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When Praise Was Only for Winning: The Trauma of Conditional Regard

A woman standing alone at the edge of a celebration, looking out a window rather than at the room, illustrating the disconnect between outward success and inward relief

When Praise Was Only for Winning: The Trauma of Conditional Regard

SUMMARY

Conditional regard is a specific, named, well-researched parenting pattern in which a parent’s warmth rises and falls with a child’s wins. This piece unpacks the clinical research behind it, why it produces a self-worth that vacillates between grandiosity and shame instead of settling into a stable baseline, and what it takes to build a sense of value that doesn’t depend on your last result.

The Party You Couldn’t Stay At

You made partner. There’s a party, your name on a cake, people you respect raising a glass in your direction. And forty minutes in, you’re standing near the bar, drink untouched, doing the math on next quarter’s targets. Not because anyone asked you to. Because some part of you has already filed tonight under “done” and moved on to the next thing that needs proving.

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Someone touches your arm to say congratulations, and you notice yourself already deflecting, already redirecting the compliment toward the team, the timing, the market, anything other than simply letting the credit land on you and stay there. It’s not humility, not exactly. It’s something closer to an inability to tolerate being the object of unqualified admiration for longer than a sentence or two.

If you’re reading this, you know that forty-minute window. The party is real. The achievement is real. And the relief you were sure would finally arrive, the one you’ve been chasing since you were nine years old, doesn’t show up, or shows up for about as long as it takes to finish one drink before the old restlessness returns.

Here’s the thing: this isn’t ingratitude, and it isn’t some strange flaw in your capacity for joy. It’s the signature of a specific, well-documented childhood pattern called conditional regard, and it explains, far more precisely than “imposter syndrome” or “I’m just a perfectionist” ever could, why winning has never once been enough to make the old feeling stop.

What makes this particular pattern so hard to catch is that it rarely announces itself in any single dramatic moment. No one has to be cruel for conditional regard to take root. Most of the driven women I’ve worked with who carry this pattern describe parents who were, by any conventional measure, loving and invested. The distortion isn’t visible in any one interaction. It’s visible only across the accumulated pattern of hundreds of them, the specific rhythm of when warmth arrived and when it quietly receded.

What Is Conditional Regard?

Conditional regard is not a vague clinical impression. It’s a specific, named construct with a substantial evidence base, first systematically studied by Avi Assor, PhD, professor emeritus of education at Ben-Gurion University of the Negev, together with Guy Roth and Edward Deci, PhD, professor emeritus and co-originator of self-determination theory at the University of Rochester.

DEFINITION CONDITIONAL REGARD

A parenting practice in which a caregiver’s expression of warmth, approval, and attention rises and falls visibly with a child’s performance in a domain the parent values, most often academic or athletic achievement. Assor, Roth, and Deci’s foundational 2004 study found that conditional regard successfully increases the target behavior, but at a significant emotional cost: introjected, compulsive motivation rather than genuine interest; guilt after failure; short-lived satisfaction after success; and resentment toward the parent (PMID: 14686884).

In plain terms: It’s praise with an invisible price tag attached. You got the warmth, but only after you’d earned it, which means you never actually got to feel simply, unconditionally liked.

A 2022 meta-analysis across 31 samples by Jolene Haines and Nicola Schutte, PhD, consolidated the evidence base and found that greater parental conditional regard was significantly associated with more introjected regulation, more contingent self-esteem, higher depressive symptoms, and less felt relatedness to parents. The effect held even after accounting for other parenting variables, which means conditional regard isn’t just a proxy for generally strict or cold parenting. It’s its own distinct mechanism with its own distinct cost.

It’s worth being precise about what conditional regard is not. It is not the same as tiger parenting, which centers on relentless external pressure and demanding standards. And it’s not the same as the debt-of-sacrifice dynamic explored in the weight of repaying the sacrifice, which centers on a specific narrative of parental self-denial that the child feels obligated to justify through achievement. Conditional regard is narrower and, in some ways, more insidious than either: it’s not about pressure or debt. It’s about whether love itself, in the most basic sense, showed up reliably or only on the days you won.

