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The Performance of Okayness: Why Fawning Masquerades as Emotional Intelligence in Driven Women

The Performance of Okayness: Why Fawning Masquerades as Emotional Intelligence in Driven Women

A driven woman smiling in a meeting while internally screaming, performing okayness. Annie Wright trauma therapy

LAST UPDATED: APRIL 2026

SUMMARY

When you’re praised for your “emotional intelligence” but secretly feel like you have no idea who you actually are, you might be experiencing the fawn response. This article explores how driven women use fawning to survive, the hidden resentment it builds, and how to stop performing and start existing.

Last reviewed: June 2026 by Annie Wright, LMFT

The Performance of Okayness

It’s 3:17 p.m. on a Tuesday. The fluorescent lights hum overhead, casting a sterile glow across the conference room. Tasha sits at the sleek, polished table, her notebook open but untouched. She’s smiling, warm, attentive, agreeable, as her team debates the next quarter’s marketing strategy. Her head nods in rhythm with the consensus, lips parted just enough to show engagement.

Inside, though, Tasha’s mind is a storm. A tight knot coils in her stomach, twisting with each passing second. Her throat feels dry, her heart thudding too fast beneath the tailored blazer she’s worn for hours. She’s screaming silently, a desperate SOS that no one in this room can hear. Despite the confident face she shows, she’s utterly lost. Not in the plan, not in the data or projections, but in herself.

She wonders, fleetingly, when this act became so automatic. When did the smile become armor, the nod a shield? She’s performed this role so many times, always the composed, capable woman who has it together, that she’s forgotten what it feels like to be anything else. The question sneaks in: Who am I beneath this mask? Beneath the polished presentation, the steady voice, the relentless drive to meet every expectation?

The room’s chatter drones on, words blurring into white noise as Tasha’s gaze drifts to the window. The late afternoon sun slants through the glass, casting long shadows across the cityscape. Outside, life pulses with its messy, unpredictable rhythm. Inside, she’s trapped in a performance, playing okayness like a script she’s memorized but no longer believes.

In my work with clients, moments like Tasha’s are common. Women who seem to have it all, careers, relationships, goals, yet feel disconnected from their true selves. They wear okayness like armor, convincing others and themselves that everything is fine, even when it’s not. This article will explore that performance: why we do it, how it shapes our identity, and what it takes to step off the stage and find authenticity beneath the act.

What Is Fawning?

DEFINITION FAWNING

Fawning is a trauma response identified by Pete Walker, MA, described as the fourth reaction to threat alongside fight, flight, and freeze. It involves appeasing or pleasing a perceived threat to avoid conflict or harm, often at the expense of one’s own needs and boundaries.

In plain terms: Fawning means putting yourself on the line to keep peace, even if it means ignoring what you really want or need. It’s your body’s way of trying to stay safe by making others like or accept you.

Fawning isn’t just being nice or trying to get along. In my work with clients, I see fawning as a survival strategy born out of trauma, often chronic emotional or relational trauma. It’s not about kindness or generosity. Instead, it’s a deeply wired nervous system response designed to avoid danger by giving up your own power and authenticity.

Think about it like this: when your brain hits a red alert, it looks for the fastest way to reduce threat. For many, fight or flight feels too risky. Freezing might feel paralyzing. Fawning steps in as a way to “neutralize” danger by becoming agreeable, compliant, or overly accommodating. It’s a form of emotional self-sacrifice.

This response often develops in environments where direct opposition or escape wasn’t safe, like growing up with unpredictable, controlling, or emotionally volatile caregivers. The child learns early that survival depends on appeasing the other person, walking on eggshells, over-explaining, smoothing things over, or constantly trying to read and meet unspoken demands.

But here’s the catch: fawning isn’t a conscious choice. It’s automatic. Your nervous system is wired to prioritize safety above all else, even if that means silencing your voice, needs, or feelings. It’s not you being “too nice” or “needy.” It’s your body trying to keep you alive in what it perceives as a threatening situation.

