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The Success Paradox in Therapy: Why You Are Failing at Healing
A driven woman sitting on a therapy office couch, arms crossed, looking out the window. Annie Wright trauma therapy

The Success Paradox in Therapy: Why You Are Failing at Healing

SUMMARY

Driven women often bring the same skills to therapy that built their careers: preparation, analysis, and relentless follow-through. Those skills can quietly stall healing. This guide explains the success paradox in therapy, why insight alone doesn’t change a nervous system, and what actually needs to happen instead.

The Client Who Did Everything Right

Angela is 51 minutes early to her intake session. She’s sitting in her car in the parking lot with a Yeti mug of decaf between her knees, and on the passenger seat is a folder. Not a mental folder. An actual manila folder, tabbed, with a printed timeline of her marriage inside it, color-coded by year, plus a bulleted list titled “Patterns to Address” and a second list titled “Questions for the Therapist About Her Approach.” She is a chief operating officer of a mid-size logistics company. She has run acquisitions. She has never, not once in twenty-two years of working life, walked into a meeting unprepared.

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In my work with driven women over the past fifteen-plus years, I’ve sat across from dozens of clients who arrive at therapy the way Angela arrived: over-prepared, insight-hungry, and quietly convinced that if they just work hard enough at healing, they’ll solve it the way they’ve solved everything else. This is the success paradox in therapy. The very traits that built the impressive life outside the office become the traits that stall the healing work inside it.

“I’ve read the books,” Angela tells me, sliding the folder onto the small table between us before I’ve even asked a question. “I’ve done the somatic breathing thing on the app. I know my attachment style. I know my mother’s attachment style, actually, I diagnosed her too. I don’t understand why I still feel like this.” She gestures at her own chest, vaguely, like she’s pointing at a printer that won’t connect to the network. Something a technician should be able to fix if she just explains the problem clearly enough.

Sitting with Angela that first hour, I felt the particular ache I’ve come to recognize in session after session with women exactly like her. Not frustration. Something closer to tenderness for the sheer effort of it. The folder wasn’t arrogance. The folder was a woman who had been rewarded her entire life for turning pain into a project, and who had no idea that this particular project couldn’t be organized its way to completion.

What Is the Success Paradox in Therapy?

DEFINITION THE SUCCESS PARADOX IN THERAPY

The pattern in which high levels of achievement-oriented functioning, cognitive control, and self-monitoring, the very capacities that produce professional and academic success, become obstacles to the emotional processing and nervous system regulation that psychotherapy requires. Bruce Wampold, PhD, one of the field’s most rigorous researchers on what actually makes psychotherapy work, has spent decades documenting that outcomes depend far more on relational and experiential factors than on how well a client can analyze her own case.

In plain terms: You can’t outperform your way into feeling better. The exact strategy that got you the promotion, the degree, the beautifully organized life, doesn’t work on your nervous system. Your nervous system isn’t a project. It’s not waiting for the right five-year plan.

Here’s what I keep coming back to in my own training and in session after session. I recently sat with a paper by Wampold, and I haven’t been able to stop thinking about one line in it: the therapeutic alliance and the client’s felt experience of being met account for more of the outcome variance in psychotherapy than any specific technique does. Not zero technique. Technique matters. But the relationship and the client’s willingness to actually feel something in the room, rather than narrate around it, matter more.

What this means in practice is unglamorous. It means that a woman who can recite her own diagnosis with total accuracy, who has done the reading, who understands her attachment style better than her therapist does, can still walk out of session after session unchanged. Not because she’s resistant. Because understanding a pattern and metabolizing a pattern are two entirely different nervous system events, and only one of them changes anything.

I want to be careful here, because it would be easy to hear this as an argument against intelligence, or against being informed, and that’s not what I’m making. The driven women I work with are, almost without exception, some of the sharpest people I’ve had the privilege of sitting across from. Angela’s read the primary literature. Karina can name her own defense mechanisms with clinical precision. That intelligence is real, and it is not the enemy. What I’m naming is narrower: intelligence applied to the project of healing can, without anyone intending it, become one more way of managing the feeling instead of having it. The mind reaches for the explanation because the explanation is safer territory than the sensation. It’s not a moral failing. It’s just an old, well-practiced habit finding its way into a new room.

