
What Therapy Actually Looks Like: Beyond the Stereotypes
Most of what driven women picture when they imagine therapy comes from television, not from an actual clinical office. In my work with clients, I see something quieter and more varied than the stereotypes suggest: structured conversation, careful pacing, and a wide range of approaches that differ by clinician, client, and circumstance. This piece walks through what therapy actually involves, how it differs from coaching, and what to ask before you start.
- The Waiting Room Isn’t What You Think
- What Is Therapy, Actually?
- How Treatment Actually Gets Planned
- How Therapy Shows Up in Driven Women’s Lives
- Therapy vs. Coaching: Why the Distinction Matters
- Both/And: Structure and Individualization
- The Systemic Lens: Access, Cost, and Cultural Stereotypes
- What to Ask Before You Start
- The Telehealth Reality
- Frequently Asked Questions
The Waiting Room Isn’t What You Think
In my work with clients, I’ve noticed the same small moment happen again and again in a first session. Someone sits down, looks around the room, and says some version of: “This isn’t what I expected.” Not disappointed, exactly. Recalibrating. The couch is not blue velvet with a box of tissues centered on it like a prop. There is no analyst sitting silently behind a chair, waiting for you to free-associate about your mother. There is a person, usually with a notepad or a laptop, who is going to ask you a series of specific, practical questions, and who is going to want to know things like what you’re hoping will be different in six months, not just how you feel today.
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Driven women in particular often arrive with a specific, television-shaped idea of what’s about to happen. Some expect to be told what’s wrong with them within the first ten minutes, the way a doctor might diagnose a fracture from an X-ray. Others expect indefinite, formless talking with no destination. Neither is accurate, and the gap between the stereotype and the actual experience is often the first thing that has to get addressed before any of the real work can begin.
Therapy, done well, is neither a diagnosis machine nor a bottomless conversation. It is a structured, collaborative process that looks different depending on the clinician, the client, the presenting concern, the modality, the setting, and the goals both people agree on. There is no single template. That’s not a hedge. It’s the actual shape of the field.
I think part of why the stereotypes persist is that most of what gets depicted on screen has to compress months of unremarkable, incremental work into a two-minute scene, so the scene becomes a breakdown, a confrontation, a single cathartic monologue. Real sessions are usually less cinematic. A good session might involve reviewing what happened since last time, noticing a pattern out loud together, trying something small and specific before the next appointment, and ending on an ordinary note, not a crescendo. That unremarkable quality is often exactly what makes the work durable. Change that happens gradually, in small increments a client barely notices in the moment, tends to hold up better over time than anything that arrives as a single dramatic realization.
What Is Therapy, Actually?
A licensed clinical service, provided by a mental health professional such as a Licensed Marriage and Family Therapist, Licensed Clinical Social Worker, Licensed Professional Counselor, psychologist, or psychiatrist, governed by state licensure and professional ethics codes. Depending on jurisdiction, license type, and clinical training, therapy may include assessment, diagnosis, and treatment of mental health conditions.
In plain terms: Therapy is a regulated form of care delivered by someone with specific training and a license that can be checked and can be revoked. What that care actually consists of, session to session, varies enormously depending on who you’re working with and what you’re working on.
Here’s what tends to surprise people the most: there isn’t one therapy. There are dozens of distinct approaches, called modalities, each with its own theoretical basis, its own techniques, and its own evidence base. Cognitive behavioral therapy focuses on the relationship between thoughts, feelings, and behaviors. Psychodynamic therapy looks at unconscious patterns and early relational history. Acceptance and Commitment Therapy, often shortened to ACT, works with psychological flexibility and values-based action. EMDR, developed by Francine Shapiro, PhD, uses a structured, eight-phase protocol built around bilateral stimulation, most often guided eye movements, to help process specific distressing memories. Somatic approaches, including Somatic Experiencing, developed by Peter Levine, PhD, work with body sensation and nervous system responses alongside or instead of verbal processing.
None of these is universally “the” answer. A given clinician might specialize in one or two modalities, or might draw from several depending on the client sitting in front of them. What a client needs from therapy for a specific phobia looks different from what they need after the end of a twenty-year marriage, which looks different again from what a person newly diagnosed with a chronic illness needs, which looks different from someone processing a single traumatic event versus someone untangling patterns that started in childhood. Good therapy is not one-size-fits-all, and any clinician who claims their single method is right for every client and every presenting concern is telling you something worth paying attention to, and not in a good way.
