
Functional Freeze: When You’re Going Through the Motions But No One’s Home
Functional freeze is a dorsal vagal shutdown that lets you keep performing while you go numb on the inside. It’s not depression and it’s not burnout in the way most people mean that word. In my work with driven women, it’s one of the most common and least recognized trauma presentations I see, precisely because the performance never stops. This guide walks through what it’s about, why it hides so well in driven, ambitious lives, and what actually helps.
- The Woman Who Can’t Cry at Her Own Life
- What Is Functional Freeze?
- The Neurobiology of Functional Freeze
- How Functional Freeze Shows Up in Driven Women
- The Connection Between Functional Freeze and High Performance
- Both/And: You Can Be Excelling and Be Completely Gone
- The Systemic Lens: Why “She’s So Resilient” Is a Dangerous Compliment
- How to Heal From Functional Freeze
- Frequently Asked Questions
The Woman Who Can’t Cry at Her Own Life
In my work with driven women over the past fifteen-plus years, specifically the ones who arrive in my office describing themselves as fine, I’ve come to recognize a pattern that rarely announces itself. It’s Tuesday night, 9:40 p.m., and Stacy is standing at her kitchen island wiping down a counter that’s already clean. She’s 49, a regional VP at a logistics company, and she’s just gotten off a call where she talked a client off the ledge of canceling a seven-figure contract. She was excellent on that call. Warm, precise, funny at exactly the right moment. Her husband asks how her day was. She says fine. She means it. She also has no idea what she actually felt at any point today, and she hasn’t known for months.
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Stacy isn’t depressed, at least not by her own description, and not by the checklist she ran on herself last year after a coworker mentioned burnout. She doesn’t cry. She doesn’t feel much of anything, which she has quietly started to worry is its own kind of problem, though she hasn’t said that out loud to anyone. She sleeps eight hours most nights. She works out four times a week. On paper, she’s thriving. In the room with me, three weeks into our work together, she says something that stops me every time I think about it: “I don’t think I’ve actually felt anything since 2019. I’ve performed feeling. I don’t think I’ve felt it.”
That sentence is functional freeze in a single breath. Not collapse. Not the dramatic unraveling most of us picture when we hear the word trauma. A quiet, competent, fully operational absence. In the past decade specifically, I’ve noticed this presentation surfacing more and more often in the women I work with, women who are excelling by every external measure and who, when I finally ask the right question in the right way, tell me some version of Stacy’s sentence. Not always. Not every client who describes feeling flat or checked out is in functional freeze. But often enough, in my caseload, that I now screen for it directly in intake.
Here’s the psychoeducational note I want to offer before we go further. Nothing in this post is a substitute for individualized clinical care, and functional freeze, like any trauma presentation, deserves assessment from a licensed provider who knows your history. What follows is meant to help you recognize a pattern, not to diagnose yourself from a blog post. Of course you’re tired of reading self-help content that doesn’t quite name what’s happening in your body. This is my attempt to name it precisely.
What Is Functional Freeze?
Functional freeze is a trauma response, and it’s a specific one, distinct from the freeze most people picture. The freeze we usually imagine looks like collapse: the body goes limp, the person can’t speak, can’t move, can’t function. Functional freeze keeps the machinery running. That’s what makes it so hard to catch, in yourself or in someone you love.
A trauma response in which the dorsal vagal branch of the autonomic nervous system produces physiological shutdown, meaning reduced affect, emotional numbing, and dissociation, while the individual simultaneously sustains or even excels at external performance through learned compensatory strategies. First systematically described within Stephen Porges, PhD‘s polyvagal framework of autonomic hierarchy (Porges 1995).
In plain terms: Your body has quietly pulled the emergency brake, but your performance software keeps running on autopilot. Everyone around you sees the output. No one, including you sometimes, sees what’s missing underneath it.
I recently reread Stephen Porges, PhD, distinguished university scientist at Indiana University and the researcher who developed polyvagal theory, and I keep returning to one specific claim of his: that the dorsal vagal shutdown response is the oldest survival strategy in the mammalian nervous system, older than fight, older than flight, and that it activates precisely when neither of those options feels available (Porges 2011). What stayed with me wasn’t the neuroscience, though the neuroscience is rigorous. It was the clinical implication. If fight and flight are unavailable to you, whether because you’re a child who has nowhere to run, or an adult whose entire income and identity depend on not visibly reacting in a boardroom, your body doesn’t just skip the shutdown response. It builds a life around hiding it.