I think of it like a smoke detector that’s been miswired since childhood. You can draw a beautiful diagram of the wiring. You can explain to every dinner guest exactly why the alarm goes off when someone lightly raises their voice. You can be, genuinely, the most informed person in the room about smoke detectors. None of that rewires the alarm. The alarm doesn’t respond to explanation. It responds to a different kind of experience entirely, one that happens slowly, in the body, usually with another person present, and almost never on the first attempt.

Why Doesn’t Insight Alone Create Change?

This is the question I get most often from clients like Angela, usually somewhere around week six, when the folder has stopped helping and she doesn’t yet have another tool. “I understand exactly why I do this,” she’ll say. “Why doesn’t understanding it make it stop?”

DEFINITION INTELLECTUALIZATION

A defense in which emotional material is translated into abstract, analytical language before it can be fully felt, effectively routing around the affect rather than through it. A 2014 conceptual review in the psychoanalytic literature describes this as a variant of isolation of affect, in which language itself becomes the defensive maneuver.

In plain terms: Talking clearly and accurately about your pain isn’t the same as feeling it. For a lot of driven women, talking clearly IS the strategy for not feeling it. It’s not lying. It’s just a very sophisticated form of staying safe.

Here’s the clinical concept, translated. When Angela narrates her childhood with total precision, dates, patterns, even the correct clinical vocabulary, she is doing something real and something protective at the same time. She’s naming the wound. She’s also, simultaneously, keeping several feet of professional distance from it. Layer one, the clinical concept, is intellectualization as a defense against affect. Layer two, the kitchen-table version, is that talking about a bruise from across the room isn’t the same as letting someone press on it. Layer three, the Tuesday-afternoon outcome, is that Angela can tell you exactly why she over-functions at work and still find herself, at 11 p.m. on a Tuesday, replying to a work email from bed because her body genuinely believes something terrible will happen if she doesn’t.

What Angela’s case illustrates isn’t unique to Angela. A 2015 update on common factors in psychotherapy published in World Psychiatry found that the relationship and the client’s lived, felt experience of the work predict outcome more reliably than a client’s grasp of the theory behind her own treatment. Knowing the map isn’t the same as walking the terrain.

Of course this feels disorienting for a woman who has never once failed to solve a problem she could name. You’re not imagining how strange it is to be excellent at diagnosing yourself and still stuck. You’re running into the limit of a strategy that has worked everywhere else in your life and simply doesn’t work here.

There’s a specific moment I watch for with clients like Angela, a moment I’ve come to think of as the pivot point, when a session shifts from being about the pattern to being inside the pattern. It usually arrives as a small physical cue: a pause mid-sentence that lasts a beat too long, a hand going still in her lap, a shift from past tense to present tense without her noticing she’s done it. “I felt like I couldn’t breathe” becomes, without warning, “I can’t breathe,” and suddenly we’re not discussing an old memory anymore. We’re inside one. That shift, from narrating to experiencing, is usually the actual site of change. It cannot be scheduled, outlined, or achieved through diligence. It can only be noticed and allowed, which is a very different skill than the ones that got Angela promoted four times in nine years.

How Does the Success Paradox Show Up in Driven Women?

Six weeks in, Angela shows up to session in running clothes, hair still damp, phone buzzing twice in her bag before she silences it without looking. “I ran an extra two miles this morning,” she says, “because I couldn’t get my brain to slow down enough to shower first.” She sits, and for the first time doesn’t reach for the folder, which stayed in the car.

“I had a fight with my husband on Sunday,” she says. “Not really a fight. He asked if I was okay and I said I was fine, and then I went into the garage and reorganized the entire pantry at ten at night. Cans by expiration date. I didn’t even know I was upset until I was standing there with a can of chickpeas in my hand, crying.” A short pause. “I don’t cry.”

Sitting across from Angela in that moment, I felt something shift in the room, a kind of quiet crack in the folder’s authority. Not pity. Recognition. I’ve come to think of this as the pantry-reorganizing decade, the years when a driven woman’s body starts leaking the feelings her schedule has no space for, and the leak always finds the nearest task. Loading the dishwasher at midnight. Rewriting the same email eleven times. Running two extra miles instead of sitting still with a feeling that has nowhere else to go.

