Now Hiring: Marketing Coordinator

Helping Amplify Thought Leadership in Trauma Recovery & Driven and driven women’s Mental Health

About Annie Wright, LLC

Annie Wright, LLC is a psychoeducational services company dedicated to supporting driven women navigating relational trauma recovery. Led by an established therapist, therapy center owner, published author, and mental health entrepreneur, we use a vast library of intellectual property (IP) to create content that educates, inspires, and expands emotional well-being on a global scale.

With established brand guidelines, voice, and visual identity, our work is strategic and intentional, and we’re looking for a marketing expert who can take this foundation and amplify its reach, engagement, and impact.

Position Overview

We are seeking an AI-Native, Strategically-Minded Marketing Coordinator (Independent Contractor) to help drive content repurposing, audience growth, and engagement strategies across newsletters, social media, SEO-driven thought leadership, and PR.

This role is not just about posting content. It’s about:

✅ Strategic content planning, building and maintaining quarterly, monthly, and weekly content calendars to align with brand themes and audience growth goals.

✅ Leveraging AI tools (ChatGPT, Claude, NotebookLM) to repurpose existing IP (essays, course content, articles) into driven blogs, newsletters, social posts, and guest features.

✅ Driving audience expansion across Instagram, LinkedIn, and the newsletter, growing Annie’s reach with a clear, data-driven strategy.

✅ Owning analytics & optimization, measuring content performance, identifying what’s working, and adapting strategy accordingly.

✅ Managing PR outreach to secure guest essays, podcast features, and interviews, positioning Annie as a leading voice in trauma recovery and driven women’s mental health.

This is an independent contractor position with a remote setup. We expect high standards of execution, strong initiative, and a continuous feedback loop to refine and improve content performance over time.

Key Responsibilities

1. Strategic Content Planning & Execution

• Partner with Annie to develop and maintain annual, quarterly, monthly, and weekly content calendars.
• Align content strategy with mental health trends, audience insights, and ICP objectives.
• Use Asana or another PM tool to meticulously track content deadlines, approvals, and engagement metrics.

2. AI-Driven Content Creation & Repurposing

• Use AI tools (ChatGPT, Claude, NotebookLM) to draft and refine content across multiple platforms.
• Repurpose long-form content into driven social posts, newsletters, and SEO-driven thought leadership pieces.
• Continuously refine AI workflows to increase efficiency and improve content quality.

3. Social Media Growth & Optimization

• Implement and track a social growth strategy focused on increasing followers, engagement, and conversion to newsletter subscribers.
• Design visuals in Canva, ensuring alignment with brand guidelines.
• Schedule and publish content using Meta Scheduler or other tools while posting live when needed.
• Monitor comments, DMs, and audience interactions, prompting Annie for responses when direct engagement is required.
• Optional: Advising on video-based social strategy (reels, TikTok, YouTube) if relevant expertise exists, but this is not a video editing role.

4. SEO-Driven Thought Leadership & PR Outreach

• Publish optimized blog posts on WordPress (including SEO best practices like meta tags, alt text, and strong CTAs).
• Adapt content for external platforms (Psychology Today, Medium, LinkedIn) to increase visibility.
• Secure guest essays, podcast interviews, and features that align with Annie’s expertise and ICP interests.

5. Newsletter Strategy & Management

• Draft, edit, and schedule newsletters in ActiveCampaign.
• Optimize automations, audience segmentation, and re-engagement strategies to maximize newsletter growth and retention.

6. Performance Analytics & Continuous Improvement

• Track key performance metrics (social engagement, newsletter growth, content reach).
• Prepare monthly reports summarizing what’s working, what’s not, and data-backed recommendations for improvement.
• Ensure that AI tools, content systems, and Asana projects remain organized, efficient, and optimized for future use.

Ideal Candidate:

You are a highly strategic marketer who understands how to repurpose high-value intellectual content, optimize for social growth, and use AI for efficiency, all while maintaining a consistent brand voice.

Must-Have Skills & Experience:

✅ Deep understanding of audience growth strategies (Instagram, LinkedIn, SEO).

✅ Experience repurposing content into engaging newsletters, blog posts, and social formats.

✅ AI-native mindset, you know how to efficiently use AI to enhance quality and scale content creation.

✅ Basic SEO knowledge, you can optimize content for searchability and discoverability.

✅ PR & outreach experience, you know how to secure guest essays, podcast interviews, and speaking opportunities.

✅ Strong writing skills, you can maintain a consistent brand voice across all content.

✅ Data-driven approach, you track what’s working, what’s not, and pivot accordingly.

✅ Project management skills, you self-manage, keep projects moving, and proactively seek feedback.

Bonus If You Have:

• Experience in mental health, coaching, or personal development industries.
• Familiarity with trauma-informed language and ethical mental health marketing.
• Basic video-based social strategy knowledge (reels, YouTube),though not required.

Compensation & Commitment

• Part-time, contractor role (starting at 10-15 hours per week, with potential for growth and substantial professional responsibilities).
• Fully remote with flexible scheduling.
• Compensation: Competitive hourly rate based on experience.