Think of it like a circuit breaker in an old house. Somewhere years ago, the electrical load got too high, more current than the wiring could safely carry, and the breaker tripped to protect the house from burning down. That’s the freeze. Now imagine that instead of the lights simply going out, someone rigged a second, independent generator to kick in the instant the breaker trips, so the lights stay on and nobody in the house ever notices the main system went dark. That second generator is the compensatory performance. It’s not fake. It runs real current. It just isn’t connected to the part of you that actually feels warm in a warm room.
Which means, in a Tuesday-afternoon sense, that you can sit in a performance review and receive glowing feedback, nod, say thank you, mean it in some formal way, and still not feel the thing that a compliment is supposed to make a person feel. It means you can watch your child’s school play and know you’re watching it, know you’re the parent who should be moved right now, and register nothing but the fact that you should be moved. It means date night with your partner can become a scheduling obligation you execute flawlessly and remember almost nothing about by Thursday.
The Neurobiology of Functional Freeze
To understand why the body does this, it helps to walk through the ladder Porges built. His polyvagal model describes three broad states the autonomic nervous system can occupy, and they’re arranged in a rough evolutionary hierarchy. The ventral vagal state is the newest and the one associated with safety, connection, and social engagement, the place where you can make eye contact, laugh easily, and feel present with another person. The sympathetic state is next, the fight-or-flight mobilization most of us learned about in school. The dorsal vagal state is the oldest, and it produces immobilization: slowed heart rate, flattened affect, a kind of physiological powering-down.
Here’s the part that made me sit up when I first encountered it in graduate training and that I still find myself explaining to clients almost weekly. Dorsal vagal shutdown doesn’t just show up in the obvious cases, the client curled on my office floor unable to speak. It shows up quietly, chronically, in people whose lives require them to keep functioning no matter what state their nervous system is actually in. The body drops into the oldest, most primitive survival channel, and the mind, trained since childhood to perform regardless of internal state, simply overrides the outward signs. What should look like collapse looks, from the outside, like competence.
Bessel van der Kolk, MD, psychiatrist and trauma researcher, author of The Body Keeps the Score, writes that trauma produces a fundamental reorganization in how the mind and brain manage perception, changing not only what a person thinks about but their very capacity to think (van der Kolk 2014). I’ve sat with that sentence a long time, because it describes something I watch happen in real time in session. A client will describe a decade of her life in flat, procedural language, almost like she’s reading a résumé, and then something small, a smell, a piece of music, will crack the flatness open for four or five seconds before it closes back over. That crack is data. It tells me the feeling isn’t gone. It’s dammed.
Not every client who presents this way is in functional freeze specifically, and I want to be careful about that distinction. In my clinical experience, roughly four times out of five, when a driven woman describes years of emotional flatness alongside sustained high performance, functional freeze is part of what’s happening. The exception tends to be women whose flatness is better explained by a discrete, more recent depressive episode with a clear onset, where the performance itself has also visibly started to slip. Functional freeze, by contrast, tends to leave performance untouched or even sharpened, while the internal experience quietly empties out underneath it. That’s the tell I listen for.
Somatic Experiencing offers one useful lens on why talk alone rarely resolves this.
A body-oriented therapeutic approach developed by Peter Levine, PhD, that resolves trauma symptoms by facilitating completion of self-protective motor responses and releasing survival energy bound in the body, rather than processing trauma primarily through narrative (Payne, Levine, and Crane-Godreau 2015, PMID: 25699005).
In plain terms: You can’t think your way out of a freeze. You have to feel your way out, gently, through the body, and usually slower than your calendar wants to allow.
I recently went back to Peter Levine, PhD, developer of Somatic Experiencing and author of Waking the Tiger, and the line that has stayed with me from his work is his description of trauma as thwarted action: an incomplete self-protective response that stays coiled in the nervous system until something allows it to finish (Levine 1997). In driven women specifically, what I see is that the thwarted action never even gets a chance to attempt itself, because the environment demanding performance never stops. There’s no pause long enough for the nervous system to notice it’s still braced for something. The body stays coiled for years. Sometimes for decades.