What makes this decade so disorienting is that it doesn’t announce itself. Angela didn’t wake up one Tuesday and decide to become someone who cries over canned goods. It built slowly, the way water damage builds behind a wall, invisible until the paint starts to bubble. Years of answering “I’m fine” reflexively. Years of scheduling her own emotional processing for a vacation that kept getting pushed. Years of being, by every external measure, remarkably composed. The composure was never fake. It’s just that composure and suppression can look identical from the outside, and sometimes from the inside too, until a can of chickpeas makes the difference impossible to ignore any longer.

What I’ve come to call the pantry-reorganizing decade is something I see in driven women almost weekly, across every industry, every income bracket. The over-functioning is never the whole story. It’s the visible tip of a system working extremely hard to avoid an internal experience the woman was never taught was survivable. Angela wasn’t avoiding her marriage that night. She was avoiding the sensation in her own chest, and canned chickpeas were simply the nearest available task.

This is where the success paradox does its quietest damage. Angela brought her considerable competence into the pantry, into the running shoes, into the folder on my table, and every time, the competence bought her twenty more minutes of not feeling something that was going to need to be felt eventually. Therapy, for women like Angela, often isn’t about acquiring a new skill. It’s about noticing the moment competence gets deployed as an escape route, and choosing, on purpose, to stay in the room instead.

A few weeks later, Angela brought up something she hadn’t mentioned in the intake folder at all. She was 11 the first time she remembers feeling this specific flavor of dread, the night before a piano recital, lying awake running through the piece in her head until 1 a.m., not because she loved the piece but because she was terrified of what her father’s face would do if she got it wrong. “I don’t actually remember him ever being angry about a wrong note,” she said. “I just remember being sure he would be. I think I built the whole system to make sure I’d never find out.” That’s the sentence I wrote down and underlined. Not because it was dramatic. Because it was the first time Angela had described her competence as a system built around a feeling, rather than a feeling as an interruption to her competence.

I want to be precise about what changed in that moment, because it wasn’t a breakthrough in the Hollywood sense. Angela didn’t cry, didn’t have a flood of repressed memory, didn’t leave session transformed. She sat with a slightly startled expression, the same one I imagine crosses her face when a report comes back with an unexpected number on it. Then she said, “Huh,” and we sat with that for a while. That’s usually what real movement looks like in this work. Quiet. Undramatic. Easy to miss if you’re grading the session on a rubric instead of just noticing that something shifted half an inch.

Is Your Therapist Perfectionism Getting in the Way?

“Tell me, what is it you plan to do / with your one wild and precious life?”

MARY OLIVER, “The Summer Day”

There’s a specific flavor of perfectionism that shows up inside the therapy room itself, and it deserves its own name because it behaves differently than perfectionism at work. I’ve started calling it therapist perfectionism, not because it belongs to the therapist, but because the client applies it to the project of being a good patient.

A clinical review published in Research in Psychotherapy: Psychopathology, Process, and Outcome found that a patient’s baseline perfectionism negatively affects her early bond with the therapist and her sense of being met with warmth, largely because higher perfectionism correlates with more hostility and less positive affect showing up in session, neither of which the client is choosing on purpose. A separate study on therapist and client perfectionism in cognitive behavioral treatment found that perfectionistic standards, even when they belong to the clinician rather than the client, are associated with worse treatment efficacy and lower client retention. Perfectionism, in other words, degrades the very relationship that the research says matters most.

Karina, 44, a hospital pharmacy director and one of the most exacting people I’ve worked with, put this to me plainly in her second month of sessions. “I keep grading myself on how well I’m doing therapy,” she said. “Like there’s a rubric. Did I cry enough today. Did I have a breakthrough. Did I use the right words for my feelings. I actually feel embarrassed when I come in and I don’t have anything interesting to report.” She laughed, but it wasn’t really a joke. “I turned healing into a KPI.”