Some of this variation is also about the specific lens a clinician brings to the work. Someone trained primarily in somatic approaches is going to spend session time on breath, posture, and body sensation in a way a strictly cognitive-behavioral clinician typically won’t. Someone who works from an attachment-informed lens is going to ask early and often about the shape of your closest relationships, including your attachment style and how it plays out with the people currently in your life. Neither lens is more legitimate than the other. They’re different doors into the same house, and a client’s job in an initial consultation is partly to figure out which door actually fits the problem they’re bringing.
A foundational ethical and legal requirement in clinical practice in which the clinician provides the client with clear information about the treatment approach, its risks and benefits, confidentiality limits, fees, and alternatives, so the client can make a knowledgeable decision about whether to proceed.
In plain terms: Before real work starts, a good clinician tells you plainly what they do, why they think it might help you specifically, what the limits are, and what the alternatives might be. You’re allowed to ask questions. You’re allowed to say no.
How Treatment Actually Gets Planned
One of the more influential frameworks in the trauma treatment literature comes from Judith Herman, MD, psychiatrist and author of Trauma and Recovery, who proposed a three-stage model: establishing safety, remembering and mourning, and reconnecting with ordinary life. It’s a genuinely useful map for some clients working through trauma, and I’ve referenced it with people whose history includes significant relational harm. But it’s worth being clear about what it is and isn’t. It’s one influential framework among several ways clinicians organize trauma-focused work, not a universal sequence every client moves through in order, and not every client who walks into a therapy office is there to process trauma at all. Someone coming in because they’re deciding whether to leave a job, or grieving a parent, or working through a specific anxiety, may never touch this framework, and that’s not a sign anything is being done wrong.
What almost every reputable approach to treatment planning has in common is some version of an initial assessment. A clinician gathers history, asks about the presenting concern, screens for safety risks, and, ideally, collaborates with the client on what “better” would actually look like. This isn’t a single-session event. Treatment planning gets revisited, sometimes every few sessions, sometimes at natural check-in points, because what a client needs in month one is rarely identical to what they need in month six.
Frequency and length of treatment vary by clinician judgment, client goals, severity and complexity of the presenting concern, and practical factors like scheduling and cost. There is no universal weekly cadence that applies to every client, and no fixed timeline, six months or otherwise, that reliably predicts when someone will feel finished. Some presenting concerns resolve in a handful of sessions. Complex, longstanding relational patterns often take considerably longer, and even experienced clinicians are cautious about promising a specific number of sessions or a specific outcome. In a 2013 meta-analysis of dropout across randomized controlled trials for PTSD treatment, Zac Imel, PhD, and colleagues found an average dropout rate of eighteen percent, with wide variation across studies, a finding that itself points to how differently individual clients respond to a given course of treatment rather than following one predictable curve.
Part of what a treatment plan tracks, whether or not the client ever sees the word written down, is something clinicians sometimes call the window of tolerance, a term coined by Daniel Siegel, MD, clinical professor of psychiatry, describing the zone of arousal within which a person can process information and engage with difficult material without becoming overwhelmed or shutting down. Some approaches work explicitly to widen that window over time through carefully paced exposure to difficult material. Others work more directly with thoughts and behaviors and touch the nervous system only indirectly. Both can be legitimate paths, and which one a given clinician emphasizes says more about their training and theoretical orientation than it does about which is objectively correct for every client.
How Therapy Shows Up in Driven Women’s Lives
Sierra is forty, a VP of operations at a logistics company, and she has scheduled her first therapy appointment for 7:45 on a Tuesday morning, before her first meeting, in the parking lot of a building she has driven past four times without going in. She’s wearing her gym clothes because she told her team she was “doing something for her health” and didn’t specify what. Her AirPods are still in when she walks through the door, and she pulls them out mid-stride, a little startled, like she forgot she had somewhere else to be for the next fifty minutes besides inside her own head.