How Functional Freeze Shows Up in Driven Women
Here’s what I see consistently, after thousands of first sessions with women who arrive describing themselves as accomplished and slightly hollow. The presentation has a shape, and once you know the shape, you start recognizing it in half your friends.
Stacy’s freeze didn’t announce itself. It arrived the way most functional freeze does, in small subtractions she barely registered at the time. She stopped crying at movies first, sometime around 2021, and told herself she’d just gotten less sentimental with age. Then she noticed she wasn’t looking forward to things anymore, not vacations, not her sister’s wedding, not the promotion she’d worked four years for. She got the promotion and felt, she told me, “the exact same as the Tuesday before I got it.” Then, quietly, the disconnection reached her body. She stopped noticing she was hungry until she was lightheaded. She stopped feeling anything during sex with her husband, though she kept having it, on schedule, because not having it felt like it would require an explanation she didn’t have.
“I kept waiting to feel bad enough to say something,” she told me, arms crossed, sitting very upright on the small grey couch in my office, the posture of someone who has spent a career not slouching in front of anyone important. “But I never felt bad. I just felt less. And less isn’t a symptom anyone teaches you to report.”
Sitting with Stacy that day, I felt the particular quiet that comes over me when someone names something precisely that most people spend years unable to name at all. Less isn’t a symptom anyone teaches you to report. I’ve thought about that sentence in nearly every functional freeze intake since. It’s exactly the problem. Anxiety has a vocabulary. Depression, for all its own stigma, has a vocabulary. Functional freeze doesn’t, because it doesn’t cost you anything visible. It costs you everything invisible.
What I’ve come to call the invisible ledger is what functional freeze actually withdraws from, session after session, client after client. Emotional numbness that doesn’t feel like sadness. It feels like nothing at all, a flatline where feeling should be, rather than the heavy presence of grief or fear. Going through entire days on autopilot, present enough to answer every email correctly and absent enough that the day leaves no memory behind it. Performing emotion for other people, the concerned face, the congratulatory hug, while registering none of it internally, a kind of emotional lip-syncing that’s exhausting in a way nobody around you can see. Physical disconnection so complete that hunger, pain, and fatigue stop registering as information and become background noise the body has learned to override. A creeping sense, for some women, of watching their own life from slightly behind glass, close enough to see everything, far enough to feel none of it.
None of that reads, from the outside, as a crisis. That’s what makes it dangerous. If you’re recognizing yourself in this description, if you’ve been performing flawlessly while feeling almost nothing, I want to be direct with you: that isn’t a personality trait, and it isn’t proof that you’re simply low-affect or unsentimental by nature. It’s a nervous system pattern, and nervous system patterns can shift with the right kind of support. My course Fixing the Foundations™ was built for exactly this moment, the one where you realize the problem was never your circumstances. It was your wiring, adapting brilliantly to circumstances that no longer exist.
The Connection Between Functional Freeze and High Performance
Here’s the part of this pattern that I think gets underexamined, even in trauma-informed spaces. Functional freeze doesn’t just coexist with high performance. In driven women specifically, it often produces it, at least for a while.
Emotional flatness under pressure reads, in most professional environments, as composure. The absence of performance anxiety reads as confidence. The capacity to work eighteen-hour stretches without apparent strain reads as dedication. None of those readings are wrong, exactly. They’re just incomplete. What looks like a competitive advantage is frequently a nervous system that has stopped sending distress signals loudly enough to interrupt output. That’s not a flaw in the person. It’s a structural feature of the freeze itself. Dorsal vagal shutdown depresses the exact systems, emotional reactivity, interoceptive signaling, that would otherwise make sixty-hour workweeks feel unbearable. Which means, for a period, functional freeze can look uncannily like talent.
Viviana learned this the hard way, and I think about her case often because it complicates the story in a way I want to be honest about. Viviana is 44, a partner at a mid-sized architecture firm, the kind of person colleagues describe as unshakeable. “Nothing rattles Viviana” was, for years, a compliment she collected like a credential. She built an entire professional identity on top of it. When her business partner of a decade left abruptly, taking two major clients with him, Viviana ran the ensuing six months of crisis management without, in her own words, “a single bad night’s sleep.” She told me this in our second session, waiting for me to be impressed. I wasn’t. I was concerned.