I felt a small, sharp recognition hearing Karina say that, because I have heard some version of that sentence from more driven women than I can count. What Karina names, I’ve come to think of as the graded-healing trap: when a woman applies the same performance metrics to her inner life that she applies to a quarterly report, she inadvertently recreates the exact pressure that made her nervous system need therapy in the first place. There is no rubric. There is no A-plus session. There is only whether something true got to move through the room, slowly, on its own schedule, which is precisely the part a driven woman’s operating system was never built to tolerate.

Karina told me once that she’d started dreading our sessions slightly, not because she disliked coming, but because she couldn’t predict, walking in, whether she’d have “enough material.” She used that phrase, material, the way she might describe inventory. On the weeks she felt flat or unremarkable, she’d sometimes manufacture a crisis from something small, inflating a minor disagreement with her husband into a full narrative arc, because a flat week felt like showing up to a board meeting with nothing on the agenda. I told her what I’m going to tell you here: a flat week is not a failed week. Some of the most important shifts in long-term therapy happen in sessions that feel, by a driven woman’s usual standards, entirely uneventful.

What tends to loosen the graded-healing trap, in my experience, is naming it out loud, together, the moment it shows up. When Karina catches herself narrating her own progress mid-sentence, I’ll sometimes just ask, gently, “Who’s grading this?” It’s a small question. It usually stops her mid-sentence, because there’s no honest answer other than herself, and once she sees that, the grading loosens its grip a little. Not permanently. But enough, session by session, for something less performed to get through.

A 2025 review of studies on perfectionism and treatment outcomes found mixed results overall, but a majority of the studies reviewed found that higher baseline perfectionism predicted poorer outcomes, and the review’s authors specifically recommend that clinicians assess for perfectionism early and address it directly rather than letting it run quietly underneath the work. That recommendation, translated into a Tuesday-afternoon reality, means this: if you are grading your own healing, that grading is very likely part of what needs to be treated, not a neutral background fact about how you happen to operate.

Both/And: Can You Be Excellent at Your Life and Still Be Failing at Healing?

Here is the both/and that I want to name directly, because driven women tend to hear critique of over-functioning as an indictment of the whole self. It isn’t. Both of these things are true at once: you can be genuinely excellent and deeply competent in your career and your relationships, and you can also be stuck in a therapeutic process specifically because those same excellent, competent capacities are the ones doing the avoiding.

Angela is, by any external measure, thriving. She runs a division of a logistics company through a supply chain crisis without missing a board deadline. She remembers her assistant’s kid’s dance recital dates. None of that is a performance. It’s real. And it is also true, at the exact same time, that Angela cannot yet sit with an uncomfortable feeling in her own chest for longer than the length of a can of chickpeas rolling off a shelf before her body finds a task to escape into. Competence and avoidance are not opposites. In driven women, they are frequently the same muscle.

The failure to hold both truths at once is, I think, why so many ambitious clients feel a strange shame arriving alongside their therapy progress. They think: if I’m this good at my life, why can’t I be good at this too? But healing was never a skill that transfers from the boardroom. It runs on a different clock, uses a different currency, and doesn’t reward the strategies that built everything else. You are not failing at healing because you are deficient. You are failing at healing because you’re using a tool built for a different job, and the fact that the tool has served you brilliantly everywhere else doesn’t make it the right tool here.

Kristin Neff, PhD, whose research on self-compassion I return to often with clients exactly like Angela and Karina, distinguishes self-compassion sharply from self-esteem, which tends to be conditional on performance. Self-compassion, in Neff’s framework, doesn’t ask you to earn kindness by doing the healing correctly. It’s available precisely in the moment you’re doing it badly, unevenly, or not at all. For a woman whose entire identity has been built on earning things, that’s not a minor adjustment. It’s a different operating system.

The Systemic Lens: Why Were You Taught That Feelings Are a Problem to Solve?

Zoom out from Angela’s pantry and Karina’s rubric for a moment, because neither pattern started in an office. It started decades earlier, in a culture that has spent generations rewarding girls specifically for turning distress into competence.