“I don’t really know what I’m supposed to say,” she tells me, sitting very straight on the edge of the chair. “I read that you’re supposed to just start talking. I don’t know where to start. I have a list, actually.” She takes out her phone. There is, in fact, a list: sleep, a knot in her stomach most mornings, something about her mother she doesn’t want to get into yet, a promotion she should be excited about and isn’t. “Is this weird? Bringing a list?”
It isn’t weird. Sitting with Sierra that first session, I felt the particular mixture I often feel with driven women in this exact moment: relief that she showed up, and a kind of tenderness for how hard she was working to do this “correctly,” as if there were a correct way to walk into a room and admit something is off. The list was armor and information at the same time. Not a character flaw. A woman managing an unfamiliar situation the way she manages everything else: with preparation.
We don’t resolve the knot in her stomach in that first session, or the thing about her mother, or the ambivalence about the promotion. We spend most of the fifty minutes on history, on what brought her in now rather than a year ago, on what she’s hoping is different by winter. She leaves with more questions than answers, and an appointment for the following week, and no dramatic breakthrough. That’s not a failure of the session. Most first sessions look exactly like this.
Three weeks in, Sierra brings up the actual reason she thinks she’s there, almost as an aside, halfway through describing a Tuesday standup meeting. “I don’t trust anyone on my team to do it right unless I do it first,” she says, “and I’ve started to notice that’s, like, my whole personality now. I used to have other things.” She stops. “That sounded worse than I meant it.” It didn’t sound worse than she meant it. It sounded exactly as accurate as she meant it, and we spend the rest of the session there instead of on her list, which by that point has quietly stopped being the point of the sessions at all.
Therapy vs. Coaching: Why the Distinction Matters
The line between therapy and coaching gets blurry in casual conversation, and the blurriness has real consequences. Therapy is licensed clinical care, provided by someone credentialed to assess and, where appropriate and within their scope, treat mental health conditions. Coaching is an educational and developmental service, focused on goals, skills, and forward movement, and it is not a substitute for diagnosis or treatment of a clinical condition. A coach without clinical licensure is not permitted to diagnose or treat a mental health condition, and a responsible coach will refer a client to therapy if what’s surfacing looks clinical in nature.
This isn’t a hierarchy where therapy is “more serious” and coaching is “less serious.” They’re different tools for different jobs. Someone who is psychologically stable and wants support building better boundaries at work, developing leadership skills, or working through a career transition may get exactly what they need from coaching, including executive coaching specifically built for driven women managing leadership pressure. Someone experiencing significant depression, unprocessed trauma, or a mental health condition that’s actively impairing their functioning needs a licensed clinician, not a coach, however skilled that coach might be at goal-setting.
I’ve watched women spend a year in coaching trying to “strategize” their way out of something that was, underneath the language of goals and action items, a grief response or an anxiety disorder that coaching frameworks were never built to address. I’ve also watched women arrive in therapy asking to process a promotion negotiation or a business plan, material that a skilled coach might actually be better positioned to help with than a clinician trained primarily in mental health treatment. Getting the match right at the outset saves real time. A decision guide comparing therapy, coaching, and employer-provided EAP benefits can be a useful starting point if you’re not sure which door to try first, and a growing number of workplaces now offer some combination of all three.
“Tell me, what is it you plan to do / with your one wild and precious life?”
Mary Oliver, poet, from “The Summer Day”
In my work with clients, the question I hear most often isn’t “which one is better” but “which one is right for what I’m dealing with right now, this year.” Sometimes the honest answer is both, in sequence or in parallel, with clear communication between the two if a client is working with both a therapist and a coach at the same time. Sometimes it’s neither yet, because what someone actually needs first is a medical workup, or rest, or a change in their circumstances that no amount of talking will substitute for.
Both/And: Structure and Individualization
Here’s the tension that sits underneath a lot of what gets misunderstood about therapy: it is both highly structured and deeply individualized, and driven women in particular sometimes expect it to be one or the other, not both at once.
Alyssa is forty-three, a partner at a mid-sized law firm, and she came to therapy explicitly wanting structure. “Give me the protocol,” she said in an early session. “I looked up EMDR. I looked up CBT. I want to know which one and how many sessions and what the homework is.” She had, by her own description, solved every other problem in her adult life with research and execution, and she wanted this to work the same way.