There are two distinct flavors documented in the research, and they matter clinically because they produce slightly different adult presentations. Conditional negative regard is the withdrawal version: warmth recedes, disapproval or coldness moves in, when a child falls short. Conditional positive regard is the addition version: warmth specifically increases, often dramatically, when a child succeeds, without necessarily disappearing on ordinary days. The Haines and Schutte meta-analysis found that conditional negative regard carries a stronger association with depressive symptoms, while conditional positive regard carries a stronger association with introjected, compulsive motivation. In plain terms, the cold-when-you-lose version tends to produce more sadness; the warm-only-when-you-win version tends to produce more compulsion. Many women carry a blend of both from different parents, or from the same parent at different developmental stages.

The Research: Grandiosity After Success, Shame After Failure

The most clinically useful finding in this literature comes from a 2012 study by Avi Assor and Karen Tal, published in the Journal of Adolescence. They studied 153 adolescents and found that perceiving one’s mother as using conditional positive regard to promote achievement predicted a very specific emotional oscillation: self-aggrandizement following success, and self-devaluation and shame following failure, which then predicted compulsive over-investment in the achievement domain (PMID: 22078668).

That word, oscillation, is the key clinical detail. It’s not that these children develop low self-esteem, flat and consistently negative. It’s that they develop unstable self-esteem, a self-worth that swings wildly based on the most recent result. Win, and you feel briefly, almost uncomfortably superior. Lose, or fall short, and you feel not just disappointed but fundamentally deficient. Neither state is stable, and neither state is actually about the present event; both are the echo of a childhood equation in which your worth as a person, not just your performance on a given day, was what felt like it was on the table.

DEFINITION CONTINGENT SELF-ESTEEM

A form of self-worth that depends on meeting specific external or internal standards, such as achievement, approval, or appearance, rather than resting on a stable internal baseline. Jennifer Crocker, PhD, and Connie Wolfe, PhD, who developed the foundational model of contingent self-worth, found it to be “motivationally ambiguous”: it can drive higher achievement in the short term while simultaneously predicting greater vulnerability to anxiety and depressive symptoms over time (PMID: 11488379).

In plain terms: Your sense of being okay isn’t a floor you stand on. It’s a number that resets after every single result, which means you’re never more than one bad quarter away from feeling like nothing.

What distinguishes contingent self-esteem from ordinary self-confidence is durability under a single data point. A woman with a stable, non-contingent baseline can absorb one bad review, one lost deal, one missed diagnosis, without her fundamental sense of worth moving much at all. A woman whose self-esteem is contingent on results experiences the same single bad data point as evidence that overturns everything, however much prior success sits on the other side of the ledger. The math is simply not symmetrical: a hundred wins do not reliably offset one loss, because each win only ever bought temporary reassurance rather than durable proof.

A related 2009 study led by Guy Roth, published in Developmental Psychology, found that even conditional positive regard, the seemingly gentler version where warmth increases with success rather than withdrawing after failure, produced a specific downstream cost: grade-focused, compulsive engagement that displaced genuine interest, along with suppressed processing of negative emotion (PMID: 19586183). In other words, even the “nice” version of this pattern, the parent who lights up over your wins rather than going cold over your losses, still teaches a child’s nervous system that emotion itself has to be managed and produced strategically rather than simply felt.

There’s a mechanism worth naming explicitly here, because it explains why this pattern is so durable into adulthood: introjection. Introjection is the self-determination theory term for internalizing a rule or standard without ever genuinely metabolizing or endorsing it as your own. A child raised with conditional regard doesn’t just learn to perform for her parents; she internalizes an inner voice that demands the same performance, indefinitely, long after the original parent is out of the picture, retired, or even deceased. That inner voice doesn’t sound like her mother’s specific words. It sounds, entirely convincingly, like her own reasonable judgment about what she should be doing with her time. This is precisely what makes the pattern so hard to interrupt through willpower alone: the demanding voice has fully merged with the sense of self by the time most women reach adulthood.

How This Shows Up in Driven Women Now

In my clinical experience, this pattern is one of the most consistent I see among driven women who describe otherwise loving, invested parents. Camille is a composite drawn from recurring patterns across many years of clinical work, not any single client. She’s a 38-year-old surgeon whose parents, both academics, made their pride in her explicit, vocal, and entirely contingent on her class rank. “There was no ambiguity,” she told me. “If I was first, my mother called everyone she knew. If I was third, she asked what happened, like something had actually gone wrong, not like I’d still done well.”

