Now Hiring: Marketing Coordinator

Helping Amplify Thought Leadership in Trauma Recovery & Driven and ambitious Women’s Mental Health

About Annie Wright, LLC

Annie Wright, LLC is a psychoeducational services company dedicated to supporting ambitious, driven women navigating relational trauma recovery. Led by an established therapist, therapy center owner, published author, and mental health entrepreneur, we leverage a vast library of intellectual property (IP) to create content that educates, inspires, and expands emotional well-being on a global scale.

With established brand guidelines, voice, and visual identity, our work is strategic and intentional—and we’re looking for a marketing expert who can take this foundation and amplify its reach, engagement, and impact.

Position Overview

We are seeking an AI-Native, Strategically-Minded Marketing Coordinator (Independent Contractor) to help drive content repurposing, audience growth, and engagement strategies across newsletters, social media, SEO-driven thought leadership, and PR.

This role is not just about posting content. It’s about:

✅ Strategic content planning—building and maintaining quarterly, monthly, and weekly content calendars to align with brand themes and audience growth goals.

✅ Leveraging AI tools (ChatGPT, Claude, NotebookLM) to repurpose existing IP (essays, course content, articles) into high-performing blogs, newsletters, social posts, and guest features.

✅ Driving audience expansion across Instagram, LinkedIn, and the newsletter—growing Annie’s reach with a clear, data-driven strategy.

✅ Owning analytics & optimization—measuring content performance, identifying what’s working, and adapting strategy accordingly.

✅ Managing PR outreach to secure guest essays, podcast features, and interviews, positioning Annie as a leading voice in trauma recovery and driven women’s mental health.

This is an independent contractor position with a remote setup. We expect high standards of execution, strong initiative, and a continuous feedback loop to refine and improve content performance over time.

Key Responsibilities

1. Strategic Content Planning & Execution

• Partner with Annie to develop and maintain annual, quarterly, monthly, and weekly content calendars.
• Align content strategy with mental health trends, audience insights, and ICP objectives.
• Use Asana or another PM tool to meticulously track content deadlines, approvals, and engagement metrics.

2. AI-Driven Content Creation & Repurposing

• Leverage AI tools (ChatGPT, Claude, NotebookLM) to draft and refine content across multiple platforms.
• Repurpose long-form content into high-performing social posts, newsletters, and SEO-driven thought leadership pieces.
• Continuously refine AI workflows to increase efficiency and improve content quality.

3. Social Media Growth & Optimization

• Implement and track a social growth strategy focused on increasing followers, engagement, and conversion to newsletter subscribers.
• Design visuals in Canva, ensuring alignment with brand guidelines.
• Schedule and publish content using Meta Scheduler or other tools while posting live when needed.
• Monitor comments, DMs, and audience interactions—prompting Annie for responses when direct engagement is required.
• Optional: Advising on video-based social strategy (reels, TikTok, YouTube) if relevant expertise exists, but this is not a video editing role.

4. SEO-Driven Thought Leadership & PR Outreach

• Publish optimized blog posts on WordPress (including SEO best practices like meta tags, alt text, and strong CTAs).
• Adapt content for external platforms (Psychology Today, Medium, LinkedIn) to increase visibility.
• Secure guest essays, podcast interviews, and features that align with Annie’s expertise and ICP interests.

5. Newsletter Strategy & Management

• Draft, edit, and schedule newsletters in ActiveCampaign.
• Optimize automations, audience segmentation, and re-engagement strategies to maximize newsletter growth and retention.

6. Performance Analytics & Continuous Improvement

• Track key performance metrics (social engagement, newsletter growth, content reach).
• Prepare monthly reports summarizing what’s working, what’s not, and data-backed recommendations for improvement.
• Ensure that AI tools, content systems, and Asana projects remain organized, efficient, and optimized for future use.

Ideal Candidate:

You are a highly strategic marketer who understands how to repurpose high-value intellectual content, optimize for social growth, and leverage AI for efficiency—all while maintaining a consistent brand voice.

Must-Have Skills & Experience:

✅ Deep understanding of audience growth strategies (Instagram, LinkedIn, SEO).

✅ Experience repurposing content into engaging newsletters, blog posts, and social formats.

✅ AI-native mindset—you know how to efficiently use AI to enhance quality and scale content creation.

✅ Basic SEO knowledge—you can optimize content for searchability and discoverability.

✅ PR & outreach experience—you know how to secure guest essays, podcast interviews, and speaking opportunities.

✅ Strong writing skills—you can maintain a consistent brand voice across all content.

✅ Data-driven approach—you track what’s working, what’s not, and pivot accordingly.

✅ Project management skills—you self-manage, keep projects moving, and proactively seek feedback.

Bonus If You Have:

• Experience in mental health, coaching, or personal development industries.
• Familiarity with trauma-informed language and ethical mental health marketing.
• Basic video-based social strategy knowledge (reels, YouTube)—though not required.

Compensation & Commitment

• Part-time, contractor role (starting at 10-15 hours per week, with potential for growth and substantial professional responsibilities).
• Fully remote with flexible scheduling.
• Compensation: Competitive hourly rate based on experience.

Application Process

To apply, send the following:

1️⃣ Cover Letter & Strategy Proposal

• Include one newsletter topic idea and one social campaign concept you’d propose using Annie’s existing IP from January 2025 onward.
• Briefly explain why you’re passionate about mental health and brand building.
• Highlight any relevant AI experience in content creation.

2️⃣ Resume

• Emphasize your track record in content creation, audience growth, and AI usage.

3️⃣ AI-Influenced Writing Sample

• Provide a short blog post, newsletter excerpt, or social media draft that was substantially aided by AI and derived from Annie’s IP from January 2025 onward 
• Include a note detailing which AI tools you used and how they improved efficiency or quality.

4️⃣ Social Samples (3-4 posts)

• Provide social post samples using Annie’s IP. Graphics don’t have to be perfect, but should reflect brand-aligned messaging.

5️⃣ (Optional) Analytics or Project Sample

• If available, attach or link to a sample of analytics reporting or a project plan demonstrating how you manage editorial calendars or measure content performance.

Send your application to annie@anniewright.com with the subject: Marketing Coordinator Application – [Your Name]

We’ll review applications on a rolling basis and reach out to top candidates for next steps.

Final Thoughts

This is an opportunity to play a key role in expanding the reach of a growing thought leader in trauma recovery and driven and ambitious women’s mental health.

If you’re excited about content repurposing, leveraging AI, and driving meaningful audience growth, we’d love to hear from you.

 

Medical Disclaimer

Medical Disclaimer