What I told her, and what took a few sessions to actually land, was that there is structure, real structure, in most evidence-based approaches. Sessions have a shape. Techniques have protocols. She’d read about how EMDR therapy works and wanted that specific protocol by name, and we did eventually use elements of it, alongside other things, because it fit part of what she brought in. But the application of that structure to her specific history, her specific nervous system, her specific relationship to control, is not something a spreadsheet could have predicted in advance. We also spent entire sessions that had no protocol at all, just her describing, in detail, what happened the week her father left, because that was the material that was actually present and asking to be worked with. Understanding her own attachment style turned out to matter more to the pacing of that work than any single technique did.
“So it’s not actually a fixed process,” she said, several months in, somewhere between frustrated and relieved.
“It’s a structured process that has to bend around the actual person in the room,” I told her. “The structure keeps us from just drifting. The bending is what makes it useful to you specifically, instead of useful to a hypothetical average client who doesn’t exist.”
You've been holding everything together. You're allowed to put some down.
A focused self-paced course on overfunctioning, achievement-first self-concept, and the trauma response that masquerades as a personality. Not a productivity problem. Not a boundary problem. A nervous system that learned competence was the only safety.
That’s the both/and. Evidence-based structure, and moment-to-moment responsiveness to the actual human being present. Neither element cancels the other out. A good clinician holds both simultaneously, which is a large part of what clinical training is actually for.
The Systemic Lens: Access, Cost, and Cultural Stereotypes
It’s worth naming plainly that access to therapy is not evenly distributed, and the barriers are structural, not personal failures on the part of people who can’t access care. Cost is a significant factor. Many therapists don’t accept insurance, insurance networks are frequently narrow or outdated, and even clients with good insurance may face high deductibles or limited session allowances before a plan covers care meaningfully. Geography matters too. Licensure is state-specific, so a therapist licensed in one state generally cannot see a client physically located in a state where they aren’t licensed, even via telehealth, which creates real gaps for people who move, travel for work, or live somewhere with a thin supply of clinicians.
Cultural stereotypes about therapy add another layer. In some families and communities, seeking therapy still carries stigma, seen as an admission of weakness or a betrayal of family privacy. Driven women who grew up in cultures or households where “we don’t air our business” was an operating rule sometimes carry real guilt about walking into a therapy office, separate from whatever brought them there in the first place. A clinician working with cultural humility doesn’t treat that guilt as irrational or something to be argued away. It gets named and worked with directly, as part of the actual clinical material, not a distraction from it.
None of this is a reason to avoid therapy if it’s genuinely useful to you. It’s a reason to be honest about the fact that “just go to therapy” is easier advice to give than to follow, and that the barriers a person runs into while trying to access care are frequently about the system, not about them.
There’s also a narrower, more specific access problem that shows up for women in certain fields. Physicians, for instance, often face professional consequences, real or feared, tied to disclosing mental health treatment on licensing paperwork, which keeps some doctors from seeking care they would otherwise pursue without hesitation. Resources built specifically for these situations, like guidance on finding a therapist as a woman in STEM or medicine, exist precisely because generic advice about therapy access doesn’t account for field-specific stigma, licensing board questions, or the particular isolation of being one of very few women in a specialty. Systemic barriers aren’t uniform. They take a different shape depending on where you sit.
What to Ask Before You Start
A first consultation call or first session is a reasonable place to ask direct questions, and a clinician worth working with will answer them without getting defensive. Some questions worth bringing:
About approach and fit. What modalities do you use, and why do you think one might fit what I’m bringing to you? How do you typically structure a course of treatment, and how flexible is that if my needs change? Have you worked with clients with a similar presenting concern, background, or identity to mine?
About informed consent and confidentiality. What are the limits of confidentiality, meaning: under what specific circumstances would you be required to break it? (Mandated reporting of abuse or neglect, imminent danger to self or others, and certain court orders are the most common exceptions, and specifics vary by state and license type.) What happens to my records, and who else might see them?
About accessibility and cultural humility. Do you have experience working with clients from my cultural background, and how do you approach cultural difference when it comes up in session? What accommodations are available if I have a disability, whether that’s physical accessibility, communication needs, or something else? Are your session times, format, and platform actually workable for my life, not just theoretically available?
