TL;DR –When a client described "Marie Kondo'ing" her negative beliefs during EMDR—thanking them for their service and releasing them—she perfectly captured the compassionate process of letting go of maladaptive cognitions that once protected us but now limit us. These beliefs ("I can't trust anyone," "I'm unworthy," "I'm not safe") formed as brilliant survival strategies in traumatic environments, keeping that young girl safe from her alcoholic father or protecting that boy from his mother's emotional volatility. Like keeping a winter coat in July, these protective beliefs become burdensome when circumstances change—the woman in her 30s with a loving partner still believing "I can't trust anyone" because that belief saved her in childhood.
The Marie Kondo process mirrors trauma recovery beautifully: recognize what no longer serves you, thank it for protecting you when you needed it, then release it with compassion rather than self-blame. EMDR therapy facilitates this process neurobiologically, helping your brain reprocess traumatic memories and literally rewire the negative cognitions stored with them. You don't hate your old beliefs or criticize yourself for having them—you honor their protective function while making space for updated truths that match your current, safer reality.
A beloved client of mine and I were about two third of the way through our weekly telehealth EMDR session and we were deep into the reprocessing phase, targeting a painful early memory.
After the last set of bi-lateral stimulation ended, I asked my client, “And what do you notice now?”
She said, “I was just kind of Marie Kondo’ing that negative belief we were talking about, thanking it for how it served me and releasing it.”
Unable to help myself, I burst into laughter.
Deviating from the clinical frame of EMDR (and, arguably, professionalism in general), I wiped tears from my eyes and told her, “That might be the best thing I’ve ever heard anyone say about changing their negative cognitions with EMDR! I might have to steal that from you.”
She and I both laughed, and we resumed reprocessing, continuing our work to resolve the trauma of her earlier experiences and internalize new, more positive cognitions and beliefs to support her.
But after the session ended, I couldn’t help smiling thinking about what she said. “Marie Kondo’ing her negative belief.” I thought, what a great analogy she came up with to describe one of the primary intents of EMDR therapy. And, indeed, one of the core tenants of relational trauma recovery work.
In today’s essay, I want to explore the concept of maladaptive beliefs and negative cognitions. Illustrate how they form in order to protect us. And discuss how – when they eventually stop serving us – we can use EMDR (or other bottom-up, brain-based trauma treatment approaches) to “Marie Kondo” those beliefs. Finally, I’ll provide some prompts to help you get started “Marie Kondo’ing” your own negative beliefs, too.
What are maladaptive beliefs and negative cognitions?
A maladaptive belief or negative cognition can, for the purposes of this essay, be used interchangeably. As I define them in my clinical work, these are thoughts about self, others, and the world that are central to one’s identity and are prone towards negative bias, distorted, and largely fixed.
Maladaptive beliefs and negative cognitions form (often unconsciously) in response to our social, environmental, and emotional experiences, often early in life. But we’re capable of forming these kinds of beliefs long after childhood, too.
Within the framework and theory of EMDR, my personal EMDR trainer and consultant (and one of Francine Shapiro, Ph.D.’s original cohort of EMDR practitioners) Andrew Leeds, Ph.D. elaborates on the concept of negative cognitions further by stating that:
“Three elements make up the [negative cognition]: 1) A presently held 2) irrational belief, that comes to mind when 3) focusing on the disturbing memory. The [negative cognition] is: 1) not what was thought at the time of the original event, 2) not a possibly true description, 3) not necessarily believed (or acted on) all the time.”
So what are some examples of maladaptive beliefs and negative cognitions?
There are thousands of examples of maladaptive beliefs and negative cognitions. But, using the theory and frame of EMDR, most are rooted in four core themes of self-defectiveness, responsibility, safety, and control. Below I list a handful of examples per theme:
- Self-defectiveness:
- “I’m unworthy.”
- “I’m unloveable.”
- “I’m bad.”
- “I’m broken.”
- Responsibility:
- “I should have… [fill in the blank]”
- “I shouldn’t have… [fill in the blank]”
- “I should have known better.”
- “It’s all my fault.”
Curious if you come from a relational trauma background?
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START THE QUIZ- Safety:
- “I’m in danger.”
- “I can’t protect myself.”
- “I’m going to die.”
- “I can’t trust anyone.”
- Control:
- “I’m not in control.”
- “I’m powerless.”
- “I’m helpless.
- “‘I’m weak.”
And, as I said, the iterations of maladaptive beliefs and negative cognitions are endless.
Why are maladaptive beliefs and negative cognitions “a bad thing”?
It may seem obvious, but the impacts of maladaptive beliefs and negative cognitions can be harmful.
Volumes of research illustrate the correlation between chronic stress and our physical and mental well-being and, certainly, maladaptive beliefs and negative cognitions contribute to increased chronic stress.
So, without a doubt, they have negative consequences.
But are maladaptive beliefs and negative cognitions “a bad thing?”
I don’t think it’s quite that simple.
Just like nothing in life is ever fully bad or good, we have to understand that negative cognitions and maladaptive beliefs, at some level, served us well at some point.
They were likely protective and adaptive, they kept us safe at some level.
Let’s take an example of a maladaptive belief/negative cognition: “I can’t trust anyone.”