By the time Camille came to see me, she had spent two decades as one of the most decorated surgeons in her subspecialty, and she still, by her own account, felt a wave of dread every time a case didn’t go perfectly, even when the outcome was clinically excellent by any objective measure. “I’ll have a complication rate that’s a fraction of the national average,” she said, “and I will lie awake replaying the one case that didn’t go the way I wanted, like it’s evidence that I’m actually a fraud.”

Nadia, another composite built from recurring patterns, is a partner at a venture capital firm who described a nearly identical structure with a different flavor. Her father was warm and encouraging by every conventional measure, never harsh, never explicitly withdrawing affection. But his attention, the specific quality of being truly seen by him rather than glanced at, arrived reliably only after Nadia produced a result he could brag about at dinner parties: a scholarship, a title, a deal. “He was never mean,” she said. “He was just… elsewhere, until I gave him a reason to be present. I learned to manufacture reasons constantly.”

What’s striking, listening to both women describe their childhoods, is how rational the strategy was given the constraints. If attention is scarce and only available through a specific channel, a resourceful child finds that channel and produces relentlessly through it. Neither woman was passive in her own story. Both were, in their own ten-year-old way, actively solving for connection using the only tool available to them. That the tool eventually became a cage doesn’t erase how smart it was to find it in the first place.

What’s clinically notable in both cases is the specific quality of relief, or its absence, after success. Camille doesn’t describe satisfaction after a good outcome; she describes a brief postponement of dread. Nadia doesn’t describe her father’s attention, once earned, as nourishing; she describes it as a transaction that had to be immediately re-initiated. Neither woman is describing garden-variety high standards. Both are describing a specific, learned inability to let a win simply land as a win.

Both women also share a detail that shows up often in this pattern: an intense, almost allergic reaction to being complimented in ways that don’t reference a specific accomplishment. Camille described feeling actively suspicious when a colleague once told her, in passing, “you’re just a good person to be around,” with no achievement attached. “I remember thinking, what does he actually want from me,” she said, half-laughing at how automatic the suspicion had been. Nadia described a similar reflex with her husband, deflecting compliments about her character with a joke or a quick pivot to something she’d recently accomplished, as though an unconditional compliment needed to be converted into something she’d earned before she could accept it.

“I have everything and nothing…”
Marion Woodman analysand

That line captures the specific texture of this pattern better than a clinical description usually can. The résumé is full. The trophy case is full. And there is, underneath all of it, a persistent, hard-to-name sense of scarcity that no additional achievement seems able to resolve, because the achievement was never actually what was missing.

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Not the Same as High Standards

It’s worth drawing a hard line here, because the phrase “my parents had high standards” gets used to describe two very different childhoods that produce very different adults. A parent can hold a genuinely high bar and still offer stable, unconditional warmth on the ordinary days when the bar hasn’t been cleared yet. That combination, the challenging expectation paired with the reliable relationship, tends to produce durable, healthy ambition. The child in that home learns that she is loved, full stop, and that she also has real capability worth developing.

Conditional regard is a different structure entirely, and the difference isn’t the height of the standard. It’s whether affection is legible to the child as separate from performance on any given day. A parent who says “I’m proud of the effort you put in, win or lose” is not practicing conditional regard, even if she also happens to expect excellence. A parent whose demeanor visibly, measurably shifts based on the scoreboard is practicing conditional regard, even if she never once raises her voice. This distinction matters enormously in adulthood, because it determines whether your drive is fueled by curiosity and genuine investment, which tends to be sustainable, or by an old, unmet need to finally be loved without qualification, which tends to be exhausting no matter how much you achieve.

This is also distinct from the broader pattern covered in childhood emotional neglect in driven women, which describes a more general absence of attunement across a household. Conditional regard can exist inside a home that is otherwise warm and attentive; it’s specifically about the wiring between performance and affection, not about a globally neglectful environment.

A useful diagnostic question, one I sometimes offer clients directly, is this: on a day when nothing notable happened, no win, no loss, just an ordinary Tuesday, did your parent’s warmth toward you feel exactly the same as it did the day after your biggest success? If the honest answer is yes, you likely experienced high standards without conditional regard. If the honest answer is no, if the ordinary days had a slightly flatter, more distant quality that only lifted around results, that gap is the pattern this piece is describing, however subtle it may have felt at the time.