The world Angela and Karina grew up in, and the professional world that shaped both of them afterward, runs on a simple exchange: perform well, and you are safe, valued, and seen. Feel messy, uncertain, or slow, and you risk being labeled difficult, dramatic, or not a team player. This isn’t a family quirk. It’s a structural pattern, visible across corporate cultures, academic tracks, and the achievement-obsessed environments that disproportionately absorb driven women. The attention economy rewards the polished update, not the honest one. The performance review rewards the composed presentation, not the shaking hands underneath it.

Think about the sheer number of institutions that trained Angela and Karina, separately, to arrive at the exact same coping style. School rewarded the raised hand with the right answer, not the one still working it out. Early jobs rewarded the associate who looked unbothered under deadline pressure, not the one who admitted she was drowning. Even the wellness culture that surrounds driven women now, the optimized morning routines, the productivity newsletters, the eight-minute meditation squeezed between calls, often just repackages the same demand in softer language: manage your inner life efficiently, and do it without taking up too much room. None of these institutions sat down and decided to teach women that feelings are inefficient. But the cumulative effect, across a school system, a workplace, and a wellness industry all pointing the same direction, is exactly that lesson, absorbed so early and so thoroughly that it stops feeling like a lesson at all. It just feels like how a competent person operates.

Which means, for many driven women, competence wasn’t just a preference. It was the terrain itself, the ground rules of the world they were operating in long before they ever sat in a therapist’s office. When Angela built a folder for her intake, she wasn’t being difficult. She was doing what every institution in her adult life had trained her to do with a problem: prepare for it, document it, present it well. The folder isn’t a character flaw. It’s a rational adaptation to an environment that has never once rewarded a woman for showing up unprepared and unfinished.

Here’s the sensation version of that structural point, because a structural point without a body attached to it is just theory. It’s the tightness across Angela’s shoulders on the drive to session, the reflex to check email before the elevator doors even open, the specific shame Karina feels admitting she doesn’t have a breakthrough to report. None of that is happening in a vacuum. It is happening inside a world that has taught driven women, from their first performance review to their last, that the unfinished, unpolished, unresolved parts of themselves are not safe to bring into a room.

Of course you learned to solve your feelings instead of feel them. You were rewarded for it every single time. Your struggle in this office isn’t a personal failing. It’s what happens when a woman finally brings the unsolved, unpolished parts of herself into a room that, unlike every other room in her life, isn’t asking her to perform.

What Actually Moves the Needle in Therapy?

So what does work, if insight alone doesn’t and performance definitely doesn’t? A few things, consistently, across fifteen-plus years of clinical practice.

First, slowing down inside the session itself. D.W. Winnicott, MD, wrote about the “good enough” relationship, one that doesn’t require perfect attunement to be genuinely healing. I think about that phrase constantly with clients like Angela, because “good enough” is almost offensive to a woman who has never turned in a “good enough” deliverable in her professional life. But good enough, felt slowly, repeatedly, in an actual relationship, does something a flawless analysis never will. It teaches the nervous system, through direct experience rather than argument, that safety doesn’t require flawlessness.

Second, tolerating the discomfort of not immediately fixing the feeling. Steven Hayes, PhD, whose work I’ve leaned on heavily in session with clients caught in the fix-it loop, built an entire therapeutic model around the idea that the effort to control or eliminate uncomfortable internal experience is often the thing causing the most suffering, more than the original feeling itself. Translated for Angela: the goal in session isn’t to make the chickpea-can feeling go away faster. It’s to let it exist for ninety seconds longer than usual without doing anything about it. That’s the whole exercise, and it’s harder than any acquisition she’s ever closed.

Third, and this is the piece almost no driven client expects, the relationship itself has to become real enough to matter. Not performed. Real. Angela, six months in, no longer brings the folder. She brings, some weeks, nothing prepared at all, which she once told me felt “borderline irresponsible.” What changed wasn’t her insight. She has always had insight. What changed is that she started to trust, in her body and not just her analysis, that she could show up unprepared to a room and not be penalized for it. That trust, built slowly across dozens of ordinary, unremarkable sessions, is the actual mechanism of change. Not the folder. Never the folder.

Karina’s shift looked different. It arrived the week she came in and said, “I have nothing today,” and then sat in the silence instead of filling it. Ninety seconds felt, in her words, “like standing in a doorway with no door.” Then she cried, briefly, about nothing she could name, and afterward said she felt lighter than after any session where she’d had a clear agenda. That’s not an accident. That’s the work finally happening at the level where it actually happens.