Let’s imagine a young girl, raised by an alcoholic, antisocial personality disordered father and a depressive, suicidal mother who grew up experiencing chronic and repeated experiences of actual and perceived danger with them.
In this kind of environment, it would be smart of that young girl not to “trust” relationships where her dignity, safety, and physical, mental, emotional, and spiritual well-being would be at risk.
By holding this belief, she might self-protect from withdrawing from those relationships, relying on herself in those formative years when no adult around her was trustworthy, guarding against emotional intimacy with people who were not capable of it.
Smart actions to take to make it out of childhood and adolescence with parents like that…
But what about that young woman as an adult in her 30s?
Does that maladaptive belief still serve her so well?
Now she’s partnered with a good, kind, and honest (but, of course, imperfect) partner.
She’s surrounded by friends who are there for her as much as their own capacities allow, and works daily with teammates at her law firm who really do want to help her and see her succeed.
Does the belief of “I can’t trust anyone” still serve her so well now that her relationally traumatic past is over and she’s more empowered and surrounded by safer, more functional relationships?
You and I both know the answer: No, her belief of “I can’t trust anyone” doesn’t serve her so well anymore.
Holding onto a belief like this likely stops her from having the emotional intimacy and close, connected, interdependent relationships she craves (and that make life so worthwhile).
And yet, while this maladaptive belief no longer serves her, we can release it compassionately with respect for how it once served her, a process analogous to Marie Kondo’ing your home.
Marie Kondo’s process is a great analogy of how we let those NCs go…
If you don’t know about the global phenom that is Marie Kondo and her “Joy of Tidying Up” process, it’s a tidying methodology hinged on four parts:
- Tidy by category of home item.
- Keep only those things that speak to the heart.
- Discard items that no longer spark joy.
- Thank them for their service – then let them go.
The reason why I laughed when my client made her comment is that she had, intuitively, practiced the fourth part of Marie Kondo’s process: holding a compassionate view of her old, dysfunctional belief, recognizing it had served her well, and then releasing it with care (versus moving towards self-denigration or blame that she ever had that belief in the first place).
It was truly delightful and as someone who deeply loves a clean, tidy house and all things home organization (Marie Kondo being one of them!), I couldn’t help but laugh and find joy that she was progressing so well through her EMDR work by compassionately releasing (and cleverly analogizing) her process of moving towards healthier, more functional beliefs.
Certainly, EMDR is not the only therapy that can support a client to identify and release maladaptive beliefs and negative cognitions and replace them with more positive and supportive beliefs and cognitions, but it is, in my opinion, one of the most effective therapies that can achieve this.
What maladaptive belief might you need to “Marie Kondo”?
All of us have some maladaptive beliefs and negative cognitions that are no longer serving us. Consider the below prompts to identify one (or more) of yours:
- What’s one example of mental clutter/a maladaptive belief you’re aware of holding?
- As you read through this essay and explored the four themes and examples I shared earlier, did any resonate with you in particular?
- Once you’ve identified one belief, ask yourself, how did this mental clutter/maladaptive belief serve and protect you at one time? How did it keep you safe?
- Can you thank it for how it served you and release it? Substituting, perhaps, a more helpful, productive belief instead?
- What do you need to see, know, or experience in order to compassionately release it? To Marie Kondo it?
Transforming Core Beliefs Through EMDR Therapy
When you enter EMDR therapy carrying beliefs like “I’m unworthy” or “I can’t trust anyone,” you’re not just working with thoughts but with neurologically-stored survival programs that once kept you safe in unsafe environments—discovering that AFGOs (Another F*cking Growth Opportunity) as your litmus test often reveal which beliefs still run your life versus which you’ve successfully updated.
Your trauma-informed EMDR therapist helps you identify the specific memories where these beliefs crystallized—the moment your mother’s criticism became “I’m not good enough,” when your father’s absence became “I’m unlovable”—targeting these memories with bilateral stimulation to literally rewire how your brain stores these experiences and their associated beliefs.
The EMDR process honors that your maladaptive beliefs were adaptive once—thanking them for their service while installing updated cognitions that match your current reality. Through sets of bilateral stimulation, you might feel the belief “I can’t protect myself” (formed when you were truly helpless as a child) gradually shift to “I can protect myself now” as your adult resources integrate with the old memory. Your therapist guides you through not just changing the thought but metabolizing the stored trauma that keeps regenerating the belief, watching your SUDS (distress) scores drop while your VOC (validity of positive belief) scores rise.
Most powerfully, EMDR creates lasting change because it addresses beliefs at their source—not just challenging them cognitively but reprocessing the traumatic memories that keep feeding them. Like Marie Kondo creating space for joy by releasing what no longer serves, EMDR clears out the traumatic charge that maintains outdated beliefs, making room for cognitions that support rather than sabotage your life, proving that the protective strategies of childhood can be honored, thanked, and finally, gently retired.
Wrapping up.
Now I’d love to hear from you in the comments below:
What came up for you reading today’s essay? Did you get in touch with any internalized maladaptive beliefs and negative cognitions you weren’t aware of before? What’s one tool or tip you could share that’s helped you “Marie Kondo” your own maladaptive beliefs and negative cognitions?
If you feel so inclined, please leave a message in the comments below so our community of 20,000 blog readers can benefit from your wisdom.
Here’s to healing relational trauma and creating thriving lives on solid foundations.
Warmly,
Annie
