Healing Hidden Trauma and Succeeding in Business
Annie joined host Andrea Jenson on The Cash Flow CFO Podcast, episode 56, for a 40-minute conversation about the intersection of money, trauma and personal growth. They talked about why Annie built a trauma-informed therapy center, what happened when it grew faster than her financial systems, and what upwardly mobile women tend to carry underneath their success.
Episode details
- Show: The Cash Flow CFO Podcast, episode 56
- Host: Andrea Jenson
- Aired: March 18, 2024
- Length: 40 minutes
Listen to the full episode on The Cash Flow CFO Podcast →
What the conversation covered
The show’s published episode notes summarize the conversation this way:
- How Annie’s own healing from childhood relational trauma led her to found Evergreen Counseling in Berkeley, California
- Why a specialized clinical space matters for trauma survivors rather than general practice therapy
- What happened when the center grew quickly, and the money and hiring complexity that came with it
- The intersection of money, trauma and personal growth for upwardly mobile women
- Andrea’s side of the conversation on financial dashboards, budgeting, forecasting and variance analysis for a growing practice
The show opened its own episode notes with two lines from the conversation: “I would not be where I am professionally if it weren’t for having attended to the gaps in my own psychological foundation,” and “Trauma survivors have symptoms, not memories.”
A note on this page
An earlier version of this page presented what was described as a full transcript of the episode. That text named the host incorrectly and could not be verified against the recording, so it was removed on August 9, 2026. This page has been rebuilt from the show’s own published feed and episode notes. The host’s name was misspelled on the earlier version of this page. The show’s own feed lists the host as Andrea Jenson. The episode number, air date, running time and topics above were all verified against that feed. The show does not publish a transcript, so none is reproduced here. The full conversation is available in the episode linked above.