Because it’s a survival tactic, fawning can feel exhausting and confusing. You might find yourself agreeing to things that don’t feel right or sacrificing your boundaries to avoid conflict. You may apologize too much, minimize your wants, or mirror others’ emotions to keep the peace. Over time, this can erode your sense of self and lead to burnout, resentment, or disconnection from your own needs.

Fawning also differs from what we commonly call “people-pleasing.” People-pleasing can be a learned habit or personality style, sometimes influenced by social conditioning or a desire for approval. Fawning, by contrast, is rooted in trauma and operates beneath conscious awareness. It’s about survival, not just social preference.

In therapy, when I help clients recognize fawning patterns, we focus on reconnecting them with their authentic feelings and needs. This process involves learning to notice when their nervous system flips into appeasement mode and gently experimenting with expressing boundaries or discomfort. It’s hard work because fawning feels like safety, but it actually keeps you trapped in a cycle of self-abandonment.

Understanding fawning is crucial for driven women who often push themselves to meet external expectations while ignoring internal signals. When your nervous system is stuck in fawn mode, your ambition can become tangled with people-pleasing, perfectionism, and chronic stress. You may feel responsible for others’ emotions or approval at the cost of your own wellbeing.

Recognizing fawning as a trauma response, not a character flaw, shifts the conversation from blame to healing. It opens the door to relearning safety in relationships and within yourself, where your needs matter just as much as anyone else’s. This awareness lays the groundwork for breaking free from automatic compliance and reclaiming your voice, power, and true desires.

DEFINITION DORSAL VAGAL SHUTDOWN

A physiological state described within Polyvagal Theory, developed by Stephen Porges, PhD, neuroscientist and originator of Polyvagal Theory, in which the oldest branch of the vagus nerve triggers a collapse response. A conservation of energy through disconnection, numbness, or dissociation. When the nervous system has registered threat as inescapable. It is distinct from the fight-or-flight response and represents the body’s last-resort survival strategy.

In plain terms: Dorsal vagal shutdown is what happens when you go quiet, flat, or numb. Not because you don’t care, but because your nervous system decided the situation was too threatening and there was no way out. For women who fawn, this can look like smiling and agreeing while feeling completely hollow inside.

The Neurobiology of Abandoning Yourself

In my work with clients who struggle with chronic people-pleasing, I often see a pattern that goes deeper than simple habit or personality. It’s rooted in how their nervous system learned to survive in early relationships that felt unsafe or unpredictable. To understand why abandoning yourself feels automatic, we need to explore the brain’s hidden wiring, especially a concept called neuroception, coined by Dr. Stephen Porges.

DEFINITION BOX #2: NEUROCEPTION
Neuroception is the brain’s unconscious ability to scan the environment and detect whether we are safe, in danger, or under life threat. This process happens below the level of conscious awareness, preparing the body to respond accordingly, either with calmness, fight, flight, or freeze.

Dr. Porges emphasizes that neuroception is the nervous system’s early-warning radar. When it detects threat, even subtle social threat, the body shifts out of safety mode and into survival mode without us even realizing it. This is crucial because it means our nervous system can drive behaviors before we can think or talk ourselves out of them.

When a child grows up with caregivers who are inconsistent, critical, or emotionally volatile, their nervous system quickly learns that safety isn’t guaranteed. Over time, the child’s neuroception becomes biased toward scanning for danger in every interaction. The safest way to survive often becomes tuning into the caregiver’s needs so precisely that the child’s own needs disappear. This is what we call fawning.

Dr. Ingrid Clayton, author of Believing Me, describes fawning as a chronic nervous system state caused by relational trauma. It’s not just about being nice or cooperative; it’s a deeply ingrained survival strategy. The person learns to “merge” with others’ needs, emotions, and expectations to avoid conflict, punishment, or abandonment. This merging means the individual’s sense of self gets lost or silenced, because attending to the dangerous other’s needs feels like the only way to stay alive.