About cost. Do you accept my insurance, and if not, can you provide documentation for me to seek out-of-network reimbursement? Do you offer a sliding scale, and if so, what’s the process for requesting it? These questions are worth asking plainly. Cost and insurance coverage vary enormously by clinician, location, and plan, and there’s no substitute for asking directly rather than guessing.
If it’s not working. Ask, early and directly, what happens if this isn’t a good fit. A clinician confident in their own practice will welcome the question and typically offer referrals elsewhere. If a working relationship consistently feels unhelpful, feels unsafe, or simply isn’t producing any sense of movement after a reasonable trial period, that’s worth naming to the clinician directly, and it’s also entirely reasonable to seek a second opinion or a different clinician. Therapy that isn’t helping isn’t a personal failure. Fit matters enormously, and no single clinician is the right fit for every client. A general guide to choosing a therapist can help you generate a shortlist, but the actual decision usually comes down to how the first one or two conversations feel, not how impressive someone’s credentials look on paper.
It’s also worth knowing, before you start, that not every difficulty in early sessions means the fit is wrong. Some discomfort is ordinary. Talking about hard material with a relative stranger is supposed to feel a little effortful at first, even when the fit is good. The distinction worth watching for is between “this is uncomfortable because I’m being honest about something I usually avoid” and “this specific clinician doesn’t seem to understand me, dismisses what I say, or makes me feel worse in a way that doesn’t shift over several sessions.” The first is common. The second is a signal to look elsewhere. Neither discomfort nor ease is, by itself, proof that therapy is working or not working. If you’re unsure whether what you’re feeling week to week reflects real movement or just repeated exposure to the same stuck place, that’s a legitimate thing to ask your clinician directly, in session, rather than trying to self-diagnose from the outside.
If there’s an urgent safety concern. If you or someone you know is in immediate danger, or experiencing a mental health emergency, please contact emergency services (911 in the United States), go to the nearest emergency room, or call or text the 988 Suicide & Crisis Lifeline. Ongoing outpatient therapy, including anything described on this page, is not designed for acute crisis intervention.
The Telehealth Reality
Telehealth has genuinely expanded who can access care, and it comes with real limits worth naming honestly rather than glossing over. Availability depends on where the client is physically located at the time of the session, since therapist licensure is state-specific and most clinicians can only see clients located in states where they hold an active license. It also depends on clinical fit: some presenting concerns and some clients are better served by in-person work, particularly when there are significant safety concerns, certain somatic presentations, or a client’s specific preference for in-person contact.
Technology and privacy matter too. A secure, HIPAA-compliant platform reduces certain risks, but no video platform can fully guarantee privacy on the client’s end if they’re taking a session from a shared space, a car in a parking lot, or a home without a private room. A responsible clinician will talk through this openly rather than promising a level of security that depends on factors outside their control.
Research comparing telehealth and in-person delivery for specific conditions, particularly PTSD, has generally found comparable outcomes in randomized controlled trials, but that finding is specific to the conditions and modalities studied. It is not evidence that telehealth produces equivalent outcomes across every diagnosis, every modality, and every client, and a clinician who tells you telehealth is simply “just as good, always” is oversimplifying research that was actually more narrowly scoped. Availability also shifts with a clinician’s current caseload; even a therapist licensed in your state may not currently have openings, and waitlists are common enough that it’s worth asking directly rather than assuming immediate availability.
None of this is a reason to avoid telehealth. For many driven women managing demanding schedules, travel, or geographic distance from specialized care, it’s what makes consistent therapy possible at all. It’s simply worth knowing what the format can and can’t promise before you start.
A practical note for anyone weighing telehealth against in-person sessions for the first time: try asking your prospective clinician how they handle a technology failure mid-session, what their backup plan is for a dropped call during a difficult moment, and whether they offer any hybrid arrangement if your preference shifts over time. These are unglamorous, logistical questions, and they’re also exactly the kind of questions that reveal how a clinician thinks about contingency and client comfort before anything clinical has even started. If you found this article because you were trying to decide between therapy and coaching in the first place, the format question, video versus in-person, often ends up mattering less than getting the therapy-versus-coaching decision right to begin with.
