How I Built—and Successfully Sold—a Multi-State, Private Pay Therapy Center

Thank you for reaching out and expressing interest in learning from my experience building and selling a multi-state, private pay therapy center. I’m honored you’re here! Below is a snapshot of my background, the topics I coach on, and how we can work together if you’d like to “pick my brain” in a structured, paid capacity.

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What I’ve Achieved

• Founder & CEO, Evergreen Counseling: Grew from solo practice to a multi-state, private pay therapy center with 24 full-time employees, serving 450 clients weekly, and grossing $3.3M annually.
• Sale & Exit: Within 6 years of launching, I successfully sold and exited Evergreen while remaining on as CEO.
• Clinical Expertise: As a Licensed Marriage & Family Therapist (LMFT), EMDR-certified clinician, and relational trauma specialist, I charge $450/hour for my clinical work and maintain a full caseload.
• Media & Publishing: My insights have been featured in Forbes, NBC, Insider, and more. I also have a forthcoming book deal with W.W. Norton (launching in 2026).

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Common Practice Owner Challenges

• Profitability & Financial Planning: Creating sustainable, data-driven models for growth.
• Team Building & Retention: Attracting, hiring, and keeping top-tier clinicians while juggling salary budgets.
• Leadership & Culture: Defining clear expectations, instilling a positive work culture, and preventing burnout.
• Systems & Operations: Delegating effectively, building leadership pipelines, and eliminating bottlenecks.
• Marketing & Growth: Positioning your practice for short-term and long-term client acquisition.
• Expansion & Acquisitions: Knowing when and how to expand—and how to prep for a future sale if that’s your goal.
• Founder Well-Being: Handling the mental and emotional toll of being CEO and managing a growing team.

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How Coaching Can Help You

I offer 1:1 coaching sessions tailored to therapy practice owners. We’ll strategically tackle your top concerns—whether it’s scaling, exit planning, or the day-to-day challenges of running a therapy center. My goal is to help you accelerate growth and avoid costly missteps along the way.

• Assessment & Action Steps: We’ll identify and prioritize the most pressing hurdles you’re facing.
• Strategic Roadmapping: Create a plan for hiring, operations, marketing, and big-picture financial goals.
• Leadership & Team Culture: Develop a management style that fosters clinician satisfaction and productivity.
• Exit & Acquisition Prep: If selling is on the horizon, I’ll walk you through my own process—what worked, what I’d change, and how to position your practice for maximum value.

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Work With Me

• Rate: $450/hour (USD).
• Booking: You can book your session here.
• Payment Policy: Sessions must be paid 72 hours in advance or your spot will be released.

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About Annie Wright, LMFT:

Annie Wright is a licensed psychotherapist, EMDR-certified clinician, and relational trauma recovery specialist who is passionately committed to helping adults from less-than-ideal childhoods create the fulfilling adulthoods they desire. She founded Evergreen Counseling—a boutique, trauma-informed therapy center in Berkeley, California—when her daughter was just three months old. Over the course of five years, Annie scaled Evergreen from a solo practice into a multi-million-dollar, private pay group practice with a team of 18+ trauma-informed clinicians and a four-member operations team. Collectively, they serve approximately 450 clients every week.

In 2025, Annie successfully sold Evergreen Counseling, remaining on as CEO to continue guiding the organization’s growth and impact. In addition to her direct clinical work, Annie also developed an online course called Hard Families, Good Boundaries, a transformative video-based program helping individuals navigate challenging family dynamics. Beyond this, she’s a prolific essayist whose blog attracts 20–30K monthly readers seeking tools and information for trauma recovery. And in 2026, Annie will publish her first book with the esteemed W.W. Norton. Through each endeavor—clinical work, writing, teaching, and mentorship—Annie’s mission remains the same: to help ambitious, high-performing individuals heal their pasts and build the thriving lives they truly deserve.