“There’s a difference between resilience and absence,” I told her, and I watched something shift behind her eyes, not quite recognition yet, more like the first flicker of a question she hadn’t let herself ask. Six months without a bad night’s sleep during the worst professional crisis of her career wasn’t proof she was fine. It was data that something in her had gone quiet exactly when it should’ve been loud.
Not every high performer under stress is in functional freeze, and I want to be precise about that, because I don’t want this framework weaponized against ordinary competence. Some people really do have deep, well-regulated resilience built on a foundation of felt safety. The distinguishing question I use in my own practice is this: when the crisis ends, does relief arrive, or does nothing arrive at all? Viviana’s crisis ended. Her clients stayed. Her firm stabilized. She didn’t feel relief. She felt, in her words, “the same nothing I’ve felt since I was maybe eleven.” That’s the tell.
What tends to happen next follows a pattern I’ve watched play out enough times to name it plainly. The bill comes due, and it rarely comes due in the domain where the freeze is protecting you. It shows up instead in a marriage that has gone quietly sterile, in a body that develops autoimmune symptoms with no clear trigger, in a sudden and disorienting breakdown that seems to come from nowhere but has, in fact, been building for a decade. Bessel van der Kolk, MD puts a version of this plainly: the body keeps the score even when the mind has stopped counting. I think of that line every time a client tells me her physical symptoms started the same year her career finally, visibly, took off.
Both/And: You Can Be Excelling and Be Completely Gone
Here’s the truth I want you to leave this post holding, because it’s the one that tends to unlock everything else in the work. You can be genuinely excellent at your job, admired, promoted, trusted with enormous responsibility, AND you can be almost entirely absent from your own internal life at the same time. Both things can be true simultaneously, not because you’re secretly a fraud, but because functional freeze and high performance can run on the exact same neurological hardware for a very long time.
The performance isn’t fake. This matters enough that I want to say it twice, because most of the women I work with arrive convinced that if they’re frozen, then everything they’ve built must be hollow, a kind of elaborate lie they’ve been telling themselves and everyone else. It isn’t a lie. Stacy really did run a flawless client call. Viviana really did stabilize her firm through genuine crisis. The competence is real, earned, and hers. AND, underneath the competence, the felt experience of her own life has been switched off, not as a character flaw, but as an adaptation her nervous system built, probably decades ago, to survive a version of safety that had conditions attached to it.
I won’t argue any client out of the parts of her that learned to perform through the freeze. Those parts kept her employed, kept her respected, in some cases kept her literally financially independent in ways that mattered enormously. AND those same parts, brought unmodified into her marriage, her friendships, her actual felt experience of being alive on a Tuesday, are the exact thing standing between her and a life that feels as rich on the inside as it looks from the outside. You don’t have to choose which version of the story is true. You have to hold both, and let that holding be the beginning of the thaw rather than a verdict on whether you deserve one.
Of course this is disorienting to sit with. You built an entire identity, possibly an entire career, on the strength that came out of the freeze. Grieving the cost of that strength while still respecting what it protected you from isn’t a contradiction. It’s the actual work.
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The Systemic Lens: Why “She’s So Resilient” Is a Dangerous Compliment
What Stacy and Viviana experienced individually isn’t, underneath it, a personal failing or an individual quirk of temperament. It’s a pattern, and the pattern has a structural origin worth naming plainly.
In many professional cultures, and in the broader cultural script handed to driven women in particular, emotional stoicism under pressure is treated as a virtue rather than a symptom worth investigating. “Nothing rattles her.” “She handles everything with grace.” “She’s the strong one.” These phrases circulate as praise, and they’re usually offered with real warmth and real admiration. The mechanism of harm is subtle but specific: these compliments reward the exact absence of felt experience that defines functional freeze, which means the women most susceptible to the pattern receive the most social reinforcement for staying inside it.
The structural pressure compounds for driven women carrying the added expectation of having it all together across every domain at once: excelling professionally, maintaining a home, sustaining relationships, often raising children, frequently while also being the primary emotional labor provider for an extended family. In an environment engineered to reward the appearance of effortless composure, functional freeze isn’t a glitch in the system. It’s a rational adaptation to a system that has never once asked whether the composure was costing the woman inside it anything.
