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Reparenting Yourself While Parenting Your Children: Why You Have to Heal Both at the Same Time

Reparenting Yourself While Parenting Your Children: Why You Have to Heal Both at the Same Time

A mother comforting her child at bedtime, soft light illuminating a moment of tenderness and tension — Annie Wright trauma therapy

Reparenting Yourself While Parenting Your Children: Why You Have to Heal Both at the Same Time

LAST UPDATED: APRIL 2026

SUMMARY

Healing your own childhood wounds can’t wait until after you’ve finished parenting your children. In my clinical work, I see how the emotional demands of parenting often trigger unresolved trauma, making reparenting and caring for your kids deeply intertwined. Understanding this dynamic is essential if you want to show up differently for your family while doing the work you need for yourself.

The Bedtime She Can’t Get Right

It’s 8:07 pm. Priya’s son stands at the bedroom door, tears streaming down his cheeks, his tiny hands clutching the edge of the doorframe as if holding on could somehow stop the night. The soft glow of the bedside lamp casts shadows across the room, where stuffed animals huddle against the pillows, silent witnesses to the nightly battle. Priya feels her chest tighten as her son’s cries swell, his voice cracking with the intensity of his need for comfort. But instead of the warmth she longs to offer, her body freezes, and she finds herself pulling the blankets tighter around him, tucking him in faster than before. The clock ticks away, and somewhere inside, she knows this isn’t what either of them wants — but she just can’t slow down, can’t soften her tone. She leaves the room with a hollow efficiency, her heart heavy with guilt.

Priya, a 40-year-old pediatric nurse practitioner, has been in individual therapy for fourteen months, working hard on her complex PTSD. Her therapist describes the work as progressing well — yet bedtime with her seven-year-old son remains a raw, recurring struggle. What happens in these few minutes is a vivid example of how trauma can live inside a parent and unfold in parenting moments.

Clinically, this freeze response Priya experiences is a classic sign that her nervous system is triggered. When the limbic system — our brain’s emotional center — perceives a threat, it activates the fight, flight, or freeze response. For Priya, her son’s distress at bedtime acts as an unconscious cue, stirring memories and emotions tied to her own childhood experiences of feeling unsafe or abandoned. Instead of a calm, attuned connection, her nervous system defaults to self-protection by shutting down emotionally and moving into task mode.

What I see consistently in my work with driven women like Priya is how parenting often reactivates unresolved trauma. Bedtime, mealtime, and moments of emotional intensity become mirrors reflecting the gaps in the care their own childhoods provided. Priya’s efficiency at tucking her son in isn’t about being uncaring. It’s a survival mechanism born from the nervous system trying to regulate when it’s overwhelmed. She doesn’t yet have the tools to stay present with her son’s big feelings without shutting down — a pattern I see often in the functional freeze that driven women carry.

These moments are also critical signals pointing to the urgent need for reparenting yourself while parenting your children. If you’re navigating complex PTSD or attachment wounds, the caregiving demands you face can trigger your system in ways that feel impossible to manage alone. This intersection of trauma and parenting requires not just patience but a deliberate strategy to heal both simultaneously.

The good news? Recognizing these patterns is the first step. Priya’s awareness that her response isn’t what she wants shows the beginning of a shift. Through therapy modalities focused on nervous system regulation and relational trauma — such as those I explore in my work with clients — parents can learn to track their triggers, tolerate distress, and develop new responses that feel more connected and attuned. But it’s not about quick fixes or perfect parenting. It’s about doing the hard, ongoing work to meet your inner child’s needs while showing up as the parent your child needs now.

This means embracing the tension in those bedtime moments instead of pushing through them. It means acknowledging that your trauma history shapes how you parent, and that healing your wounds is part of your parenting role. Priya’s experience is a vivid reminder that reparenting yourself while parenting your children isn’t optional — it’s essential.

What Is Reparenting?

DEFINITION

REPARENTING

Reparenting is a therapeutic approach defined by John Briere, PhD, professor of psychology at the University of Southern California and trauma specialist, as the process of providing oneself with the emotional nurturing, validation, and protection that was absent or insufficient during childhood (Briere, 2015, Principles of Trauma Therapy). It involves consciously identifying unmet childhood needs and learning to meet those needs internally, often through therapeutic interventions, self-compassion, and somatic awareness.