Clinically, this looks like a nervous system stuck in a feedback loop. The brain notices signs of threat, an angry tone, a dismissive look, a subtle cue of disapproval, and immediately triggers a survival response. Instead of fight or flight, the system locks into fawn: placate, appease, and become invisible. This response dampens the nervous system’s natural signals about personal boundaries or discomfort. Over time, the person becomes so skilled at anticipating others’ needs that their own feelings and desires go unnoticed or feel unsafe to express.

This neurobiological pattern also rewires the brain’s reward systems. Small acts of compliance or approval from the caregiver release dopamine, a feel-good chemical, reinforcing the behavior. The brain learns that safety equals pleasing others. This creates a vicious cycle: abandoning yourself becomes a survival skill that feels necessary for connection and security.

To sum it up, the neurobiology of abandoning yourself is a survival adaptation deeply embedded in the nervous system. It’s not a flaw or weakness; it’s a protective response to relational danger. Understanding neuroception and the chronic state of fawning helps explain why simply telling someone to “be true to yourself” isn’t enough. Their nervous system has been trained to prioritize others’ needs over their own for safety, sometimes at the cost of their mental and emotional health.

In therapy, we work to retrain that nervous system, helping clients recognize when they’re in fawn mode and build new patterns of safety that allow their authentic self to emerge. It’s a slow and delicate process, but knowing the science behind it can bring compassion and clarity to a struggle that often feels deeply personal and isolating.

RESEARCH EVIDENCE

Peer-reviewed findings that inform this clinical framework:

  • Four latent profiles of people-pleasing tendencies identified in 2203 university students, with higher tendencies associated with lower mental well-being (PMID: 40312075)
DEFINITION SELF-ABANDONMENT

A psychological pattern in which a person consistently overrides their own emotional needs, desires, and perceptions in order to maintain approval, connection, or safety with others. Janina Fisher, PhD, psychologist and author of Healing the Fragmented Selves of Trauma Survivors, identifies self-abandonment as a learned adaptive strategy in which the self learns to treat its own experience as less real, less valid, or less important than the experience of those around it.

In plain terms: Self-abandonment isn’t a moral failing. It’s a survival skill that made sense when you were younger and more dependent on others’ approval. It shows up as dismissing your own needs before anyone else can dismiss them, or telling yourself you’re ‘fine’ so consistently that you eventually stop knowing what you actually feel.

How Fawning Masquerades as Emotional Intelligence

Anjali sits at the conference table, her fingers lightly tapping the polished wood as the team discusses a new project. Everyone’s eyes flicker toward her, waiting for input. She offers a carefully measured smile, nods in all the right places, and smoothly mirrors the tone of the group. When someone cracks a joke, she laughs just enough to seem warm but never too much to draw attention. Colleagues often tell her she has remarkable “emotional intelligence”,she “just knows how to read the room.” But in truth, Anjali’s brain is working overtime, scanning every facial expression, every subtle shift in voice, searching for any hint of disapproval or conflict. She’s adjusting her words, posture, even the pitch of her voice, all in an effort to keep the peace and avoid becoming a target.

In my work with clients like Anjali, I see how what looks like emotional savvy often hides a much darker mechanism: fawning. Fawning is a trauma response where a person tries to keep themselves safe by pleasing others, suppressing their own needs, and adapting their behavior to prevent conflict or rejection. For driven women, this response can easily be mistaken for emotional intelligence because both involve picking up on social cues and responding to them. But fawning isn’t about authentic connection or healthy boundaries, it’s about survival.

Driven women who fawn often appear highly attuned to others’ feelings and expectations. They seem like natural diplomats, able to smooth over tensions and navigate complex social dynamics with ease. But beneath that polished exterior is a constant hyper-vigilance. Their minds are always scanning for potential threats: a raised eyebrow, a brief silence, a curt tone. This vigilance fuels a kind of emotional overwork, where they expend enormous energy tailoring themselves to fit what others want or expect, often at the cost of their own comfort and authenticity.