Application Process

To apply, send the following:

1️⃣ Cover Letter & Strategy Proposal

• Include one newsletter topic idea and one social campaign concept you’d propose using Annie’s existing IP from January 2025 onward.
• Briefly explain why you’re passionate about mental health and brand building.
• Highlight any relevant AI experience in content creation.

2️⃣ Resume

• Emphasize your track record in content creation, audience growth, and AI usage.

3️⃣ AI-Influenced Writing Sample

• Provide a short blog post, newsletter excerpt, or social media draft that was substantially aided by AI and derived from Annie’s IP from January 2025 onward 
• Include a note detailing which AI tools you used and how they improved efficiency or quality.

4️⃣ Social Samples (3-4 posts)

• Provide social post samples using Annie’s IP. Graphics don’t have to be perfect, but should reflect brand-aligned messaging.

5️⃣ (Optional) Analytics or Project Sample

• If available, attach or link to a sample of analytics reporting or a project plan demonstrating how you manage editorial calendars or measure content performance.

Send your application to annie@anniewright.com with the subject: Marketing Coordinator Application. [Your Name]

We’ll review applications on a rolling basis and reach out to top candidates for next steps.

Final Thoughts

This is an opportunity to play a key role in expanding the reach of a growing thought leader in trauma recovery and driven and driven women’s mental health.

If you’re excited about content repurposing, leveraging AI, and driving meaningful audience growth, we’d love to hear from you.

 

) licensed in ten jurisdictions, and I specialize in relational trauma, attachment healing, narcissistic abuse recovery, and the intersection of achievement and trauma that I see so consistently in the women I serve. In addition to individual therapy and coaching, I run a substantial educational platform. Clinical long-form guides, blog content, and courses. Designed to make sophisticated trauma psychology accessible to women who are trying to understand their own patterns. My signature course, ‘Fixing the Foundations,’ launches September 8, 2026, and I’m also a published author with W.W. Norton. The marketing coordinator role on my team supports this content and educational mission.”
}
},
{
“@type”: “Question”,
“name”: “What qualities make someone a good fit for a marketing role at a trauma-focused clinical practice?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “The qualities I look for in someone joining my team are distinct from what a conventional marketing role requires, and I’m specific about this in my hiring. Beyond the practical skills. Content coordination, platform management, attention to detail. What matters deeply to me is that the person understands the weight and sensitivity of the content they’re stewarding. My audience is composed of women who are in genuine emotional pain, who are trying to understand experiences that have shaped their lives in profound ways. Every piece of content that goes out under my name has to be handled with clinical respect, not just marketing instinct. I also look for someone who can hold the voice and values of the practice. The commitment to accuracy, the refusal to sensationalize trauma, the particular brand of warmth and directness that characterizes how I communicate.”
}
},
{
“@type”: “Question”,
“name”: “What is Annie Wright’s approach to marketing a trauma-focused practice ethically?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “This is something I think about carefully and consistently. Trauma-focused content has a particular ethical responsibility: it reaches people who are often in distress, who are looking for information that may shape significant decisions about their care. I don’t use manipulative marketing practices, false urgency, or emotional exploitation. I don’t publish content that sensationalizes trauma or pathologizes normal human experience. What I do instead is invest in high-quality, clinically grounded educational content. The kind that helps someone understand their own experience accurately and feel genuinely seen, rather than the kind designed to simply drive clicks. My SEO and content strategy is built on the premise that genuine clinical value and ethical communication are the most durable foundation for sustainable practice growth. My marketing coordinator is a partner in upholding that standard.”
}
},
{
“@type”: “Question”,
“name”: “What is the structure of Annie Wright’s practice and educational offerings?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “My practice has several intersecting components. Individual therapy is offered to women across ten jurisdictions, with sessions at $450,$675. Clinical coaching. For clients who don’t meet clinical criteria for therapy or who’ve completed a therapy arc and are ready for forward-focused growth work. Runs $400,$950 per session. My educational content platform includes extensive free clinical guides and articles published on my site, nine focused mini-courses at $197 each covering specific clinical topics, and my signature ‘Fixing the Foundations’ course launching September 8, 2026 at $1,997. A complete program addressing the relational and developmental wounds that underlie driven women’s most persistent patterns. I’m also a published author with W.W. Norton, which extends the reach of the clinical ideas I work with into the broader culture.”
}
},
{
“@type”: “Question”,
“name”: “Is Annie Wright’s practice a good fit for someone interested in the intersection of psychology and digital content?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “For the right person, my practice is a genuinely distinctive environment that sits exactly at that intersection. The clinical content I produce is substantive, research-grounded, and reaches an audience of educated, psychologically sophisticated women who engage with it seriously. Working in this environment requires holding both the marketing intelligence. Understanding how to reach people effectively, how content performs, how a brand grows. And the clinical sensitivity to understand what responsible communication in a trauma-informed context requires. What I hear most consistently from people who’ve worked in my world is that it’s deeply meaningful precisely because the content matters in real ways: the women who find my guides, take my courses, or reach out for therapy are often doing so at significant moments in their lives. That context requires and rewards real thoughtfulness.”
}
}
]
}

Medical Disclaimer