In plain terms: Reparenting means giving yourself the care and understanding you didn’t get as a kid. It’s about becoming the loving, steady parent inside you that maybe wasn’t there before — so you can finally feel safe, seen, and supported from within.

In my clinical practice, I often meet ambitious women who have spent decades trying to parent their children well while carrying the weight of their own childhood neglect, abandonment, or emotional invalidation. Reparenting is not a quick fix or a one-time event. It’s a long, sometimes messy process of learning to listen to your inner child’s pain and respond with kindness instead of judgment. This is especially true for those healing complex PTSD or attachment injuries, where early relational trauma disrupted the development of a secure internal caregiver.

Reparenting requires developing Dual Awareness — a term I’ll unpack more in the next section — where you’re simultaneously present for your child’s needs and aware of your own unmet needs. It’s a form of self-parenting that integrates cognitive insight, emotional attunement, and nervous system regulation. Without this, the patterns of disconnection and emotional shutdown that once protected you as a child can replay in your parenting, often unconsciously.

This work is deeply relational, even when it’s done solo. You’re essentially creating an internal safe container that your nervous system lacked in childhood. As Bessel van der Kolk, MD, psychiatrist and trauma researcher, author of The Body Keeps the Score, emphasizes, trauma healing is about reclaiming ownership over your body and emotions. Reparenting supports this by teaching you how to soothe your own distress and meet your needs, rather than waiting for external validation.

In practice, reparenting might look like pausing when your child’s behavior triggers you, naming your own feelings underneath the frustration, and offering yourself compassion before responding. It could mean journaling to connect with your inner child or practicing mindfulness to calm your nervous system. It might also involve seeking therapy focused on attachment and relational trauma, such as the modalities I specialize in through therapy with Annie.

Importantly, reparenting isn’t about erasing your past or forgetting the pain. It’s about acknowledging the wounds and choosing to meet them with the care that was missing. This shift has ripple effects — it changes how you parent your children because you’re no longer parenting from a place of survival but from a place of healing and presence. I explore the full clinical depth of this process in my article on reparenting yourself.

The process can feel overwhelming, especially when you’re also managing the immediate demands of parenting. That’s why integrating reparenting with parenting — not postponing your healing until your children are grown — matters. Your capacity to nurture your children is intimately tied to your capacity to nurture yourself.

Dual Awareness: The Bridge Between Reparenting and Parenting

DEFINITION

DUAL AWARENESS

Dual Awareness refers to the capacity to hold simultaneous awareness of your own internal emotional state alongside the needs and experiences of another person, often a child. Mary Main, PhD, developmental psychologist and pioneer in attachment research at UC Berkeley, describes this as a critical skill for reflective parenting that supports secure attachment and emotional regulation (Main, 1996, Attachment in the Preschool Years).

In plain terms: Dual awareness means being able to notice what you’re feeling inside while also tuning in to what your child needs — without losing yourself or ignoring your own pain.

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“Tell me, what is it you plan to do / with your one wild and precious life?”

MARY OLIVER, Poet, “The Summer Day”

Parenting is hard under the best conditions. When you layer on unresolved trauma, it can feel like you’re constantly pulled in two directions. On one hand, you want to be fully present for your children — to soothe, guide, and support them. On the other, your own inner child is showing up unexpectedly, demanding care, triggering defensive responses, or flooding your nervous system with anxiety or shame.

This is where Dual Awareness becomes the crucial bridge. In my work with clients, I see how developing this capacity can transform the ripple effects of trauma in parenting. It doesn’t mean you become perfect or never lose your temper. It means you learn to pause and recognize when your reactions are coming from your own wounds. Importantly, you also learn to attend to your child’s needs in that same moment, creating a relational space where both of you can feel seen and regulated.

Neuroscientifically, Dual Awareness engages the prefrontal cortex — the part of the brain responsible for executive function and self-regulation — to override the more reactive limbic system responses. This capacity can be strengthened through therapeutic practices like mindfulness, somatic experiencing, and reflective parenting coaching. Without it, many parents find themselves stuck in automatic patterns of either over-functioning or shutting down, neither of which meets their child’s emotional needs or their own.