Many of these women report feeling exhausted after social interactions, even when those interactions seemed positive on the surface. They’re not just tired from talking but drained from the effort of monitoring and regulating their own behavior to an extreme degree. They tend to minimize or dismiss their own feelings, believing their role is to maintain harmony rather than express discomfort or disagreement. This often leads to a confusing internal experience: feeling invisible or unheard despite being praised for interpersonal skill.

Another common manifestation is difficulty setting boundaries. Because fawning is rooted in a deep fear of rejection or punishment, driven women who fawn may say yes to requests that overwhelm them or tolerate disrespectful behavior to avoid rocking the boat. They may rationalize this as being cooperative or team-oriented, but it’s really about managing anxiety and avoiding the fallout of asserting themselves. Over time, this pattern can erode self-esteem and increase feelings of resentment or burnout.

In relationships, fawning can show up as people-pleasing or conflict avoidance. These women often prioritize others’ comfort above their own, sometimes to the point of losing sight of their own needs or desires. They may apologize excessively or take responsibility for conflicts that aren’t theirs to own. When disagreements arise, they might quickly back down or change the subject rather than risk upsetting the fragile equilibrium they’ve worked so hard to maintain.

Physically, fawning can manifest as tension or restlessness. Because the body is on alert for threat, women who fawn might notice muscle tightness, shallow breathing, or an inability to relax even in safe environments. They might struggle with chronic fatigue, headaches, or digestive issues, all common signs of prolonged stress that the body experiences when constantly trying to stay “safe” through appeasement.

In short, the behaviors that many admire as emotional intelligence in driven women like Anjali often mask the enormous emotional labor of fawning. It’s a survival strategy that once helped these women navigate unsafe environments, but when unrecognized, it can trap them in patterns of self-neglect and anxiety. Recognizing this distinction is the first step toward reclaiming authentic connection, setting healthy boundaries, and conserving emotional energy for what truly matters.

Related Clinical Topic

When I work with driven women who have spent years accommodating others, I often uncover a deep reservoir of resentment lurking beneath their composed exteriors. This resentment isn’t always loud or explosive; more often, it simmers quietly, leaking out in subtle, passive-aggressive behaviors or turning inward as chronic feelings of sadness and emptiness. The woman who’s spent her life fawning, constantly putting others’ needs before her own, rarely recognizes this resentment for what it is. Instead, she may feel confused by her own irritability or overwhelmed by waves of low mood that seem disconnected from her external success.

The truth is, accommodating for too long creates a pressure cooker of unmet needs and silenced emotions. The anger that builds up doesn’t disappear; it finds other outlets. Sometimes it shows up as sarcasm, backhanded compliments, or a cold withdrawal from those she once eagerly served. Other times, it becomes a heavy weight of guilt and self-judgment, as if she’s failing herself by resenting those she once prioritized. This internal conflict can be exhausting and isolating, making it hard to trust her own feelings or express them without shame.

Harriet Lerner, PhD, author of The Dance of Anger, captures this dynamic well:

In my work, I encourage women to reframe their anger not as a character flaw or a sign of failure, but as a vital, honest communication tool. When resentment builds, it’s a symptom that boundaries have been crossed repeatedly, and personal needs have been neglected. The challenge is learning to recognize and express this anger in ways that feel safe and authentic, rather than allowing it to fester beneath the surface.

Without this recognition, resentment can erode a woman’s sense of self and her relationships. It can fuel a cycle where she accommodates more to avoid conflict, which only deepens the anger and sense of invisibility. Depression often follows, as the internalized anger turns into hopelessness or numbness.

Breaking this cycle requires courage and support. It means acknowledging the anger, setting boundaries that honor one’s own needs, and risking the discomfort of change. It’s not about abandoning kindness or compassion for others, but about balancing those qualities with fierce self-respect. This balance is essential for emotional health and sustainable fulfillment, not just for the woman herself, but for everyone in her life.

Both/And: Your Fawning Kept You Safe AND It Is Now Erasing You

Tessa sits across from me, her hands clenched tightly around a chipped ceramic mug. “I don’t know how to say no,” she admits, voice barely above a whisper. “If I don’t agree, if I push back, people get upset. I keep things smooth so I don’t have to deal with conflict.” She shifts in her chair, eyes darting away as if the truth might burn her. “But lately, I feel like I’m losing myself. Like I’m just… fading.”