It’s worth sitting with that question rather than answering it too quickly. Most clients, on first pass, default to defending their parents, which is a natural loyalty and not something to override by force. The more useful move is simply to hold the question open for a few days, noticing what specific memories surface unprompted. Memory tends to be more honest than our first, reflexive summary of our own childhood, and the small, ordinary-day moments, not the milestone ones, usually carry the most accurate information about which pattern was actually operating.

Both/And: The Wins Were Real, and So Was the Cost

Here’s the both/and that matters most in this particular pattern. Your accomplishments are real. Camille’s surgical outcomes are genuinely excellent, not an illusion produced by anxiety. Nadia’s deals are genuinely good for her firm. None of what you’ve built is fake, and none of it should be minimized or waved away as “just trauma” in a way that erases the actual skill, judgment, and hard work involved.

And, simultaneously, the engine underneath those real accomplishments was, for a long time, an old and unmet need for unconditional regard, being loved on the ordinary days, not just the days you won. Both of these are true. You do not have to choose between honoring what you’ve built and being honest about what built it. In my work with clients, the moment this both/and lands, rather than one side winning out over the other, tends to be the moment real change becomes possible, because clients stop needing to defend their achievements against the idea that trauma was involved, and stop needing to dismiss their achievements just because trauma was involved.

This both/and framing also helps distinguish this piece from good girl syndrome, a related but separate pattern centered on compliance and self-erasure to avoid conflict. Conditional regard isn’t primarily about avoiding conflict; it’s about actively producing results in order to access a specific, longed-for form of attention. The two patterns often coexist, but they aren’t identical, and naming the difference matters for figuring out what actually needs to heal.

Grieving the gap between the two truths, the realness of what you’ve built and the cost of what built it, is genuinely uncomfortable work, and it often surfaces a specific kind of anger that surprises clients. Camille spent several sessions furious, in a way she hadn’t let herself be before, at the sheer unnecessariness of it: she would have worked hard and become an excellent surgeon regardless, she came to believe, because she genuinely loved the work. The conditional structure didn’t create her competence. It just made the entire process cost twice as much as it needed to, in anxiety, in insomnia, in a chronic inability to simply enjoy what she’d built. That anger, once she let herself feel it fully instead of immediately reframing it as gratitude for her “motivation,” was where her actual healing accelerated.

The Systemic Lens: Winning Cultures Recruit This Pattern

No woman develops this pattern in a vacuum, and no woman heals it in one either. The professional cultures that recruit and promote the hardest, elite medicine, biglaw, investment banking, venture capital, are structurally organized around exactly the behavior conditional regard produces: relentless, self-generated pursuit of the next measurable win, with little institutional interest in whether the pursuit is coming from a stable internal place or a desperate one.

This is the systemic lens: these institutions do not need to understand your childhood to benefit from it. A firm that promotes based purely on output metrics cannot distinguish between a partner whose drive comes from genuine passion and a partner whose drive comes from an unresolved, decades-old need to finally be enough. Both produce excellent quarterly numbers. Only one of them is sustainable, and the institution has no financial incentive to ask which one it’s got, until the burnout becomes too visible to ignore, and by then the cost has often already been substantial. Achievement addiction, the compulsive escalation of the same underlying pattern, is often what these institutions are quietly incentivizing without ever naming it.

Naming this systemic reality isn’t an excuse to stay stuck, and it isn’t an indictment of ambition itself. It’s an invitation to get honest about which parts of your drive are actually yours, chosen freely, and which parts are still running an old program written by a nine-year-old trying to get her mother to look up from the phone.

There’s a specific version of this systemic pattern worth naming in performance review culture: the annual or quarterly cycle in which a person’s entire worth to an organization gets condensed into a rating, a bonus number, a ranking against peers. For a woman with a conditional-regard history, this is not simply a workplace process to be endured. It is a near-perfect structural replica of the childhood mechanism, delivered on a predictable schedule by an institution that will never once ask whether she’s able to tolerate the wait between cycles without her nervous system treating the interval as a threat. Some of the most capable clients I’ve worked with describe review season as functionally indistinguishable, physiologically, from waiting for a report card to come home. The stakes are different. The bodily experience is not.