Judith Herman, MD, psychiatrist at Harvard Medical School and author of Trauma and Recovery, reminds us that trauma responses aren’t a single disorder but a spectrum. This perspective helps shift the shame that often accompanies feeling “broken” as a parent to a more nuanced understanding of how your nervous system navigates overwhelming experiences. Dual Awareness invites you to hold the complexity of your own inner world alongside your child’s unfolding experience.

This skill is also foundational for the reparenting process. To nurture your inner child, you must first notice what that child needs and feel safe enough to provide it internally. At the same time, you’re tasked with responding to your child’s needs in real time. This simultaneous attention is challenging but essential. It connects directly to the work I explore in my article on the four exiled selves — understanding which parts of you are activated and what they need.

Developing Dual Awareness is not something you do once and then master. It’s an ongoing practice, a muscle you build over time. It’s why working with a therapist familiar with relational trauma and nervous system regulation can make a profound difference.

Ultimately, Dual Awareness opens the door to parenting with more presence, patience, and attunement. It allows you to break the cycle of trauma transmission by healing your own wounds while holding your children’s needs with compassionate steadiness.

RESEARCH EVIDENCE

Peer-reviewed findings that inform this clinical framework:

  • PCIT lowered maltreatment recidivism versus services-as-usual (PMID: 21171738)
  • Children of parents with ≥4 ACEs had 3.25-fold higher risk (23.1% vs 7.1%) of experiencing ≥4 ACEs (PMID: 34572179)
  • Trauma-informed parenting interventions showed moderate effect on positive parenting (d = 0.62) (PMID: 30136246)
  • Experimental group showed large effect on trauma-informed parenting knowledge (η² = 0.27) (PMID: 36554880)
  • Children of parents with ≥4 ACEs had 2.3-point higher behavior problem score, 2.1x odds hyperactivity, 4.2x odds emotional disturbance (PMID: 29987168)

The Three Ways Reparenting and Parenting Intersect

It’s 6:30 pm. Leila’s kitchen buzzes with the chaotic energy only twins can create. One child is crying loudly over a scraped knee, the other demanding help with homework while tugging at her sleeve. Dinner simmers on the stove, half-forgotten. Leila’s hands hover over the counter, her mind swimming. She’s read every book on reparenting, journaled about her inner child for two years, and can articulate exactly what she needed as a child. Yet in this moment — with noise, urgency, and exhaustion pressing in — the theoretical framework she’s built evaporates. She’s not reparenting anyone; she’s just surviving.

Leila’s experience highlights three critical ways that reparenting yourself and parenting your children intertwine in daily life:

1. Emotional Reactivity as a Shared Space

When your inner child’s unmet needs are triggered, your emotional reactivity spikes, often mirroring your child’s distress. This isn’t a coincidence. What your child expresses externally is often what you feel internally but never fully processed. For Leila, the crying twin is a live trigger, activating her own feelings of abandonment and overwhelm. Without tools to regulate, she responds with stress rather than soothing, perpetuating a cycle of dysregulation that affects both generations.

2. The Time and Energy Paradox

Reparenting requires time, intentionality, and emotional bandwidth — resources in short supply when you’re managing parenting demands. Leila’s theoretical knowledge is rich, but her capacity to apply it in the heat of the moment is limited. This gap between knowing and doing is common. Healing your own wounds while meeting your children’s immediate needs requires support systems, self-care, and sometimes therapy focused on foundational regulation skills, like those I discuss in Fixing the Foundations.

3. Modeling Healing Through Imperfect Presence

Despite the messiness, the work you do to reparent yourself models a powerful message to your children: that struggle is real, healing is possible, and love is worth the effort. Leila’s journaling and reflection aren’t wasted. They build a foundation that will gradually show up in more attuned moments, even if not in every dinner rush. Parenting while reparenting means embracing imperfection and persistence — showing up again and again, even when it feels like survival.

In my clinical experience, these intersections create both challenges and openings. Parents who try to “wait until after” their children grow to address their own trauma often find that parenting itself blocks that healing. The emotional triggers and relational dynamics keep the wounds alive. Conversely, those who engage in reparenting concurrently with parenting often report a deepening connection with their children and a growing sense of internal safety.

This integrated approach is what I emphasize in my work and resources, where you learn how to interrupt cycles of trauma that span generations. It’s about recognizing that your child’s big feelings aren’t just theirs — they’re entwined with yours — and meeting both with care. Understanding the parentified achiever pattern can also illuminate why driven women find this dual work so exhausting — many of them have been parenting since they were children themselves.