If you recognize yourself in Angela’s folder or Karina’s rubric, you’re not doing therapy wrong, and you’re not too far gone to change. You are, most likely, a woman who has been excellent at solving problems her whole life, meeting a process that was never designed to be solved. The invitation isn’t to try harder. It’s to try differently, more slowly, and with a lot more room for not having the answer yet.

None of this means expertise is useless, or that being a driven, analytical woman is somehow the problem to be solved. It isn’t. Your competence built the life you have, and it will keep serving you in every room that rewards competence. Therapy is simply not one of those rooms, and learning to recognize the difference, in real time, session by session, is its own form of hard-won skill. Just a different one than the ones on your résumé.

Angela still keeps a notebook, actually. She started it in month four. It isn’t tabbed. It isn’t color-coded. Most weeks it just has a date and a few unfinished sentences in it, sometimes nothing at all. She showed it to me once, almost sheepishly, the way you’d show someone a first, clumsy attempt at something you used to be able to do perfectly on the first try. It’s still sitting on the passenger seat some mornings when she pulls into the parking lot. She isn’t early anymore. Some weeks, she’s a few minutes late, phone still buzzing in her bag, and she walks in without a plan for what she’s going to say. That’s not a setback. In my office, that’s what progress actually looks like.

Warmly, Annie.

FREQUENTLY ASKED QUESTIONS

Q: Why do I understand my patterns so well but still feel stuck in therapy?

A: Understanding a pattern is a cognitive event. Changing a pattern is a nervous system event, and the two don’t automatically transfer. You can have complete, accurate insight into why you do something and still find your body responding the same old way, because insight alone doesn’t teach your nervous system a new experience of safety. That teaching happens slowly, usually through a felt relationship, not through analysis.

Q: Is it bad to prepare for therapy sessions the way I prepare for work meetings?

A: It’s not bad, and it makes complete sense given how you’ve likely been rewarded your whole career. The issue isn’t preparation itself. It’s when preparation becomes a way to stay one step removed from the feeling you came in to work through. Notice whether you’re using the plan to enter the feeling or to avoid arriving at it.

Q: What is intellectualization, and how do I know if I’m doing it in therapy?

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A: Intellectualization is when emotional material gets translated into analysis before it’s actually felt. A common sign is being able to describe your pain with total clarity and precision while feeling strangely calm, even detached, while doing it. If you can lecture about your own trauma without your body reacting, that’s often intellectualization at work, not resolution.

Q: Can perfectionism actually make therapy less effective?

A: Research suggests yes, for a meaningful portion of clients. Higher baseline perfectionism has been associated with a weaker early bond with the therapist and, in some studies, worse treatment outcomes overall. Perfectionism inside the therapy room often shows up as grading your own progress, feeling embarrassed when you don’t have a breakthrough to report, or treating sessions like a performance review.

Q: How long does it take to move past over-intellectualizing in therapy?

A: There’s no universal timeline, and I’d be cautious of anyone who gives you a specific number of sessions. In my clinical experience, the shift usually happens gradually, often after months of a consistent, trustworthy relationship with a therapist, and it tends to show up first in small moments, like tolerating silence or arriving without an agenda, rather than in one dramatic breakthrough.

Q: What should I do differently if I recognize myself in the success paradox?

A: Start by naming it out loud to your therapist. Try, on purpose, to come to one session without a plan for what you’ll talk about. Notice when you reach for analysis in a moment that’s actually asking you to feel something, and see if you can stay a little longer before you reach for the explanation.

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About Annie Wright, LMFT

Annie Wright is a licensed psychotherapist, EMDR-certified clinician, and relational trauma recovery specialist with 15,000 clinical hours. She specializes in the intersection of high achievement and childhood relational trauma in women. Learn more about Annie →

This article is educational and does not replace individualized clinical care. If you are in crisis, please contact the 988 Suicide and Crisis Lifeline by calling or texting 988.

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Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping driven women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven women, including Silicon Valley leaders, physicians, and entrepreneurs, in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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