Building a Self-Worth That Doesn’t Fluctuate

The work here is not to become less ambitious. It’s to build a baseline sense of worth stable enough that your ambition can finally be chosen rather than compelled. Concretely, this tends to unfold in a few overlapping stages in my work with clients.

The first stage is simply naming the specific mechanism, out loud and precisely, rather than staying at the more comfortable, vaguer level of “I guess I’m just competitive.” Precision matters here because “competitive” describes a personality trait you’d have to change; “conditional regard” describes a specific childhood pattern you can grieve, understand, and eventually decouple from your present-day sense of worth, without needing to change who you fundamentally are. This kind of naming is a lot of what Annie writes about in her Strong & Stable newsletter, if you want more of this thinking delivered weekly rather than in one sitting.

The second stage involves deliberately practicing receiving unconditional regard in the present, which is far harder than it sounds for someone whose nervous system was never calibrated to trust it. This might mean letting a compliment that has nothing to do with an achievement actually land, rather than deflecting it or immediately searching for the achievement it must secretly be about. It might mean, in therapy, tolerating a therapist’s steady regard across a session where you didn’t perform, disclosed something messy, or simply showed up tired, and noticing that the regard didn’t waver. For women who are further along in this work and want a more forward-looking, action-oriented complement to therapy, trauma-informed executive coaching can be a useful pairing, helping translate the internal shift into concrete changes in how you lead, delegate, and receive feedback at work.

The third stage, usually the slowest, is learning to let a win actually finish. Practicing staying at the party. Practicing letting the cake, the toast, the forty minutes of genuine celebration be enough, rather than immediately converting the achievement into the next item on an endless list. This isn’t about lowering the bar you hold for your work. It’s about finally letting yourself receive what you’ve already earned, instead of treating every win as a down payment on a debt that can never actually be paid off.

Camille’s version of this work started small and specific: at her next professional award, rather than her usual pattern of accepting the honor and immediately drafting next quarter’s research targets on the drive home, she asked a trusted colleague to simply sit with her for twenty minutes afterward and talk about anything except work. No strategizing, no debrief, just company. She described it as one of the more uncomfortable twenty minutes of her year, and also, unmistakably, as the first time in over a decade that a win had felt like it belonged to her rather than to whatever came next. Nadia’s version involved something different: she began keeping a private, unshared list of moments when someone showed her warmth unconnected to any accomplishment, a friend’s unprompted check-in, a partner’s affection on an ordinary evening, and deliberately reviewing that list whenever the old compulsion to manufacture a reason to be seen returned. Neither practice cured the pattern overnight. Both, repeated consistently, began to give each woman’s nervous system new evidence to work with.

You are allowed to stay at the party. You are allowed to let the win be a win, without immediately auditing it for flaws or converting it into fuel for the next thing. The part of you that can’t quite receive the applause is not ungrateful; she’s a child who learned that love had to be re-earned constantly, and she has been waiting a long time for proof that this time, it doesn’t have to be re-earned at all. Let this be that proof, on an ordinary Tuesday, not just at the next celebration.

And if that proof feels genuinely out of reach on your own, that’s not a sign that you’re doing this wrong or that you’re somehow more broken than the women around you who seem to manage this more easily. It’s simply a sign that this particular kind of rewiring tends to happen faster and more durably in relationship, with someone steady enough to hold unconditional regard for you consistently, across many ordinary sessions, until your own nervous system finally, gradually starts to believe that it’s real and that it will hold.

Warmly, Annie

FREQUENTLY ASKED QUESTIONS

Q: How do I know if what I experienced was conditional regard, or just normal parental pride in achievement?

A: Ask what happened on the ordinary days, not the milestone days. If your parent’s warmth toward you was stable regardless of whether you’d just won or lost something, that’s ordinary pride layered on top of unconditional regard. If warmth reliably rose and fell with your results, even without any harsh words ever being said, that’s the pattern this piece describes.

Q: Why doesn’t winning ever feel like enough, even when I objectively succeed?

A: Because the win was never really the point. The point, developmentally, was accessing a parent’s attention and warmth, and a professional accomplishment can only ever be a proxy for that, never the thing itself. No amount of proxy ever fully satisfies the original, unmet need.