Learning to notice your own baseline state, separate from any specific therapeutic technique, is also useful groundwork regardless of format. Some clients find it clarifying to read about how nervous system regulation actually works before their first session, not because it will predict what a particular clinician will do, but because it gives them a shared vocabulary for describing what’s happening in their body when they’re anxious, shut down, or flooded. That vocabulary tends to make early sessions more efficient, whether those sessions happen on a screen or in a room.
Sierra, by the way, kept the appointment. Not because the first session solved anything, and not because she left with a clean answer to what was on her list. She came back the following Tuesday, and the one after that, mostly because the room turned out to be less dramatic and more workable than the one she’d been picturing. Alyssa is still in treatment too, still occasionally asking for more structure than any single session can honestly offer her, and still, by her own account, doing work that doesn’t look anything like what she expected when she typed “EMDR protocol” into a search bar eight months ago. Neither of their timelines is the correct one. Both are simply theirs.
Q: Do I have to talk about my childhood in therapy?
A: Not necessarily. Some approaches and some presenting concerns involve exploring early history in depth; others focus primarily on current patterns, skills, or a specific recent event. What gets explored depends on your goals, your clinician’s approach, and what turns out to actually be relevant. You’re also allowed to decline to discuss something you’re not ready to discuss, and to say so directly.
Q: How long does therapy usually take?
A: There’s no universal timeline. Duration depends on the presenting concern, its complexity, your goals, the modality used, and practical factors like session frequency. Some people work through a specific, focused concern in a handful of sessions; others engaged in deeper relational or trauma-related work continue for a year or more. A clinician who promises a fixed number of sessions before knowing much about you is making a claim the research doesn’t actually support.
Q: What’s the actual difference between therapy and coaching?
A: Therapy is licensed clinical care that may, depending on the clinician’s license and training, include diagnosis and treatment of mental health conditions. Coaching is an educational and developmental service focused on goals and forward movement, and is not a substitute for diagnosis or treatment. Neither is inherently better. They serve different purposes, and some people benefit from one, the other, or both at different points.
Q: Is everything I say in therapy confidential?
A: Confidentiality is strong but not absolute. Clinicians are generally required to break confidentiality in specific circumstances, including mandated reporting of suspected abuse or neglect, imminent danger to yourself or others, and certain court orders. The exact rules vary by state and license type, and a clinician should explain these limits clearly during informed consent, before you begin sharing sensitive material.
Q: What if I try therapy and it doesn’t feel helpful?
A: That happens, and it isn’t a sign you’re doing something wrong. Fit between client and clinician matters enormously, and even a well-credentialed, well-reviewed therapist isn’t automatically the right match for every person. If sessions consistently feel unhelpful, unsafe, or stalled after a reasonable trial, it’s reasonable to say so directly to your clinician and to seek a second opinion or a different provider if needed.
Q: Can therapy be done entirely over video?
A: Often, yes, and many clients find it workable and effective. Availability depends on your location relative to your clinician’s licensure, the presenting concern and clinical fit, your access to a private, reliable connection, and the clinician’s current openings. It’s not automatically the right format for every situation, particularly some higher-acuity concerns, and a good clinician will discuss this with you directly rather than assuming.
Q: What should I do if I’m having a mental health emergency?
A: Contact emergency services (911 in the United States), go to the nearest emergency room, or call or text the 988 Suicide & Crisis Lifeline. Standard outpatient therapy sessions, including the kind described in this article, are not designed to respond to acute crises in real time.
Related Reading
- Herman, Judith. Trauma and Recovery: The Aftermath of Violence, from Domestic Abuse to Political Terror. New York: Basic Books, 1997.
- Norcross, John C., and Bruce E. Wampold. “Evidence-Based Therapy Relationships: Research Conclusions and Clinical Practices.” Psychotherapy 55, no. 4 (2018): 303-315.
- van der Kolk, Bessel. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. New York: Viking, 2014.
- Siegel, Daniel J. The Developing Mind: How Relationships and the Brain Interact to Shape Who We Are. New York: Guilford Press, 1999.
- Imel, Zac E., Kevin Laska, Matthew Jakupcak, and Tracy L. Simpson. “Meta-Analysis of Dropout in Treatments for Posttraumatic Stress Disorder.” Journal of Consulting and Clinical Psychology 81, no. 3 (2013): 394-404. PMID: 23339535.
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Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven women, including Silicon Valley leaders, physicians, and entrepreneurs, in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.