Leila’s moment in the kitchen is familiar to many driven, ambitious women who want to break the patterns but feel stuck in the swirl of everyday life. It’s why reparenting yourself while parenting your children isn’t a luxury — it’s a necessity. The process requires patience, support, and the willingness to hold complexity without judgment.

The Reparenting Toolkit for Parents

In my work with clients who are parenting while healing, one of the most common challenges is knowing where to start. Reparenting can feel abstract or overwhelming when you’re simultaneously trying to show up for your children. That’s why I emphasize the importance of building a concrete, accessible toolkit to support both your healing and your parenting. This toolkit isn’t about perfection — it’s about creating consistent, compassionate habits that meet your own unmet needs while modeling healthy emotional regulation and presence for your children.

One foundational tool is cultivating an internal loving parent voice. This concept, emphasized by Pete Walker, LMFT, author of Complex PTSD: From Surviving to Thriving, involves developing an internal dialogue that offers the kind of reassurance and validation the original parental figures didn’t provide. In session, I guide clients to notice the critical or absent voices inside them and actively begin speaking to themselves with kindness and understanding. This might sound like, “I’m here for you,” or “You did the best you could.” When you practice this regularly, it rewires your nervous system and gradually shifts your default self-talk from punitive to nurturing.

Alongside the loving voice, I often introduce parts work, drawing from Richard Schwartz, PhD, psychologist and creator of the Internal Family Systems (IFS) model. In IFS, the mind is seen as a system of different “parts” or subpersonalities — some wounded, some protective. Learning to identify and dialogue with these parts helps parents understand their reactivity and unmet needs. For example, a client might discover a “scared inner child” part that reacts with panic when their toddler cries, triggering a fight-or-flight response. By acknowledging and soothing this part, the parent can respond to their child with greater calm and attunement. I explore how these parts operate in my article on the four exiled selves.

Somatic regulation strategies are another critical component. Trauma and attachment wounds are stored not just in the mind but in the body. Daniel J. Siegel, MD, clinical professor of psychiatry at UCLA School of Medicine, and Mary Hartzell, LCSW, emphasize in Parenting from the Inside Out the importance of helping parents attune to their own bodily sensations as a gateway to emotional regulation. Practicing deep breathing, grounding exercises, or gentle movement can reduce overwhelm and make it easier to stay present during parenting challenges. When you’re regulated, you’re more available to respond rather than react to your child.

Setting healthy boundaries is often overlooked but essential in reparenting. Many driven women I work with grew up in families where boundaries were blurred or violated. Learning to say no to others’ demands or to protect your time and emotional space models self-respect to your children and prevents burnout. This includes boundaries around technology, work, and even certain family dynamics that trigger old wounds.

Lastly, I encourage clients to engage in reflective journaling focused on unmet childhood needs and current parenting struggles. Writing can externalize difficult emotions and illuminate patterns that are hard to see in the moment. Questions like, “What do I wish I’d heard as a child?” or “How do I want my child to feel when they come to me?” help connect your reparenting work with your parenting aspirations.

These tools don’t replace therapy but complement it. If you’re interested in deeper support, therapy with a relational trauma specialist can provide a safe container for this work. Combining these techniques with ongoing therapeutic support creates a scaffolding for healing that benefits both you and your children.

Both/And: You Can Be Both the Parent Who Needs Reparenting and the Parent Your Children Need Right Now

One of the most challenging truths in this process is holding two realities at once: You are a parent with wounds that need healing, and simultaneously, you are the parent your children need in this moment. It’s tempting to think you have to “fix yourself” before you can be a good parent. But what I see consistently in my work is that these roles coexist and inform each other.

You don’t have to wait until your emotional wounds are fully healed to show up with love, presence, and care for your children. In fact, attempting to separate those parts of your life only creates more pressure and disconnection. When you acknowledge your vulnerabilities while parenting, you model authenticity and resilience to your children. They learn that it’s okay to be imperfect and that growth is a lifelong process. This is the both/and reframe at its most practical.

At the same time, parenting can activate your trauma in real-time. Maybe your child’s tantrum triggers feelings of abandonment or shame rooted in your own childhood. This can make you doubt your ability to be the parent you want to be. That’s where reparenting work is essential — it helps you meet those activated parts with compassion rather than criticism. You get to be both the wounded child asking for care and the adult who can provide it.