In my work with clients like Tessa, I see this pattern again and again: the fawning response. It’s a survival strategy, a way to navigate a world that felt unsafe or unpredictable. When you fawn, you prioritize other people’s needs, desires, and emotions to keep the peace and avoid punishment or rejection. It’s deeply adaptive, your brain learned early on that saying “yes,” even when you wanted to say “no,” kept you safe, connected, and out of harm’s way.

But here’s the both/and: that same fawning that saved you then can now erase you.

Fawning feels like a superpower when you’re in a situation where your safety depends on appeasement. You become hyper-aware of others’ moods and needs, adjusting your words, your body language, your entire self to keep things calm. You’re the one who smooths over tension, who says the right thing at the right time, who puts out fires before anyone else notices the smoke. For Tessa, fawning was how she survived a childhood where anger from caregivers meant danger. It was a tool she wielded expertly.

But as an adult, this hyper-attunement comes with a cost. The more you prioritize others’ feelings over your own, the more your own voice, desires, and boundaries get lost. You become a chameleon, blending in, adapting, disappearing. Tessa describes it as “living in a shadow of myself.” She hates the idea of rocking the boat or disappointing anyone, but she also hates the numbness creeping in. She feels exhausted, depleted, and invisible.

In sessions, I help Tessa hold these two truths at once: her fawning was a brilliant, necessary survival skill AND it’s now a barrier to her authentic self. It kept her safe when she had few options, and it’s now a source of pain and disconnection. Neither truth cancels out the other.

When we hold both truths together, we create space for compassion. Instead of shaming herself for “always saying yes” or “not standing up,” Tessa can recognize the incredible resilience behind her fawning. She can honor the part of her that worked so hard to protect her. At the same time, she can begin to notice how that same pattern no longer serves her well and start exploring what it would feel like to say no, to set boundaries, to let her own needs matter.

This both/and is crucial because it rejects the false binary of “good” or “bad.” Fawning isn’t a character flaw, it’s a trauma response. It’s not about weakness; it’s about survival. But keeping it unexamined means staying stuck in patterns that erode your sense of self. You don’t have to give up your survival skills altogether, but you do need new tools that help you show up fully as you now are.

For Tessa, that means practicing small acts of saying no without fear, noticing when she’s fading into the background, and naming her own feelings without apology. It means learning to tolerate discomfort and conflict as part of having a real, whole self. It means understanding that her worth doesn’t depend on how well she keeps others happy.

If you find yourself nodding along with Tessa’s story, know you’re not alone. Your fawning kept you safe, and that’s something to honor deeply. At the same time, it’s okay, and necessary, to want more than survival. You deserve to be seen, heard, and valued for who you truly are, not just for how well you manage everyone else’s feelings.

Holding these contradictory truths is hard. It means sitting with discomfort without rushing to fix or deny it. It means being gentle with yourself as you unlearn old ways and build new habits. But it’s also the path to reclaiming your voice and your life, on your own terms.

The Systemic Lens: The Socialization of the Fawning Woman

In my work with clients, I often see how deeply rooted the fawn response is, not just in individual trauma histories, but in the societal expectations placed on women from birth. Patriarchy teaches girls early on that their value lies in being agreeable, accommodating, and emotionally available to others. This isn’t just about personal traits; it’s a social script written and reinforced by families, schools, media, and culture.

From a young age, girls learn to prioritize other people’s feelings and needs over their own. They’re praised for being “nice,” “sweet,” and “helpful,” which often means silencing their own discomfort or desires to keep the peace. In many households, a girl may be rewarded for smoothing over conflict or deflecting attention from her own pain. Over time, these patterns become so ingrained that fawning feels less like a conscious choice and more like an automatic way of being.

