability for actually having it rather than drafting the twelfth version of the email instead.
Related Reading
If any of this lands close to home and you’re ready for clinical support, you can connect with Annie’s team.
- Betrayal Trauma: The Complete Guide
- Understanding the Fawn Response
- People-Pleasing and Its Roots in Childhood
- Complex PTSD: What It Is and How It Shows Up
- Relational Trauma Recovery: The Complete Guide
References
Peer-Reviewed Research (Vancouver)
- van der Kolk BA, Wang JB, Yehuda R, Bedrosian L, Coker AR, Harrison C, et al. Effects of MDMA-assisted therapy for PTSD on self-experience. PMID: 38198456.
- Brenner EG, Schwartz RC, Becker C. Development of the internal family systems model: Honoring contributions from family systems therapies. PMID: 37924221.
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Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven women, including Silicon Valley leaders, physicians, and entrepreneurs, repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in USA Today, Forbes, Business Insider, NBC News, and The Information. She’s currently writing her first book with W.W. Norton.
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