This is a messy, nonlinear process. You might have days when you respond with patience and attunement, and days when you snap or withdraw. Both are part of the process. The key is to notice without judgment and recommit to your healing and parenting practices. It’s not about eliminating all mistakes but about building a relationship with yourself and your children that can hold imperfection. As I explore in why you feel worse before you feel better in trauma therapy, progress often looks like chaos before it looks like clarity.

Holding both truths can also relieve some of the shame that keeps the cycle going. Shame thrives in secrecy and perfectionism. When you admit, “I’m struggling, but I’m trying,” you break the isolation and open space for support and connection. This honesty creates a new relational template for your children — one where emotional honesty and mutual care are valued.

Ultimately, the tension between these two roles can become a source of strength rather than conflict. The parent who needs reparenting is also the parent who understands the pain of unmet needs deeply and can empathize with their child’s struggles. This duality, held with compassion, becomes a foundation for relational healing across generations.

The Systemic Lens: Reparenting Is Individual and Relational — and Culture Makes It Harder

Zooming out from the individual experience, reparenting doesn’t happen in a vacuum. It’s embedded in layers of relational, cultural, and systemic dynamics that shape what’s possible for you as a parent and a person healing from trauma. When we view reparenting through this systemic lens, we can better understand the external pressures that make the work both necessary and difficult.

Families exist within cultural contexts that dictate norms around parenting, emotional expression, gender roles, and mental health. For ambitious women, especially those in demanding professions, there’s often an added layer of pressure to appear competent, resilient, and in control. This cultural narrative can silence the vulnerability and need for support that reparenting requires. It’s the same force behind the good girl override — the conditioning that tells driven women their worth depends on appearing composed.

Structural factors like socioeconomic status, race, and access to healthcare also influence the reparenting process. For example, systemic racism or financial trauma can compound relational wounds and limit access to therapeutic resources. Janina Fisher, PhD, psychologist and trauma specialist, author of Healing the Fragmented Selves of Trauma Survivors, highlights in her work how multigenerational trauma interacts with these systemic oppressions, making healing a more complex and layered challenge. This means some parents are fighting not only internal resistance but also external barriers that are beyond their control.

Relationally, your own family of origin and current support network create a web that can either support or hinder your healing. Intergenerational trauma often lives in family patterns that repeat silently. Without awareness and intervention, the same attachment wounds and coping strategies pass from parent to child. That’s why relational trauma specialists emphasize the importance of creating new relational experiences — through therapy, community, and intentional parenting — that can rewrite these patterns.

At the same time, cultural narratives about parenting can be rigid and unforgiving. The myth of the “perfect parent” or the “self-sacrificing mother” often neglects the parent’s humanity and need for self-care. This can lead to exhaustion and burnout, which undermines both parenting and reparenting efforts. Recognizing these cultural scripts, naming them, and consciously choosing which to accept or reject is part of the systemic work that supports your individual healing.

Understanding reparenting as both an individual and systemic process broadens the scope of what healing looks like. It invites compassion for the external challenges you face and encourages advocacy for systemic change. It also highlights the importance of community and connection — healing is relational, and no one does it alone. If you’re interested in exploring these dynamics more deeply, Fixing the Foundations offers frameworks and practices designed to navigate these complexities.

The Honest Challenge

Let’s be clear: the work of reparenting yourself while parenting your children is hard. It’s uncomfortable, it’s nonlinear, and it often feels like you’re taking two steps forward and one step back. I won’t sugarcoat it — this is a long arc of healing that requires patience, persistence, and a willingness to face difficult emotions without running away.

One practical reality is that you won’t get it right all the time. You will have moments when your triggers take over, when your old coping mechanisms dominate, and when you feel like you’re failing both yourself and your kids. That’s not evidence that you should quit; it’s evidence that you’re doing real work. The key is to develop a practice of self-forgiveness and recommitment. Catch yourself when you fall into shame or self-criticism and instead say, “This is hard, but I’m still here.”

Building sustainable habits is more effective than grand gestures. For example, instead of telling yourself you’ll meditate for an hour every morning, start with a simple breath-awareness practice for five minutes each day. Instead of trying to overhaul your entire parenting style overnight, choose one small parenting interaction each day to practice presence or self-regulation. Incremental change creates new neural pathways and builds confidence over time.