You’re not broken for having adapted to that system efficiently. You were taught, by nearly every institution that ever rewarded you, that the way a competent woman handles hardship is by not appearing to be handled by it. That’s not a personal failing. That’s a structural inheritance, and it’s one you didn’t design and didn’t consent to, even if you’ve spent years benefiting from how well you learned to perform it.
Here’s how that inheritance lives in an actual Tuesday. It’s the compliment from your boss that lands nowhere, because nowhere in you is currently available to receive it. It’s the second glass of wine you pour most nights not because you’re craving it but because it’s the only ritual left that reliably produces a flicker of sensation. It’s the friend who tells you she doesn’t know how you do it all, said with genuine admiration, while you stand there doing the math on how long it’s been since you felt anything about any of it.
“I have everything and nothing. All is well and nothing is well.”
Marion Woodman analysand, quoted in Marion Woodman’s clinical writing on the addiction to perfection
That line is functional freeze in eleven words, and I return to it often because it describes the both/and so precisely. Everything is well. Nothing is well. Neither statement cancels the other out.
How to Heal From Functional Freeze
Healing from functional freeze is a process of gentle thawing rather than forced feeling, and the order of operations matters more than most people expect going in. In my clinical experience, the work tends to move in two broad phases, and trying to skip to the second phase before the first one is stable usually backfires.
The first phase is building enough felt safety that the nervous system can risk noticing what it’s been protecting you from noticing. This is slower than most driven women want it to be, and I say that with real compassion, not as a scold. You’re used to solving problems by working harder at them. This particular problem doesn’t respond to working harder. It responds to safety, repeated enough times that the body starts to believe it.
Polyvagal mapping is often where this phase starts. Working with a therapist trained in polyvagal-informed care to identify where you currently live on the autonomic ladder, and what specifically keeps pulling you back into dorsal shutdown, gives you a map before you’re asked to do anything with the terrain. You’re not trying to force yourself out of the freeze through insight alone. You’re building an accurate picture of your own nervous system’s patterns, which is usually the first time in years anyone has asked you to pay that kind of attention to yourself rather than to your output.
Body-based, nervous-system work tends to be what I turn to next, once there’s enough stability to tolerate it. The work is slow by design: tracking bodily sensation, allowing thwarted survival responses to complete in small, contained doses, never asking the nervous system to process more than it can currently metabolize. This isn’t about reliving what happened. It’s about letting the body finish something it started years ago and never got to complete. For women wanting a structured, self-paced way into this kind of nervous system work, Fixing the Foundations™ walks through the early stages of exactly this process.
Titrated emotional exposure is the piece that surprises people most. It sounds clinical, and the actual practice is almost absurdly small: noticing one true physical sensation per day, allowing a single tear to fall without following it with three more, naming one mild preference out loud instead of defaulting to whatever’s easiest for everyone else. Not always in that order, and not always successfully on the first several attempts. But often enough that clients start reporting, usually around the two-to-three-month mark, a strange sensation they can’t quite name yet. Most describe it as static, or static electricity, or “like my hand fell asleep and is waking back up.” That’s often the felt sense of the freeze beginning to move.
Relational co-regulation does work here that self-directed practice alone can’t. A nervous system that has been frozen for years needs, at some point, direct contact with another regulated nervous system that isn’t asking anything of it. This is part of why individual therapy, done well, isn’t simply talk. It’s a relationship your body learns from, slowly, the same way it learned the freeze in the first place, through repetition and safety rather than through a single insight.
Body-based practices round out the work without replacing it. Gentle yoga, specific breathwork protocols, and for some clients, brief cold exposure, can interrupt the freeze state in the moment and rebuild interoceptive awareness over time. I want to be honest about the limits here. Not always, and not for every client, does cold exposure or breathwork produce meaningful shifts on their own. In my experience, they work best as adjuncts to relational and somatic work, not as substitutes for it.