This socialization creates a tricky paradox. On one hand, fawning becomes a survival skill, a way to protect oneself from anger, rejection, or harm. On the other hand, it’s confused with “just being a good woman.” Women who fawn often internalize the belief that their worth depends on how well they care for others, how much they sacrifice, and how little they rock the boat. This makes it incredibly difficult to recognize when fawning is actually a trauma response rather than a genuine expression of care or kindness.

The pressure to conform to this role doesn’t just come from individuals; it’s baked into institutions and cultural norms. Workplaces often expect women to be the emotional caretakers, absorbing stress without complaint. Families might expect daughters and wives to be the peacemakers, smoothing over tensions at their own expense. Even friendships can carry unspoken demands to prioritize others’ needs to maintain harmony.

Because of this, many women grow up never learning to identify their own boundaries or trust their instincts when those boundaries are crossed. They may feel guilty or selfish for saying no, or for expressing anger or frustration. The fawn response becomes a default mode, not because they want to be people-pleasers, but because it’s been drilled into them that their safety and acceptance depend on it.

Understanding the systemic roots of fawning is crucial for healing. It’s not just about individual trauma or personality traits; it’s about unlearning a lifetime of social conditioning that tells women their value lies in submission and self-sacrifice. When women start to see fawning through this lens, they can begin to disentangle their authentic selves from the survival strategies they were taught to adopt.

In therapy, I help clients explore where these patterns started and how they show up in their lives now. We work on developing awareness around moments when fawning kicks in, and practice building skills to assert needs and set boundaries, skills that often feel radical after years of being taught the opposite. This isn’t about rejecting kindness or care; it’s about reclaiming the right to choose how and when to give, instead of giving out of fear or obligation.

If you recognize yourself in this, know that it’s not your fault. You’ve been navigating a system designed to keep you small. Healing means giving yourself permission to unlearn those lessons and create new ways of relating, ones that honor your needs as much as the needs of others.

How to Stop Performing and Start Existing

In my work with driven women, one of the most common patterns I see is the fawn response, a survival strategy where you prioritize others’ needs so much that you lose track of your own. You may not even realize you’re doing it. Your default mode becomes performing, people-pleasing, and smoothing over conflict just to keep the peace. But this constant performance drains you and distances you from your true self.

The first step to healing isn’t about making huge changes all at once. It’s about tuning in and noticing when you’re fawning. Start by paying attention to moments where you feel a knot in your stomach or a tightening in your chest, these physical cues often signal that you’re pushing down your own feelings or opinions. Ask yourself: Am I speaking my truth here, or am I saying what I think others want to hear? This isn’t about blaming yourself; it’s about developing awareness.

Once you notice these moments, practice tiny acts of authentic disagreement or boundary-setting. You don’t have to launch into a full confrontation. It might mean saying, “I’d like to think about that more,” instead of immediately agreeing. Or, “I’m going to step away for a moment,” when you feel overwhelmed. These small shifts send a powerful message to your nervous system that your needs matter, that you have a right to exist authentically, not just perform.

Boundary-setting can feel terrifying at first, especially if you’ve spent years minimizing your needs. Start with low-stakes situations or with people you trust. Notice how it feels in your body to say “no” or to express a different opinion. This practice builds your confidence and rewires your brain to tolerate discomfort without defaulting to people-pleasing.

If you want structured support in this work, I recommend my course, Direction Through the Dark. It provides a safe container to explore these patterns deeply and offers practical tools to move toward authentic presence. The course guides you through exercises that help you recognize your fawn responses, gently experiment with boundaries, and cultivate self-compassion as you navigate discomfort.

Healing from the fawn response isn’t about perfection; it’s about progress. It’s about reclaiming your right to exist fully and honestly, beyond the roles and performances you’ve learned to play. When you start living from a place of authenticity, you create space for genuine connection, with yourself and others, and that’s where true fulfillment begins.

I know this isn’t easy. Facing the hidden wounds beneath your drive takes courage few recognize, including sometimes ourselves. But in my work with clients, I’ve seen how that same determination can be a powerful ally in healing, not just achievement. You have the strength to sit with discomfort, to rewrite old patterns, and to move toward a life that feels both meaningful and manageable.