Another honest truth is that timelines vary widely. Some women notice significant shifts within months; others take years to feel a sense of stability. The absence of a clear end date can feel discouraging, but it’s also freeing. Reparenting becomes a lifelong practice, not a project to complete. The goal isn’t perfection but increasing moments of connection — with yourself and your children. I explore the nonlinear nature of this process in my article on why you feel worse before you feel better in trauma therapy.

Support is crucial. Whether through therapy, a trusted community, or structured programs like Fixing the Foundations, having people who understand and hold space for your struggles makes the process more manageable. Don’t hesitate to reach out and build those supports — you deserve it.

Finally, remember that reparenting while parenting is a radical act of love. It’s choosing to break cycles, to heal wounds, and to create a healthier legacy for your children. It’s hard, yes — but it’s also profoundly hopeful.

Healing past your own patterns isn’t about waiting until you’re “fixed” — it’s about learning how to carry your wounds with care and show up anyway. If the intellectual understanding is there but the embodied application feels out of reach, you’re exactly where you need to be. Fixing the Foundations was built for exactly this moment — when the knowing is present but the doing still needs support. It’s the bridge between understanding and actual change.

Remember, healing is not a straight path. It’s a complex, winding process that asks you to be both gentle and brave. You don’t have to do it alone, and you don’t have to be perfect. There’s power in the persistent, imperfect effort to reparent yourself and your children simultaneously. You’re planting seeds of safety and love that will grow across generations.

If you want to stay connected and receive ongoing insights about trauma, attachment, and relational healing, the Strong & Stable newsletter is a good place to start. Healing is possible, and you don’t have to do it alone.


FREQUENTLY ASKED QUESTIONS

Q: Do I need to be in therapy to reparent myself?

A: Therapy is the most supported context for reparenting work — particularly for women with significant trauma histories. That said, meaningful reparenting work can happen outside of formal therapy through structured self-directed work, supportive community, somatic practices, and resources like Fixing the Foundations. The key is having enough support that the work doesn’t become retraumatizing.

Q: What if reparenting work makes me worse at parenting in the short term?

A: This is a real phenomenon and worth naming honestly. When you begin to access and work with wounded parts of yourself, those parts can become more activated before they become more settled. This can temporarily increase your reactivity as a parent. This is not a sign that the work is wrong — it’s a sign that it’s real. Having support (a therapist, a trusted community) during this phase is important.

Q: How do I reparent myself when I don’t know what I needed as a child?

A: Start with what you know you didn’t have. You may not be able to name what you needed, but you can often name what was absent: safety, warmth, consistency, someone who listened, someone who wasn’t frightened by your feelings. Start there. Ask yourself: what would it feel like to have that now? What would you say to a child who needed that? Then practice saying it to yourself.

Q: Is reparenting the same as inner child work?

A: They overlap significantly. Inner child work is one approach to reparenting — specifically the practice of accessing and nurturing the younger self-states that carry unmet needs. Reparenting is a broader concept that includes inner child work but also encompasses the development of an internal loving parent voice (Pete Walker), parts work (Richard Schwartz’s IFS), and the therapeutic relationship itself as a reparenting experience.

Q: How long does reparenting take?

A: There’s no universal timeline. What I tell clients is: reparenting is not a project with a completion date. It’s a practice that deepens over time. The most significant shifts often happen in the first year of consistent work — not because the work is done, but because the relationship with yourself has fundamentally changed. After that, the work becomes more about maintenance and deepening than about crisis and repair.

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Annie Wright, LMFT — trauma therapist and executive coach

About the Author

Annie Wright, LMFT

LMFT · Relational Trauma Specialist · W.W. Norton Author

Helping ambitious women finally feel as good as their résumé looks.

Annie Wright is a licensed psychotherapist (LMFT #95719) and trauma-informed executive coach with over 15,000 clinical hours. She works with driven, ambitious women — including Silicon Valley leaders, physicians, and entrepreneurs — in repairing the psychological foundations beneath their impressive lives. Annie is the founder and former CEO of Evergreen Counseling, a multimillion-dollar trauma-informed therapy center she built, scaled, and successfully exited. A regular contributor to Psychology Today, her expert commentary has appeared in Forbes, Business Insider, Inc., NBC, and The Information. She is currently writing her first book with W.W. Norton.

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