Stacy is roughly eight months into this work as I write this. She still stands at her kitchen island some nights wiping down a counter that’s already clean. But two weeks ago, she told me, she caught herself crying at a commercial, an ordinary insurance commercial with a dog in it, and instead of filing it away as strange, she let it happen for the full thirty seconds it lasted. “I didn’t perform it,” she said. “I don’t think anyone even saw me. It was just mine.” She hasn’t stopped over-functioning. She hasn’t quit her job or torn her life apart. The circuit breaker still trips sometimes. But the second generator isn’t the only light source in the house anymore, and some nights, that’s the whole difference.
If any part of this post has felt uncomfortably familiar, I want to say something plainly before we close. You’re not broken, and you’re not simply someone who lacks feelings. You’re someone whose nervous system found a remarkably effective way to survive a period when feeling everything fully wasn’t safe or possible. That adaptation isn’t the enemy. It’s the evidence of how resourceful you’ve always been. The work now isn’t to dismantle that resourcefulness. It’s to build enough safety that resourcefulness stops having to be the only thing left running.
Warmly, Annie.
Q: What’s functional freeze and how is it different from depression?
A: Functional freeze is a dorsal vagal shutdown response that produces numbness and dissociation while performance continues, often at a high level. Depression typically involves a pervasive sense of sadness, low energy, and visible difficulty functioning. Functional freeze can coexist with excellent performance for years, which is what makes it so easy to miss.
Q: Why does functional freeze show up so often in driven women?
A: Environments that reward composure under pressure often reward the exact absence of felt experience that defines functional freeze. The hypervigilance and emotional suppression that once kept a woman safe can become the same traits that advance her career, which means the pattern gets reinforced rather than questioned.
Q: Can therapy actually help with functional freeze?
A: Yes. Trauma-informed, body-based approaches, including Somatic Experiencing and polyvagal-informed therapy, are specifically designed to help the nervous system complete the responses it couldn’t complete originally. Talk therapy alone often isn’t enough on its own, because the freeze lives in the body, not just the narrative.
Q: How long does it take to heal from functional freeze?
A: In my experience, initial shifts, small moments of felt sensation returning, often emerge within three to six months of consistent, trauma-informed work. Fuller integration tends to take one to two years. Healing isn’t linear, and setbacks don’t mean the work has failed.
Q: I think I recognize this pattern in myself. What should I do first?
A: Recognition is genuinely the first step, and it matters more than it might feel like it does. From there, look for a trauma-informed therapist who works with the nervous system directly rather than only cognitively, and who understands the specific pressures of driven, ambitious lives.
Q: Is functional freeze the same as burnout?
A: They overlap but aren’t identical. Burnout usually involves visible exhaustion and declining performance. Functional freeze can leave performance intact, sometimes even sharpened, while the internal experience of feeling goes quiet underneath it. Someone can be in functional freeze without meeting the criteria for burnout at all.
Related Reading
- Porges, Stephen W. “Orienting in a Defensive World: Mammalian Modifications of Our Evolutionary Heritage. A Polyvagal Theory.” Psychophysiology 32, no. 4 (1995): 301-318. PMID: 7652107.
- Porges, Stephen W. The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-Regulation. New York: W. W. Norton, 2011.
- Payne, Peter, Peter A. Levine, and Mardi A. Crane-Godreau. “Somatic Experiencing: Using Interoception and Proprioception as Core Elements of Trauma Therapy.” Frontiers in Psychology 6 (2015): 93. doi:10.3389/fpsyg.2015.00093. PMID: 25699005.
- Levine, Peter A. Waking the Tiger: Healing Trauma. Berkeley, CA: North Atlantic Books, 1997.
- van der Kolk, Bessel. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. New York: Penguin, 2014.
- van der Kolk, Bessel A., Jennifer B. Wang, Rachel Yehuda, Leah Bedrosian, Allison R. Coker, Charlotte Harrison, et al. “Effects of MDMA-Assisted Therapy for PTSD on Self-Experience.” PLoS One 19, no. 1 (2024): e0295926. doi:10.1371/journal.pone.0295926. PMID: 38198456.
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Annie Wright
LMFT · Relational Trauma Specialist · W.W. Norton Author
Helping driven women finally feel as good as their résumé looks.
As a licensed psychotherapist, trauma-informed executive coach, and relational trauma specialist with over 15,000 clinical hours, she guides driven women , including Silicon Valley leaders, physicians, and entrepreneurs , in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, NBC News, and The Information. She’s currently writing her first book with W.W. Norton.