If you’re ready to take that next step with support and clarity, I invite you to explore the Direction Through the Dark course. It’s designed specifically for women like you, ambitious, resilient, and willing to face the shadows to find a truer light. You don’t have to do this alone.

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FREQUENTLY ASKED QUESTIONS

Q: Why do I find myself constantly saying yes, even when I want to say no?

A: In my work with clients, this is a common sign of people-pleasing or fawning, where your instinct is to avoid conflict or rejection by agreeing to others’ requests. It often comes from a deep need to feel safe or accepted, especially if you’ve experienced situations where asserting yourself felt risky. The key is recognizing that saying no doesn’t make you selfish, it’s a necessary boundary that protects your energy and authenticity. Learning to tune into your own feelings before responding helps you respond with honesty rather than automatic compliance.

Q: How can I tell if I’m fawning instead of genuinely being kind or helpful?

A: Fawning often feels less like genuine kindness and more like an unconscious effort to please or de-escalate tension. If you notice that you’re frequently changing your opinions, tone, or behavior to match others, or you feel drained afterward, that’s a clue. True kindness comes from a place of choice and balance, not from fear or obligation. Checking in with your body, notice if you feel tense or anxious while trying to please, can help you distinguish fawning from authentic connection.

Q: How do I find my authentic voice when I’m used to putting others’ needs first?

A: Finding your authentic voice starts with recognizing your own wants and feelings, something that often gets muted in people-pleasing patterns. I encourage my clients to practice small acts of self-expression daily, whether it’s sharing a preference, stating an opinion, or setting a minor boundary. Over time, these small moments build your confidence and reconnect you with your true self. Remember, your voice matters just as much as anyone else’s, and it’s okay if it feels unfamiliar or uncomfortable at first.

Q: Is it possible to be driven and ambitious without falling into people-pleasing or fawning behaviors?

A: Absolutely. Being ambitious means you have clear goals and motivation, but it doesn’t have to come at the expense of your authenticity or boundaries. In fact, cultivating self-awareness and assertiveness strengthens your drive because you’re not constantly drained by trying to please everyone. Many driven women I work with learn to channel their ambition while honoring their limits, which leads to sustainable success and deeper fulfillment.

Q: What are practical first steps to stop people-pleasing and start standing up for myself?

A: Start by noticing when you say yes automatically and pause to ask yourself what you really want. Practice saying small “no’s” in low-stakes situations to build your comfort. Journaling about your feelings around asserting yourself can also uncover hidden fears or beliefs driving your people-pleasing. Lastly, seek support, whether from a therapist, trusted friend, or coach, who can hold space for you as you experiment with new ways of communicating. Change feels scary, but each step builds your strength.

  • Walker, Pete. Complex PTSD: From Surviving to Thriving. Azure Coyote, 2013.
  • Clayton, Ingrid. Believing Me: Healing from Narcissistic Abuse and Complex Trauma. 2022.
  • Lerner, Harriet. The Dance of Anger: A Woman’s Guide to Changing the Patterns of Intimate Relationships. Harper & Row, 1985.
  • Porges, Stephen W. The Pocket Guide to the Polyvagal Theory: The Transformative Power of Feeling Safe. W.W. Norton & Company, 2017.

If any of this lands close to home and you’re ready for clinical support, you can explore whether working together is the right fit.

References

Peer-Reviewed Research (Vancouver)

  1. Porges SW. Polyvagal Theory: Current Status, Clinical Applications, and Future Directions. Clin Neuropsychiatry. 2025;22(3):169-184. doi:10.36131/cnfioritieditore20250301. PMID: 40735382.

Books & Cultural Sources (Chicago Author-Date)

  • Fisher, Janina. Healing the fragmented selves of trauma survivors. Taylor & Francis Group, 2017.
  • Walker, Pete. Complex PTSD. CreateSpace Independent Publishing Platform, 2013.

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About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women. Including Silicon Valley leaders, physicians, and entrepreneurs. In repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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