Q: Is it possible my parents didn’t realize they were doing this?

A: Very likely, yes. Research on conditional regard suggests it’s frequently an intergenerational pattern, passed down by parents who experienced it themselves and genuinely believed they were motivating their child effectively. Understanding this doesn’t erase the impact, but it can soften the story from “my parent didn’t love me” to “my parent loved me and also passed down a pattern they never examined.”

Q: Can this pattern actually change in adulthood?

A: Yes, though it tends to move gradually rather than through a single insight. The nervous system has to collect new, repeated evidence that regard can be stable and unconditional before it will actually update its baseline expectation. This tends to happen faster with consistent support, whether in therapy or in relationships where you deliberately practice being seen apart from your output.

Q: Does this mean I should stop being ambitious?

A: No. The goal isn’t to want less. It’s to get honest about the source of the wanting, so your ambition can eventually run on genuine interest and choice rather than an old, compulsive need to earn love that should have been freely given. Plenty of women do this work and remain just as driven, minus the exhausting undertow.

Q: What’s a small first step if I recognize this pattern?

A: The next time you accomplish something, try deliberately staying present with it for five full minutes before your mind jumps to the next task. Notice what comes up in that pause. That discomfort, if it’s there, is useful information, not a problem to immediately solve.

Related Reading

  • Assor, Avi, Guy Roth, and Edward L. Deci. “The Emotional Costs of Perceived Parental Conditional Regard: A Self-Determination Theory Analysis.” Journal of Personality 72, no. 1 (2004): 47-88. PMID: 14686884.
  • Haines, Jolene E., and Nicola S. Schutte. “Parental Conditional Regard: A Meta-Analysis.” Journal of Adolescence 95, no. 2 (2022): 195-223. DOI: 10.1002/jad.12111. PMID: 36345118.
  • Crocker, Jennifer, and Connie T. Wolfe. “Contingencies of Self-Worth.” Psychological Review 108, no. 3 (2001): 593-623. PMID: 11488379.
  • Assor, Avi, and Karen Tal. “When Parents’ Affection Depends on Child’s Achievement: Parental Conditional Positive Regard, Self-Aggrandizement, Shame and Coping in Adolescents.” Journal of Adolescence 35, no. 2 (2012): 249-260. PMID: 22078668.
  • Roth, Guy, Avi Assor, Christopher P. Niemiec, Edward L. Deci, and Richard M. Ryan. “The Emotional and Academic Consequences of Parental Conditional Regard: Comparing Conditional Positive Regard, Conditional Negative Regard, and Autonomy Support as Parenting Practices.” Developmental Psychology 45, no. 4 (2009): 1119-1142. PMID: 19586183.
  • Annie Wright, LMFT. “The Tiger Parent’s Adult Child: When Excellence Becomes a Cage.” anniewright.com.
  • Annie Wright, LMFT. “The Weight of Repaying the Sacrifice: When Success Feels Like a Debt.” anniewright.com.
  • Annie Wright, LMFT. “The Good Girl Syndrome: How High Achievers Lose Themselves.” anniewright.com.
  • Annie Wright, LMFT. “Achievement Addiction: When Success Becomes Compulsion.” anniewright.com.
  • Annie Wright, LMFT. “Childhood Emotional Neglect in Driven Women: The ‘Fine’ Childhood That Wasn’t.” anniewright.com.
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About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping driven women finally feel as good as their résumé looks.

Annie Wright is an EMDR-certified licensed psychotherapist and relational trauma specialist with over 15,000 clinical hours, and she's been in practice since 2013. Trained in EMDR, psychodynamic, and somatic modalities, she is licensed in 15 U.S. jurisdictions (California, Colorado (telehealth only), Connecticut, the District of Columbia, Florida, Illinois, Maine, Maryland, New Hampshire, New Jersey, New York, Texas, Utah, Virginia, and Washington). Annie works with driven and ambitious women from relational trauma backgrounds, and everything she writes about is field-tested across thousands of clinical sessions. She is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited, and is currently writing her first book, The Everything Years: Navigating the Pressure and Promise of Your Thirties, with W.W. Norton (2027). A regular contributor to Psychology Today, her expert commentary has appeared in USA Today, Forbes, Business Insider, Inc., NBC, and The Information.

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